Back in my days buying equity options (long), I learned one thing fast: If you aren't "In The Money," you're eventually going to expire worthless.
The same bloodbath is currently coming for the AI and SaaS industry.
Vibe coding has nuked the barrier to entry. The gated country club is now a public park, and anyone with a Wi-Fi connection can build your unique product in an afternoon.
So how do you win when solutions are becoming a commodity? You need ITM. Influence can outshine the other two, but the T and M are more powerful.
I — Influence
T — Training (Ontology & Data)
M — Marketing
Generic ChatGPT wrappers aren't the answer. If so, you become the SAAS version of a 2010 blog that no one reads.
Read Part 2 of the AI Revolution series here:
👇👇👇
https://preview.mailerlite.io/preview/364132/emails/181656709041751428
The same bloodbath is currently coming for the AI and SaaS industry.
Vibe coding has nuked the barrier to entry. The gated country club is now a public park, and anyone with a Wi-Fi connection can build your unique product in an afternoon.
So how do you win when solutions are becoming a commodity? You need ITM. Influence can outshine the other two, but the T and M are more powerful.
I — Influence
T — Training (Ontology & Data)
M — Marketing
Generic ChatGPT wrappers aren't the answer. If so, you become the SAAS version of a 2010 blog that no one reads.
Read Part 2 of the AI Revolution series here:
👇👇👇
https://preview.mailerlite.io/preview/364132/emails/181656709041751428
preview.mailerlite.io
How to win the AI game 👉 ITM=In the Money
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Have you heard of “quiet quitting?”
Popularized where you'd expect.📱 📱 📱
Most people think it is about slow-walking a job.
Doing the bare minimum at work while collecting a paycheck.
And yet, the reality is that most people have “quiet quit” their precious life.
But that’s not the real tragedy.
The real tragedy is they’re not even aware of it.
How do you know if you unknowingly “quiet quit” life?
The answer.
👇👇👇👇👇👇👇👇
https://news.thefastlaneforum.com/preview/364132/emails/182135880828323040
Popularized where you'd expect.
Most people think it is about slow-walking a job.
Doing the bare minimum at work while collecting a paycheck.
And yet, the reality is that most people have “quiet quit” their precious life.
But that’s not the real tragedy.
The real tragedy is they’re not even aware of it.
How do you know if you unknowingly “quiet quit” life?
The answer.
👇👇👇👇👇👇👇👇
https://news.thefastlaneforum.com/preview/364132/emails/182135880828323040
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Thefastlaneforum
Have you walked out on life, but don't even know it? ⁉️
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Folks- I no longer own GoalSumo.com as I sold the company last year. This is old news. I’m no longer affiliated or responsible for service interruptions, and haven’t been for quite some time.
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Your life is nothing more than the sum of your decisions.
🏗️ ⚖️
If your results suck, your decisions suck.
Simple. But how deep does the rot go?
Is it just a minor leak in the roof, or is your entire foundation about to collapse under the weight of your Easy choices?
I’ve put together a diagnostic test to help you audit your current state: The DEFCON Test.
It measures your Decisional Fallout Condition. It’s measures that state of your current decision affairs, the difference between building a legacy with no regrets, and just digging a deeper hole that you must endure.
They say that Everything happens for a reason.
LOL. I say no it doesn’t —I say it’s more likely you make shitty decisions.
💥 Future You must endure the sins of Present You. 💥
Incidentally, this is WHY your choice of AI is important.
I fed this test to 4 AI systems and asked for the average score based on available data, statistics and surveys.
-- ChatGPT: 60 (Sycophancy, which is why I no longer subscribe.)
-- Grok: 52
-- Claude: 24
-- Gemini: 16
Of course, most people lie on this test and will score in the 70s and 80s, and is not evidence by reality.
Lying is EASY. Being honest? HARD.
It's the first test in the Shadow War.
What is your current DEFCON level? Find out here and let us know what you scored! (I scored an 88 -- and I wrote the damn book, not an easy test!)
👇👇👇
https://choosehardliveeasy.com/defcon
🏗️ ⚖️
If your results suck, your decisions suck.
Simple. But how deep does the rot go?
Is it just a minor leak in the roof, or is your entire foundation about to collapse under the weight of your Easy choices?
I’ve put together a diagnostic test to help you audit your current state: The DEFCON Test.
