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Look at Gaming #370 | 2.21.2024

GM! This headline caught my eye today.

Founded by ex-Blizzard devs, this intrepid studio is raising money from players to fund marketing cost. Frost Giant studios is a real-time strategy PC game developer.

Frost Giant's motivation for going directly to the players stems from them not wanting to work with Publishers, who are cutting staff to prioritizes short-term profits while letting developers and players suffer long-term.

This headline made me think of the play-to-airdrop meta, which is effectively UA. Web3 games give out tokens to users to play its game. But Frost Giant studios is flipping this model.

Instead of giving out money, the studio is taking in $494 investment from players. Players can go to StartEngine website to check out the campaign and learn more details.

The goal is to sell $5M worth of shares at $150M valuation. Previously, the company raised $35M. This isn't their first crowdfunding campaign; they've raised $2M via Kickstarter.

Games raising money via crowdfunding is not novel but Frost Giant's explicitly saying its using the funds for marketing is. Juxtapose that against the web3 games giving tokens makes me wonder which model will be more sustainable.

In other news, we have Pitchbook's investment sentiment analysis, Brutally Honest's discussion on LTVs, and CoD League team is suing ATVI for nearly $700M.

Drop a gg!

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Spotlight 🤩
Frost Giant asks players to invest in studio | GamesIndustry.biz


🌊 MARKET 📞
Mobile game downloads fell for the first time ever in 2023, down to 88 billion | PGBiz

PitchBook dives deep into gaming VC trends, predictions for 2024 | GamesBeat

Call of Duty League team owner suing Activision Blizzard for $680 million | The Verge

Com2Us escaped the red in 2023 despite "negative seasonality" | PGBiz

Frost Giant asks players to invest in studio | GamesIndustry.biz


💎 Deep Dives 🔎
Can advertisers rely on IP addresses? | MobileDevMemo

Discussing LTVs | Brutally Honest

Frame This | Decentralised.co

Video game consoles are doomed… right? | GamesIndustry.biz


🌈 Platforms 🏠
Lady Gaga Is Coming To Fortnite | GameInformer


Web 3⃣ + Meta 🌐
Japan's Gaming Renaissance Via Web3 | Gam3s.gg

Aniomca's Mocaverse x OKX | Gam3s.gg


💲 Fundraising 🤑
GameCentric secures $1.5 million angel investment to fuel growth in MENA | PGBiz

Helika Raises $8M for AI-powered Game Management | Gam3s.gg


👾 Game & Stats Releases 📊
Ubisoft launches Rainbow Six Smol, a roguelite exclusive to Netflix | GamesBeat

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Look at Gaming #371 | 2.22.2024

GM! A new report from Apptica was released covering the mobile gaming market.

Here are some stats that stood out to me:
• The installs ratio between iOS and Android is 6B:51B — Android install is 8x
• The revenue ratio between iOS and Android is $35B:$20B — Android rev is 0.6x
• iOS beats Android retention by 7% on avg
• Avg D1 retention is 32% and D30 is 6.6%
• 53% of of advertisers in the mobile gaming market are... gaming studios.

It never fails to surprise me the disparity between the number of installs on Android vs. iOS. I think this gap is going to keep widening.

iOS installs has always been worth/costs a lot more than those on Android and we see why with both the spending and retention metrics on iOS.

In the report, you can see retention across the genre and iOS pretty much beats out Android in every genre. What's notable is that the genre mix and composition on Android and iOS are quite similar. It seems that players preference do not necessarily differ.

The last metric regarding ads isn't new. Mobile game studios have always been the largest advertisers of mobile game ads. But this statistic has been declining. It's healthy to see exogenous brands and advertisers targeting gamers.

That's it for today! Hope everyone has a good day.

Also check out that Borderlands trailer with Kevin Hart and Jamie Lee Curtis and Jack Black. Gaming movies are on a revenge arc right now.


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Spotlight 🤩
Apptica: The State of the Mobile Gaming Market and Advertising in 2023 | GameDev Reports


🌊 MARKET 📞
Apptica: The State of the Mobile Gaming Market and Advertising in 2023 | GameDev Reports

Top 5 Insights from the State of Mobile Gaming Report by data.ai | GameMakers

“Hypercasual is definitely not dead” | PGBiz


💎 Deep Dives 🔎
What's behind Xbox’s platform (& subscriber) moves? | GameDiscoverCo


🌈 Platforms 🏠
The Borderlands Movie's First Trailer Looks As Ridiculous As The Games | GameInformer


Web 3⃣ + Meta 🌐
Esports Giant Team Liquid Launching Fan Rewards Platform on Sui | Decrypt.gg

Kakao's Metabora Joins Gaming Giants Ubisoft, Sega on Oasys Chain | Decrypt.gg


👾 Game & Stats Releases 📊
The Borderlands Movie's First Trailer Looks As Ridiculous As The Games | GameInformer

Ubisoft launches first Invincible mobile game for the 21-year-old franchise | PGBiz

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Look at Gaming #372 | 2.23.2024

GM! Happy Friday y'all.

Gaming VC funds are increasingly partnering with content creators to gain strategic advantages in evaluating potential investments.

As the gaming market becomes more competitive, with thousands of games being launched each year, VC funds are leveraging creators' taste-making abilities and unique insights into player tastes and the content landscape.

By teaming up with creators, VC funds aim to increase their chances of identifying early and successful investments. Creators also help games get their initial distribution and bring credibility to startups through the backing of influential creators.

Additionally, creators benefit from diversifying their income and supporting developers and games they believe in.

Overall, the collaboration between VC funds and creators is seen as mutually beneficial, helping to drive value to the most promising prospects in the gaming industry amidst a challenging funding landscape.

Lastly, founders/entrepreneurs get the benefits from the financial and business-building expertise of VCs while also leveraging the distribution of content creators.



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Spotlight 🤩
VCs team up with creators amid games funding pullback | GamesBeat


🌊 MARKET 📞
Indonesian election & New Game Industry Regulation | Niko Partners

DDM: Gaming M&A activity reached $76.7bn in 2023 | GamesIndustry.biz

VCs team up with creators amid games funding pullback | GamesBeat


🧠 Knowledge Hub 📘
The graveyard of features in games: when stuff that seemed promising just doesn’t work | GameDeveloper

Designing maps that complement game mechanics | GameDeveloper


💲 Fundraising 🤑
XPLA secures funding from Play Ventures to foster Web3 innovation | PGBiz

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Look at Gaming #373 | 2.26.2024

GM! Hope everyone had a great weekend.

