I spent four years writing Choose Hard, Live Easy, packing it with over 70+ mental models. And throughout the entire process, one ominous warning from Aldous Huxley echoed in my head:
"There will be, in the next generation or so, a pharmacological method of making people love their servitude... producing a kind of painless concentration camp for entire societies, so that people will in fact have their liberties taken away from them, but will rather enjoy it."
Huxley was right. We are living in a society violently addicted to the scripted illusions of comfort—most of which are perfectly legal.
The "pharmacological method" Huxley warned us about? How exactly do you RSVP to this concentration camp of the living dead?
It happens when you Choose Easy.
And Hard is the antidote. It is one of the mental models that acts as your permanent exit visa from the camp.
The following 26 mental models are maxims you can carry with you for life. They are foundational pieces of wisdom you can use to make choosing hard, easier.
⚡️💡26 Mental Models – Maxims of Wisdom ⚡️💡
1. THE MAXIM OF FREE
If the service is free, you are the product. You are paying with your attention, your data, and ultimately, your behavior.
2. THE MAXIM OF OUTRAGE
Outrage is a profitable industry. The news media doesn’t sell information; they sell your emotional reactions to advertisers. Tuning into the news is like strapping on an IV of anger- and anxiety-spiking cortisol.
And I'll skip to my favorite...
25. THE MAXIM OF COMMAND
You are the CEO of your life. Act like it, and you'll get paid like it. Act like the janitor, and you'll get paid like the janitor. You choose how to command your life.
👇 Read the other 23 here (free to read, no account required)
https://www.thefastlaneforum.com/community/threads/26-mental-models-simple-maxims-of-wisdom-for-an-unscripted-life.124129/
What personal maxims have served your life righteously? Jump into the forum thread and let me know. Porn bot replies, sultry avatars = immediate ban and delete.
"There will be, in the next generation or so, a pharmacological method of making people love their servitude... producing a kind of painless concentration camp for entire societies, so that people will in fact have their liberties taken away from them, but will rather enjoy it."
Huxley was right. We are living in a society violently addicted to the scripted illusions of comfort—most of which are perfectly legal.
The "pharmacological method" Huxley warned us about? How exactly do you RSVP to this concentration camp of the living dead?
It happens when you Choose Easy.
And Hard is the antidote. It is one of the mental models that acts as your permanent exit visa from the camp.
The following 26 mental models are maxims you can carry with you for life. They are foundational pieces of wisdom you can use to make choosing hard, easier.
⚡️💡26 Mental Models – Maxims of Wisdom ⚡️💡
1. THE MAXIM OF FREE
If the service is free, you are the product. You are paying with your attention, your data, and ultimately, your behavior.
2. THE MAXIM OF OUTRAGE
Outrage is a profitable industry. The news media doesn’t sell information; they sell your emotional reactions to advertisers. Tuning into the news is like strapping on an IV of anger- and anxiety-spiking cortisol.
And I'll skip to my favorite...
25. THE MAXIM OF COMMAND
You are the CEO of your life. Act like it, and you'll get paid like it. Act like the janitor, and you'll get paid like the janitor. You choose how to command your life.
👇 Read the other 23 here (free to read, no account required)
https://www.thefastlaneforum.com/community/threads/26-mental-models-simple-maxims-of-wisdom-for-an-unscripted-life.124129/
What personal maxims have served your life righteously? Jump into the forum thread and let me know. Porn bot replies, sultry avatars = immediate ban and delete.
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Fact: I live easy in a large comfort zone.
Fact: You’ll live hard in a small one.
Gurus love telling you your comfort zone is your ultimate enemy. They say you need to "break" it or "step out" of it to find success.
Bullshit.
Your comfort zone isn't the enemy. Its pathetic size is.
Imagine being trapped inside a tiny plastic bubble dropped smack in the middle of a 5-star beach resort. You’re nose-pressed against the fogged-up glass, drooling over the infinity pool, the Michelin-star chef, and the luxury spa. You can see paradise, but you can’t touch it. Stay "comfy" in there, and you’re nothing but a glorified peeping tom in a cage.
