https://www.ndtvprofit.com/research-reports/ttk-prestige-multiple-mas-in-kitchen-appliances-to-escalate-pace-of-formalisation-icici-securities?utm_source=telegram&utm_medium=referral&utm_campaign=socialshare
We expect branding and innovation to be key for gaining/ retaining market share and we expect TTK Prestige to be net beneficiary.