It measures your Decisional Fallout Condition. It’s measures that state of your current decision affairs, the difference between building a legacy with no regrets, and just digging a deeper hole that you must endure.
They say that Everything happens for a reason.
LOL. I say no it doesn’t —I say it’s more likely you make shitty decisions.
💥 Future You must endure the sins of Present You. 💥
Incidentally, this is WHY your choice of AI is important.
I fed this test to 4 AI systems and asked for the average score based on available data, statistics and surveys.
-- ChatGPT: 60 (Sycophancy, which is why I no longer subscribe.)
-- Grok: 52
-- Claude: 24
-- Gemini: 16
Of course, most people lie on this test and will score in the 70s and 80s, and is not evidence by reality.
Lying is EASY. Being honest? HARD.
It's the first test in the Shadow War.
What is your current DEFCON level? Find out here and let us know what you scored! (I scored an 88 -- and I wrote the damn book, not an easy test!)
👇👇👇
https://choosehardliveeasy.com/defcon
Choosehardliveeasy
Choose Hard, Live Easy and Master the Art of War for Decision-Making by MJ DeMarco
Win the war for your mind and command decisions with clarity, confidence and power. Master decision combat and life live like a king who conquered.
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It's here! (Finally!)
Breaking News: If you suck at making decisions, your life will suck too.
The world doesn’t give you what you want.
You must choose it into reality.
The world doesn’t care about your vision board, your pronouns, your deadbeat dad, or your PhD in Philosophy. It cares about one thing: The decisions you make every moment of the day, from what you eat for breakfast to how you spend your free time.
🔥 Choose Hard, Live Easy - The Art of War for Decision-Making...
🔥 Life’s Decision Instruction Manual You Were Never Given
What makes Choose Hard, Live Easy different from any decision book?
I strip away the syrupy delusions of modern self-help to reveal the raw mechanics of how an amazing life is actually engineered. I always felt that most decision-making books are like bringing chopsticks to a gunfight. They get lost in academic minutiae so dense it could bore you to tears, or they list a bunch of worthless mental models you'll forget the second life punches you with a layoff or a cheating lover.
❌ I don’t recite another list of cognitive biases that has been discussed 10,000 times.
❌ I don’t give you another tired retelling of the Marshmallow Experiment.
❌ I don’t tell you about Pomodoro time blocking or pros/cons… the stale chaff of decision.
I do give you something you can remember and execute for the rest of your life.
⚔️ Bare minimum: Choose Hard will protect your “worst life” from happening.
⚔️ Best case: Choose Hard will give you the memorable frameworks for winning your best life.
Today is release date and the book should now be available on your country's respective Amazon. The book is 344 pages. Audiobook 13 hours+.
https://mybook.to/choose-hard-live-easy
Unfortunately, the completed audiobook has not yet been approved because Audible has not released it. That could be any day this week, so check back often!
There is also a companion workbook as well.
https://mybook.to/chle-workbook
Enjoy, choose hard, and live the spoils of an easy life.
Best wishes,
MJ
PS: Over the coming months, I will be deep diving a lot of concepts in the book, concepts that have saved me from destruction, and earned me royalty!
Breaking News: If you suck at making decisions, your life will suck too.
The world doesn’t give you what you want.
You must choose it into reality.
The world doesn’t care about your vision board, your pronouns, your deadbeat dad, or your PhD in Philosophy. It cares about one thing: The decisions you make every moment of the day, from what you eat for breakfast to how you spend your free time.
🔥 Choose Hard, Live Easy - The Art of War for Decision-Making...
🔥 Life’s Decision Instruction Manual You Were Never Given
What makes Choose Hard, Live Easy different from any decision book?
I strip away the syrupy delusions of modern self-help to reveal the raw mechanics of how an amazing life is actually engineered. I always felt that most decision-making books are like bringing chopsticks to a gunfight. They get lost in academic minutiae so dense it could bore you to tears, or they list a bunch of worthless mental models you'll forget the second life punches you with a layoff or a cheating lover.
❌ I don’t recite another list of cognitive biases that has been discussed 10,000 times.
❌ I don’t give you another tired retelling of the Marshmallow Experiment.
❌ I don’t tell you about Pomodoro time blocking or pros/cons… the stale chaff of decision.