There quite a few headlines this weekend so let's dive in.

The first one I want to spotlight is a piece about how the way the game industry works is changing. TL;DR, keeping creativity in-house while outsourcing the developer work, better economics and upside for the core studio while leveraging the expertise/specialty of dev shops.

Second headlines are about the ads/UA market. AppLovin's blog is a great source to get educated about the marketing landscape. Check out their App Marketing Trend.

The third piece is a blog from Konvoy Ventures highlighting how Anime is underutilized in gaming. In one of the previous LAGs, I talked about IP in video games and how there's a clear preference for IP-related games in eastern markets. Love for Anime has reached a global audience but adapting these Anime into games has to be tastefully done, if not they end up feeling tacky.

That's it for today! Catch y'all tmrw.

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Spotlight 🤩
How the structure of the game industry is changing | GamesBeat


🌊 MARKET 📞
Suicide Squad failed to meet Warner expectations | GamesIndustry.biz

Master Mobile App Marketing With Our 2024 Mobile App Trends Report! | AppLovin

Peter Levin joins Realm board to adapt gaming IP into podcasts | GamesBeat

Circana: The US gaming market in January 2024 grew by 15% | GameDev Reports

How the structure of the game industry is changing | GamesBeat


💎 Deep Dives 🔎
Anime ($31b) is Underutilized in Gaming | Konvoy

How to find opportunities in the kids game market | GamesBeat

How Coda envisions growth for alternative web shops | GamesBeat

Where is the console hardware market headed? | GamesIndustry.biz


🌈 Platforms 🏠
Inside Apple Arcade: axed games, declining payouts, disillusioned studios – and an uncertain future | MobileGamer.biz


Web 3⃣ + Meta 🌐
Limitations and Solutions to Blockchain Gaming | Gam3s.gg

Circle Joins Overdare to Add IP Trading, USDC Payouts to Metaverse Gaming Platform | Decrypt.gg

‘We're Promising Nothing’: Telegram Game Notcoin Has 25 Million Players and a Soon-to-be-Real Token | Decrypt.gg


🧠 Knowledge Hub 📚
Four ways to build better indie marketing campaigns | GamesIndustry.biz

Building a Feedback Machine | Konvoy Ventures

What game marketers need to know about driving user acquisition through ad campaigns | PGBiz

Creative framework: How to win in 2024? | Brutally Honest

How to be a great product manager | GameMakers


💲 Fundraising 🤑
Web3 Infrastructure provider Avail raises $27M seed round | GamesBeat


👾 Game & Stats Releases 📊
Nintendo fans might be waiting at least a year for the next Switch console | The Verge

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Look at Gaming #374 | 2.27.2024

GM! Today I want to highlight a blog from Deconstructor of Fun that discusses the discusses the potential decline of mobile gaming, drawing parallels with the decline of Facebook games in 2012.

It highlights key market trends, including a slowdown in revenue growth and a decrease in the number of game launches. The rise of apps as essential services and the competition for user attention are identified as challenges for the mobile gaming industry.

The worst-case scenario is outlined, where platforms like Apple App Store and Google Play Store prioritize apps over games and restrict distribution channels for games, similar to what happened with Facebook games.

Here are some headwinds:
• Ad monetization shift away from waterfall model by Google Ads as early as January 2024
• Historical data may become obsolete, requiring reassessment of partners and updating LTV calculations
• New consent requirements affecting Google publisher products and Ads demand
• Fingerprinting removal impending, posing additional challenge to performance marketing
• Difficulty in obtaining big advertising budgets
• Shorter payback periods and increasing ROAS targets add pressure on marketing efforts

So mobile gaming may be approaching its ending arc as the platform's revenues account for more than half of all global gaming revenue.

In light of these challenges, it's more important than ever to retain the players. So check out this other article talking about omnichannel messaging. How getting gamers to opt into email, Discords, and even SMS, could drastically improve retention and reactivation.

That's it for today! See y'all tomorrow.

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Spotlight 🤩
How Mobile Gaming Could Come to an End | Deconstructor of Fun


🌊 MARKET 📞
Unity shares fall 18% despite revenue growth to $2.2 billion in 2023 | PGBiz

Playtika earmarks up to $1.2bn for M&A as it halts sale search | MobileGamer.biz

data.ai: Mobile Gaming Market in 2024 | GameDev Reports


🤣How Mobile Gaming Could Come to an End | Deconstructor of Fun


🌈 Platforms 🏠
Game devs say Apple Arcade payouts have been on the decline for years | GamesIndustry.biz


Web 3⃣ + Meta 🌐
Forge adds support for Avalanche, Immutable and other protocols | GamesBeat


🧠 Knowledge Hub 📘
Dear Tester, this is how you can help us be innovative | GameDeveloper

How to generate lasting player loyalty with omnichannel messaging | PGBiz

Where's the squeeze, if more games 'succeed' on PC? | GameDiscoverCo


💲 Fundraising 🤑
Ex-Homa staff raise $1.5 million for UGC platform PlayMakers | PGBiz

Avail Raises $27 Million for Web3 Infrastructure | Gam3s.gg


👾 Game & Stats Releases 📊
Nvidia’s free-tier GeForce Now will soon show ads while you’re waiting to play | The Verge

Balatro grossed $1m in eight hours | GamesIndustry.biz

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Look at Gaming #375 | 2.28.2024

GM! Hope everyone is getting through the week alright.

Normally, I don't cover news about game updates but this is special — or should I say these are.

The Pokémon Company commemorated Pokémon Day by unveiling updates for all five of its active mobile games.

First, I didn't realize there were five Pokemon-IP-related mobile games. I mean, I knew they existed but never recognized them as a part of an ecosystem.

This is another example of an IP turning into a platform. The notable part is how these games and applications differ while still being under the same IP umbrella. The diversity of having content from the AR/geolocation game Pokémon Go to the health/wellness app Pokémon Sleep, is a great case study for big IP holders.