You don't need to break the bubble. You need to stretch it.
Every time you endure a temporary burst of discomfort—a scary pitch, hitting the gym, learning a new skill—that bubble expands. Suddenly, you're swimming in the infinity pool sipping a margarita. You stretch your baseline until a weekly massage isn't a billionaire's fantasy; it's just your Tuesday.
The math is un-Reddit-friendly:
👉 Small comfort zone = Small life.
👉 Large comfort zone = Large life.
Stop living in the hotel janitor's closet dreaming of the penthouse.
Read the full article here including the visual you'll need to download and post at your workspace: 👇👇👇
https://www.thefastlaneforum.com/community/threads/the-myth-of-the-comfort-zone-that-just-wont-die.124338/
I live Easy because I Chose Hard, and now my comfort zone has enveloped every luxury I could imagine.
~ MJ
Fact: You’ll live hard in a small one.
Gurus love telling you your comfort zone is your ultimate enemy. They say you need to "break" it or "step out" of it to find success.
Bullshit.
Your comfort zone isn't the enemy. Its pathetic size is.
Imagine being trapped inside a tiny plastic bubble dropped smack in the middle of a 5-star beach resort. You’re nose-pressed against the fogged-up glass, drooling over the infinity pool, the Michelin-star chef, and the luxury spa. You can see paradise, but you can’t touch it. Stay "comfy" in there, and you’re nothing but a glorified peeping tom in a cage.
You don't need to break the bubble. You need to stretch it.
Every time you endure a temporary burst of discomfort—a scary pitch, hitting the gym, learning a new skill—that bubble expands. Suddenly, you're swimming in the infinity pool sipping a margarita. You stretch your baseline until a weekly massage isn't a billionaire's fantasy; it's just your Tuesday.
The math is un-Reddit-friendly:
👉 Small comfort zone = Small life.
👉 Large comfort zone = Large life.
Stop living in the hotel janitor's closet dreaming of the penthouse.
Read the full article here including the visual you'll need to download and post at your workspace: 👇👇👇
https://www.thefastlaneforum.com/community/threads/the-myth-of-the-comfort-zone-that-just-wont-die.124338/
I live Easy because I Chose Hard, and now my comfort zone has enveloped every luxury I could imagine.
~ MJ
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A decision I made 40 years ago still haunts me today. ☠️
When I was 16, I was overweight, invisible, and desperate for an "Easy" fix to be cool. Instead of choosing Hard (hitting the gym or learning a skill), I bought a dirt bike.
Four minutes of cheap adrenaline cost me forty years of physical pain.
I didn't just make a bad choice—I drew from life's Death Deck.
Nobody knowingly puts the Death Deck in their hands and draws from it. But it happens every single day when we make poor decisions fueled by ease, adrenaline, and stupid dopamine rushes.
Anytime your decisions BOOST the probabilities of a bad outcome, congratulations champ, you’ve grabbed the Death Deck.
☠️ Speeding 95 mph in traffic? Drawing a card.
☠️ Betting your life savings on some prediction market? Drawing a card.
☠️ Getting married after 3 weeks of dating? Drawing a card.
☠️ Drunk driving because "I'm OK" ... drawing a card.
Your decisions matter, and not just on the day you make them. The magnitude of your choice defines the future you must endure.
Choose wisely, or suffer lastingly.
Read the full breakdown on the Death Deck and how to stop sabotaging your future here:
👇👇👇
https://news.thefastlaneforum.com/emails/webview/364132/195063802548454988
When I was 16, I was overweight, invisible, and desperate for an "Easy" fix to be cool. Instead of choosing Hard (hitting the gym or learning a skill), I bought a dirt bike.
Four minutes of cheap adrenaline cost me forty years of physical pain.
I didn't just make a bad choice—I drew from life's Death Deck.
Nobody knowingly puts the Death Deck in their hands and draws from it. But it happens every single day when we make poor decisions fueled by ease, adrenaline, and stupid dopamine rushes.
