The A to Z of Branding (Y & Z)

Y – You. Understand that you and the business are two separate entities, and therefore have two separate beliefs, missions and personalities. Your company’s brand personality is different from your own, and your favourite colour shouldn’t automatically become the company’s design colour palette.

Z – Zeal. Be zealous and pro-active with your brand – don’t let it get left behind as your business grows

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All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.

Tom Peters
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#VirtualCore #Quote4Creatives #Creatives #quotes #inspiration #brand

Let's take a look at the evolution of the Walmart logo. Walmart is one of America's largest retailers. Walmart experienced a lot of changes in their logo over the years because they wanted to communicate with a new audience and they needed a new way to reach them.

#brand #agency #branding #VirtualCore #Creatives #walmart