Pokémon Go is introducing tie-ins with the Pokémon Horizons anime series, featuring a new Pikachu with unique battle abilities and AR features showcasing characters Liko and Roy. Meanwhile, Pokémon Unite is adding new creatures from the Scarlet and Violet games, along with a minigame and Prize Machine Event for players.

In Pokémon Café ReMix, players can expect to see Scarlet’s mascot Koraidon and earn Gimmighoul Coins through completing puzzles.

Pokémon Sleep is receiving updates with log-in bonuses and the debut of legendary Pokémon Raikou, Entei, and Suicune from the Gold and Silver games.

Additionally, Pokémon Masters EX is celebrating its 4.5 year anniversary with the release of Champion Silver and Tyranitar, as well as limited releases of other characters.

Furthermore, a new mobile game titled Pokémon Trading Card Game Pocket is set to launch in 2024, aiming to digitize the popular card game with features such as collecting, trading, and battling.

I'm looking forward to seeing if this is just a surface-level one-time coordination or if it would be the spark of an integrated ecosystem.

PS. Hoyoverse is another good example of multiple games and categories of app stemming from IP, granted it's not all under one IP.

That's it for today, catch y'all tmrw!

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Spotlight 🤩
Pokémon’s power in full force as five big mobile games align for updates | PGBiz


🌊 MARKET 📞
Cloud Imperium reportedly hit with layoffs | GamesIndustry.biz

Game M&A hit $11.8B in 2023, lowest since 2019 | Quantum Tech Partners

Google DeepMind Unveils AI ‘Genie’ to Instantly Conjure Playable Games | Decrypt.gg

Shorooq Partners: State of the Gaming Market in MENAP and globally in Q4 2023 | GameDev Reports

ESL Faceit Group lays off 15% of staff 2 years after $1.5B merger | GamesBeat

Playtika earmarks up to $1.2bn for mergers and acquisitions | GamesIndustry.biz


💎 Deep Dives 🔎
Reddit advertising and the limitations of contextual targeting | MobileDevMemo

Digital Turbine: mobile game ads can have more impact than social ads | GamesBeat

The VGHF built an archive of gaming history — and is making it available online | The Verge


🌈 Platforms 🏠
Pokémon’s power in full force as five big mobile games align for updates | PGBiz

Fortnite continues to expand with two new Lego games | The Verge


Web 3⃣ + Meta 🌐
Parallel Studios Launches Open Beta for TCG Parallel | Gam3s.gg


💲 Fundraising 🤑
Scuti raises $10M to boost rewards for gamers | GamesBeat

PlayMakers Secures $1.5 Million for User-Generated Content in Games | Gam3s.gg


👾 Game & Stats Releases 📊
OnePlus partners with Hoyoverse on Genshin Impact phone | GamesBeat


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👋 Web3 Gaming Recap — March 4

💎 Gaming Spotlight 🥜
• Tatsumeeko launched their Web Event, Uncharted Dream allowing users to start playing & earning points — See More

🔄 Gaming Updates
Battle Bears — Leaving Ronin
Tokyo Beast — Released BASE prototype site
Osiris Metaverse — Alpha signup form
Kuroro Beasts — New Airdrop Quest
Decentral Games — $BAG now tradable on $BLAST L2
Holdara — Released new DevBlog
Aradena — Shared 2024 Roadmap ($AG to be delisted and new ecosystem token launched)
Fusionist — Endurance Mainnet Upgrade (March 4, 2:00 UTC)
Fusionist — Announced Prime Ace (ERC 404 NFT collection to be launched on Endurance launchpad)
Sipher — Open Alpha launch (March 8)
Wilder World — Released DOMINO roadmap
StepN — Updated Whitepaper
Axie Infinity — Guilds will be introduced to Axie Classic this month (Phase 1 - March 7, Phase 2 EOM)
Gomble Games — Mystery Marbles are claimable at all times
Matr1x Fire — Approved on iOS App Store
Nine Chronicles — Monster Collection now available on mobile
Paradise Tycoon — Now has multiplayer
Tabi Chain — Released Testnet

🔖 Gaming Reads
Nyan Heroes — Why Nekovia Codes are so valuable
Sebastian Park (BITKRAFT) — How to solve the issue of games getting killed by liveops
Joakim (F4 Fund) — The right direction for gaming startups in 2024
Robin Guo (a16z) — What we look for to find games that stand out during playtests
Vader Research — How Portal Founders are Marketing Geniuses
Jihoz (Axie) — Returning to Axie's core development features to ensure Homeland becomes a more engaging & community-focused experience

▶️ Gaming Watch/Listens
Blockchain Gaming World — Gaming on cross-chain L1 Moonbeam
Gamecraft — Distribution & why its so important to how video game businesses function

💸 Gaming Fundraising
ChronoForge — Announced their $3m Strategic Round

🆕 Gaming Projects
JinAnomaly
Nim Network (Formerly MatchboxDAO)
Tabi
Gold
CropXYZ
World Engine
DUPER

hope helpful wuwu 😆💞https://t.me/thecoreloopweb3
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GM everyone!

Wanted to wish everyone a great start to your guys' week!

I'm taking some time off the next two weeks for personal reasons. (Don't worry it's good news!!).

So please excuse the delay in Web2 Daily Lag coverage. But the Web3 Gaming Recap will keep on going!

