gm gm! Hope everyone is having a wonderful weekend.
Your weekly digest is here:
In The Loop w/ Kapital K
This week I'm covering:
- The FTC x Microsoft Saga
- Q2 2023 Fundraising Activity ($6B+)
- Roblox Subscriptions
- TikTok getting 3 Trillion Views
- A Quick Look at Candy Crush
There was over $141M in fundraising this week with a $1.7B acquisition.
We also have blogs about the Japanese gaming market as well as the State of Web3 Game Dev Tooling.
If you're in the listening mood, we have some great pods about Creating Interoperability Standards as well as a pod on Iterative Prototyping for Board Games.
Read more here
Your weekly digest is here:
In The Loop w/ Kapital K
This week I'm covering:
- The FTC x Microsoft Saga
- Q2 2023 Fundraising Activity ($6B+)
- Roblox Subscriptions
- TikTok getting 3 Trillion Views
- A Quick Look at Candy Crush
There was over $141M in fundraising this week with a $1.7B acquisition.
We also have blogs about the Japanese gaming market as well as the State of Web3 Game Dev Tooling.
If you're in the listening mood, we have some great pods about Creating Interoperability Standards as well as a pod on Iterative Prototyping for Board Games.
Read more here
thecoreloop’s Substack
IN THE LOOP with kapital k // W29 of 2023
The only gaming newsletter you need. I curate and aggregate content from across web2 & web3 to deliver it straight to your inbox.
🔥4❤2🤝1
Look at Gaming #258 | Monday July 24th 2023
With the MSFT vs. FTC pretty over, I wanted to take a look at the franchise that was the crux of the whole case. Call of Duty was first released two decades ago in 2003 on PC and console. But it only came on mobile in 2019.
In Activision's Q2 2023 financials, the company stated that more than half of all engagement happens on mobile — totalling to $3B in lifetime revenue. This is incredible for a game that was predominantly on PC and console.
It only took 3 years for the engagement to flip sides. Can Activision Blizzard execute their mobile strategy with other titles like Overwatch?
This also speaks to the evolution of mobile players. The core genre is becoming more prevalent in mobile and that's a good thing.
⚡ Spotlight 🤩
Call of Duty: Mobile passes $3bn in lifetime revenue, half of all engagement for | Pocket Gamer.biz | PGbiz
🌊 MARKET 📞
Why is cloud gaming the future for video games? | Kevuru Games
Microsoft and Activision Blizzard: A complete timeline | Pocket Gamer.biz | PGbiz
Ubisoft saw $298 million in net bookings in Q1 of the 2023-24 fiscal year, but m | Pocket Gamer.biz | PGbiz
Indian government clarifies 28% tax does not apply to mobile games | Pocket Gamer.biz | PGbiz
💎 Deep Dives 🔎
Xbox' back catalogue isn't just a stopgap – it's a competitive advantage | Opinion | GamesIndustry.biz
#218: Get the papers | Hit Points by Nathan Brown
LatAm Gaming Market | Konvoy Ventures
SEGA President: Games for a new console generation will cost $70M+ to develop | GameDev Reports
🌈 Platforms 🏠
The Sony Project Q PlayStation handheld is running Android in a leaked video | The Verge
✨ Web 3⃣ + Meta 🌐
Unpacking the ‘Backpack’ Wallet: How ERC-6551 Tokens Are Changing Digital Ownership | CoinDesk
💲 Fundraising 🤑
Closing Theory raises $2.3m | GamesIndustry.biz
👾 Game & Stats Releases 📊
A new MMORPG from NetEase - Justice Online Mobile - is earning at least $1.5M daily since the release | GameDev Reports
Call of Duty: Mobile passes $3bn in lifetime revenue, half of all engagement for | Pocket Gamer.biz | PGbiz
_______
Drop a gg!
Also thecoreloop also bought its first Paladin to be a part of PaladinsDAO!
Excited for what to come. Stay tunedddddd. :)
With the MSFT vs. FTC pretty over, I wanted to take a look at the franchise that was the crux of the whole case. Call of Duty was first released two decades ago in 2003 on PC and console. But it only came on mobile in 2019.
In Activision's Q2 2023 financials, the company stated that more than half of all engagement happens on mobile — totalling to $3B in lifetime revenue. This is incredible for a game that was predominantly on PC and console.
It only took 3 years for the engagement to flip sides. Can Activision Blizzard execute their mobile strategy with other titles like Overwatch?
This also speaks to the evolution of mobile players. The core genre is becoming more prevalent in mobile and that's a good thing.
Call of Duty: Mobile passes $3bn in lifetime revenue, half of all engagement for | Pocket Gamer.biz | PGbiz
Why is cloud gaming the future for video games? | Kevuru Games
Microsoft and Activision Blizzard: A complete timeline | Pocket Gamer.biz | PGbiz
Ubisoft saw $298 million in net bookings in Q1 of the 2023-24 fiscal year, but m | Pocket Gamer.biz | PGbiz
Indian government clarifies 28% tax does not apply to mobile games | Pocket Gamer.biz | PGbiz
Xbox' back catalogue isn't just a stopgap – it's a competitive advantage | Opinion | GamesIndustry.biz
#218: Get the papers | Hit Points by Nathan Brown
LatAm Gaming Market | Konvoy Ventures
SEGA President: Games for a new console generation will cost $70M+ to develop | GameDev Reports
The Sony Project Q PlayStation handheld is running Android in a leaked video | The Verge
Unpacking the ‘Backpack’ Wallet: How ERC-6551 Tokens Are Changing Digital Ownership | CoinDesk
Closing Theory raises $2.3m | GamesIndustry.biz
A new MMORPG from NetEase - Justice Online Mobile - is earning at least $1.5M daily since the release | GameDev Reports
Call of Duty: Mobile passes $3bn in lifetime revenue, half of all engagement for | Pocket Gamer.biz | PGbiz
_______
Drop a gg!
Also thecoreloop also bought its first Paladin to be a part of PaladinsDAO!
Excited for what to come. Stay tunedddddd. :)
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PocketGamer.biz
Hit comic book series Invincible to get new mobile game courtesy of Ubisoft
Invincible, the comic-book turned hit animated show is set to receive its own mobile game, courtesy of Ubisoft entertainment. Invincible: Guarding the Globe...
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gm. Let's start the week off with a bang.
Here's a look at our essay on how we're thinking about Digital Marketing 3.0. UA costs are up 2x and brands are hurting.
We covered things from branded in-game experiences on Roblox all the way to Starbucks' Odyssey Loyalty Program.
Read it HERE.
____________
TL;DR — Brands are struggling to maintain engagement while sustaining return on advertising spend.
But there are alternatives advertising avenues on the horizon.
In this article we explore these techniques that may transform the relationship between customers and brands, which can increase brand awareness, engagement and customer lifetime value (LTV).
Here's a look at our essay on how we're thinking about Digital Marketing 3.0. UA costs are up 2x and brands are hurting.
We covered things from branded in-game experiences on Roblox all the way to Starbucks' Odyssey Loyalty Program.
Read it HERE.
____________
TL;DR — Brands are struggling to maintain engagement while sustaining return on advertising spend.
But there are alternatives advertising avenues on the horizon.
In this article we explore these techniques that may transform the relationship between customers and brands, which can increase brand awareness, engagement and customer lifetime value (LTV).
thecoreloop’s Substack
Beyond Traditional Advertising: Exploring Interactive Experiences and Web3 Innovations
Unlocking A New Brand-Customer Relationship Through Interactive Advertising Experiences: Games, Quests, and Digital Collectibles.
🔥6❤4⚡1
Look at Gaming #259 | Tuesday July 25th 2023
Aside from TikTok, Roblox is another ad platform that you must know. Why is it important? Nearly half of kids age 13 and under in the US plays Roblox — that's 61M DAU.
Roblox launched their Immersive Ads product back in March 2023. This allows creators to insert specific areas in their games that facilitates PROGRAMMATIC ad placements.
There are two types of Immersive Ads. (1) A static billboard, (2) A billboard that transports you to another game.
NOTE. You can NOT divert users off Roblox — so no URLs, QR codes, etc.
Roblox is openning that up to outside partners. Folks like Vayner3 (Gary Vee's outfit), Dentsu (Japanese Ad & PR company). Prepare to see a deluge of brands flooding into this ad platform. There are numerous stringent issues with targeting and advertising to kids. If Roblox could crack the regulatory code, then it's going to be a dominant player in the ads space.
🔦 Spotlight 🌟
Roblox has launched an ad network | Mobile Dev Memo by Eric Seufert
🌊 MARKET ☎️
Belgium officially expands its Tax Shelter to games | GamesIndustry.biz
ESRB proposes facial recognition as new form of age verification | GameDeveloper
India accounted for 15.29% of game downloads in the first six months of 2023 | Pocket Gamer.biz | PGbiz
💎 Deep Dives 🔎
Roblox has launched an ad network | Mobile Dev Memo by Eric Seufert
How to Market a Game: 2022 became the worst year for indie developers on Steam | GameDevReports
✨ Web 3️⃣ + Meta 🌎
Welcome to McNuggets Land: McDonald’s Launches Metaverse Game in ‘The Sandbox’ | Decrypt
🧠 Knowledge Hub 📚
Summer special: how devs should reach out to top YouTubers | GamesDiscoverCo
Mastering Remote Work Culture: A Conversation with Playrix — Deconstructor of Fun
💰 Fundraising 🧧
Delabs Games Raises $4.7 Million to Build on Polygon | Decrypt
👾 Game & Stats Releases 🎮
Exoprimal reaches one million players | News-in-brief | GamesIndustry.biz
Mortal Kombat 1 adds Omni-Man, Peacemaker, and Homelander to roster | The Verge
Aside from TikTok, Roblox is another ad platform that you must know. Why is it important? Nearly half of kids age 13 and under in the US plays Roblox — that's 61M DAU.
