https://www.cmswire.com/digital-marketing/spray-pray-must-go-away-why-marketing-needs-to-get-surgical/?utm_source=telegram.org&utm_medium=social&utm_campaign=cm&utm_content=Share+Widget%3a+%27Spray+%26+Pray%27+Must+Go+Away%3a+Why+Marketing+Needs+to+Get+Surgical