What attracted us to Donnie Darko, was its narrative structure and the possibilities it offered for an online expansion. While the film plays over a period of 28 days, the site becomes the narrative's prologue and epilogue and reflects the film's puzzle-like structure in the way it is constructed and left open-ended...

We had created 3 phases and then run out of time and therefore left the site open ended. People discussed in forums that there were still level 4.5.6 and 7 to be discovered on the site.
The narrative of donniedarko.com has created its own legend.
We produced a lot of satellite sites to enhance the online experience - which has become one of our trademarks. So we faked malfunction and received emails to the "Webmaster" which we then answered as characters from the film…