Roblox launched their Immersive Ads product back in March 2023. This allows creators to insert specific areas in their games that facilitates PROGRAMMATIC ad placements.
There are two types of Immersive Ads. (1) A static billboard, (2) A billboard that transports you to another game.
NOTE. You can NOT divert users off Roblox — so no URLs, QR codes, etc.
Roblox is openning that up to outside partners. Folks like Vayner3 (Gary Vee's outfit), Dentsu (Japanese Ad & PR company). Prepare to see a deluge of brands flooding into this ad platform. There are numerous stringent issues with targeting and advertising to kids. If Roblox could crack the regulatory code, then it's going to be a dominant player in the ads space.
🔦 Spotlight 🌟
Roblox has launched an ad network | Mobile Dev Memo by Eric Seufert
🌊 MARKET ☎️
Belgium officially expands its Tax Shelter to games | GamesIndustry.biz
ESRB proposes facial recognition as new form of age verification | GameDeveloper
India accounted for 15.29% of game downloads in the first six months of 2023 | Pocket Gamer.biz | PGbiz
💎 Deep Dives 🔎
Roblox has launched an ad network | Mobile Dev Memo by Eric Seufert
How to Market a Game: 2022 became the worst year for indie developers on Steam | GameDevReports
✨ Web 3️⃣ + Meta 🌎
Welcome to McNuggets Land: McDonald’s Launches Metaverse Game in ‘The Sandbox’ | Decrypt
🧠 Knowledge Hub 📚
Summer special: how devs should reach out to top YouTubers | GamesDiscoverCo
Mastering Remote Work Culture: A Conversation with Playrix — Deconstructor of Fun
💰 Fundraising 🧧
Delabs Games Raises $4.7 Million to Build on Polygon | Decrypt
👾 Game & Stats Releases 🎮
Exoprimal reaches one million players | News-in-brief | GamesIndustry.biz
Mortal Kombat 1 adds Omni-Man, Peacemaker, and Homelander to roster | The Verge
Mobile Dev Memo by Eric Seufert
Roblox has launched an ad network | Mobile Dev Memo by Eric Seufert
Roblox has launched an ad network. Mobile marketing and advertising, freemium monetization strategy, and marketing science. Mobile Dev Memo.
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Look at Gaming #260 | Wednesday July 26th 2023
Man! I guess this week is just filled with ad-related topics. If you missed our piece on Digital Marketing 3.0. Read it HERE. Yesterday we talked about Roblox's ad network and how that's going to change the game — apologies for the cringey cliché. Now a report from GameAnalytics shows USA game ad revenue hit $130B by 2025.
But that's only 6% of the advertising spend in the USA. Brands are still undervaluing the potential of ads in the gaming space. Also that 50% of all ad revenue from within the gaming industry comes from within the gaming industry itself, talk about dogfooding ourselves.
There are quite a few interesting data points in the report so check out the link in the Spotlight section. Promise you'll learn something!
⚡ Spotlight 🤩
USA game ad revenue to reach $130 billion in 2025 | Pocket Gamer.biz | PGbiz
🌊 MARKET 📞
Snap Q2 earnings: revenue decline, continued focus on ad measurement | Mobile Dev Memo by Eric Seufert
Consumers spent 2.5 billion hours on Android in H1 2023, what's that mean for mo | Pocket Gamer.biz | PGbiz
USA game ad revenue to reach $130 billion in 2025 | Pocket Gamer.biz | PGbiz
The state of recruitment in 2023 | GamesIndustry.biz
Xbox Q4 revenues flat as hardware drops 13% | GamesIndustry.biz
Xbox hardware stumbles as Game Pass delivers record Q4 engagement | GameDeveloper
💎 Deep Dives 🔎
Japan’s indie game scene is growing up | The Verge
✨ Web 3⃣ + Meta 🌐
Crypto Gaming Startup Ultra Launches Esports Platform With Token, NFT Prizes | Decrypt
Solana Gaming Franchise Aurory Expands to Ethereum Layer-2 Arbitrum | Decrypt
CyberKongz to Mint Genkai NFTs on Ronin, Migrate Game to 'Axie' Chain | Decrypt
Solvo pivots from crypto investment app to Web3 gaming wallet | VentureBeat
🧠 Knowledge Hub 📘
Why no one wants to fund your mobile game startup | GameStuff
Why Is Mobile The Most Profitable Game Development - Kevuru Games | Keruvu Games
Socialisation in gaming: The trend for increased retention and revenue | Pocket Gamer.biz | PGbiz
💲 Fundraising 🤑
Valhalla Ventures raises $66M to invest in deeptech and gaming | VentureBeat
👾 Game & Stats Releases 📊
How Netflix's external dev partnerships are pivotal for its gaming gambit | GamesIndustry.biz
The Futurama crew touches down in Fortnite | The Verge
Three new Starfield animated shorts offer more glimpses of Bethesda’s new universe | The Verge
Blue Protocol brings an anime world to life | hands-on preview | VentureBeat
_______
Drop a gg! How is UA/growth going for you guys? I know its tough all round right now.
Man! I guess this week is just filled with ad-related topics. If you missed our piece on Digital Marketing 3.0. Read it HERE. Yesterday we talked about Roblox's ad network and how that's going to change the game — apologies for the cringey cliché. Now a report from GameAnalytics shows USA game ad revenue hit $130B by 2025.
But that's only 6% of the advertising spend in the USA. Brands are still undervaluing the potential of ads in the gaming space. Also that 50% of all ad revenue from within the gaming industry comes from within the gaming industry itself, talk about dogfooding ourselves.
There are quite a few interesting data points in the report so check out the link in the Spotlight section. Promise you'll learn something!
USA game ad revenue to reach $130 billion in 2025 | Pocket Gamer.biz | PGbiz
Snap Q2 earnings: revenue decline, continued focus on ad measurement | Mobile Dev Memo by Eric Seufert
Consumers spent 2.5 billion hours on Android in H1 2023, what's that mean for mo | Pocket Gamer.biz | PGbiz
USA game ad revenue to reach $130 billion in 2025 | Pocket Gamer.biz | PGbiz
The state of recruitment in 2023 | GamesIndustry.biz
Xbox Q4 revenues flat as hardware drops 13% | GamesIndustry.biz
Xbox hardware stumbles as Game Pass delivers record Q4 engagement | GameDeveloper
Japan’s indie game scene is growing up | The Verge
Crypto Gaming Startup Ultra Launches Esports Platform With Token, NFT Prizes | Decrypt
Solana Gaming Franchise Aurory Expands to Ethereum Layer-2 Arbitrum | Decrypt
CyberKongz to Mint Genkai NFTs on Ronin, Migrate Game to 'Axie' Chain | Decrypt
Solvo pivots from crypto investment app to Web3 gaming wallet | VentureBeat
Why no one wants to fund your mobile game startup | GameStuff
Why Is Mobile The Most Profitable Game Development - Kevuru Games | Keruvu Games
Socialisation in gaming: The trend for increased retention and revenue | Pocket Gamer.biz | PGbiz
Valhalla Ventures raises $66M to invest in deeptech and gaming | VentureBeat
How Netflix's external dev partnerships are pivotal for its gaming gambit | GamesIndustry.biz
The Futurama crew touches down in Fortnite | The Verge
Three new Starfield animated shorts offer more glimpses of Bethesda’s new universe | The Verge
Blue Protocol brings an anime world to life | hands-on preview | VentureBeat
_______
Drop a gg! How is UA/growth going for you guys? I know its tough all round right now.
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thecoreloop’s Substack
Beyond Traditional Advertising: Exploring Interactive Experiences and Web3 Innovations
Unlocking A New Brand-Customer Relationship Through Interactive Advertising Experiences: Games, Quests, and Digital Collectibles.
🔥3⚡1❤1
Look at Gaming #261 | Thursday July 27th 2023
Venmo is a popular payment app in the US that facilitated over $244B in 2022 with over 75M users. Its reported that the avg payment on the app is $60. Sounds like its just the right amount to buy a game.
Xbox integrated with Venmo. This is just another step forward since Microsoft already has a relationship with Paypal. Players can use their venmo account to pay for games, Xbox subscriptions, and of course pay one another. The last part I think is interesting.
Depending on how well integrated Venmo is to the platform, I can imagine some player2player payment action happening. "$5 for first blood," said by my teammate to the left as we spawn into our CoD game. Fun.