Anytime your decisions BOOST the probabilities of a bad outcome, congratulations champ, you’ve grabbed the Death Deck.
☠️ Speeding 95 mph in traffic? Drawing a card.
☠️ Betting your life savings on some prediction market? Drawing a card.
☠️ Getting married after 3 weeks of dating? Drawing a card.
☠️ Drunk driving because "I'm OK" ... drawing a card.
Your decisions matter, and not just on the day you make them. The magnitude of your choice defines the future you must endure.
Choose wisely, or suffer lastingly.
Read the full breakdown on the Death Deck and how to stop sabotaging your future here:
👇👇👇
https://news.thefastlaneforum.com/emails/webview/364132/195063802548454988
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CHAOS: Where you dreams go to die…
Back in 2014/15, I was pissing away 16 hours a week consuming a steady stream of partisan red meat. The result? I became a person consumed by anxiety and anger. My marriage was hanging by a thread.
I was shooting blanks in what I call the Theater of Chaos.
The Theater of Chaos is where your decision-making ammo is completely squandered on uncontrollable, uninfluencable BS. Yes, arguing with morons in the comment section is considered Chaos. Here's more:
👉 Endless election-cycle hysteria.
👉 Screaming at millionaires over meaningless pro sports games.
👉 The latest viral outrage on X or TikTok.
👉 Maintaining your fake digital kingship with your digital Lambo in your digital game world.
Are you wasting the prime of your life arguing over things you have zero control over, while your own empire remains unbuilt? Is precious life, decision energy being focused on things that don't matter?
The word "decision" literally stems from the Latin word meaning to cut off. Sometimes the best decisions you'll ever make aren't about new choices, but about figuring out what's guaranteed to make a miserable life, and completely deleting it.
Addition by subtraction.
Stop rotting away in the Theater of Chaos. Stop letting algorithmic slot machines fry your dopamine.
Redirect your energy into battles that can actually be influenced, directed, and won.
Read the full article from the Life in the Fastlane newsletter below. Ungated, no subscription required.
👇👇👇
https://www.thefastlaneforum.com/community/threads/the-theater-of-chaos-where-your-future-dies.124966
Once again, I live easy, because I continue to choose hard. I'm thankful that this 2014 version of me is long dead, and long gone.
~ MJ
Back in 2014/15, I was pissing away 16 hours a week consuming a steady stream of partisan red meat. The result? I became a person consumed by anxiety and anger. My marriage was hanging by a thread.
I was shooting blanks in what I call the Theater of Chaos.
The Theater of Chaos is where your decision-making ammo is completely squandered on uncontrollable, uninfluencable BS. Yes, arguing with morons in the comment section is considered Chaos. Here's more:
👉 Endless election-cycle hysteria.
👉 Screaming at millionaires over meaningless pro sports games.
👉 The latest viral outrage on X or TikTok.
👉 Maintaining your fake digital kingship with your digital Lambo in your digital game world.
Are you wasting the prime of your life arguing over things you have zero control over, while your own empire remains unbuilt? Is precious life, decision energy being focused on things that don't matter?
The word "decision" literally stems from the Latin word meaning to cut off. Sometimes the best decisions you'll ever make aren't about new choices, but about figuring out what's guaranteed to make a miserable life, and completely deleting it.
Addition by subtraction.
Stop rotting away in the Theater of Chaos. Stop letting algorithmic slot machines fry your dopamine.
Redirect your energy into battles that can actually be influenced, directed, and won.
Read the full article from the Life in the Fastlane newsletter below. Ungated, no subscription required.
👇👇👇
https://www.thefastlaneforum.com/community/threads/the-theater-of-chaos-where-your-future-dies.124966
Once again, I live easy, because I continue to choose hard. I'm thankful that this 2014 version of me is long dead, and long gone.
~ MJ
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A guy with $1,000 in savings walked into a bank. He thought he was broke. For the last 2 years, he saved nothing.
Then, he walked out that same bank and realized his net worth was actually $351,000.
