Meta ads tracking-tag updates are now simpler on PATCH /v1/ads/{adId}/tracking-tags: you can send urlTags alone and Zernio will preserve the existing creative verbatim while rebuilding/repointing the ad.

This removes the previous requirement to provide the full Meta creative payload just to add/update click-URL tags. For creatives where Meta strips object_story_spec (e.g. share/page-post/dark/asset_feed), you may still get 422 and need to include creative explicitly.

Key fields:
• urlTags (Meta)
• creative (Meta, optional; required only when preservation isn’t possible)
• trackingUrlTemplate, finalUrlSuffix (Google)
• dynamicValueParameters, customValueParameters (LinkedIn)

View documentation

Meta Lead Gen ads created via POST /v1/ads/create now support per-placement creative using placementAssets.

You can pin different image/video assets to placement groups (e.g. Stories/Reels vs Feed) while still attaching a Lead Gen form via leadGenFormId.

Use:
• goal=lead_generation
• leadGenFormId
• placementAssets with defaultImageUrl or defaultVideoUrl + rules[].placements

Note: dynamicCreative is still not compatible with goal=lead_generation.

View documentation

GET /v1/accounts now supports filtering by connection status via the new status query param.

This lets you fetch only healthy accounts or only accounts that need reconnection (matching the dashboard reconnection check). Pagination totals reflect the filtered result set when used with page/limit.

Use status:
• connected
• disconnected

View documentation

X (Twitter) posts now support additional labeling and media safety controls via platformSpecificData.

You can label posts as paid promotions or AI-generated media, and mark attached media with sensitive-content warnings.

New fields in TwitterPlatformData:
• paidPartnership (boolean)
• madeWithAi (boolean)
• sensitiveMedia with adultContent, graphicViolence, other (booleans; requires media)

Reddit posts now support additional post options via platformSpecificData.

New fields in RedditPlatformData:
• flairText (string; ignored if flairId is set)
• nsfw (boolean)
• spoiler (boolean)
• sendreplies (boolean)

View documentation

Meta Lead Gen ads created via POST /v1/ads/create now support Dynamic Creative using dynamicCreative together with goal=lead_generation.

You can run Meta’s multi-text / multi-asset optimization ("Multiple Text Options") on instant-form lead ads; Zernio will create the required Dynamic Creative ad set automatically and attach the form for you.

Use:
• goal=lead_generation
• leadGenFormId=<form_id>
• dynamicCreative.imageUrls (send 1+; send a single entry if you only want multi-text)
• Optional variations: dynamicCreative.titles, dynamicCreative.bodies, dynamicCreative.descriptions, dynamicCreative.linkUrls
• Required: dynamicCreative.callToActionTypes (e.g. LEARN_MORE, SIGN_UP, DOWNLOAD, REGISTER, BUY_NOW)

View documentation

WhatsApp template buttons updated: WhatsAppTemplateButton now supports a new button type value copy_code, and text is no longer required for all button types.

This enables WhatsApp marketing “copy code” buttons where the label is fixed by WhatsApp, and the coupon code is provided via example.

Key changes:
• type enum now includes: quick_reply, url, phone_number, otp, copy_code, flow, mpm, catalog
• text: required for all types except copy_code
• example is now string or string[] (URL buttons: string[]; copy_code: coupon code as string)

View documentation

Invite token creation now supports assigning an org role and issuing read-only invites via POST /v1/invite/tokens.

Use role to grant org-level permissions (member | billing_admin, default member), and readOnly to restrict the invitee to view-only access within their scope (default false).

View documentation

Webhooks now support a new WhatsApp number event: whatsapp.number.action_required.

Subscribe to this event to be notified when a WhatsApp number needs additional action to proceed.

Add it to events when creating/updating a webhook via POST /v1/webhooks/settings or PUT /v1/webhooks/settings:
• events: ["whatsapp.number.action_required", ...]

View documentation

Invite creation now supports a dedicated read-only role via role on POST /v1/invite/tokens.

Use role to control access level:
• member
• billing_admin
• viewer - read-only (no publish/edit/delete/connect)

The readOnly field is now deprecated. If readOnly=true, the invite is created with role=viewer (and it can’t be combined with role=billing_admin).

View documentation

POST /v1/ads/create now supports Meta link descriptions via a new description field.

This lets you set the secondary link text on Facebook/Instagram ads instead of relying on Meta scraping OpenGraph data.

Use:
• description (Meta only) — applies to legacy + attach + placementAssets
• creatives[].description (Meta multi-creative) — per-ad override; falls back to top-level description

Also clarified for Meta lead ads: when using adSetId (attach shape) into a lead ad set, you must pass leadGenFormId on every attached ad.

View documentation

Meta video ads created via POST /v1/ads/create no longer require a thumbnail.

You can now omit video.thumbnailUrl and Zernio/Meta will auto-generate the poster frame using Meta’s preferred video thumbnail (same candidates as Ads Manager). Provide it only if you need an exact poster frame.

Applies to:
• Top-level video (legacy + attach shapes): video.url required, video.thumbnailUrl optional
• creatives[].video (Meta multi-creative): video.url required, video.thumbnailUrl optional

View documentation

New endpoint: GET /v1/accounts/{accountId}/gmb-attribute-metadata.

You can now fetch Google Business Profile attribute metadata (valid attribute names, value types, and allowed enum values) before reading/writing via gmb-attributes.