⚡ Spotlight 🤩
Microsoft integrates Venmo into Xbox's payment system | GameDeveloper
🌊 MARKET 📞
Data drop: COD: Mobile hits $3bn, King up 9%, 2027 forecasts, Asia and MENA stats and more | MobileGamer.Biz
Meta Q2 2023 earnings: 12% ad revenue growth, impressions increase 34% with slowing CPM declines | MobileDevMemo
Zuckerberg acknowledges investor "discomfort" as Meta loses another $3.7B on Reality Labs | GameDeveloper
Street Fighter 6, Resident Evil 4 drives Capcom Q1 sales to $313m | GamesIndustry.Biz
Alphabet Q2 earnings: YouTube returns to growth, and advertising’s AI feedback loop | MobileDevMemo
Sega's Rovio deal clears regulatory hurdles and gets the green light | PGBiz
🌈 Platforms 🏠
Microsoft integrates Venmo into Xbox's payment system | GameDeveloper
Checkout.com teams with NetEase Games on international game payments | VentureBeat
Samsung Galaxy lineup has plenty of power for gaming | VentureBeat
👾 Game & Stats Releases 📊
Candivore’s Match Masters passes $200m, 50m installs as it sets sights on US market | MobileGamer.Biz
Venmo is a popular payment app in the US that facilitated over $244B in 2022 with over 75M users. Its reported that the avg payment on the app is $60. Sounds like its just the right amount to buy a game.
Xbox integrated with Venmo. This is just another step forward since Microsoft already has a relationship with Paypal. Players can use their venmo account to pay for games, Xbox subscriptions, and of course pay one another. The last part I think is interesting.
Depending on how well integrated Venmo is to the platform, I can imagine some player2player payment action happening. "$5 for first blood," said by my teammate to the left as we spawn into our CoD game. Fun.
Microsoft integrates Venmo into Xbox's payment system | GameDeveloper
Data drop: COD: Mobile hits $3bn, King up 9%, 2027 forecasts, Asia and MENA stats and more | MobileGamer.Biz
Meta Q2 2023 earnings: 12% ad revenue growth, impressions increase 34% with slowing CPM declines | MobileDevMemo
Zuckerberg acknowledges investor "discomfort" as Meta loses another $3.7B on Reality Labs | GameDeveloper
Street Fighter 6, Resident Evil 4 drives Capcom Q1 sales to $313m | GamesIndustry.Biz
Alphabet Q2 earnings: YouTube returns to growth, and advertising’s AI feedback loop | MobileDevMemo
Sega's Rovio deal clears regulatory hurdles and gets the green light | PGBiz
Microsoft integrates Venmo into Xbox's payment system | GameDeveloper
Checkout.com teams with NetEase Games on international game payments | VentureBeat
Samsung Galaxy lineup has plenty of power for gaming | VentureBeat
Candivore’s Match Masters passes $200m, 50m installs as it sets sights on US market | MobileGamer.Biz
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Game Developer
Microsoft integrates Venmo into Xbox's payment system
Due to an extended partnership between PayPal and Microsoft, Venmo becomes Xbox's first new payment option in years.
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Look at Gaming #262 | Friday July 28th 2023
Happy Friday everyone! Hope you guys got fun plans for the weekend.
Today we're taking a break from all the ads-related topic and talk about the casual mobile games. It's been all the rage to talk about hybridcasual as hypercasual fell out of favor. Though there might be a resurgence of casual games.
Five Categories of Mobile Games:
Hypercasual > Hybrid > Casual > Mid-Core > Core
Hypercasuals are the play-once-throw-away type of experiences then the Hybridcasual are pretty much the same except there's a progression system — think Archero. In the middle we have Casual games are the match-3 games such as Candy Crush Saga.
Hypercasual became all the rage as the mobile advertising grew in popularity. Studios like Voodoo would ship dozens of these games each year and load em up with UA and monetize with ads only.
Surprisingly the retention rate for Hypercasual and Casual games are similar. But unsurprisingly the session length for Casual games are nearly 2x that of Hypercasual. In terms of monetization, ARPU for Casual games varies widely from $4 to $49, whereas Hypercasual has a tighter range of $4 - $11.
To learn more check out the article in the Spotlight section today. It provides a pretty good highlevel taxonomy of the mobile space and an in-depth look at differences between the two genres.
⚡ Spotlight 🤩
The great casual game revival | PGBiz
🌊 MARKET 📞
India’s gaming industry draws the line between 'online' and 'real money' gaming | PGbiz
Is China's gaming output back on track? | PGBiz
Intel turns surprise Q2 profit with $12.9B in revenue as AI drives growth | VentureBeat
The latest developments in esports technology | Win.gg
Best Places to Work is looking for the best game companies | VentureBeat
💎 Deep Dives 🔎
BIG READ: Essential facts about the ESA's finances | SuperJoost
The great casual game revival | PGBiz
Video: Wordle, one year later | GameDeveloper
🌈 Platforms 🏠
Roblox is now available to try on Meta Quest VR headsets | The Verge
Epic also appeals to US Supreme Court in legal battle against Apple | GameIndustry.Biz
✨ Web 3⃣ + Meta 🌐
The British Museum Will Enter the Metaverse via 'The Sandbox' | Decrypt
🧠 Knowledge Hub 📘
Why Should Brands Do In-game Audio Advertising | Digital Journal
👾 Game & Stats Releases 📊
PlayStation 5 passes 40M sales milestone | VentureBeat
________
Drop a gg.
Also, I'm playing CoD and Mario Kart this weekend so let me know if you guys wanna LAN party
Happy Friday everyone! Hope you guys got fun plans for the weekend.
Today we're taking a break from all the ads-related topic and talk about the casual mobile games. It's been all the rage to talk about hybridcasual as hypercasual fell out of favor. Though there might be a resurgence of casual games.
Five Categories of Mobile Games:
Hypercasual > Hybrid > Casual > Mid-Core > Core
Hypercasuals are the play-once-throw-away type of experiences then the Hybridcasual are pretty much the same except there's a progression system — think Archero. In the middle we have Casual games are the match-3 games such as Candy Crush Saga.
Hypercasual became all the rage as the mobile advertising grew in popularity. Studios like Voodoo would ship dozens of these games each year and load em up with UA and monetize with ads only.
Surprisingly the retention rate for Hypercasual and Casual games are similar. But unsurprisingly the session length for Casual games are nearly 2x that of Hypercasual. In terms of monetization, ARPU for Casual games varies widely from $4 to $49, whereas Hypercasual has a tighter range of $4 - $11.
To learn more check out the article in the Spotlight section today. It provides a pretty good highlevel taxonomy of the mobile space and an in-depth look at differences between the two genres.
The great casual game revival | PGBiz
India’s gaming industry draws the line between 'online' and 'real money' gaming | PGbiz
Is China's gaming output back on track? | PGBiz
Intel turns surprise Q2 profit with $12.9B in revenue as AI drives growth | VentureBeat
The latest developments in esports technology | Win.gg
Best Places to Work is looking for the best game companies | VentureBeat
BIG READ: Essential facts about the ESA's finances | SuperJoost
The great casual game revival | PGBiz
Video: Wordle, one year later | GameDeveloper
Roblox is now available to try on Meta Quest VR headsets | The Verge
Epic also appeals to US Supreme Court in legal battle against Apple | GameIndustry.Biz
The British Museum Will Enter the Metaverse via 'The Sandbox' | Decrypt
Why Should Brands Do In-game Audio Advertising | Digital Journal
PlayStation 5 passes 40M sales milestone | VentureBeat
________
Drop a gg.
Also, I'm playing CoD and Mario Kart this weekend so let me know if you guys wanna LAN party
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PocketGamer.biz
The great casual game revival
The mobile games market has evolved over the years, with various playstyles having their moment in the limelight, from casual games to hyper-casual and now t...
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GM! It's Sunday. Time for some reflection and reading.
Check out our W30 of In The Loop w/ kapital_k
_______
Here's what you missed this week.
- A report on USA Game Ad Revenue hitting $130B in 2025.
- Netflix's preferred method of working with external dev studios.
- A look at the resurgence of casual games
- CoD Mobile raking in $3B lifetime revenue.
- Some tips about recruitment from a studio perspective.
These are some threads, blogs, and pods that I want to shoutout:
- Threads — Javier's Metaverse Landscape
- Blogs — thecoreloop's Beyond Traditional Advertising
- Blogs — Lightspeed Venture's Gaming x AI Market Map + new website
- Pods — Deconstructor of Fun's TWiG#242 Talking about Eggy Party
There were over $73M raised this week — $66M came from a new gaming fund called Valhalla Ventures
_______
Read more here
Check out our W30 of In The Loop w/ kapital_k
_______
Here's what you missed this week.
- A report on USA Game Ad Revenue hitting $130B in 2025.
- Netflix's preferred method of working with external dev studios.
- A look at the resurgence of casual games
- CoD Mobile raking in $3B lifetime revenue.
- Some tips about recruitment from a studio perspective.
These are some threads, blogs, and pods that I want to shoutout:
- Threads — Javier's Metaverse Landscape
- Blogs — thecoreloop's Beyond Traditional Advertising
- Blogs — Lightspeed Venture's Gaming x AI Market Map + new website
- Pods — Deconstructor of Fun's TWiG#242 Talking about Eggy Party
There were over $73M raised this week — $66M came from a new gaming fund called Valhalla Ventures
_______
Read more here
thecoreloop’s Substack
IN THE LOOP with kapital k // W30 of 2023
The only gaming newsletter you need. I curate and aggregate content from across web2 & web3 to deliver it straight to your inbox.
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Look at Gaming #263 | Monday July 31st 2023
GM. Welcome to Week 31 of the year — time is flyin' by.
Fun fact to start your week. 2 out of 3 people in China plays video games. 🧐
A report from the China Audio-Video And Digital Publishing Association (CADPA) stated that China's gamer base hit a new ATH with 668M players — that's 2x the population of the USA. But revenue of $20B in H1 2023 is 2% lower YoY. A full report is scheduled to be released after the ChinaJoy conference.