I do give you something you can remember and execute for the rest of your life.
⚔️ Bare minimum: Choose Hard will protect your “worst life” from happening.
⚔️ Best case: Choose Hard will give you the memorable frameworks for winning your best life.
Today is release date and the book should now be available on your country's respective Amazon. The book is 344 pages. Audiobook 13 hours+.
https://mybook.to/choose-hard-live-easy
Unfortunately, the completed audiobook has not yet been approved because Audible has not released it. That could be any day this week, so check back often!
There is also a companion workbook as well.
https://mybook.to/chle-workbook
Enjoy, choose hard, and live the spoils of an easy life.
Best wishes,
MJ
PS: Over the coming months, I will be deep diving a lot of concepts in the book, concepts that have saved me from destruction, and earned me royalty!
Amazon
Choose Hard, Live Easy — The Art of War for Decision-Making: Command Decisions with Clarity, Confidence, and Power — And Live Like…
Stop waiting for the world to conspire in your favor. The world doesn’t care about your vision board, your pronouns, your deadbeat dad, or your PhD in Philosophy. It cares about one thing: The decisions you make every moment of the day, from what you eat…
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Over 2,000 people took the DEFCON test. The results? It doesn’t look very good.
In war terms, a bloodbath. 📉
The most heartbreaking stat? Nearly half (46%) admitted that your 10-year-old self would be disappointed in the life you’ve accepted. That wide-eyed kid who believed in greatness (astronaut, athlete, billionaire, scientist, firefighter) has been replaced by a jaded adult who has settled for a mundane existence pacified by "Easy" choices.
Read the full DEFCON diagnostic breakdown here: 👇👇👇
https://news.thefastlaneforum.com/preview/364132/emails/183378792449836827
PS: My new book Choose Hard, Live Easy should now be available in all formats, including audiobook via Audible. Whatever audiobook issues happened seem to be resolved.
https://mybook.to/choose-hard-live-easy
Live your best life. Protect against your worst. No matter which you choose, you will endure that reality as a state of existence. Will it be suffering? Or joy? 5 parables. 70 decision weapons. Memorable, actionable tactics to recall and execute in the crossfire of the moment. 344 pages. 13 hours. And like my other three books, it took me 4 long years to write, LOL. The book also has a 162-page companion workbook available for sale at Amazon or Viperion. Enjoy! - MJ 🏖🏝
In war terms, a bloodbath. 📉
The most heartbreaking stat? Nearly half (46%) admitted that your 10-year-old self would be disappointed in the life you’ve accepted. That wide-eyed kid who believed in greatness (astronaut, athlete, billionaire, scientist, firefighter) has been replaced by a jaded adult who has settled for a mundane existence pacified by "Easy" choices.
Read the full DEFCON diagnostic breakdown here: 👇👇👇
https://news.thefastlaneforum.com/preview/364132/emails/183378792449836827
PS: My new book Choose Hard, Live Easy should now be available in all formats, including audiobook via Audible. Whatever audiobook issues happened seem to be resolved.
https://mybook.to/choose-hard-live-easy
Live your best life. Protect against your worst. No matter which you choose, you will endure that reality as a state of existence. Will it be suffering? Or joy? 5 parables. 70 decision weapons. Memorable, actionable tactics to recall and execute in the crossfire of the moment. 344 pages. 13 hours. And like my other three books, it took me 4 long years to write, LOL. The book also has a 162-page companion workbook available for sale at Amazon or Viperion. Enjoy! - MJ 🏖
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Thefastlaneforum
Fact: Better decisions = better life. 😄
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Will you die at 78 because society told you to? 💀⚓
My wife and I were deep into a thought experiment the other night. She’s turning 50; I’m 57. Society says we should be winding down, hitting the meds, and eyeing the nearest recliner.
I say that’s total BS.
My genetic blueprint is a house of horrors; cancer, dementia, you name it. But my biggest threat isn’t my DNA.
It’s Normative Anchoring.
A normative anchor is the invisible speed governor embedded in your brain. It tells you that 78 is the finish line, so you start "declining" at 60. It’s a psychological splinter that limits your potential.
The body does what the mind believes.
I’m training for a life to 100, not a 20-year crawl to the grave.
I’ve refused the normative anchor. I’ve dismissed it as much as I dismissed “get a job and save for 50 years” orthodoxy.
