Traditional masterplans focus on general layout and urban planning.
The Urban Branding Manual for karle town centre on the other hand, concentrates on experience and how to translate this experience into reality. With a network of specialists - sometimes more than a few hundred people - you need a clear vision and strategy to stay on course over the long duration of the project. The Urban Branding Manual helps the client to realise this ambitious undertaking.
There is so much data at all of our fingertips that can be used to analyse behaviour and inform design on an urban scale.

We should use this to devise urban solutions that allow us to live in healthy environments that enable social interaction and capitalise on our free time more valuably.

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Winning proposal for Senegalese primary schools by: Santiago Osorio, Carlos Peña and Mauricio Suarez from Cali, Colombia!

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Green footbridge, Almaty, Kazakhstan

It is the pedestrian bridge that allows the citizens of Almaty to cross the highway that separates two of its large green areas: the botanical garden and Sunkar Park. A dual design by the architectural firm ATRIUM merges two structures into one. In doing so, the project becomes a versatile infrastructure that offers multiple usage options to Almaty’s inhabitants.

ATRIUM’s architects conceived the footbridge “not only as a space for transit, but also for recreation“. The pedestrian bridge offers a direct and fast route to cross from one green area to another over the highway and, at the same time, traces a path full of twists and turns for strolling and prolonging the unhurried enjoyment of the walk. In addition to this double layout, green areas and planters are incorporated into the architecture.

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Here are the mega projects that are happening in Saudi Arabia 🇸🇦 !!🥰

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