From First Steps to Ecosystems — How Web2.0 Changed the Approach to Commerce

🐋 When discussing the development of e-commerce, names like Amazon and eBay often come to mind. Yes, their success has been analyzed countless times. But it’s far more interesting to explore how internet commerce evolved in Russia during the Web2.0 era, with its unique approaches and solutions that made online shopping a part of our daily lives.

🛸 Let’s go back to the 2000s — when “buying online” seemed as incredible as getting into McDonald’s without a line. That’s when Yandex, Ozon, and Wildberries started opening up the world of one-click shopping. Instead of copying Western models, they forged their own path, creating multi-layered ecosystems that offered everything from grocery deliveries and electronics to real estate. They also adopted successful innovations like robotic warehouses, dramatically speeding up order sorting.

🗣️ After the big players, demand for niche projects began to grow: from marketplaces for handmade goods to unique hybrid platforms (hello, Avito!). All of this was made possible by Web2.0, which brought improvements in interfaces, faster internet speeds, social media integration, “safe payment” systems, and simplified service management. But this is just the beginning. Now we’re on the brink of Web3, and the dominant services we’re used to may soon face competition from decentralized solutions. But all in due time.

What challenges do you think online retailers will face in the Web3 era?

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🫶 The community's activity is simply amazing, and it’s only halfway through the month! Thanks to your participation, the number of messages and reactions has reached new heights — seems like a bull run isn’t just for crypto. You create the kind of atmosphere that keeps people coming back again and again. We sincerely appreciate everyone who shares ideas, supports newcomers, and helps make our chat even better.

🗣️ Today, we’re launching the #Idea event! Share your thoughts and suggestions to help develop our chat and project. The best ideas, as chosen by our mascots, will earn bonus reputation points and bring their authors well-deserved $WEB3 rewards. Details can be found in the comments, where a small surprise also awaits. Together, success is inevitable.

Let’s continue growing and building a shared future!

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How Web3.0 Makes Business Transparent and Gives Us Freedom

🚀 We’ve already discussed how Web2.0 made online commerce a part of our daily lives. But here’s the question: how will the rules of the game change for businesses in Web3.0? Imagine a world where companies don’t control customer data, and intermediaries fade away, like an old PC running Windows 95. While corporations cling to outdated practices, innovators are integrating decentralized solutions into their business models.

🌐 Sounds cool, but what does it actually look like? Medicalchain is a platform where patients control their medical data and decide who can access it. This improves service quality and prevents test results from leaking into news feeds. IBM Food Trust lets consumers track the journey of their food from farm to shelf, giving confidence in their choices. And blockchain-based voting ensures fair elections while reducing economic strain.

⏫ This new approach will transform traditional industries, making transparency the standard that all companies will aim for in the future. It will also impact the economy: reducing costs and enabling new collaboration models. Web3.0 could become the catalyst that resets digital identity and pushes markets to adapt to new realities.

What decentralized Web3.0 services would make your life easier and why?

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Sending Errors, Phishing, Attacks — How ENS Domains Address Security Issues

👋 Web3.0 promised to be user-friendly and secure, but in practice, it left many questions unanswered. ENS domains attempted to become a "navigator", which, despite its flaws, points in the right direction. By simplifying interactions, they made working with decentralized services more accessible. However, as with any new technology, there are nuances to consider.

👾 Some platforms performed shallow name validation, allowing malicious code to be introduced through DOM elements or NFT metadata. A case with OpenSea highlighted how a lack of validation for SVG files led to hacker attacks. Even the authoritative Etherscan encountered similar issues. However, ENS is evolving: with decentralized data storage via IPFS, risks are reduced, and the ETS-46 standard establishes clear rules for name processing, strengthening user trust.

💣 So, what does this mean for the internet? .eth addresses are already improving Web3.0 security by reducing the risk of phishing and errors when sending funds. Decentralized storage gives users control over their data. However, to become the gold standard for security, efforts to improve validation standards must continue. This will bring us closer to an internet where security is an inherent part of the ecosystem.

Do you think ENS domains genuinely help solve security issues?

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Are You Sure Your Account Is Secure?

🥷 Every interaction on Telegram could be part of a meticulously planned hacker scheme: from intercepting SMS codes to data leaks from other services. Hackers can force you out of your account and intercept recovery emails. Even the most routine actions can lead to serious problems.

🌟 It might seem harmless — just scanning a QR code. But here's the catch: phishing links can hide behind them, and there’s almost no way to check their content beforehand. Recently, a “new scheme” surfaced involving a free Telegram Premium subscription. You’re promised a year of premium access, but the link takes you to a malicious website. One click, and you lose access to your account, along with your wallet. The only way to stay safe is to carefully preview links before clicking.

✅ Today, following basic security practices is a must. Enable two-factor authentication and set up a cloud password. Always verify links before clicking. Don’t forget about your device: avoid public Wi-Fi networks and ensure your software is up-to-date. Want to keep your data safe? Think like a criminal and always stay one step ahead.

What unconventional method would you come up with to gain access to someone else's account?

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$WEB3 x $HPO - new partnership, new earning opportunities

🚀 Our cooperation with leading projects opens up even more prospects for you! Already on November 25 at 12:00 UTC Hipo Protocol will present its TGE (Token Generation Event) - the first token launch via DEX using ILO mechanics. This format makes the process as transparent and accessible as possible. And for $WEB3 holders there is an exclusive bonus!

💰 Participate and get 5% $HPO of the purchase amount:
⚪️ Hold a minimum of $100 in $WEB3
⚪️ Hold at least $100 in $HPO (January 6, 2025)
⚪️ We'll send 333 $WEB3 to three lucky winners

🗣️ The guys made a loud statement by finishing in 1st place in TON Open League Season 6 (TVL Squad). Considering that only 12% of all TON tokens are involved in liquid staking, such projects pave the way to the future for the whole DeFi sector.

The hour of X is near - hurry up and get your tokens ready!

Protection by Default — How .ton Secures the Web3.0 Space

🚀 Data security and encryption are no longer complicated — with .ton, it just works. While ENS struggles with scalability, .ton utilizes sharding, ensuring protection even under heavy loads. This technology transforms Web3.0 into a space where speed and security work hand in hand.

🧠 The TON network employs mandatory encryption and data authenticity verification. There’s no need for certification authorities — built-in cryptography eliminates intermediaries. Connections to websites are established through entry points provided by TON Proxy, and its upcoming 2.0 version will introduce garlic routing (similar to I2P), adding an extra layer of protection with random intermediate nodes.

⚙️ Unlike ENS, where files are stored on external IPFS infrastructure, .ton offers an integrated solution in the form of TON Storage, removing reliance on external systems. In our view, this makes .ton a powerful tool for creating reliable, autonomous services aligned with Web3.0 principles.

Why, in your opinion, is .ton better suited for Web3 projects than .eth?

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