Question is, what normative anchors are keeping you… well… normal?
👇👇👇
https://news.thefastlaneforum.com/preview/364132/emails/184220386763736776
Better decisions = Better life.
Choose Hard, Live Easy — Master the Art of War for Decision-Making
Now Available in eBook, paperback, hardback, and audiobook (Audible.)
My wife and I were deep into a thought experiment the other night. She’s turning 50; I’m 57. Society says we should be winding down, hitting the meds, and eyeing the nearest recliner.
I say that’s total BS.
My genetic blueprint is a house of horrors; cancer, dementia, you name it. But my biggest threat isn’t my DNA.
It’s Normative Anchoring.
A normative anchor is the invisible speed governor embedded in your brain. It tells you that 78 is the finish line, so you start "declining" at 60. It’s a psychological splinter that limits your potential.
The body does what the mind believes.
I’m training for a life to 100, not a 20-year crawl to the grave.
I’ve refused the normative anchor. I’ve dismissed it as much as I dismissed “get a job and save for 50 years” orthodoxy.
Question is, what normative anchors are keeping you… well… normal?
👇👇👇
https://news.thefastlaneforum.com/preview/364132/emails/184220386763736776
Better decisions = Better life.
Choose Hard, Live Easy — Master the Art of War for Decision-Making
Now Available in eBook, paperback, hardback, and audiobook (Audible.)
Thefastlaneforum
THIS is your #1 threat to success... 😮
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How much is 10 years of quality life worth to you?
🏝 🏰 🏖
No, I'm not talking about staring at a wall while using a walker to get to the bathroom.
When it comes to lifespan, the most important currency isn't money... it's something everyone has, but mostly neglects.
What is it?
The Art of Choosing Hard.
Case in point: I just hit a major goal this week: getting my “Whoop Age” 10 years younger than my actual age. It's a seminal example of the Hard/Easy Paradox, specifically, The Rule of Persistence as highlighted in my new book, Choose Hard, Live Easy - The Art of War for Decision-Making.
---- THE RULE OF PERSISTENCE ---
Whatever you repeatedly choose in the short term, its Polarity will persist and endure in the long term.
👉 Choose Easy? You not only GET Hard, you LIVE Hard.
👉 Choose Hard? You not only GET Easy, you LIVE Easy.
Back to my biometric achievement of being 10 years younger... the thing is, I don’t feel 56 (real age) or 47 (biometric age)... I feel more like 35.
The point is, this state of EASE persists! I live it every moment of the day; it has become my DEFAULT STATE OF BEING.
And yet, what is the price of this ease? What is the cost of enjoying this level of health and fitness?
I Choose Hard. And those "discomforts" of Hard are short-term and transient. Fleeting ghosts.
1) I choose Hard: I banish screens from my bed.
2) I choose Hard: I’m in bed and ready for sleep by 10:30 PM.
3) I choose Hard: I do not eat three hours before bedtime.
4) I choose Hard: I regularly exercise, lift weights, jump rope, and stretch.
5) I choose Hard: I eat a mostly plant-based diet and avoid processed junk and fast food.
6) I choose Hard: I don't drink alcohol.
Each "HARD" I choose is a temporary sacrifice-- a fleeting discomfort that doesn't last. The result? I get EASE as a permanent state of being.
The question is... how much MONEY would you pay for an extra 10 QUALITY YEARS of life?
I mean 10 years of whatever stirs your soul: Travel, pickleball, skiing, time with the grandkids...
$500K? $5 million? $10 million?
Whatever the number, THAT PRICE CANNOT BE PAID WITH MONEY, IT MUST BE PAID WITH HARD.
Of course, none of this might matter.
I could get hit by a bus tomorrow or struck down by some random disease. 😮😰
But the point is twofold:
1) I’m putting the probability and the odds in MY FAVOR.
2) I’m making the hard choices and accepting temporary sacrifices so I can endure EASE every minute of the day. That Ease is not felt for a weekend or a few days a month—it's felt EVERY. DAMN. MOMENT.
Eventually, that “future self” will become your “present self” and that person will either suffer or savor. My present self THANKS my past self for its hard choices.
Of course, this goes beyond health; it applies to every facet of your existence. Your career. Your finances. Your relationships.