Why?
Because while everyone else was obsessing over savings accounts and 401(k)s, he spent two years building an asset worth $350,000.
Now compare the math:
Save $5,000/year and earn ~7.7% annually: 25 years to reach $350K.
Build a $350K business asset in two years: 12.5X faster.
This is the Fastlane wealth equation most people never understand:
A job pays you income.
A business can pay you income AND build equity. Assets have value to their owners.
I break down the full story, the mathematics, and why even a “failed” business can sometimes outrun years of traditional saving here:
👇👇👇👇👇 (No subscription required to read, ungated)...
https://www.thefastlaneforum.com/community/threads/wow-how-to-build-wealth-12-x-faster-yes-12-x.125077/
PS: More GOLD threads have been created at the forum in the last month than in the last year! A GOLD post is when a forum member creates a business out of thin air, and then grabs their first sales from real customers! If you're interested in joining the forum without recurring payment subscriptions, we're running a Labor Day sale until Monday. For $197, you get lifetime access to the forum which includes Insider access ($119/yr) and AI MJ ($149/year). To take advantage, hit the following upgrade page below (login required, select SAO-LA).
https://www.thefastlaneforum.com/community/account/upgrades#special-offer
Then, he walked out that same bank and realized his net worth was actually $351,000.
Why?
Because while everyone else was obsessing over savings accounts and 401(k)s, he spent two years building an asset worth $350,000.
Now compare the math:
Save $5,000/year and earn ~7.7% annually: 25 years to reach $350K.
Build a $350K business asset in two years: 12.5X faster.
This is the Fastlane wealth equation most people never understand:
A job pays you income.
A business can pay you income AND build equity. Assets have value to their owners.
I break down the full story, the mathematics, and why even a “failed” business can sometimes outrun years of traditional saving here:
👇👇👇👇👇 (No subscription required to read, ungated)...
https://www.thefastlaneforum.com/community/threads/wow-how-to-build-wealth-12-x-faster-yes-12-x.125077/
PS: More GOLD threads have been created at the forum in the last month than in the last year! A GOLD post is when a forum member creates a business out of thin air, and then grabs their first sales from real customers! If you're interested in joining the forum without recurring payment subscriptions, we're running a Labor Day sale until Monday. For $197, you get lifetime access to the forum which includes Insider access ($119/yr) and AI MJ ($149/year). To take advantage, hit the following upgrade page below (login required, select SAO-LA).
https://www.thefastlaneforum.com/community/account/upgrades#special-offer
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Most people think success is HARD because they haven’t found the right business, the right niche, the right opportunity, or the right “personality fit.”
Sometimes that’s true.
But sometimes something far more dangerous is happening:
You are taking something that is already HARD and quietly making it IMPOSSIBLE.
✔ You don’t want employees.
✔ You don’t want to sell.
✔ You don’t want competition.
✔ You don’t want to learn anything technical.
✔ You don’t want to risk money.
✔ You don’t want to do repetitive work.
✔ You don’t want to do anything that conflicts with your personality.
✔ You don’t want to do anything that stops being exciting.
Fine.
Keep adding those conditions.
Eventually, you haven’t “found yourself.”
You’ve built a prison.
And then you sit inside that prison wondering why none of your business ideas work.
This is where the whole “find something that fits your personality” argument gets dangerous.
Yes, fit matters.
A swimmer’s body is better suited for elite swimming.
A basketball player benefits from height.
A sprinter benefits from explosive musculature.
But guess what?
The swimmer still has to swim the damn laps.
Having the right body doesn’t make becoming an Olympian easy.
It makes becoming an Olympian more possible.
That distinction matters.
Because a lot of people keep changing games every time HARD shows up.
New opportunity.
New excitement.
New hope.
😐 Then uncertainty appears.
😐 The work gets boring.
😐 The learning curve gets steep.
😐 The market pushes back.
😐 The money gets real.
😐 The risk gets uncomfortable.
And suddenly:
“This isn’t aligned with me.”