I went over to AppMagic to see what the mobile game market structure looks like and unsurprisingly Tencent and NetEase dominated. Out of the Top 10 Mobile Game Publishers, Tencent and NetEase comprise of 80% of the revenues and
92% of the downloads so far in 2023.
Shoutout to miHoYo Games for being the third largest publisher in China with less than 2% of the quantity of mobile apps that Tencent and NetEase has.
You can check out my AppMagic data dashboard here
(Drop a comment if you want a trial code to App Magic)
Read more about the article in the Spotlight section below!
_____
🔦 Spotlight 🌟
China’s gaming reportedly hit a record gamer base in the first half of 2023 | PGBiz
🌊 MARKET ☎️
Apptica: Mobile gaming market in H1 2023 | GameDevReports
Twitch viewership sees a 3% dip in June | GamesIndustry.biz
China’s gaming reportedly hit a record gamer base in the first half of 2023 | PGBiz
Blizzard's billion dollar quarter. Gang gang, data so good. And a teardown of the industry essential facts | Unboxing Podcast
💎 Deep Dives 🔎
Snapchat's Future in AR | Konvoy Ventures
Under the hood: Deconstructing Monopoly GO! | PGBiz
Re-release: Ratchet & Clank: Rift Apart Creative Director, Marcus Smith | The AIAS Game Maker Notebook
🌈 Platforms 🏔
Xbox's Phil Spencer reveals new Final Fantasy partnership | GamesIndustry.biz
EA reshuffles studio leadership after Samantha Ryan departs | GamesIndustry.biz
HaZimation launches Moontopia, a sci-fi shooter on Fortnite built by filmmakers | VentureBeat
✨ Web 3️⃣ + Meta 🌎
Solana Wants to Lead the Crypto Gaming Charge—Here's How | Decrypt
🧠 Knowledge Hub 📚
Influencer Marketing 101 | Naavik
👾 Game & Stats Releases 🎮
Lara Croft, Nicki Minaj, Snoop Dogg, And 21 Savage Are Joining Call Of Duty: Modern Warfare II And Warzone | GameInformer
________
gg! Say it back!
GM. Welcome to Week 31 of the year — time is flyin' by.
Fun fact to start your week. 2 out of 3 people in China plays video games. 🧐
A report from the China Audio-Video And Digital Publishing Association (CADPA) stated that China's gamer base hit a new ATH with 668M players — that's 2x the population of the USA. But revenue of $20B in H1 2023 is 2% lower YoY. A full report is scheduled to be released after the ChinaJoy conference.
I went over to AppMagic to see what the mobile game market structure looks like and unsurprisingly Tencent and NetEase dominated. Out of the Top 10 Mobile Game Publishers, Tencent and NetEase comprise of 80% of the revenues and
92% of the downloads so far in 2023.
Shoutout to miHoYo Games for being the third largest publisher in China with less than 2% of the quantity of mobile apps that Tencent and NetEase has.
You can check out my AppMagic data dashboard here
(Drop a comment if you want a trial code to App Magic)
Read more about the article in the Spotlight section below!
_____
🔦 Spotlight 🌟
China’s gaming reportedly hit a record gamer base in the first half of 2023 | PGBiz
🌊 MARKET ☎️
Apptica: Mobile gaming market in H1 2023 | GameDevReports
Twitch viewership sees a 3% dip in June | GamesIndustry.biz
China’s gaming reportedly hit a record gamer base in the first half of 2023 | PGBiz
Blizzard's billion dollar quarter. Gang gang, data so good. And a teardown of the industry essential facts | Unboxing Podcast
💎 Deep Dives 🔎
Snapchat's Future in AR | Konvoy Ventures
Under the hood: Deconstructing Monopoly GO! | PGBiz
Re-release: Ratchet & Clank: Rift Apart Creative Director, Marcus Smith | The AIAS Game Maker Notebook
🌈 Platforms 🏔
Xbox's Phil Spencer reveals new Final Fantasy partnership | GamesIndustry.biz
EA reshuffles studio leadership after Samantha Ryan departs | GamesIndustry.biz
HaZimation launches Moontopia, a sci-fi shooter on Fortnite built by filmmakers | VentureBeat
✨ Web 3️⃣ + Meta 🌎
Solana Wants to Lead the Crypto Gaming Charge—Here's How | Decrypt
🧠 Knowledge Hub 📚
Influencer Marketing 101 | Naavik
👾 Game & Stats Releases 🎮
Lara Croft, Nicki Minaj, Snoop Dogg, And 21 Savage Are Joining Call Of Duty: Modern Warfare II And Warzone | GameInformer
________
gg! Say it back!
AppMagic.rocks
Publisher Comparison Dashboard
Mobile market intelligence tool
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Look at Gaming #264 | Tuesday August 1st 2023
Apple coming in hot with that user protection. They will start asking developers to justify WHY certain APIs are used. This new category of API is called "Required Reasons APIs" aka the final nail the coffin for fingerprinting.
These APIs include disk space APIs, active keyboard APIs, user default APIs, system boot time APIs, and file timestamp APIs. This is a living list so things will change.
The policy will be softly implemented starting Fall 2023 then by Spring 2024 Apple will outright reject applications that do not comply.
This means that User Acquisition (UA) will become even more challenging. More importantly, recall that the EU allowed side loading and new app stores next year. These privacy practices may carry over to other upcoming app stores like those of Meta's and Microsoft's when they do launch next year in the EU. So UA will be difficult no matter what platform you end up choosing.
You can read more about it in the Spotlight or click here.
—
QUICK ANNOUNCEMENT:
thecoreloop.gg recently acquired our very own Paladin so we're official members of the PaladinsDAO.
I believe PaladinsDAO is one of the best upcoming communities of builders in the space. There's only 5 slots left so go make sure you grab one here!
Paladins DAO is building a NFT based esports team using Vtubers to represent the players and NFTs as a store of value for their fans. It's governed by a 100 member DAO with esports leaders, and gaming fund investors and researchers looking to create a model of "sustainable esports".
⚡ Spotlight 🤩
• Apple enters the ATT endgame as its quest for privacy enters its final battle | PGBiz
🌊 MARKET 📞
• Sega Q1 sales up despite lower than expected game sales | GamesIndustry.biz
• Take-Two was making layoffs in March, but just paid its top execs $72.3 million | GameDeveloper
• Sensor Tower: Japanese mobile market in H1 2023 | GameDevReports
• Microsoft argues its Activision Blizzard case with UK regulators | The Verge
💎 Deep Dives 🔎
• What chance does your Switch game have of being a hit in 2023? | GameDiscoverCo
🌈 Platforms 🏠
• Game Pass Ultimate signups led to Xbox revenue surge | GameDeveloper
• Nintendo's new console is reportedly due out in the second half of 2024 | GameIndustry.biz
• Apple enters the ATT endgame as its quest for privacy enters its final battle | PGBiz
🧠 Knowledge Hub 📚
• Monetization In Games | Kevuru
💲 Fundraising 🤑
• Playtika acquires Youda Games for up to $165M | GamesBeat
👾 Game & Stats Releases 📊
• Omni One starts shipping to equity investors and hits consumers in Q2 2024 | GameBeat
• AppMagic: miHoYo mobile titles surpassed $8B in revenue | GameDevReports
————
Drop a gg !
Apple coming in hot with that user protection. They will start asking developers to justify WHY certain APIs are used. This new category of API is called "Required Reasons APIs" aka the final nail the coffin for fingerprinting.
These APIs include disk space APIs, active keyboard APIs, user default APIs, system boot time APIs, and file timestamp APIs. This is a living list so things will change.
The policy will be softly implemented starting Fall 2023 then by Spring 2024 Apple will outright reject applications that do not comply.
This means that User Acquisition (UA) will become even more challenging. More importantly, recall that the EU allowed side loading and new app stores next year. These privacy practices may carry over to other upcoming app stores like those of Meta's and Microsoft's when they do launch next year in the EU. So UA will be difficult no matter what platform you end up choosing.
You can read more about it in the Spotlight or click here.
—
QUICK ANNOUNCEMENT:
thecoreloop.gg recently acquired our very own Paladin so we're official members of the PaladinsDAO.
I believe PaladinsDAO is one of the best upcoming communities of builders in the space. There's only 5 slots left so go make sure you grab one here!
Paladins DAO is building a NFT based esports team using Vtubers to represent the players and NFTs as a store of value for their fans. It's governed by a 100 member DAO with esports leaders, and gaming fund investors and researchers looking to create a model of "sustainable esports".
• Apple enters the ATT endgame as its quest for privacy enters its final battle | PGBiz
• Sega Q1 sales up despite lower than expected game sales | GamesIndustry.biz
• Take-Two was making layoffs in March, but just paid its top execs $72.3 million | GameDeveloper
• Sensor Tower: Japanese mobile market in H1 2023 | GameDevReports
• Microsoft argues its Activision Blizzard case with UK regulators | The Verge
• What chance does your Switch game have of being a hit in 2023? | GameDiscoverCo
• Game Pass Ultimate signups led to Xbox revenue surge | GameDeveloper
• Nintendo's new console is reportedly due out in the second half of 2024 | GameIndustry.biz
• Apple enters the ATT endgame as its quest for privacy enters its final battle | PGBiz
🧠 Knowledge Hub 📚
• Monetization In Games | Kevuru
• Playtika acquires Youda Games for up to $165M | GamesBeat
• Omni One starts shipping to equity investors and hits consumers in Q2 2024 | GameBeat
• AppMagic: miHoYo mobile titles surpassed $8B in revenue | GameDevReports
————
Drop a gg !