What Hard investment are you refusing to make right now? By dodging the cost today, you are forcing “future you” to pay the bill for your current negligence.
Choose Hard so you may Live Easy. But of course, it's your choice, your move, and your life.
https://news.thefastlaneforum.com/emails/webview/364132/184584006414632332
No, I'm not talking about staring at a wall while using a walker to get to the bathroom.
When it comes to lifespan, the most important currency isn't money... it's something everyone has, but mostly neglects.
What is it?
The Art of Choosing Hard.
Case in point: I just hit a major goal this week: getting my “Whoop Age” 10 years younger than my actual age. It's a seminal example of the Hard/Easy Paradox, specifically, The Rule of Persistence as highlighted in my new book, Choose Hard, Live Easy - The Art of War for Decision-Making.
---- THE RULE OF PERSISTENCE ---
Whatever you repeatedly choose in the short term, its Polarity will persist and endure in the long term.
👉 Choose Easy? You not only GET Hard, you LIVE Hard.
👉 Choose Hard? You not only GET Easy, you LIVE Easy.
Back to my biometric achievement of being 10 years younger... the thing is, I don’t feel 56 (real age) or 47 (biometric age)... I feel more like 35.
The point is, this state of EASE persists! I live it every moment of the day; it has become my DEFAULT STATE OF BEING.
And yet, what is the price of this ease? What is the cost of enjoying this level of health and fitness?
I Choose Hard. And those "discomforts" of Hard are short-term and transient. Fleeting ghosts.
1) I choose Hard: I banish screens from my bed.
2) I choose Hard: I’m in bed and ready for sleep by 10:30 PM.
3) I choose Hard: I do not eat three hours before bedtime.
4) I choose Hard: I regularly exercise, lift weights, jump rope, and stretch.
5) I choose Hard: I eat a mostly plant-based diet and avoid processed junk and fast food.
6) I choose Hard: I don't drink alcohol.
Each "HARD" I choose is a temporary sacrifice-- a fleeting discomfort that doesn't last. The result? I get EASE as a permanent state of being.
The question is... how much MONEY would you pay for an extra 10 QUALITY YEARS of life?
I mean 10 years of whatever stirs your soul: Travel, pickleball, skiing, time with the grandkids...
$500K? $5 million? $10 million?
Whatever the number, THAT PRICE CANNOT BE PAID WITH MONEY, IT MUST BE PAID WITH HARD.
Of course, none of this might matter.
I could get hit by a bus tomorrow or struck down by some random disease. 😮😰
But the point is twofold:
1) I’m putting the probability and the odds in MY FAVOR.
2) I’m making the hard choices and accepting temporary sacrifices so I can endure EASE every minute of the day. That Ease is not felt for a weekend or a few days a month—it's felt EVERY. DAMN. MOMENT.
Eventually, that “future self” will become your “present self” and that person will either suffer or savor. My present self THANKS my past self for its hard choices.
Of course, this goes beyond health; it applies to every facet of your existence. Your career. Your finances. Your relationships.
What Hard investment are you refusing to make right now? By dodging the cost today, you are forcing “future you” to pay the bill for your current negligence.
Choose Hard so you may Live Easy. But of course, it's your choice, your move, and your life.
https://news.thefastlaneforum.com/emails/webview/364132/184584006414632332
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HOW TO PREDICT YOUR SUCCESS (OR FAILURE)... 🧙♂️
The following is a direct excerpt from my new book, Choose Hard, Live Easy - The Art of War for Decision-Making
For the last 17 years, I’ve led a community of aspiring entrepreneurs and business owners. Millions (yes, millions) of people have visited, posted, and contributed, hoping to start a business that creates generational wealth. During that time, I’ve become a Nostradamus at predicting failure.
Whenever a new user posts, I can tell immediately whether they have what it takes to succeed in business. No, I don’t have a magic jar of tea leaves; I can smell the parasite of Expectosis as if I were a bloodhound. I see dead people? No, I see entrepreneurs who will never survive.
How do I do it? And how can you leverage the same knowledge to predict your own success or failure?
Read on...
👇👇👇👇
https://news.thefastlaneforum.com/preview/364132/emails/184832189915989692
The following is a direct excerpt from my new book, Choose Hard, Live Easy - The Art of War for Decision-Making
For the last 17 years, I’ve led a community of aspiring entrepreneurs and business owners. Millions (yes, millions) of people have visited, posted, and contributed, hoping to start a business that creates generational wealth. During that time, I’ve become a Nostradamus at predicting failure.