“This isn’t my passion.”
“This market is saturated.”
“The math doesn’t work.”
“This just doesn’t fit my personality.”
Maybe.
Or maybe HARD showed up and you started looking for the exit.
I wrote about this in yesterday's newsletter because there’s a very fine line between intelligently choosing a game that suits you...
…and using “personality fit” as an intellectual excuse to keep quitting.
👉 https://news.thefastlaneforum.com/preview/364132/emails/197983218097456286
Forum discussion...
👉 https://www.thefastlaneforum.com/community/threads/theoretical-vs-real-business-potential-what-can-you-really-achieve.125151/
Sometimes that’s true.
But sometimes something far more dangerous is happening:
You are taking something that is already HARD and quietly making it IMPOSSIBLE.
✔ You don’t want employees.
✔ You don’t want to sell.
✔ You don’t want competition.
✔ You don’t want to learn anything technical.
✔ You don’t want to risk money.
✔ You don’t want to do repetitive work.
✔ You don’t want to do anything that conflicts with your personality.
✔ You don’t want to do anything that stops being exciting.
Fine.
Keep adding those conditions.
Eventually, you haven’t “found yourself.”
You’ve built a prison.
And then you sit inside that prison wondering why none of your business ideas work.
This is where the whole “find something that fits your personality” argument gets dangerous.
Yes, fit matters.
A swimmer’s body is better suited for elite swimming.
A basketball player benefits from height.
A sprinter benefits from explosive musculature.
But guess what?
The swimmer still has to swim the damn laps.
Having the right body doesn’t make becoming an Olympian easy.
It makes becoming an Olympian more possible.
That distinction matters.
Because a lot of people keep changing games every time HARD shows up.
New opportunity.
New excitement.
New hope.
😐 Then uncertainty appears.
😐 The work gets boring.
😐 The learning curve gets steep.
😐 The market pushes back.
😐 The money gets real.
😐 The risk gets uncomfortable.
And suddenly:
“This isn’t aligned with me.”
“This isn’t my passion.”
“This market is saturated.”
“The math doesn’t work.”
“This just doesn’t fit my personality.”
Maybe.
Or maybe HARD showed up and you started looking for the exit.
I wrote about this in yesterday's newsletter because there’s a very fine line between intelligently choosing a game that suits you...
…and using “personality fit” as an intellectual excuse to keep quitting.
👉 https://news.thefastlaneforum.com/preview/364132/emails/197983218097456286
Forum discussion...
👉 https://www.thefastlaneforum.com/community/threads/theoretical-vs-real-business-potential-what-can-you-really-achieve.125151/
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Don’t be spectacularly educated about a life you never change. 🛑
When Arizona voters passed a massive 73% tax hike on higher earners, I didn't grab a picket sign. I didn't rant on Reddit. I didn't put one of those stupid political signs on my lawn. I didn’t engage in Theater of Chaos foolery.
Instead, I used my Theater of Intelligence to research my options, and my Theater of Power to pack up my three businesses and move to Utah.
How many of you know life is like a gunfight, but don’t know you’re loading your revolver with blanks?
You consume hours of news, podcasts, and outrage, completely confusing being "informed" with actually making progress.
Congratulations, you know seventeen reasons the economy sucks.
What are you gonna do about it, champ?
Intelligence 💡improves your aim. Power ⚡️pulls the trigger. You need both.
If you want to build your empire, you have to stop wasting your decision-making ammo on things you can't control and start aiming at targets you can actually hit.
Read the full breakdown on the only two battlefields where you can actually win here:
👇👇👇
https://preview.mailerlite.io/preview/364132/emails/199259683228222995
When Arizona voters passed a massive 73% tax hike on higher earners, I didn't grab a picket sign. I didn't rant on Reddit. I didn't put one of those stupid political signs on my lawn. I didn’t engage in Theater of Chaos foolery.
Instead, I used my Theater of Intelligence to research my options, and my Theater of Power to pack up my three businesses and move to Utah.