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pocketgamer.biz
Apple enters the ATT endgame as its quest for privacy enters its final battle
Apple is set to ask developers to explain their use of different application programming interface (APIs) as it moves to the final endgame in its crack down...
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Look at Gaming #265 | Wednesday August 2nd 2023
Top Fortnite creator, Ali "SypherPK" Hassan, created a live-service map on Fortnite islands using UEFN called Rocket Wars. Within the first 30 days the island garnered 5M hours of playtime, 160k hours per day. this playtime is similar to that of Among Us.
More importantly, this is a key example of user-generated content utilizing user-powered crosspromotions. SypherPK used his channels (7M subscribers on YouTube and 6.5M on Twitch) to activate his community and you see it in the data that each time he did that the play time rose for consistently for a week.
You can read more about this in the Spotlight section.
————
⚡ Spotlight 🤩
• SypherPK’s Rocket Wars UEFN map playtime rivals Among Us on Steam | GamesBeat
🌊 MARKET 📞
• EA earns $1.2 billion from live service titles during record first quarter | GameDeveloper
• AMD CEO sees PC market recovery in 2nd half as AI demand ramps | GamesBeat
• Japan’s consumer spend set to surpass $12.6 billion in 2023 | PGBiz
💎 Deep Dives 🔎
• App Store’s NFT Guidelines | Deconstructor Of Fun
• SypherPK’s Rocket Wars UEFN map playtime rivals Among Us on Steam | GamesBeat
• Gamefam and the business of advertising on game platforms | GamesIndustry.biz
🌈 Platforms 🏠
• Netflix launches Cut the Rope Daily game and animated episodes | GamesBeat
✨ Web 3⃣ + Meta 🌐
• GameStop Is Killing Its NFT Wallet and Blames ‘Regulatory Uncertainty’ | Decrypt
• How Mythical Games is Balancing Web2 & Web3 | Naavik
🧠 Knowledge Hub 📘
• How to launch a consumer app | MobileDevMemo
• Make it last: How to turn a static IP into a franchise the Dead Cells way | GameDeveloper
💲 Fundraising 🤑
• Playtika acquires Azerion's Youda Games portfolio for upwards of $89.1 million | PGBiz
• A16z Games commits $75M to Speedrun game startup accelerator | GamesBeat
👾 Game & Stats Releases 📊
• MiHoYo makes $8 billion in user spending with 73% from Genshin Impact | PGBiz
————
Drop a gg !
Top Fortnite creator, Ali "SypherPK" Hassan, created a live-service map on Fortnite islands using UEFN called Rocket Wars. Within the first 30 days the island garnered 5M hours of playtime, 160k hours per day. this playtime is similar to that of Among Us.
More importantly, this is a key example of user-generated content utilizing user-powered crosspromotions. SypherPK used his channels (7M subscribers on YouTube and 6.5M on Twitch) to activate his community and you see it in the data that each time he did that the play time rose for consistently for a week.
You can read more about this in the Spotlight section.
————
• SypherPK’s Rocket Wars UEFN map playtime rivals Among Us on Steam | GamesBeat
• EA earns $1.2 billion from live service titles during record first quarter | GameDeveloper
• AMD CEO sees PC market recovery in 2nd half as AI demand ramps | GamesBeat
• Japan’s consumer spend set to surpass $12.6 billion in 2023 | PGBiz
• App Store’s NFT Guidelines | Deconstructor Of Fun
• SypherPK’s Rocket Wars UEFN map playtime rivals Among Us on Steam | GamesBeat
• Gamefam and the business of advertising on game platforms | GamesIndustry.biz
• Netflix launches Cut the Rope Daily game and animated episodes | GamesBeat
• GameStop Is Killing Its NFT Wallet and Blames ‘Regulatory Uncertainty’ | Decrypt
• How Mythical Games is Balancing Web2 & Web3 | Naavik
• How to launch a consumer app | MobileDevMemo
• Make it last: How to turn a static IP into a franchise the Dead Cells way | GameDeveloper
• Playtika acquires Azerion's Youda Games portfolio for upwards of $89.1 million | PGBiz
• A16z Games commits $75M to Speedrun game startup accelerator | GamesBeat
• MiHoYo makes $8 billion in user spending with 73% from Genshin Impact | PGBiz
————
Drop a gg !
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VentureBeat
SypherPK’s Rocket Wars UEFN map playtime rivals Among Us on Steam
SypherPK's SuperJoy Studios exclusively shared data with GamesBeat showing its Rocket Wars UEFN map hit 5M hours played in its first 30 days.
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Look at Gaming #266 | Thursday August 3rd 2023
Two interesting articles that I wanted to point out. The first article talked about a new way to monetize and the second one mentioned that mobile games make up 30% of all subscription-based apps.
It's no secret that monetization is tougher than ever and the subscription model is getting crowded. The number of mobile games with subscriptions tripled since 2022.
I learned of Amazon Anywhere today. It basically allows players to shop on Amazon while still remains in the game. Pretty cool, slightly disrupts the immersion but there were some success with Niantic's AR pet game, Peridot.
Read more about it in the Spotlight section.
⚡ Spotlight 🤩
• Can Amazon Anywhere open up a new monetization channel for mobile games? | PGBiz
🌊 MARKET 📞
• Tears of the Kingdom drives Nintendo sales up 50% year-on-year | GameIndustry.Biz
• Mobile games using a subscription model almost triple in a year | PGBiz
• Google opens applications for its latest Indie Games Fund | PGBiz
• China to implement new restrictions on children's smartphone use | PGBiz
🌈 Platforms 🏠
• Xbox tests streaming games live to Discord with Insiders | VentureBeat
• Microsoft starts testing its Xbox Live Gold replacement | The Verge
✨ Web 3⃣ + Meta 🌐
• Amazon Prime Is Giving Out Free NFTs for This Polygon Game | Decrypt
• Gaming Giant Bandai Namco Launches AI Virtual Pet NFT Game | Decrypt
• Bored Apes Take Center Stage in Exclusive 'Otherside' Game Test | Decrypt
• Gala Games takes its blockchain games to Elixir Games Launcher | VentureBeat
🧠 Knowledge Hub 📘
• How does Steam's 'New & Trending' chart work? | GameDiscoverCo
• Can Amazon Anywhere open up a new monetisation channel for mobile games? | PGBiz
💲 Fundraising 🤑
• AI startup Inworld raises another $50 million for a $500 million valuation | PGBiz
———
Drop a gg fams
Two interesting articles that I wanted to point out. The first article talked about a new way to monetize and the second one mentioned that mobile games make up 30% of all subscription-based apps.
It's no secret that monetization is tougher than ever and the subscription model is getting crowded. The number of mobile games with subscriptions tripled since 2022.
I learned of Amazon Anywhere today. It basically allows players to shop on Amazon while still remains in the game. Pretty cool, slightly disrupts the immersion but there were some success with Niantic's AR pet game, Peridot.
Read more about it in the Spotlight section.
• Can Amazon Anywhere open up a new monetization channel for mobile games? | PGBiz
• Tears of the Kingdom drives Nintendo sales up 50% year-on-year | GameIndustry.Biz
• Mobile games using a subscription model almost triple in a year | PGBiz
• Google opens applications for its latest Indie Games Fund | PGBiz
• China to implement new restrictions on children's smartphone use | PGBiz
• Xbox tests streaming games live to Discord with Insiders | VentureBeat
• Microsoft starts testing its Xbox Live Gold replacement | The Verge
• Amazon Prime Is Giving Out Free NFTs for This Polygon Game | Decrypt
• Gaming Giant Bandai Namco Launches AI Virtual Pet NFT Game | Decrypt
• Bored Apes Take Center Stage in Exclusive 'Otherside' Game Test | Decrypt
• Gala Games takes its blockchain games to Elixir Games Launcher | VentureBeat
• How does Steam's 'New & Trending' chart work? | GameDiscoverCo
• Can Amazon Anywhere open up a new monetisation channel for mobile games? | PGBiz
• AI startup Inworld raises another $50 million for a $500 million valuation | PGBiz
———
Drop a gg fams
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www.pocketgamer.biz
Can Amazon Anywhere open up a new monetisation channel for mobile games?
Finding new ways to monetise your game in the current tough mobile market can be crucial to the success of any game, no matter how good the title itself is....
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Look at Gaming #267 | Friday August 4th 2023
GM. Happy Friday! Going to keep this one short!
Circana, previously NPD, reported $4.7B in sales for June 2023, which is a 9% YoY increase. $4B from game/subscription content, $454M in hardware, and $214M in accessories. Notably hardware sales exhibited 22% YoY growth. Diablo IV, Final Fantasy XVI, and Street Fighter 6 were the first, second, and third best-selling games, respectively. Top games on mobile were Candy Crush Saga, Roblox, and Royal Match.
PS Monopoly GO is tearing its way through the charts. I'd recommend giving it a try. Shoutout to my homies over at Scopely!