Whenever a new user posts, I can tell immediately whether they have what it takes to succeed in business. No, I don’t have a magic jar of tea leaves; I can smell the parasite of Expectosis as if I were a bloodhound. I see dead people? No, I see entrepreneurs who will never survive.
How do I do it? And how can you leverage the same knowledge to predict your own success or failure?
Read on...
👇👇👇👇
https://news.thefastlaneforum.com/preview/364132/emails/184832189915989692
Thefastlaneforum
How to predict your success (or failure). 🧐
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Found in the wild on X ... pay now, or pay much harder later.
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{{{ THIS }}} is the easiest decision any human can make… and it will also be your best…
Even better, you can do it sitting on your couch.
But to obtain life’s ultimate status symbol, you’ll need to get off that couch.
👇👇👇
https://news.thefastlaneforum.com/preview/364132/emails/185473847712023827
Even better, you can do it sitting on your couch.
But to obtain life’s ultimate status symbol, you’ll need to get off that couch.
👇👇👇
https://news.thefastlaneforum.com/preview/364132/emails/185473847712023827
Thefastlaneforum
*THIS* easy choice is also your best choice 🤔
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The ultimate cure for low self-esteem and depression...
Learn something new.
Figure out a problem.
Choose Hard.
And then when you're on top of the mountain of the problem you just solved, OBSERVE how you feel.
Feel that rush? That high?
That's achievement.
Confidence.
The feeling that you can DO ANYTHING with the right process and effort.
As I wrote in Choose Hard, Live Easy - I've been learning jump rope and various skills related to such.
There's few things more intoxicating than realizing you couldn't do X yesterday, but you can do X today.
In video game terms, here's what you're doing to your IRL game character...
👉 Self-esteem: +1.
👉 Experience +1.
👉 Endurance +1 (In the jump rope case)
👉 Wisdom +1.
👉 Intelligence +1
👉 Anti-Quit Modality +1
There is no better level-up in life.
Continue learning, continue leveling up. Continue building a mental framework that you can DO ANYTHING.
One year ago, I couldn't do a simple basic forward jump rope.
But I Chose Hard.
And now a 56 year old gray-haired semi-old man is practically hip-hopping through a jump rope.
Choose Hard. And Live Easy.
Learn something new.
Figure out a problem.
Choose Hard.
And then when you're on top of the mountain of the problem you just solved, OBSERVE how you feel.
Feel that rush? That high?
That's achievement.
Confidence.
The feeling that you can DO ANYTHING with the right process and effort.
As I wrote in Choose Hard, Live Easy - I've been learning jump rope and various skills related to such.
There's few things more intoxicating than realizing you couldn't do X yesterday, but you can do X today.
In video game terms, here's what you're doing to your IRL game character...
👉 Self-esteem: +1.
👉 Experience +1.
👉 Endurance +1 (In the jump rope case)
👉 Wisdom +1.
👉 Intelligence +1
👉 Anti-Quit Modality +1
There is no better level-up in life.
Continue learning, continue leveling up. Continue building a mental framework that you can DO ANYTHING.
One year ago, I couldn't do a simple basic forward jump rope.
But I Chose Hard.
And now a 56 year old gray-haired semi-old man is practically hip-hopping through a jump rope.
Choose Hard. And Live Easy.
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One chart explains how you create wealth fast. 📈💸
Look at this graphic. This is the Wealth Window.
It’s a predictable, repeating cycle where early adoption meets massive opportunity. Every few years, the window cracks open, a new batch of millionaires sprints through, and then the latch clicks shut.
Choose Hard is a big cheat code, but only if you recognize, exploit, and direct it into a Wealth Window.
Deployed in the wrong system? It is just inefficient.
As I like to say, you could run faster than Usain Bolt if you put him on a tricycle. The tricycle—the system—is the negative leverage that hinders his output.
Wealth operates under the same construct.
Yes, leverage Hard, but leverage it in the right system.
No amount of “Hard” will help you win a race saddled to a tricycle, while everyone is driving automobiles.
Wealth isn’t just about the Hard, but about taking advantage of Wealth Windows: Opportunities in **timing** and **temporary asymmetric leverage** that occur every few years or decades.