How many of you know life is like a gunfight, but don’t know you’re loading your revolver with blanks?
You consume hours of news, podcasts, and outrage, completely confusing being "informed" with actually making progress.
Congratulations, you know seventeen reasons the economy sucks.
What are you gonna do about it, champ?
Intelligence 💡improves your aim. Power ⚡️pulls the trigger. You need both.
If you want to build your empire, you have to stop wasting your decision-making ammo on things you can't control and start aiming at targets you can actually hit.
Read the full breakdown on the only two battlefields where you can actually win here:
👇👇👇
https://preview.mailerlite.io/preview/364132/emails/199259683228222995
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This 65-year-old investing book not only held a timeless investing lesson, but it also held the secret to good decisions.
If you’re facing a choice, even if it feels inconsequential, give this a read before you pull the trigger.
One minute might save you from one decade of hell.
👇 Read the post and join the discussion: (Article ungated).
Have a great week! ~MJ
https://www.thefastlaneforum.com/community/threads/this-65-year-old-investing-book-held-the-secret-to-good-decisions.125444/
If you’re facing a choice, even if it feels inconsequential, give this a read before you pull the trigger.
One minute might save you from one decade of hell.
👇 Read the post and join the discussion: (Article ungated).
Have a great week! ~MJ
https://www.thefastlaneforum.com/community/threads/this-65-year-old-investing-book-held-the-secret-to-good-decisions.125444/
The Fastlane Entrepreneur Discussion Forum
MINDSET - NEWSLETTER - This 65-year-old investing book held the...
This is an article from MJ DeMarco and the Fastlane Newsletter
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Every crystal chandelier in Las Vegas was paid for by someone who thought they’d walk out a winner.
The casino doesn’t need to win every spin.
It just needs you to keep playing.
And “Easy” runs the same damn business.
Skip the workout. Swipe the credit card. Scroll another hour on IG. Each choice feels harmless. Heck, some feel like winning.
Then the bill arrives.
💀- Easy pays you now and bills you later.
💰- Hard bills you now and pays you later.
The tire around your gut, the job you absolutely must not quit, the bank account that is shorter than the week — all three are keeping score, even when you aren’t.
In this week’s newsletter, I break down the four rules for putting those odds in your favor, pulled from Choose Hard, Live Easy. Understand them, and you’ll see why chasing an easy life so often creates a hard one. Follow them, and a better life follows.
How many of your daily choices are stealing from your future, a future you’ll hate?
Read it here: (ungated).
https://news.thefastlaneforum.com/preview/364132/emails/200676276957086850
The casino doesn’t need to win every spin.
It just needs you to keep playing.
And “Easy” runs the same damn business.
Skip the workout. Swipe the credit card. Scroll another hour on IG. Each choice feels harmless. Heck, some feel like winning.
Then the bill arrives.
💀- Easy pays you now and bills you later.
💰- Hard bills you now and pays you later.
The tire around your gut, the job you absolutely must not quit, the bank account that is shorter than the week — all three are keeping score, even when you aren’t.
In this week’s newsletter, I break down the four rules for putting those odds in your favor, pulled from Choose Hard, Live Easy. Understand them, and you’ll see why chasing an easy life so often creates a hard one. Follow them, and a better life follows.
How many of your daily choices are stealing from your future, a future you’ll hate?
Read it here: (ungated).
https://news.thefastlaneforum.com/preview/364132/emails/200676276957086850
Choosehardliveeasy
Choose Hard, Live Easy — Art of War for Decisions
MJ DeMarco's Choose Hard, Live Easy: master the art of war for decision-making and command your life with clarity and confidence.
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The dictionary says discipline = “Control obtained by enforcing compliance or order.”
I say: “Discipline is doing stuff you don’t want to do, to become the person who you want to be.”
Alternative: "Discipline is doing what you don’t want to do today to avoid living a life you’ll hate tomorrow."
Case in point: My wife trained for 30 years. But joining a group that could witness her workouts and signing up for a HYROX race put her discipline into overdrive.💪
Better, discipline went from HARD to EASY.