Talk to you guys again soon ❤️ ❤️
151
👋 Web3 Gaming Recap — March 8 to 10

💎 Gaming Spotlight 🥜
• Sipher launches Open Alpha starting with US, Brazil, Vietnam, Philippines, Indonesia, Argentina, Venezuela, & India. Progress, achievements & earned items will carry over to global launch — See More

🔄 Gaming Updates
Spellborne — Released Feb Developer Update
Axie Infinity — Classic guilds are now live
Guild of Guardians — NFT Migration to Immutable zkEVM
Shrapnel — Token Unlock Schedule Revision (April 2024 unlock reduced by 75%)
Mystery Society — Released new playtest
Illuvium — Released Feb 2024 Governance Newsletter
Everseed — Launched Season 2
Kuroro Beasts — $KURO airdrop extended (7% of supply to be distributed)
Soba — Launched Open Beta
SkyArk Chronicles — Opened staking
Crypto Unicorns — 3.1.2 Tuning Update
Pegaxy — Released Pre-registration (March 8 - 22)
ZTX — Genesis Home NFTs are now integrated into ZTX Beta
Decentral Games — Blast Deposits are now LIVE
Parallel — Closed Beta S7 Card / Cosmetic Claims are extended
Planet Mojo — Announced Gogo Mojo, a new interoperable
Block Games — Integrating Ronin into their player network ecosystem
Holdara — Released new Dev Blog
Bitcraft — Released gameplay reveal trailer & alpha sign-up form (Alpha starts April 2)
Worldwide Webb — Revealed 2024 Roadmap
XTREMEVERSE — DN404 Anime Gaming NFT Collection Minted out
Aavegotchi — Gotchiverse Roadmap

🔖 Gaming Reads
Sparkcsays (Wolves DAO) — How to Not Fuck Up in Web 3: From Traditional Gaming to Crypto
John Patten (Treasure DAO) — Why blockchain games are able to blow up
Jonah Blake (Real Third Web) — Crypto gaming on mobile will take over
Vader Research — Pixelmon Analysis

▶️ Gaming Watch/Listens
Animoca Brands — How Imaginary Ones is Creating Global IP Through Web3
All Chat — Spatial Computing Today (How it compares to Meta, experience developing for iOS & challenges of investing in the space)

🆕 Gaming Projects
Rebel Cars
Play AI

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Look at Gaming #376 | 4.03.2024

GM everyone! I am BACK from leave. Yours truly is a new father so thank you for your patience! Let's get back in it.

Today's headline that caught my attention is about Discord's new questing platform. This is notable because there are numerous web3 projects that are basically glorified questing platforms so Discord's new product feature is highly competitive.

This particular Discord quest involves The Finals, which is a F2P FPS game. The users have to stream themselves playing the game to friends in their Discord server for 15 mins.

Players are rewarded with the Skill Issue set, includes virtual rewards such as a Beanie with Headphones, Skill Issue Sneakers, Skill Issue Blackout Tattoo, Skill Issue Slacks, Skill Issue Tank, and Attention Grabbers Sticker.

This initiative is part of a collaboration with Embark Studios to celebrate the latest updates to The Finals, including new modes, maps, abilities, weapons, and gadgets.

Using quests to activate or push live ops and rewarding users with cosmetics is good but these are just surface level interactions with the questing platform. I envision Discord quests growing into a massive second-screen experience for these game studios.

Mini games or lite-versions of the game could be played on Discord as part of their questing campaign and it may start as a campaign then scale into a permanent fixture in the game design.

There's ONE web3 game/infra project that's tackling User Acquisition/Activation this way. Drop a gg in the comments and I'll share it.

Catch y'all tomorrow!

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Spotlight 🤩
Discord users can get Skill Issue in The Finals game by completing a quest | GamesBeat


🌊 MARKET 📞
FTC denies facial age estimation as verification tactic | GamesIndustry.biz

PC and console market grew 2.6% in 2023, but playtime hours fell | Newzoo

Embracer CEO says restructuring is over, no other studios for sale | GamesIndustry.biz


💎 Deep Dives 🔎
Supercell explains Brawl Stars’ big comeback, from an all-time low to 8.8x revenue | MobileGamer.biz

Supermarket Simulator: Best Streaming Debut of All Simulator Games | Stream Hatchet

The meaning of the massive success of Scopely’s Monopoly Go | GamesBeat

32% of mobile gamers plan to spend less on in-app purchases in 2024 | Mistplay


🌈 Platforms 🏠
Discord users can get Skill Issue in The Finals game by completing a quest | GamesBeat

Gaming social platform Discord set to embrace ads for revenue boost | PGBiz


Web 3⃣ + Meta 🌐
Azuki Chooses Arbitrum for Anime-Focused Project AnimeChain | Decrypt.gg


🧠 Knowledge Hub 📘
Playable ads make the biggest splash in gaming apps | Liftoff

The Backend Jungle: A Short Guide for Game Executives | Deconstructor of Fun


💲 Fundraising 🤑
A16Z Games commits $75M to accelerator program for early game startups | GameDeveloper

Ludus Ventures invests $1M in Turkish studio Midas Games | PGBiz

BloodLoop Raises $4M to Fuel Blockchain Hero-Shooter | Gam3s.gg

XION Raises $25M Funding to Drive Web3 Mass Adoption | Gam3s.gg

Laton Ventures Launches $35M Global Gaming VC Fund | Gam3s.gg

Wargaming co-founder launches $50 million investment fund Mika Games to support mobile studios | PGBiz

Lil Snack raises $3.1M for snackable games built by devs with AI tools | GamesBeat

Helika Launches $50 Million Crypto Gaming Accelerator | Gam3s.gg

Shifty Eye Games raises $580K and appoints gaming luminaries as advisers | GamesBeat


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👋 Web3 Gaming Recap — April 1 to 3

💎 Gaming Spotlight 🥜
• Parallel launched Open Beta Season 2 which includes patch update 0.28 featuring a new Battle Pass, brand new game mode and several additional bug fixes. — See More

🔄 Gaming Updates
Crypto Unicorns — 7 step migration plan to XAI
Mahjong Meta — Riot of Cherry Blossoms Event (April 1 - 28)
Lumiterra — Genesis Mystery Box moved to OKX NFT Marketplace
Palio — Launched Palio Odyssey, earned points swappable for Xterio Ecosystem Airdrop
Guild of Guardians — Web3 Read Only Test Launch (April 3)
Gomble Games — Airdrop Alliance Level 3 (April 2 - 25)
Matr1x — $FIRE Unlock (April 7)
HYCHAIN — Guardian Node Software v0.0.01 release
Nyan Heroes — End of Airdrop & Pre-Alpha Demo (April 9)
Balthazar DAO — $BZR Airdrop & Ordinal Migration
Pegaxy — Blaze now available on iOS / Android
METALCORE — Closed Beta 2 (April 9)
Webaverse — Moemate Update
My Pet Hooligan — Early Access Update
Planet Mojo — Play To Airdrop (April 4 - 12)
Saga — SSC Testnet V1 & Pegasus Testnet V1 Deprecated
Thetan World — $THC to $THG Conversion
MEGAWEAPON — Opening testing to general community
Spellborne — Season 1 Build Complete

🔖 Gaming Reads
Payton — Marketing & Distribution in Web3
Madotsuki — The messy system of Pokemon bridging and crypto's potential in solving game interoperability & asset preservation

▶️ Gaming Watch/Listens
Naavik — Guild of Guardians on Immutable + Web3 Pulsecheck

💸 Gaming Fundraising
7 Digital Labs — Raised $4m seed funding for Hero-Shooter game BloodLoop

🆕 Gaming Projects
VectorShift
First Light Games
Ronin Launchpad
Verse Foundation
Pirate Battle
OPEN
Play AI

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Look at Gaming #377 | 4.04.2024

GM!