Right now, AI is that window.
It’s bigger than the internet. It’s bigger than the steam engine and electricity.
And no, you don't need to start an "AI company." You just need to stop using a mule/plow while your competition is using a tractor.
Read the full breakdown and see why the "experts" calling this HYPE are the same ones who said the car was a "novelty" in 1903:
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https://www.thefastlaneforum.com/community/threads/wealth-windows-one-chart-shows-you-how-to-get-rich.123380/
Look at this graphic. This is the Wealth Window.
It’s a predictable, repeating cycle where early adoption meets massive opportunity. Every few years, the window cracks open, a new batch of millionaires sprints through, and then the latch clicks shut.
Choose Hard is a big cheat code, but only if you recognize, exploit, and direct it into a Wealth Window.
Deployed in the wrong system? It is just inefficient.
As I like to say, you could run faster than Usain Bolt if you put him on a tricycle. The tricycle—the system—is the negative leverage that hinders his output.
Wealth operates under the same construct.
Yes, leverage Hard, but leverage it in the right system.
No amount of “Hard” will help you win a race saddled to a tricycle, while everyone is driving automobiles.
Wealth isn’t just about the Hard, but about taking advantage of Wealth Windows: Opportunities in **timing** and **temporary asymmetric leverage** that occur every few years or decades.
Right now, AI is that window.
It’s bigger than the internet. It’s bigger than the steam engine and electricity.
And no, you don't need to start an "AI company." You just need to stop using a mule/plow while your competition is using a tractor.
Read the full breakdown and see why the "experts" calling this HYPE are the same ones who said the car was a "novelty" in 1903:
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https://www.thefastlaneforum.com/community/threads/wealth-windows-one-chart-shows-you-how-to-get-rich.123380/
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A lot of you asked me over the years to return to YouTube and I have. This is my first video in 4 years.
https://www.youtube.com/watch?v=hQTAVn99oYE
I plan to do a few videos per month in the realms of Fastlane business, decision-making, and entrepreneurship. Maybe even a few AI takes. Please subscribe if you want to level-up your life and learn from someone who is truly living in the top 10% of the 1% life.
My social media absense was a personal decision that helped me level up in all aspects of life.
I still plan to avoid a lot of social media, but I realize YouTube is venue I shouldn't be ignoring — it was the one social media channel I visited often to learn things, hence, testing my Standing Order. IMO, YouTube is a great asset, or it could be great hindrance, or as I say in the video, a hammer to your brain. Like every thing, every moment of your life — this is a choice.
Enjoy!
MJ
https://www.youtube.com/watch?v=hQTAVn99oYE
I plan to do a few videos per month in the realms of Fastlane business, decision-making, and entrepreneurship. Maybe even a few AI takes. Please subscribe if you want to level-up your life and learn from someone who is truly living in the top 10% of the 1% life.
My social media absense was a personal decision that helped me level up in all aspects of life.
I still plan to avoid a lot of social media, but I realize YouTube is venue I shouldn't be ignoring — it was the one social media channel I visited often to learn things, hence, testing my Standing Order. IMO, YouTube is a great asset, or it could be great hindrance, or as I say in the video, a hammer to your brain. Like every thing, every moment of your life — this is a choice.
Enjoy!
MJ
YouTube
I Quit Social Media for 4 Years— Here's What Happened!
Four years ago, I quit social media — no Instagram, no X, no Facebook, no YouTube. One decision pre-decided thousands. Here's what happened: I leveled up on life in every thing that mattered... wealth, health, fitness, happiness, and, sanity.
This is my…
This is my…
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Most people manage their money with forensic obsession. They comparison-shop for a dollar off gas, agonize over a $12 streaming subscription, and can tell you within a few bucks what's sitting in their checking account.
Yet, those same people will gamble away something infinitely more scarce, and do so without blinking.📉
In my latest video, I offer you a coin flip that could potentially save your life from an encounter with a murderer and a rapist (you'll have to watch the video to find out), but here are the two risk profiles for winning or losing your coin flip...
👉 Option A: Risk $1 to win $43,200 ...
👉 Option B: Risk $43,200 to win $1?
The answer feels obvious when the currency is money. 💰💰
But the entire point — the reality check hiding inside the question — is that you're already choosing Option B, betting staggering amounts of currency for little return... every single day.