Query modes (mutually exclusive):
• Location mode: locationId (or omit to use the account’s stored selectedLocationId)
• Category mode: categoryName (must start with categories/) + regionCode (optional languageCode)

Pagination: pageSize (1–200) and pageToken.

Response includes attributeMetadata[] with parent, valueType (e.g. BOOL, ENUM, URL, REPEATED_ENUM), displayName, repeatable, deprecated, and valueMetadata[] (enum options), plus nextPageToken when more results are available.

View documentation

WhatsApp phone number purchase now supports idempotent retries and duplicate-purchase protection on POST /v1/whatsapp/phone-numbers/purchase.

Use purchaseIntentId (optional) as an idempotency key: retry with the same value and, if a number was already bought, the API returns { status: "already_purchased", numberId, phoneNumber } instead of provisioning a second number.

A second purchase within 10 minutes is now rejected with 409 and code PURCHASE_VELOCITY. To confirm an intentional additional purchase (e.g. bulk provisioning), set allowMultiple to true.

View documentation

GET /v1/whatsapp/phone-numbers now also returns connected (bring-your-own) WhatsApp numbers in a separate connected array.

This lets you list Embedded Signup–linked WABA numbers alongside purchased numbers (which remain in numbers). Connected numbers aren’t provisioned or billed by Zernio and use accountId for messaging/inbox endpoints.

New response field: connected[] with:
• accountId
• phoneNumber
• displayName
• profileId
• connectedAt

Included only on the default view and when status=active.

View documentation

Meta catalog ads are now supported via goal = catalog_sales on POST /v1/ads/create.

This lets you create Advantage+ catalog ads (e.g. vehicle inventory) using a Meta product catalog + product set; Meta renders the visuals per catalog item (no imageUrl/video sent).

Discover inputs with:
• GET /v1/ads/catalogs (accountId, adAccountId)
• GET /v1/ads/catalogs/{catalogId}/product-sets (catalogId, accountId)

Create the ad with:
• goal: catalog_sales
• promotedObject.productSetId
• promotedObject.pixelId
• promotedObject.customEventType

Notes: catalog_sales is single-shape only (no creatives[], adSetId, dynamicCreative, or placementAssets).

View documentation

WhatsApp now supports managing your blocklist via /v1/whatsapp/block-users.

You can list blocked users, block up to 1,000 users per request, and unblock in batches (per-user failures are returned without failing the whole request).

New endpoints:
• GET /v1/whatsapp/block-users with accountId, optional limit, after (cursor pagination via nextCursor)
• POST /v1/whatsapp/block-users body: accountId, users (1..1000)
• DELETE /v1/whatsapp/block-users body: accountId, users (1..1000)

WhatsApp interactive messages now also support location requests in POST /v1/inbox/conversations/{conversationId}/messages via interactive.type = location_request_message (and action can be omitted; defaults to {"name":"send_location"}).

View documentation

POST /v1/whatsapp/calls now supports sending the WhatsApp call-consent prompt via a new optional action parameter.

Use this to request consumer permission before placing a Business-Initiated Call; the consumer must tap Allow before start_call is permitted (Meta rate-limits prompts and requires an open 24h service window).

Set:
• action: send_call_permission_request (omit action to place a call)
• bodyText: optional text shown with the consent prompt (max 1024 chars)

View documentation

WhatsApp adds blocked-status lookup for a single contact via GET /v1/whatsapp/block-users/status.

This returns a definitive blocked state using Zernio’s blocklist mirror (kept in sync by block/unblock; first call per account may backfill from Meta’s full list).

Required query params:
• accountId
• user (consumer wa_id or E.164 phone; leading + optional)

Response 200:
• blocked (boolean)

View documentation

GET /v1/analytics/daily-metrics now supports engagement attribution via a new query param attribution.

This lets you choose whether daily totals are attributed to the post’s publish date or bucketed by the day engagement was actually received (engagement-over-time).

Use attribution:
• publish (default) — attribute each post’s lifetime total to its publish date
• received — attribute per-day engagement increases to the day they occurred

View documentation

YouTube analytics now supports video retention curves via GET /v1/analytics/youtube/video-retention.

This returns an aggregated (not per-day) audience retention curve for a single video, plus durationSeconds so you can render the curve on a time axis.

Call with:
• videoId
• accountId
• optional startDate, endDate

Response highlights:
• retentionCurve[] points with elapsedVideoTimeRatio, audienceWatchRatio (can be > 1), relativeRetentionPerformance
• empty retentionCurve for low-view / not-yet-processed videos (2–3 day delay)

Requires yt-analytics.readonly; if missing you may get 412 with code=youtube_analytics_scope_missing.

Also added to GET /v1/analytics/youtube/daily-views responses:
• top-level durationSeconds
• per-day averageViewPercentage (can exceed 100; don’t clamp client-side)

View documentation

WhatsApp interactive messages now support voice call buttons when sending inbox messages via POST /v1/inbox/conversations/{conversationId}/messages.

This lets you render WhatsApp’s native “call” CTA in-chat (requires WhatsApp Business Calling enabled on the sending number). Optional attribution data can be echoed back on the calls webhook.

Use interactive.type = voice_call and interactive.action.name = voice_call. Optional interactive.action.parameters:
• display_text
• ttl_minutes
• payload

Also, GET /v1/whatsapp/calling now returns callDeepLink (nullable) for the public https://wa.me/call/<number> deep link when calling is enabled.

View documentation