NewZoo is a trusted data provider for the gaming space. The 2023 Global Gamer Study reported that out of the total online population, 72% of women play video games.

What's more jarring is that out of the population that says they play video games, nearly half (45%) were women, half of which are PAYING users.

Women are absolutely and unequivocally no longer a small "niche" in the gaming space. This is particularly important for mobile game studios because about 44% of female gamers play strictly on mobile.

But as expected female mobile players prefer casual titles. For the more core female gamers, we must look at the Console and PC platforms, where there seems to be an even split across the three categories of genres (casual, midcore, core).

This is fantastic news as the "gamer" demographic is expanding, which means brands are more willing to invest in products targeting gamers and marketeres are more likely to spend on gamer-focused ads.

In other news, check out Voldex purchasing another Roblox game in a multi-million dollar deal, a team of PhD from MIT created AI agent companions to play Minecraft with you, and a must-read interview with SuperJoost founder on data in the games industry.

Drop a gg fams! Miss ya!


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Spotlight 🤩
72% of women play video games with half of female players being payers | PGBiz


🌊 MARKET 📞
Voldex snaps up Ultimate Football | GamesIndustry.biz

Lara Croft crowned the most iconic video game character of all time | BAFTA

Judge allows Roblox illegal gambling suit to proceed | The Verge

72% of women play video games with half of female players being payers | PGBiz

Meet the Team Bringing AI Agents to Minecraft | a16z Games


💎 Deep Dives 🔎
Why older games rule - and new games drool - in Discoveryland | GameDiscoverCo

How data can help you understand the game industry | Joost Van Dreunen interview

The big economy of small advertisers | MobileDevMemo


Web 3⃣ + Meta 🌐
Coachella Launching Avalanche NFT Quests Game at Music Festival | Decrypt.co


🧠 Knowledge Hub 📘
Godot vs. Unity: All You Need To Know | Kevuru Games


💲 Fundraising 🤑
Bitkraft Ventures unveils new $275m fund | GamesIndustry.biz

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Look at Gaming #378 | 4.08.2024

GM! Hope everyone had a great weekend.

Today, let's cover UEFN. In 2023, creator payouts hit $320M.

But there's trouble in paradise islands. Creators are going after each other — alleging trademark violations, unfair suspensions, "Like" cheating and manipulations.

Some creators even went as far as filing Digital Millennium Copyright ACT (DMCA) takedown notices. Creators are blaming Epic for not helping creators protect their creations. But some weaponized these notices by filing bogus claims at competing maps.

"Like" Cheating and manipulation is when creators maliciously place in-game action buttons above the favoriting button. This lead players to favorite the map, thus increasing the map's ranking. The result of staying on top of the discovery funnel is worth $15M in revenue for some games.

When Epic is given notice of a DMCA notice, it automatically removes the game. This action completely destroys the game's discoverability with the algorithm.

These copyright / IP issues extends beyond Epic Games and involves UGC as a whole. From simple cosmetic items to more robust mods like game types, we need better practices in place to foster innovation without encouraging malicious anti-competitive tactics.

Hope everyone has a good start to their week!


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⚡️ Spotlight 🤩
Epic Games faces complaints of UEFN DMCA takedown manipulation and ‘like cheating | GamesBeat


🌊 MARKET 📞
Epic Games faces complaints of UEFN DMCA takedown manipulation and ‘like cheating | GamesBeat

Ten years later, Facebook’s Oculus acquisition hasn’t changed the world as expected | TechCrunch

Jackbox Games creates successes by creating memories | GamesBeat

Helldivers 2 launch on par with big games like Modern Warfare II and Apex Legends | GamesBeat

We're in the era of the perennial game: plan accordingly | GamesIndustry.biz


💎 Deep Dives 🔎
Esports Questions: Where's My #$@%ing Money? | The Fudge Retort

Accessibility in Gaming: “We All Win” | Konvoy Ventures

Mobile Games in 2024 | SensorTower


🌈 Platforms 🏠
Apple allows retro game emulators on App Store | GamesIndustry.biz


Web 3️⃣ + Meta 🌐
Federal Watchdog Takes Aim at Crypto Gaming | Decrypt.gg

GAM3S.GG and Immutable Partner to Expand Web3 Gaming | Gam3s.gg


🧠 Knowledge Hub 📘
The accidental, inimitable success of Monument Valle | GamesIndustry.biz


💲 Fundraising 🤑
Raiinmaker Secures $7.5 Million for AI Training Tools | Gam3s.gg

Today Raises $5 Million for Web3 Game with AI NPCs | Gam3s.gg

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Look at Gaming #379 | 4.09.2024

GM! I'm getting back into the swing of things and here's an original thread that I wrote about my experience playtesting MapleStory Universe.

The playtest was for friends and family only so it was a great pleasure for me to had been invited to participate.

I anticipated the game to be similar to its web2 counterpart but I was pleasant surprise when it wasn't just a reskin of the current MapleStory with NFTs.

My prediction is that MapleStory Universe will reignite the MMORPG genre. The reintroduction of social gameplay and integration of new game economics.

MapleStory Universe comprises of the content-rich world of MapleStory + Blockchain Technology + New Dynamic Pricing + New Item Distribution Mechanism.

I wrote in detail about the Dynamic Pricing and the Item Distribution Mechanism in my thread. I hope you enjoy and that you see why I'm so dam bullish on MSU.

Catch y'all tomorrow.

