Forwarded from [anywhere] Department of Ferrets, Memetics, Cognitohazards and ΡΡΠ½Π°Π·Π΅Ρ (άάάͺά© π²βοΈ)
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Mild Mannered
welcome to hyperreality and the collapse of meaning
Baudrillardβs Simulacra and Simulation is all about how signs and images gradually detach from the βrealβ they were meant to represent, until they end up referring only to each other. In your example:
The Gromit mug (left) is the βoriginalβ object, something still tied to a material referent (a mug shaped like Gromit).
The Gromit mug mug (middle) is an image of the Gromit mug printed on a mug. Already itβs no longer the thing itself, just a representation of it.
The Gromit mug mug mug (right) is a mug with an image of the βGromit mug mug.β At this point the chain of reference is recursive, it no longer points back to Gromit or even to a mug-as-object, but only to previous images.
The Gromit mug (left) is the βoriginalβ object, something still tied to a material referent (a mug shaped like Gromit).
The Gromit mug mug (middle) is an image of the Gromit mug printed on a mug. Already itβs no longer the thing itself, just a representation of it.
The Gromit mug mug mug (right) is a mug with an image of the βGromit mug mug.β At this point the chain of reference is recursive, it no longer points back to Gromit or even to a mug-as-object, but only to previous images.
π«‘5π€―2