Meanwhile, I removed the insurance tracking device from my car… and my speed-demon habits returned.
Apparently, six years of good behavior required surveillance. 😂
Same people. Different accountability. Different behavior.
I call it Discipline by Design: give your commitments observers and deadlines so following through becomes easier.
This unique power inspired me to get Inspirited.com built—an accountability platform focused on happiness as a priority. People can support your commitments, back them, and applaud your progress.
Discipline and self-development need not be a lonely, thankless journey when you can combine these two powerful system structures…
Here's the full article on how you can leverage Designer Discipline, regardless of whether you use a tool or not.
👉 Two simple ways to make discipline easier
Have a great week!
~ MJ
I say: “Discipline is doing stuff you don’t want to do, to become the person who you want to be.”
Alternative: "Discipline is doing what you don’t want to do today to avoid living a life you’ll hate tomorrow."
Case in point: My wife trained for 30 years. But joining a group that could witness her workouts and signing up for a HYROX race put her discipline into overdrive.
Better, discipline went from HARD to EASY.
Meanwhile, I removed the insurance tracking device from my car… and my speed-demon habits returned.
Apparently, six years of good behavior required surveillance. 😂
Same people. Different accountability. Different behavior.
I call it Discipline by Design: give your commitments observers and deadlines so following through becomes easier.
This unique power inspired me to get Inspirited.com built—an accountability platform focused on happiness as a priority. People can support your commitments, back them, and applaud your progress.
Discipline and self-development need not be a lonely, thankless journey when you can combine these two powerful system structures…
Here's the full article on how you can leverage Designer Discipline, regardless of whether you use a tool or not.
👉 Two simple ways to make discipline easier
Have a great week!
~ MJ
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Inspirited.com
Accountability Partners & Mentorship by MJ DeMarco, Make Better Decisions at Inspirited.com
Find accountability partners, get mentored by AI MJ, and make better decisions with a board of advisors. By MJ DeMarco, author of The Millionaire Fastlane.
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The Unscripted Entrepreneurial Network pinned «The dictionary says discipline = “Control obtained by enforcing compliance or order.” I say: “Discipline is doing stuff you don’t want to do, to become the person who you want to be.” Alternative: "Discipline is doing what you don’t want to do today to avoid…»
I once offered a room of 150 entrepreneurs a $50 bill for $1. Many people raised their hands but simply sat in their chairs. I kept waving the $50 bill and said nothing. Finally, a guy in the tenth row sprinted up to the stage, waving a dollar.
He took action — above and beyond the crowd — and got $50 for $1.
LESSON #1: The market doesn't reward half-assery. Raising your hand like everyone else was half-assery. One dude acted differently and was rewarded differently.
Then I offered the crowd $1,000 for $1. One condition: streak naked through the casino.
Every hand dropped. Suddenly the value competition changed beyond the $1 ... if you got arrested for indecent exposure and spent a night in jail, suddenly $1000 for $1 was no longer attractive. Fines and jail time were attached.
LESSON #2: Every sale is a value competition that you must win. Perceived value must exceed the money, effort, and inconvenience traded away to grab that sale. Your offer isn't just the exchange; it's also what you give up.
LESSON #3: What are you half-assing that you should be "full-assing"? LOL.
He took action — above and beyond the crowd — and got $50 for $1.
LESSON #1: The market doesn't reward half-assery. Raising your hand like everyone else was half-assery. One dude acted differently and was rewarded differently.
Then I offered the crowd $1,000 for $1. One condition: streak naked through the casino.
Every hand dropped. Suddenly the value competition changed beyond the $1 ... if you got arrested for indecent exposure and spent a night in jail, suddenly $1000 for $1 was no longer attractive. Fines and jail time were attached.
LESSON #2: Every sale is a value competition that you must win. Perceived value must exceed the money, effort, and inconvenience traded away to grab that sale. Your offer isn't just the exchange; it's also what you give up.
LESSON #3: What are you half-assing that you should be "full-assing"? LOL.
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