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Spotlight 🤩
Alpha from MapleStory Universe Friends & Family Playtest | thecoreloop


🌊 MARKET 📞
Disney Games expands leadership team to invest further in games | GamesBeat


🌈 Platforms 🏠
Disney Games expands leadership team to invest further in games | GamesBeat


Web 3⃣ + Meta 🌐
Xterio and AltLayer Collaborate to Launch Gaming-Oriented Blockchain | Gam3s.gg

Alpha from MapleStory Universe Friends & Family Playtest | thecoreloop


🧠 Knowledge Hub 📘
A decade in Tamriel: Takeaways as Elder Scrolls Online turns ten | GamesIndustry.biz

Breakdown of AFK Arena | Brutally Honest #107


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Look at Gaming #380 | 4.10.2024

GM! Happy hump day. Can't believe the week is already almost over!

This news came out yesterday but I didn't get the chance to cover it. Disney is expanding further into games and we should pay attention.

Recall that Disney already plowed $1.5B into Epic Games earlier this year to create a new universe of entertainment and fun. Historically, Disney has been quite removed from the game creation process — typically licensing their IP or "codeveloping" a game with large publishers (ex. EA & Star Wars).

Therefore this marked transition into gaming is notable. Now, even the leadership team internally at Disney is changing to reflect this new direction.

Disney recruited executives from storied studios like Blizzard Entertainment and Ubisoft as well as promoting talent from within.

These executives' efforts are spread across Disney's game portfolio from licensing to co-development. Disney game titles have received more than 1.5B global installs with 9 franchises hitting that $1B threshold.

Disney also has their own Disney+ streaming service to act as a distribution channel to reach users directly. Though Netflix has had mediocore success with their game rollout, the accessibility to user shouldn't be discounted. Disney has a similar potential.

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Spotlight 🤩
Disney Games expands leadership team to invest further in games | GamesBeat


🌊 MARKET 📞
Embracer Sells Gearbox, Sega Sells Relic | Rock Paper Shotgun

Disney Games expands leadership team to invest further in games | GamesBeat


💎 Deep Dives 🔎
Apple’s privacy “nuclear option” | MobileDevMemo


🌈 Platforms 🏠
Fortnite Festival lets users play on virtual Coachella stages | GamesBeat


Web 3⃣ + Meta 🌐
Sui Gaming Handheld Targets Steam Deck, Runs PC and Crypto Games | Decrypt.gg

Hearthstone' and 'Parallel' Card Game Fans Have Beef—Here's Why | Decrypt.gg

Saga launches mainnet with more than 350 Web3 projects | GamesBeat


🧠 Knowledge Hub 📘
The Ultimate Game Dev's Guide to Working with Content Creators | a16z Games


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Look at Gaming #381 | 4.11.2024

GM! I've been extolling about web shops for a hot minute now but Xsolla gave an informative and convincing presentation on how to get your users out of mobile "jail".

But first, what are web shops? These are alternative mobile stores where users could purchase in-game currencies and items — think IAP but done outside the app.

There are two types of web shops: Platforms vs. Boutiques. Platforms are a shared store experience, like a shopping mall with multiple brands. A boutique is a white-label, single-store rendition that's dedicated just to one game.

Web stores aren't just simply a place to sell in-game goods. It's a new wholly-owned direct-to-customer relationship that games never had before. This new relationship is worth up to 20% of additional revenue and comes with a 40-60% boost in conversion rate from login to purchase per Xsolla case studies.

The largest friction to web shop conversion is existing user payment behavior. So how do we overcome this?

"Whales don't want to save money," said Xsolla's Region Director Andrey Kalugin, who launched 150 web shops for hundreds of games.

Whales are the primary audience, but remember that they don't care for discounts. So the web shop needs to deliver value to the Whale user (eg. daily webshop check-ins for boosts, web shop-only items, etc.).

It is important to cement the first purchase behavior to be conducted on the web shop so optimize for that initial conversion. Then reward repeat purchases via web shop and as aforementioned induce more
repeat visits. For other players, use bundling/savings to attract them.

Lastly is to activate the community to drive referrals to the web shop (but NEVER use the words 'web shop', instead direct them to a FAQ, community page, leaderboard etc.)

If you’re launching a mobile game, do check out the video from PGbiz below.

ONE more day till Friday :)

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Spotlight 🤩
Xsolla’s Andrey Kalugin talks web shops tips to get users out of mobile "jail" | PGBiz


🌊 MARKET 📞
Xsolla’s Andrey Kalugin talks web shops tips to get users out of mobile "jail" | PGBiz

62% of Gen Alpha gamers play 5+ hours per week, VS only 17% of Gen Z | PGBiz


💎 Deep Dives 🔎
The New York Times, a Wordle company | SuperJoost

Indie showcase’s biggest stars are AAA game characters | Game File


🌈 Platforms 🏠
Apple News is testing a game that kind of looks like NYT Connections | TechCrunch

Microsoft is bringing its Xbox dashboard to the web with party chat and more | The Verge


🧠 Knowledge Hub 📘
How to soft launch a mobile game in 2024? Benchmarks & Real data inside! | Brutally Honest


👾 Game & Stats Releases 📊
A Monopoly movie is coming courtesy of Margot Robbie and Lionsgate | The Verge

Vintage Cartoon FPS Mouse Gets New Trailer With Grappling Hook, Spinach Power-Up, And More | GameInformer

Royal Match races from $2 billion to $3 billion earnings faster than any other game | PGBiz


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Look at Gaming #382 | 4.12.2024

GM! Happy Friday. I have a good data dump for you today. This one is about F2P games on Steam.

Some top level statistics:
• 51% of games on steam are F2P
• 8% are under $10
• 31% are $10-$50
• 11% are above $50

A look deeper into the stats reveal that F2P ceded market share in terms of total hours spent to premium ($10-50) live service games. This hints at a potential shift in the content preferences. Players are leaning into more core genres with richer content. The premium games with live services meet players where they're heading.

But back to F2P games that do manage to hold onto their gamers. The top 25 F2P Games Capture 88% of CCU share (player engagement). This is extremely top heavy — exhibit 1: Counter-Strike 2 accounts for 25%. When you overlay this data point with the fact that the avg age of a Top 10 F2P Game is 7 years, it paints a stark landscape for existing and particularly new F2P titles.

