Isolated, he may be a cultivated individual; in a crowd, he is a barbarian—that is, a creature acting by instinct.
- Gustave Le Bon
- Gustave Le Bon
"In depressive states," he writes, "the mind may be seen in the image of such an antler, in all its fantastic splendor pinning its bearer to the ground."
- Peter Wessel Zapffe
- Peter Wessel Zapffe
March 31, 1929: This looks like a picture of a young couple promenading down Fifth Avenue in the Easter Parade. What you’re actually seeing is the first-ever public relations stunt.
Edward Bernays was hired by Lucky Strike cigarettes to enlarge its customer base by encouraging women to smoke. Bernays had his secretary, Bertha Hunt (pictured) and ten other women join the Easter Parade, all of them smoking. He had alerted the press as to what was going to happen, so there were plenty of photographers on hand to capture the moment. The photos received wide coverage and created a controversy—in those days, only “bad girls” smoked, and Bernays’s stunt went under the cover of women’s emancipation.
Edward Bernays was hired by Lucky Strike cigarettes to enlarge its customer base by encouraging women to smoke. Bernays had his secretary, Bertha Hunt (pictured) and ten other women join the Easter Parade, all of them smoking. He had alerted the press as to what was going to happen, so there were plenty of photographers on hand to capture the moment. The photos received wide coverage and created a controversy—in those days, only “bad girls” smoked, and Bernays’s stunt went under the cover of women’s emancipation.