Reaching younger audiences is crucial for the future of news media. Meeting readers where they are by embracing platforms like TikTok, highlighting individual journalists and letting them build an online presence all help to connect with the audiences of today and tomorrow, Anton Protsiuk writes.

📻 Independent Russian media makers have come up with countless ways to circumvent their country’s censorship. One of them redefines the radio format, Veronica Snoj writes in her latest article for The Fix.

We spoke with Maciej Okraszewski, founder of one of Poland’s most successful independent podcasts Dział Zagraniczny, about how he gained a wide audience reporting on niche foreign topics.

📰 What's Inside The Fix Weekly Newsletter: New audio ventures

▪️The articles featured pertain to tips on engaging younger audiences, how exiled Russian outlets are leveraging the radio format, and a case of turning podcasting into a profitable business;

▪️Interesting insights on Argentina’s largest newspaper's approach to converting readers into digital subscribers, and how American publication The Intercept surpassed its fundraising goal from our colleagues at The Audiencers, and Nieman Lab;

▪️Great opportunities from the Kurt Schork Memorial Fund, European Commission, and The Guardian.

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Ahead of the EU elections we spoke with The European Correspondent and Voxeurop about their approach to covering this major event and how it fits with their editorial strategy.

In the latest piece of The Fix’s series on media careers, we look at Mar Cabra’s journey from being a Pulitzer Prize-winning journalist to becoming an impact-driven co-founder and executive director of The Self-Investigation.

What's Inside The Fix Weekly Newsletter: Opportunities in elections coverage

▪️The articles featured pertain to approaches to election coverage, a new support programme for Ukrainian media, and a talk with mental health expert Mar Cabra;

▪️Interesting insights on news outlets that make money on Apple News, and The New Yorker’s successful push to improve audience engagement from our colleagues at Semafor, and Digiday;

▪️Great opportunities from The Fix Foundation and the European Centre for Press and Media Freedom, Open Archive, and European Journalism Centre.

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Recent media policy provisions imposed more obligations on platforms. It may either facilitate mainstream journalism or widen the gap between user-generated content and quality verified news content — let’s take a closer look.

In our latest article, we looked at how Ukrayinska Pravda, Ukraine’s leading digital news publisher, is betting on new verticals like tech and sports to diversify revenue.

🌟 How to build and grow your audience: sign up for a course from The Fix 🌟

Join our free newsletter course on building and growing your audience, starting 6th June. Led by Emma Löfgren, editor of The Local Sweden and contributor at The Fix, it is a seven-week course for editorial leaders.

📍 We will cover:

◼ growing your audience
◼ communicating with your audience – and telling truth to your readers
◼ making the most of social media
◼ analysing audience data

The course features insights from industry experts like Johanna Rüdiger (Deutsche Welle), Dmitry Shishkin (Ringier Media International), and Joy Mayer (Trusting News).

🗓️ Sign up for free before 6th June!

Portugal has three journalism platforms as part of Reference - the European Independent Media Circle. In a country with traditionally very low financial contributions from the state and civil society to journalism, how do these projects manage to work sustainably? Francisca Valentim explains.

What's Inside The Fix Weekly Newsletter: AI deals; audience building for newsroom leaders

▪️The articles featured pertain to how new media legislation will affect news publishers, a look into development of soft news coverage at a major Ukrainian outlet, tips on growing audience, and different business models used in Portugal;

▪️Interesting insights on how AI deals are shutting out partisan publishers in favour of mainstream outlets, and The Washington Post’s plans to introduce new subscriber tiers, including “a pay-as-you-go option" from our colleagues at Semafor, and A Media Operator;

▪️Great opportunities from Sir Harry Evans Global Fellowship, International Media Support, and The Fix.

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Priyal Shah spoke to zebra.’s editor Alessio Giordano about how the South Tyrol-based nonprofit outlet supports the marginalised with print newspaper sales.

For the latest instalment of our Toolbox series, The Fix spoke with subscription-based outlet Contexte about external tools they rely on and their journey of developing the collaborative editor tool Echo.

What's Inside The Fix Weekly Newsletter: Models for funding independent journalism

▪️The articles featured pertain to how printed newspapers can make a difference in a community, Contexte's experience of introducing an editorial tool, and how generative AI can help analyse data;

▪️Interesting insights on British editors leading more and more major US newsrooms, and a newsroom backlash at The Washington Post from our colleagues at The New York Times, and The Guardian;

▪️Great opportunities from The Audiencers, JournalismAI, and The Economist.

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