But a new blue ocean may be openning up in the premium-lite live-service games. Games that are priced between $10-$30 with a promise of more content offers dev studios some reprieve with immediate sales and potential for continued revenue. Plus the player demographic that take a chance on these titles is growing.

In other news, check out Gam3s.gg's Q1 blockchain report. The team delivered a fairly comprehensive yet not too boring to read recap.

Have a wonderful weekend! See you Monday.

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Spotlight 🤩
State of Free to Play on Steam in 2024 – Industry Report | VG Insights


💎 Deep Dives 🔎
State of Free to Play on Steam in 2024 – Industry Report | VG Insights


🌈 Platforms 🏠
King talks soft launched Candy Crush games, making a movie and more | Mobilegamer.biz


Web 3⃣ + Meta 🌐
Deep Dive Big Blockchain Game Report Q1 2024 | Big Blockchain Game List & TLDR by Gam3s.gg

Ubisoft Web3 Game Champions Tactics Exclusive Trailer | Gam3s.gg


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Look at Gaming #383 | 4.15.2024

GM! Welcome back to another week!

Today there's a hodgepodge of headlines I want to spotlight. We're starting with some learnings from Epic execs.

According to Epic Games CTO, big brands like Disney are pivoting or outright adopted gaming/digital experiences as a core part of how they interact with their customers. These iconic brands see Fortnite as a blank canvas that enables novel ways for players to connect with the brand's products and IP.

See Fortnite's LEGO survival game. LEGO wanted to create an experience that's very far from the traditional battle royale. What's notable is not that LEGO created a different genre game, but that the LEGO assets, IP, and brand awareness will translate over to UEFN.

As more and more brands onboard to Fortnite, UEFN grows to becoming the biggest toy store and sandbox in the world with untold number of IPs.

Another headline that caught my attention was Roblox adding video ads into their advertising product suite. When I used to do UA on Roblox for our games, the ad tech platform was horrendous. No data analytics. No automation. No targeting. The ad creatives were all static images and banners.

Now, there are numerous options for advertisers, from in-game billboards/portals to reward video ads. Plus the ad platform now allows for programmatic media buying. This is important because of Roblox's player demographics. At one point, half of US kids were playing Roblox.

There isn't another platform in which advertisers could use to reach this demo when they're most engaged.

Last headline to spotlight is Chase (yes the big bank) is launching an ad network that consists of its 80M users based on their purchase data. This reminds me of how in crypto advertisers can target users based on wallet holdings and activities. Chase Bank's ad network could be a great comparable case study to see how valuable the crypto ad market would be.

That's it for Monday! I know its a big one but lets start the week off strong!

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Spotlight 🤩
Epic execs say IP holders don't care about Fortnite, but they really want its ecosystem | GameDeveloper


🌊 MARKET 📞
Skybound returns to Republic crowdfunding to fund Invincible title | GamesBeat

Apple denies violating court order over alternative payments | GamesIndustry.biz

Gaming Industry Report - Q1 2024 | Konvoy Ventures


💎 Deep Dives 🔎
Matej Lancaric: The Story of a Solopreneur | Brutally Honest


🌈 Platforms 🏠
Epic execs say IP holders don't care about Fortnite, but they really want its ecosystem | GameDeveloper

Roblox partners with PubMatic to power video ads | PGBiz


Web 3⃣ + Meta 🌐
STEPN Partners With Adidas For Exclusive NFT Sneakers | Gam3s.gg


🧠 Knowledge Hub 📘
Pre-Production and Brainstorming Optimization | GameDeveloper

How to build branching narrative without breaking the bank | GameDeveloper


💲 Fundraising 🤑
Avalon raises $10M to launch hybrid Web3 MMO | GamesBeat


👾 Game & Stats Releases 📊
Sony’s PS5 Pro is real and developers are getting ready for it | The Verge

Content Warning sells 1 million copies following launch giveaway | GameDeveloper


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Look at Gaming #384 | 4.16.2024

GM! I always like to study Roblox's policies.

As one of the largest UGC platform in the world, Roblox has unique access to data and insights on user behaviors at scale — player-developer, player-player, and developer-developer relationships.

The intricate balancing act that Roblox must conduct when setting its policy is the endproduct of its analysis of its ecosystem and stakeholders.

So today I want to spotlight their newest policy called "Publishing Advance".

UGC marketplaces are riddled with subpar content — some are outright fraudulent or IP infringements. To combat this, Roblox instilled a new policy, in which creators must pay an upfront fee when they publish an asset onto the marketplace.

Each time their item is sold, the creator will receie a rebate from Roblox until the Publishing Advance fee is repaid, only after that would Roblox receive its platform fees.

This is quite an interesting model. I can absolutely see a policy like this being adopted in crypto. This is also like a "staking" and "gas paying "mechanic rolled into one.

Creators must pay "pay gas" to list the item so they can't spam the marketplace. But, that gas payment turns into a "stake", then creators would receive some rewards whenever a sale was made.

Roblox also recently relaunched their whole marketplace so I'm sure new policies are sure to be released overtime.

That's it for today folks!

Catch y'all tomorrow.


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Spotlight 🤩
Roblox introducing new 'publishing advance' fee as it opens up creator marketplace | GameDeveloper


🌊 MARKET 📞
StreamElements & Rainmaker.gg: State of the Streaming market in March 2024 | GameDev Reports


💎 Deep Dives 🔎
Revealed: the state of Steam wishlist conversions & 'long tail' in 2024 | GameDiscoverCo


🌈 Platforms 🏠
Roblox introducing new 'publishing advance' fee as it opens up creator marketplace | GameDeveloper

Fortnite's Next Star Wars Crossover Will Span Lego, Festival, and Battle Royale Modes| GameInformer

Skybound turns to crowdfunding for triple-A Invincible game | GameDeveloper


💲 Fundraising 🤑
Web3 AI-powered Game AVALON Raises $10 Million | Gam3s.gg


👾 Game & Stats Releases 📊
Fallout games double in player count after Prime series premiere | GameDeveloper

MiHoYo green lights Genshin Impact and Honkai: Star Rail movies with government backing | PGBiz