You're not doing it with cash— you're doing it with time. ⏰
The gym story I showcase is the kind that permanently rewires your mental circuitry.
Here's the short version: A guy skips a 10-second detour to grab a sanitation wipe. He saves one moment and grabs some sweaty, virus-infected handles. He loses five days to illness — 43,200 moments — along with workouts, income, PTO, and a weekend with his kids that never gets rescheduled. The math is horrifying: a 4.3 million % NEGATIVE RETURN on a single, invisible decision.
One question and one word will help you make some great bets, while avoiding the bad ones:
The question is disarmingly simple: IS THIS DECISION ASYMMETRICAL?
Asymmetry plays the starring role in my newest book, Choose Hard, Live Easy, while it had supporting roles in my prior books.
Asymmetry -- the upside and downside variety-- is the four-syllable word that has built every empire and dug every grave worth examining.
But this question does more than expose the obvious landmines like speed-racing your motorcycle at 90 while tailgating, but the sneaky asymmetry, the kind that compounds: The 3 donuts for breakfast. The one-hour lunch spent rotting your brain on TikTok.
💡The 99% track dollars: They know betting $50K to win a buck is stupid.
⚡️The 1% track moments: We know betting 50,000 moments to win 1 is stupid.
You can rebuild a bank account. You cannot rebuild a decade spent in the wrong city, the wrong body, or the wrong life.
Watch the full breakdown below.
👉 Your first asymmetric decision is here...
The next 17 minutes you spend watching this video might save you 17 days, 17 weeks, 17 months, or 17 years. In other words, you'll be betting 17 to win thousands, perhaps, millions.
Make the good bet, or ignore it like the 99%.
https://youtu.be/nf7gzR7XY6A
Yet, those same people will gamble away something infinitely more scarce, and do so without blinking.
In my latest video, I offer you a coin flip that could potentially save your life from an encounter with a murderer and a rapist (you'll have to watch the video to find out), but here are the two risk profiles for winning or losing your coin flip...
👉 Option A: Risk $1 to win $43,200 ...
👉 Option B: Risk $43,200 to win $1?
The answer feels obvious when the currency is money. 💰💰
But the entire point — the reality check hiding inside the question — is that you're already choosing Option B, betting staggering amounts of currency for little return... every single day.
You're not doing it with cash— you're doing it with time. ⏰
The gym story I showcase is the kind that permanently rewires your mental circuitry.
Here's the short version: A guy skips a 10-second detour to grab a sanitation wipe. He saves one moment and grabs some sweaty, virus-infected handles. He loses five days to illness — 43,200 moments — along with workouts, income, PTO, and a weekend with his kids that never gets rescheduled. The math is horrifying: a 4.3 million % NEGATIVE RETURN on a single, invisible decision.
One question and one word will help you make some great bets, while avoiding the bad ones:
The question is disarmingly simple: IS THIS DECISION ASYMMETRICAL?
Asymmetry plays the starring role in my newest book, Choose Hard, Live Easy, while it had supporting roles in my prior books.
Asymmetry -- the upside and downside variety-- is the four-syllable word that has built every empire and dug every grave worth examining.
But this question does more than expose the obvious landmines like speed-racing your motorcycle at 90 while tailgating, but the sneaky asymmetry, the kind that compounds: The 3 donuts for breakfast. The one-hour lunch spent rotting your brain on TikTok.
💡The 99% track dollars: They know betting $50K to win a buck is stupid.
⚡️The 1% track moments: We know betting 50,000 moments to win 1 is stupid.
You can rebuild a bank account. You cannot rebuild a decade spent in the wrong city, the wrong body, or the wrong life.
Watch the full breakdown below.
👉 Your first asymmetric decision is here...
The next 17 minutes you spend watching this video might save you 17 days, 17 weeks, 17 months, or 17 years. In other words, you'll be betting 17 to win thousands, perhaps, millions.
Make the good bet, or ignore it like the 99%.
https://youtu.be/nf7gzR7XY6A
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YouTube
One Simple Question Quietly Writes Your Life Story— Will You Ask It?
One simple, 4-word question quietly defines your life. Will you win or lose at life? Not only will this question author your life story, it will make the difference between the bad bets that wreck your life, or the good bets that create the dreams.
Most…
Most…
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