⚡ Spotlight 🤩
Circana: The US Gaming market in June 2023 grew by 9% | GameDevReports
https://gamedevreports.substack.com/p/circana-the-us-gaming-market-in-june
🌊 MARKET 📞
StreamElements & Rainmaker.gg: State of the Streaming market in June 2023 | GameDevReports
China’s gaming market climbed by 20% in July | PGBiz
Unity's Q2 revenue sees an 80% year-on-year jump | GamesIndustry.biz
Circana: The US Gaming market in June 2023 grew by 9% | GameDevReports
💎 Deep Dives 🔎
FanDuel’s Aaron Champagne on creating a skill based gaming platform for mobile | PGBiz
✨ Web 3⃣ + Meta 🌐
GameStop to dump cryptocurrency wallet support | GamesIndustry.biz
Elvis Presley Dances Into the Metaverse via 'The Sandbox' | Decrypt
🧠 Knowledge Hub 📘
Tebex launches Checkout to help studios monetize UGC and other games | GamesBeat
💲 Fundraising 🤑
GEM Capital unveils $50m investment | GamesIndustry.biz
👾 Game & Stats Releases 📊
Roblox's Meta Quest beta hits over 1 million downloads in a week | GameDeveloper
GM. Happy Friday! Going to keep this one short!
Circana, previously NPD, reported $4.7B in sales for June 2023, which is a 9% YoY increase. $4B from game/subscription content, $454M in hardware, and $214M in accessories. Notably hardware sales exhibited 22% YoY growth. Diablo IV, Final Fantasy XVI, and Street Fighter 6 were the first, second, and third best-selling games, respectively. Top games on mobile were Candy Crush Saga, Roblox, and Royal Match.
PS Monopoly GO is tearing its way through the charts. I'd recommend giving it a try. Shoutout to my homies over at Scopely!
Circana: The US Gaming market in June 2023 grew by 9% | GameDevReports
https://gamedevreports.substack.com/p/circana-the-us-gaming-market-in-june
StreamElements & Rainmaker.gg: State of the Streaming market in June 2023 | GameDevReports
China’s gaming market climbed by 20% in July | PGBiz
Unity's Q2 revenue sees an 80% year-on-year jump | GamesIndustry.biz
Circana: The US Gaming market in June 2023 grew by 9% | GameDevReports
FanDuel’s Aaron Champagne on creating a skill based gaming platform for mobile | PGBiz
GameStop to dump cryptocurrency wallet support | GamesIndustry.biz
Elvis Presley Dances Into the Metaverse via 'The Sandbox' | Decrypt
Tebex launches Checkout to help studios monetize UGC and other games | GamesBeat
GEM Capital unveils $50m investment | GamesIndustry.biz
Roblox's Meta Quest beta hits over 1 million downloads in a week | GameDeveloper
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GameDev Reports - sponsored by Hometopia
Circana: The US Gaming market in June 2023 grew by 9%
The US gaming market is growing the second consecutive month.
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GM, hope you're having a good weekend. I rummaged through my earliest gaming memories to share with you how far gaming has come from my perspective. I also discuss where I think we're heading.
Super Apps Part II: The Gaming Revolution - Redefining Interactive Entertainment
This is an excerpt from the essay:
A crisp click of the ‘power’ button. A low humming of electricity. The screen lights up with two letters in full vibrant colors of fire red, sunflower yellow, and teal blue. The voice whispers: PlayStation.
——
Summary Bullet Points:
• Analyzing the attributes of a pre-super app
• Examining the gaming stack as it is today
• Showcasing examples like Steam, miHoYo's Hoyoverse, and Twitch to illustrate the power of becoming a platform
• Highlighting the importance of authenticity within the gaming community
Super Apps Part II: The Gaming Revolution - Redefining Interactive Entertainment
This is an excerpt from the essay:
A crisp click of the ‘power’ button. A low humming of electricity. The screen lights up with two letters in full vibrant colors of fire red, sunflower yellow, and teal blue. The voice whispers: PlayStation.
——
Summary Bullet Points:
• Analyzing the attributes of a pre-super app
• Examining the gaming stack as it is today
• Showcasing examples like Steam, miHoYo's Hoyoverse, and Twitch to illustrate the power of becoming a platform
• Highlighting the importance of authenticity within the gaming community
thecoreloop’s Substack
Super Apps Part II: The Gaming Revolution - Redefining Interactive Entertainment
From Puny Pixels to Superpowers - Unveiling the Evolution of Gaming Ecosystems and the Rise of Gaming Super Apps
❤3
Read your weekly digest for In The Loop w/ Kapital K
In Week 31 of 2023, China's gaming market achieved a record high gamer base in the first half of the year, while SypherPK's Rocket Wars UEFN island gained popularity and Amazon introduced a tool for in-app purchases.
Additionally, Apple continued its emphasis on privacy with the introduction of App Tracking Transparency (ATT), but the US gaming market still shows strong potential for growth.
——
🧵Threads
• Andrew Chen's quick thread on gaming history and Aiko (Folius) talking about China Joy
📝 Blogs
• Great blogs on AR by Konvoy Ventures and Deconstructor's breadown of the App Store's NFT Guidelines.
🎙Pods
• Pods on TIm Sweeney (Epic Founder) diabolical plan and a chat about Metaverse Security.
🧧 Raises
• $264M "raised". $89M came from Playtika acquiring Azerion and $75M from a16z funding its incubator. $50M from a new fund GEM Capital and $50M for Inworld (AI NPCs)
——
That's it for Week 31! I can't believe we're in Week 31.
In Week 31 of 2023, China's gaming market achieved a record high gamer base in the first half of the year, while SypherPK's Rocket Wars UEFN island gained popularity and Amazon introduced a tool for in-app purchases.
Additionally, Apple continued its emphasis on privacy with the introduction of App Tracking Transparency (ATT), but the US gaming market still shows strong potential for growth.
——
🧵Threads
• Andrew Chen's quick thread on gaming history and Aiko (Folius) talking about China Joy
📝 Blogs
• Great blogs on AR by Konvoy Ventures and Deconstructor's breadown of the App Store's NFT Guidelines.
🎙Pods
• Pods on TIm Sweeney (Epic Founder) diabolical plan and a chat about Metaverse Security.
🧧 Raises
• $264M "raised". $89M came from Playtika acquiring Azerion and $75M from a16z funding its incubator. $50M from a new fund GEM Capital and $50M for Inworld (AI NPCs)
——
That's it for Week 31! I can't believe we're in Week 31.
thecoreloop’s Substack
IN THE LOOP with kapital k // W31 of 2023
The only gaming newsletter you need. I curate and aggregate content from across web2 & web3 to deliver it straight to your inbox.
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Look at Gaming #268 | Monday August 7th 2023
GM! It's Monday.
I'm kicking the week off with a look at Nintendo's mobile game efforts. Since 2016, they've earned $1.5B across six games — but two were cancelled.
There's a clear graph in the article showing Nintendo's monthly earnings and it peaked in about November 2019 (at $40M) and has been in steady decline down to $8M in July 2023.
The top three Nintendo games make up lion share of their mobile revenue. Fire Emblem Heroes pulled in $810M from 13.3M downloads. Mario Kart Tour rakes in $243M with 230M downloads. Animal Crossing is slightly under at $240M and 60M downloads.
The other mobile games aren't updated regularly and it's obvious since it's unprofitable. Super Mario Run only makes $250k per month.
But earlier this year Nintendo announced that it's partnering up with DeNA which is a mobile publisher powerhouse with over 197 games of which 10 games pulled in more than $50M in lifetime revenue. And DeNA's monetization is next level — $18 per download.
Read more about it in the Spotlight section.
Check out my AppMagic dashboard of Nintendo's mobile efforts here
———
🔦 Spotlight 🌟
• After earning $1.5bn from mobile games, is Nintendo about to give up on them? | MobileGamer.biz
🌊 MARKET ☎️
• Final Fantasy XVI fell short of Square Enix's high-end expectations | GameDeveloper
• Konami holds steady in Q1 despite game sales decreasing | GamesIndustry.biz
• After earning $1.5bn from mobile games, is Nintendo about to give up on them? | MobileGamer.biz
💎 Deep Dives 🔎
• The Future of Avatars | Naavik
• Forever Apps | Konvoy Ventures
🧠 Knowledge Hub 📚
• Taylor Lorenz on the Difficulty of Online Harassment | Jacob Wolf Report
💰 Fundraising 🧧
• Zibra AI raises $500,000 from a16z Speedrun | PocketGamer.biz
👾 Game & Stats Releases 🎮
• Nexon’s The First Descendant 3rd-person shooter hits beta September 19-25 | GamesBeat
———
Drop a gg!
Shoutout to PaladinsDAO for completing their Paladins Auction!! Now there's 100 Paladins out there about to change the face of web3 gaming.
GM! It's Monday.
I'm kicking the week off with a look at Nintendo's mobile game efforts. Since 2016, they've earned $1.5B across six games — but two were cancelled.
There's a clear graph in the article showing Nintendo's monthly earnings and it peaked in about November 2019 (at $40M) and has been in steady decline down to $8M in July 2023.
The top three Nintendo games make up lion share of their mobile revenue. Fire Emblem Heroes pulled in $810M from 13.3M downloads. Mario Kart Tour rakes in $243M with 230M downloads. Animal Crossing is slightly under at $240M and 60M downloads.
The other mobile games aren't updated regularly and it's obvious since it's unprofitable. Super Mario Run only makes $250k per month.