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Spotlight 🤩
Roblox introducing new 'publishing advance' fee as it opens up creator marketplace | GameDeveloper


🌊 MARKET 📞
StreamElements & Rainmaker.gg: State of the Streaming market in March 2024 | GameDev Reports


💎 Deep Dives 🔎
Revealed: the state of Steam wishlist conversions & 'long tail' in 2024 | GameDiscoverCo


🌈 Platforms 🏠
Roblox introducing new 'publishing advance' fee as it opens up creator marketplace | GameDeveloper

Fortnite's Next Star Wars Crossover Will Span Lego, Festival, and Battle Royale Modes| GameInformer

Skybound turns to crowdfunding for triple-A Invincible game | GameDeveloper


💲 Fundraising 🤑
Web3 AI-powered Game AVALON Raises $10 Million | Gam3s.gg


👾 Game & Stats Releases 📊
Fallout games double in player count after Prime series premiere | GameDeveloper

MiHoYo green lights Genshin Impact and Honkai: Star Rail movies with government backing | PGBiz

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Look at Gaming #385 | 4.17.2024

GM! Can't believe its halfway through the week already! Today I want to talk about esports.

Its quite evident now that the esports still haven't solved for its economic model. But yet, there was an announcement about the Esports World Cup's record-breaking prize pool of over $60 million for 2024 marks a significant milestone in the esports industry.


Record-Breaking Prize Pool: The $60 million prize pool surpasses the previous record of $45 million, demonstrating the growing scale and importance of esports events globally.

Venue and Timing: The event will take place in Riyadh, Saudi Arabia, from early July through August. It will eventually be held in Qiddiya, an entertainment city under construction, showcasing the country's commitment to becoming a hub for esports.

Participating Games: The Esports World Cup will feature 20 different tournaments across a variety of games, including popular titles like League of Legends, Dota 2, Fortnite, and Counter-Strike 2.

Club Championship: A unique feature of the event is the Club Championship, where the top 16 clubs based on overall performance across different games will be awarded a total of $20 million.

Distribution of Prize Pool: The prize pool will be distributed across various categories, including Game Championships, MVP Awards, and Qualifiers. Each participating game will have its own prize pool.

Sustainable Business Model: The Esports World Cup Foundation, as a nonprofit organization, aims to create a sustainable esports ecosystem. Revenue streams include sponsorships, merchandise, ticketing, and media rights, with host country fees playing a significant role.

Overall, the Esports World Cup's massive prize pool underscores the growing significance of esports on the global stage and highlights efforts to create sustainable and inclusive competitive gaming environments.

Additionally, in other esports news, we saw that CoD esports is changing the way they interact with teams/managers. The official CoD esports league is extending a 2-year guaranteed revenue contracts to teams.

That's it for today! Catch yall tomorrow.


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Spotlight 🤩
Esports World Cup will have record-breaking prize pool of more than $60M | GamesBeat


🌊 MARKET 📞
GTA publisher Take-Two to cut 5% of staff as it cancels new games | PGbiz

70 percent of devs unsure of live-service games sustainability | GameDeveloper

How 10 Chambers is using Lurkit as a force for creator engagement | GamesIndustry.biz

Call of Duty League offers better financial terms for esports teams | GamesBeat

Esports World Cup will have record-breaking prize pool of more than $60M | GamesBeat


💎 Deep Dives 🔎
Mobile gaming’s haves and have-nots | MobileDevMemo


Web 3⃣ + Meta 🌐
Ronin EVM sidechain onboards popular South Korean MMORPG IP Ragnarok | The Block

TikTok parent company explores on-chain possibilities for Web3 gaming and AI | Coin Telegraph


🧠 Knowledge Hub 📘
Navigating the supply maze: Picking the best demand platform in 2024 | PGBiz

Why it's become harder to raise investments in mobile game development in 2024 | GamesIndustry.biz


💲 Fundraising 🤑
A16z raises second gaming fund at $600M as part of $7.2B funding | GamesBeat

Red Rover Interactive secures $15M in Series A funding round | GamesBeat

Indie gamers Avalon gear up for global launch with $10 million investment | PGBiz


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Look at Gaming #386 | 4.18.2024

Look at Gaming #386 | 4.18.2024

GM! We are over hump day and the weekend is right... there.

But before that, let's look at Fortnite's top third-party IP cosmetics and skins. It's almost like, "If you don't have your own Fortnite skin, were you even that popular?"

Fortnite allows third-party websites like Fortnite.gg to track cool and obscure things about the game. The good folks over at GamesDiscoverCo (GDC) decided to dive deeper into the popularity of certain skins/cosmetics.

The methodology is that skins that came with the battle pass (aka "free skins") are in one group and the other group are pay-to-download skins. GDC looked at player data on the most recent patch when the skin was released and here's what they found.

Amongst the top 20 free skins, number one was Neymar Jr, used by 13% of the players. Not only was this skin number one, but was the only real-life celebrity skin used. Fourteen out of the top 20 skins are superhero-related — across DC and Marvel.

That speaks to the superhero craze that we're currently in for pop culture. But when we look at pay-to-download skins, we see that players prefer real-life celebrities with Travis Scott, his alter ego Astro Jack, and Slim Shady (Eminem) being the top 3 skins. Additionally, we see some world-class anime IP such as Naruto and Dragon Ball being in the top 20 paid skins.

That's crazy! Players preferring to dress up as their favorite real person rather than superheroes or IPs wouldn't have been my guess. But I suspect that the Travis Scott and Eminem skins probably act as souvenir merch from their in-game concert. Plus seeing my childhood Anime up there was also quite cool.

Fortnite is more than just a battle royale game but it is a platform for pop culture.

Catch you tomorrow!


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Spotlight 🤩
What are Fortnite's top 'third-party IP' skins? | GameDiscoverCo


🌊 MARKET 📞
Royal Match vs. Monopoly Go Smackdown! | GameMakers

Merge Market Overview | Brutally Honest

What are Fortnite's top 'third-party IP' skins? | GameDiscoverCo

What it’s like to make a video game with Nintendo | Game File


🧠 Knowledge Hub 📘
The Joy and Pain of Game Mastery | GameDeveloper

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