But earlier this year Nintendo announced that it's partnering up with DeNA which is a mobile publisher powerhouse with over 197 games of which 10 games pulled in more than $50M in lifetime revenue. And DeNA's monetization is next level — $18 per download.
Read more about it in the Spotlight section.
Check out my AppMagic dashboard of Nintendo's mobile efforts here
———
🔦 Spotlight 🌟
• After earning $1.5bn from mobile games, is Nintendo about to give up on them? | MobileGamer.biz
🌊 MARKET ☎️
• Final Fantasy XVI fell short of Square Enix's high-end expectations | GameDeveloper
• Konami holds steady in Q1 despite game sales decreasing | GamesIndustry.biz
• After earning $1.5bn from mobile games, is Nintendo about to give up on them? | MobileGamer.biz
💎 Deep Dives 🔎
• The Future of Avatars | Naavik
• Forever Apps | Konvoy Ventures
🧠 Knowledge Hub 📚
• Taylor Lorenz on the Difficulty of Online Harassment | Jacob Wolf Report
💰 Fundraising 🧧
• Zibra AI raises $500,000 from a16z Speedrun | PocketGamer.biz
👾 Game & Stats Releases 🎮
• Nexon’s The First Descendant 3rd-person shooter hits beta September 19-25 | GamesBeat
———
Drop a gg!
Shoutout to PaladinsDAO for completing their Paladins Auction!! Now there's 100 Paladins out there about to change the face of web3 gaming.
AppMagic.rocks
Publisher Comparison Dashboard
Mobile market intelligence tool
🔥1
Look at Gaming #269 | Tuesday August 8th 2023
GM! It's Tuesday.
A little light on the news today. Except that Valve just sent a notice to DotA 2 Custom Game creators to halt all monetization.
DotA 2 Custom Games are essentially game mods which was also how Dota itself got started. The most popular game is called Overthrow which is effectively the Team Death Match equivalent in CoD — high adrenaline and action packed. Another good one is 10v10 Dota2. As the name suggests, it's just the standard play mode but 2x the heroes 2x the fun. But these are created by Valve, not the community.
DotA Auto Chess is a game that originated from the community and pleasantly surprised the whole industry. This game mode was awesome. Then obvious Valve does what Valve do and created a clone called DotA Underlords. So Valve's move to stop all monetization would definitely hinder modding innovations.
This is important to note because many platforms are heading towards this UGC-platform route — think UEFN (Fortnite Islands), Fall Guys, Halo, Destiny. So all creators need to be cognizant of the terms and conditions of the platform they're building on.
You can read more about it in Spotlight
———
🔦 Spotlight 🌟
• Valve asks Dota 2 players to stop monetizing their custom games | GameDeveloper
🌊 MARKET ☎️
• Newzoo: Global games market expected to increase 2.6% in 2023 | GamesIndustry.biz
• Paid subscriptions redeem Apple’s Q3 after hardware sales fall | PGBiz
💎 Deep Dives 🔎
• Co-Development: An Inside Look with Tim Bennison, COO of Hot Head Games | Deconstructor of Fun
🌈 Platforms 🏔
• Sony is now streaming PS5 games at 4K over the internet in public beta | The Verge
• Valve asks Dota 2 players to stop monetizing their custom games | GameDeveloper
• Crucible launches Emergence SDK for Unity game developers to make interoperable avatars | GamesBeat
🧠 Knowledge Hub 📚
• In-depth: a discovery 'playbook' for Steam & console games | GameDiscoverCo
💰 Fundraising 🧧
• Studio Billion receives undisclosed investment in pre-series A bridge round | PGBiz
• Windup Minds raises $1.6M to build virtual pets in VR and MR | GamesBeat
👾 Game & Stats Releases 🎮
• Nekki celebrates 20 years of mobile gaming innovation after surpassing one billion installs | PGBiz
• Call Of Duty: Modern Warfare III Arrives November 10 | GameInformer
• Fortnite’s new Jujutsu Kaisen anime collab adds themed outfits and quests | The Verge
———
Drop a gg
GM! It's Tuesday.
A little light on the news today. Except that Valve just sent a notice to DotA 2 Custom Game creators to halt all monetization.
DotA 2 Custom Games are essentially game mods which was also how Dota itself got started. The most popular game is called Overthrow which is effectively the Team Death Match equivalent in CoD — high adrenaline and action packed. Another good one is 10v10 Dota2. As the name suggests, it's just the standard play mode but 2x the heroes 2x the fun. But these are created by Valve, not the community.
DotA Auto Chess is a game that originated from the community and pleasantly surprised the whole industry. This game mode was awesome. Then obvious Valve does what Valve do and created a clone called DotA Underlords. So Valve's move to stop all monetization would definitely hinder modding innovations.
This is important to note because many platforms are heading towards this UGC-platform route — think UEFN (Fortnite Islands), Fall Guys, Halo, Destiny. So all creators need to be cognizant of the terms and conditions of the platform they're building on.
You can read more about it in Spotlight
———
🔦 Spotlight 🌟
• Valve asks Dota 2 players to stop monetizing their custom games | GameDeveloper
🌊 MARKET ☎️
• Newzoo: Global games market expected to increase 2.6% in 2023 | GamesIndustry.biz
• Paid subscriptions redeem Apple’s Q3 after hardware sales fall | PGBiz
💎 Deep Dives 🔎
• Co-Development: An Inside Look with Tim Bennison, COO of Hot Head Games | Deconstructor of Fun
🌈 Platforms 🏔
• Sony is now streaming PS5 games at 4K over the internet in public beta | The Verge
• Valve asks Dota 2 players to stop monetizing their custom games | GameDeveloper
• Crucible launches Emergence SDK for Unity game developers to make interoperable avatars | GamesBeat
🧠 Knowledge Hub 📚
• In-depth: a discovery 'playbook' for Steam & console games | GameDiscoverCo
💰 Fundraising 🧧
• Studio Billion receives undisclosed investment in pre-series A bridge round | PGBiz
• Windup Minds raises $1.6M to build virtual pets in VR and MR | GamesBeat
👾 Game & Stats Releases 🎮
• Nekki celebrates 20 years of mobile gaming innovation after surpassing one billion installs | PGBiz
• Call Of Duty: Modern Warfare III Arrives November 10 | GameInformer
• Fortnite’s new Jujutsu Kaisen anime collab adds themed outfits and quests | The Verge
———
Drop a gg
Game Developer
Valve asks Dota 2 players to stop monetizing their custom games
Creators of custom games for Dota 2 are being told to stop monetizing their works and to hand over any monetization-related information to Valve.
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Look at Gaming #268 | Wednesday August 9th 2023
GM! It's Wednesday.
A long docket of news today so I'm just going to do a speedrun through them for you.
Netflix has a new mobile app for a virtual controller — hinting at a possible TV cross-play? Remember that Netflix has been hiring all-star gaming talent and have been publishing mobile games using their IPs. But no console or core game yet.
H1 Gaming Revenue in China dropped by 2.4% at $20B USD. Take-Two CEO says game films are uneconomical but their company's growth slowed after Zynga acquisition, been almost 1.5 years now. Sony's Game & Network Services sales up 27% ($5.4B) — 56.5M copies of games sold with 12% first-party games and 88% third-party games.
Genies is helping celebrities add AI into their digital avatars. I think this offers a whole dimension to a celebrity's reach and productivity. Though I'm concerned about the liabilities that an AI avatar may lead to — could a celebrity be liable for the actions or words of their avatar?
Read more about all these articles below
————
⚡ Spotlight 🤩
• Netflix’s new virtual game controller iOS app hints at TV gaming | The Verge
🌊 MARKET 📞
• CADPA: The Chinese Gaming Industry Revenue in H1 2023 dropped | GameDevReports
• Data drop: Toon Blast hits $2bn, Playtika seeks M&A, Apple and Google’s app store earnings and more | MobileGamer.biz
• Take-Two growth slows with anniversary of Zynga acquisition | GamesIndustry.biz
• PlayStation sales up 27% year-on-year during Q1 | GamesIndustry.biz
💎 Deep Dives 🔎
• The Future of Digital Advertising Measurement | MobileDevMemo
🌈 Platforms 🏠
• Nvidia’s CloudXR suite makes it simpler to stream XR experiences | GamesBeat
• Nvidia upgrades Omniverse for OpenUSD framework and generative AI | GamesBeat
• Netflix’s new virtual game controller iOS app hints at TV gaming | The Verge
✨ Web 3⃣ + Meta 🌐
• Genies adds AI to its personalized avatars for celebrities | GamesBeat
🧠 Knowledge Hub 📘
• What is level design in video games? Tips, Tools, And A Beginner's Guide | Kevuru Games
• How to port games: Business & Technical Aspects | Kevuru Games
• Video: One-page designs | GameDeveloper
GM! It's Wednesday.
A long docket of news today so I'm just going to do a speedrun through them for you.
Netflix has a new mobile app for a virtual controller — hinting at a possible TV cross-play? Remember that Netflix has been hiring all-star gaming talent and have been publishing mobile games using their IPs. But no console or core game yet.
H1 Gaming Revenue in China dropped by 2.4% at $20B USD. Take-Two CEO says game films are uneconomical but their company's growth slowed after Zynga acquisition, been almost 1.5 years now. Sony's Game & Network Services sales up 27% ($5.4B) — 56.5M copies of games sold with 12% first-party games and 88% third-party games.
Genies is helping celebrities add AI into their digital avatars. I think this offers a whole dimension to a celebrity's reach and productivity. Though I'm concerned about the liabilities that an AI avatar may lead to — could a celebrity be liable for the actions or words of their avatar?
Read more about all these articles below
————
• Netflix’s new virtual game controller iOS app hints at TV gaming | The Verge
• CADPA: The Chinese Gaming Industry Revenue in H1 2023 dropped | GameDevReports
• Data drop: Toon Blast hits $2bn, Playtika seeks M&A, Apple and Google’s app store earnings and more | MobileGamer.biz
• Take-Two growth slows with anniversary of Zynga acquisition | GamesIndustry.biz
• PlayStation sales up 27% year-on-year during Q1 | GamesIndustry.biz
• The Future of Digital Advertising Measurement | MobileDevMemo
• Nvidia’s CloudXR suite makes it simpler to stream XR experiences | GamesBeat
• Nvidia upgrades Omniverse for OpenUSD framework and generative AI | GamesBeat
• Netflix’s new virtual game controller iOS app hints at TV gaming | The Verge
• Genies adds AI to its personalized avatars for celebrities | GamesBeat
• What is level design in video games? Tips, Tools, And A Beginner's Guide | Kevuru Games
• How to port games: Business & Technical Aspects | Kevuru Games
• Video: One-page designs | GameDeveloper
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The Verge
Netflix’s new virtual game controller iOS app hints at TV gaming
It seems Netflix may let you play its games on TVs soon.
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Look at Gaming #271 | Thursday August 10th 2023
GM! It's Thursday.
I got some China-related news for you. First, the government is expanding its game licensing system to apply to ALL applications. That's right, now any mobile application that wants to launch in China would have to go through review by the government. Recall that earlier this year, China instituted a blanket pause on all mobile game applications — imagine that your mobile app is fully ready to launch then Beijing just rugs you.
In other news, ChinaJoy is one of the largest gaming conventions. It's been running for 20 years and the good folks over at Niko Partners, who actually attended the inaugural event in 2003, gave us a debrief on the happenings. Three major trends were Gen AI, Expanding Overseas, and Government Support.
Read more about this in the Spotlight section.
———
⚡ Spotlight 🤩
• China’s game licensing system to be extended to all mobile applications | PGBiz
🌊 MARKET 📞
• Celebrating 20 years of ChinaJoy -- Our 2023 Experience | Niko Partners
• Apple Can Keep App Store Rules for Now as Court Rejects Epic | Bloomberg
• Roblox stock drops 21% after missed expectations and rising costs | GamesBeat
• China’s game licencing system to be extended to all mobile applications | PGBiz
• Krafton's H1 2023 sees a 2% sales dip | GamesIndustry.biz
💎 Deep Dives 🔎
• The EU’s Post-Advertising Internet | MobileDevMemo
• What are the most important games on PlayStation? | GameDiscoverCo
💲 Fundraising 🤑
• Monetizr raises $4M to replace intrusive game ads with engaging brand experiences | GamesBeat
👾 Game & Stats Releases 📊
• As Royal Match blazes past $1bn, can Dream Games repeat the trick with Royal Kingdom? | MobileGamer.biz
———
Drop a gg
GM! It's Thursday.
I got some China-related news for you. First, the government is expanding its game licensing system to apply to ALL applications. That's right, now any mobile application that wants to launch in China would have to go through review by the government. Recall that earlier this year, China instituted a blanket pause on all mobile game applications — imagine that your mobile app is fully ready to launch then Beijing just rugs you.
In other news, ChinaJoy is one of the largest gaming conventions. It's been running for 20 years and the good folks over at Niko Partners, who actually attended the inaugural event in 2003, gave us a debrief on the happenings. Three major trends were Gen AI, Expanding Overseas, and Government Support.
Read more about this in the Spotlight section.
———
• China’s game licensing system to be extended to all mobile applications | PGBiz
• Celebrating 20 years of ChinaJoy -- Our 2023 Experience | Niko Partners
• Apple Can Keep App Store Rules for Now as Court Rejects Epic | Bloomberg
• Roblox stock drops 21% after missed expectations and rising costs | GamesBeat
• China’s game licencing system to be extended to all mobile applications | PGBiz
• Krafton's H1 2023 sees a 2% sales dip | GamesIndustry.biz
• The EU’s Post-Advertising Internet | MobileDevMemo
• What are the most important games on PlayStation? | GameDiscoverCo
• Monetizr raises $4M to replace intrusive game ads with engaging brand experiences | GamesBeat
• As Royal Match blazes past $1bn, can Dream Games repeat the trick with Royal Kingdom? | MobileGamer.biz
———
Drop a gg
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www.pocketgamer.biz
China’s game licencing system to be extended to all mobile applications
China’s controversial game licensing system, requiring approval from the government and working with publishers or establishing branches in China, is n...
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Look at Gaming #271 | Friday August 11th 2023
GM! It's Friday.
Enjoy some light reading to take you into the weekend.
Hope you guys have a great one!
———
⚡ Spotlight 🤩
Ampere Analysis: The Console gaming market in June 2023 | GameDevReports
🌊 MARKET 📞
Ampere Analysis: The Console gaming market in June 2023 | GameDevReports
Crypto Gaming Investments Surged in July as Metaverse NFTs Fizzled Out | Decrypt
Nexon Q2 revenue grew by 12% | GamesIndustry.biz
NCSoft financials show almost 75% drop in profit year-on-year | PGBiz
Research indicates China's playtime limitations are "ineffective" | GameDeveloper
💎 Deep Dives 🔎
Layoffs for what | SuperJoost Playlist
Capcom's recipe for success is simple: stay the course, ignore the bandwagons | GamesIndustry.biz
Hidden forces and sliding screens trick the senses to make VR feel more real | TechCrunch
🌈 Platforms 🏠
Roblox makes an in-Roblox career center that’s all about Roblox | The Verge
🧠 Knowledge Hub 📘
Why VTubers might be key influencers for marketing your next game | GameDeveloper
💲 Fundraising 🤑
Futureverse and Outlier Ventures launch Base Camp Accelerator for metaverse startups | GamesBeat
Illuminati Capital raises $50M for Web3 investments including games | GamesBeat
———
Drop a gg
GM! It's Friday.
Enjoy some light reading to take you into the weekend.
Hope you guys have a great one!
———
Ampere Analysis: The Console gaming market in June 2023 | GameDevReports
Ampere Analysis: The Console gaming market in June 2023 | GameDevReports
Crypto Gaming Investments Surged in July as Metaverse NFTs Fizzled Out | Decrypt
Nexon Q2 revenue grew by 12% | GamesIndustry.biz
NCSoft financials show almost 75% drop in profit year-on-year | PGBiz
Research indicates China's playtime limitations are "ineffective" | GameDeveloper
Layoffs for what | SuperJoost Playlist
Capcom's recipe for success is simple: stay the course, ignore the bandwagons | GamesIndustry.biz
Hidden forces and sliding screens trick the senses to make VR feel more real | TechCrunch
Roblox makes an in-Roblox career center that’s all about Roblox | The Verge
Why VTubers might be key influencers for marketing your next game | GameDeveloper
Futureverse and Outlier Ventures launch Base Camp Accelerator for metaverse startups | GamesBeat
Illuminati Capital raises $50M for Web3 investments including games | GamesBeat
———
Drop a gg
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GameDev Reports - sponsored by Hometopia
Ampere Analysis: The Console gaming market in June 2023
Fortnite is leading the charts. Diablo IV and Final Fantasy XVI are showing decent performance.
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Your weekly digest is here.
Check out In The Loop w/ Kapital_K (Week 32 of 2023)
Top Headlines
• Netflix's bold(?) steps in the gaming realm 📺
• Valve's surprising request to Dota 2 players ☠️
• Epic Games vs. Apple: Legal saga continues 🍏
• Rockstar Taking Over GTA RP Servers 🔫
• Nintendo $1.5B succes in Mobile (or not) 🎈
———
🧵Threads
• @0xAikoDai // China vs. Japan Perspective on Gacha — link
📝 Blogs
• Newzoo // Global Games Market Report — link
🎙Pods
• UNBOXING // Why Wall Street Doesn’t Love Roblox But Is Smitten With Take-Two — link
🧧 Raises
• $106MM in funding this week. Though there were two $50M raises for funds: Illuminati Capital and Born Ready
———
Head over to our substack to read the full scoop.
Check out In The Loop w/ Kapital_K (Week 32 of 2023)
Top Headlines
• Netflix's bold(?) steps in the gaming realm 📺
• Valve's surprising request to Dota 2 players ☠️
• Epic Games vs. Apple: Legal saga continues 🍏
• Rockstar Taking Over GTA RP Servers 🔫
• Nintendo $1.5B succes in Mobile (or not) 🎈
———
🧵Threads
• @0xAikoDai // China vs. Japan Perspective on Gacha — link
📝 Blogs
• Newzoo // Global Games Market Report — link
🎙Pods
• UNBOXING // Why Wall Street Doesn’t Love Roblox But Is Smitten With Take-Two — link
🧧 Raises
• $106MM in funding this week. Though there were two $50M raises for funds: Illuminati Capital and Born Ready
———
Head over to our substack to read the full scoop.
thecoreloop’s Substack
IN THE LOOP with kapital k // W32 of 2023
The only gaming newsletter you need. I curate and aggregate content from across web2 & web3 to deliver it straight to your inbox.
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