🟢The surprising solution to ocean plastic
We've had it all wrong. Everybody. We've had it all wrong. The very last thing we need to do is clean the ocean. Very last. Yeah, there is a garbage truck of plastic entering the ocean every minute of every hour of every day. And countless birds and animals are dying just from encountering plastic. We are experiencing the fastest rate of extinction ever, and plastic is in the food chain. And I'm still here, standing in front of you, telling you the very last thing we need to do is clean the ocean. Very last.
If you were to walk into a kitchen, sink overflowing, water spilling all over the floor, soaking into the walls, you had to think fast, you're going to panic; you've got a bucket, a mop or a plunger. What do you do first? Why don't we turn off the tap? It would be pointless to mop or plunge or scoop up the water if we don't turn off the tap first. Why aren't we doing the same for the ocean? Even if the Ocean Cleanup project, beach plastic recycling programs or any well-meaning ocean plastic company was a hundred percent successful, it would still be too little, too late.
We're trending to produce over 300 million ton of plastic this year. Roughly eight million ton are racing to flow into the ocean to join the estimated 150 million ton already there. Reportedly, 80 percent of ocean plastic is coming from those countries that have extreme poverty. And if you live in the grips of poverty concerned, always, about food or shelter or a sense of security, recycling -- it's beyond your realm of imagination.
And that is exactly why I created the Plastic Bank. We are the world's largest chain of stores for the ultra-poor, where everything in the store is available to be purchased using plastic garbage. Everything. School tuition. Medical insurance. Wi-Fi, cell phone minutes, power. Sustainable cooking fuel, high-efficiency stoves. And we keep wanting to add everything else that the world may need and can't afford.
Our chain of stores in Haiti are more like community centers, where one of our collectors, Lise Nasis, has the opportunity to earn a living by collecting material from door to door, from the streets, from business to business. And at the end of her day, she gets to bring the material back to us, where we weigh it, we check it for quality, and we transfer the value into her account. Lise now has a steady, reliable source of income. And that value we transfer into an online account for her. And because it's a savings account, it becomes an asset that she can borrow against. And because it's online, she has security against robbery, and I think more importantly, she has a new sense of worth. And even the plastic has a new sense of value. Hm.
And that plastic we collect, and we add value to, we sort it, we remove labels, we remove caps. We either shred it or we pack it into bales and get it ready for export. Now, it's no different than walking over acres of diamonds. If Lise was to walk over acres of diamonds but there was no store, no bank, no way to use the diamonds, no way to exchange them, they'd be worthless, too. And Lise was widowed after the 2010 Haitian earthquake, left homeless without an income. And as a result of the program, Lise can afford her two daughters' school tuition and uniforms.
Now, that plastic we sell. We sell it to suppliers of great brands like Marks and Spencer, who have commissioned the use of social plastic in their products. Or like Henkel, the German consumer-goods company, who are using social plastic directly into their manufacturing. We've closed the loop in the circular economy. Now buy shampoo or laundry detergent that has social plastic packaging, and you are indirectly contributing to the extraction of plastic from ocean-bound waterways and alleviating poverty at the same time.
We've had it all wrong. Everybody. We've had it all wrong. The very last thing we need to do is clean the ocean. Very last. Yeah, there is a garbage truck of plastic entering the ocean every minute of every hour of every day. And countless birds and animals are dying just from encountering plastic. We are experiencing the fastest rate of extinction ever, and plastic is in the food chain. And I'm still here, standing in front of you, telling you the very last thing we need to do is clean the ocean. Very last.
If you were to walk into a kitchen, sink overflowing, water spilling all over the floor, soaking into the walls, you had to think fast, you're going to panic; you've got a bucket, a mop or a plunger. What do you do first? Why don't we turn off the tap? It would be pointless to mop or plunge or scoop up the water if we don't turn off the tap first. Why aren't we doing the same for the ocean? Even if the Ocean Cleanup project, beach plastic recycling programs or any well-meaning ocean plastic company was a hundred percent successful, it would still be too little, too late.
We're trending to produce over 300 million ton of plastic this year. Roughly eight million ton are racing to flow into the ocean to join the estimated 150 million ton already there. Reportedly, 80 percent of ocean plastic is coming from those countries that have extreme poverty. And if you live in the grips of poverty concerned, always, about food or shelter or a sense of security, recycling -- it's beyond your realm of imagination.
And that is exactly why I created the Plastic Bank. We are the world's largest chain of stores for the ultra-poor, where everything in the store is available to be purchased using plastic garbage. Everything. School tuition. Medical insurance. Wi-Fi, cell phone minutes, power. Sustainable cooking fuel, high-efficiency stoves. And we keep wanting to add everything else that the world may need and can't afford.
Our chain of stores in Haiti are more like community centers, where one of our collectors, Lise Nasis, has the opportunity to earn a living by collecting material from door to door, from the streets, from business to business. And at the end of her day, she gets to bring the material back to us, where we weigh it, we check it for quality, and we transfer the value into her account. Lise now has a steady, reliable source of income. And that value we transfer into an online account for her. And because it's a savings account, it becomes an asset that she can borrow against. And because it's online, she has security against robbery, and I think more importantly, she has a new sense of worth. And even the plastic has a new sense of value. Hm.
And that plastic we collect, and we add value to, we sort it, we remove labels, we remove caps. We either shred it or we pack it into bales and get it ready for export. Now, it's no different than walking over acres of diamonds. If Lise was to walk over acres of diamonds but there was no store, no bank, no way to use the diamonds, no way to exchange them, they'd be worthless, too. And Lise was widowed after the 2010 Haitian earthquake, left homeless without an income. And as a result of the program, Lise can afford her two daughters' school tuition and uniforms.
Now, that plastic we sell. We sell it to suppliers of great brands like Marks and Spencer, who have commissioned the use of social plastic in their products. Or like Henkel, the German consumer-goods company, who are using social plastic directly into their manufacturing. We've closed the loop in the circular economy. Now buy shampoo or laundry detergent that has social plastic packaging, and you are indirectly contributing to the extraction of plastic from ocean-bound waterways and alleviating poverty at the same time.
👍8❤7
And that model is completely replicable. In São Paulo, a church sermon encourages parishioners to not just bring offering on Sunday, but the recycling, too. We then match the church with the poor. Or, I believe more powerfully, we could match a mosque in London with an impoverished church in Cairo. Or like in Vancouver, with our bottle-deposit program: now any individual or any group can now return their deposit-refundable recyclables, and instead of taking back the cash, they have the opportunity to deposit that value into the account of the poor around the world.
We can now use our recycling to support and create recyclers. One bottle deposited at home could help extract hundreds around the world. Or, like Shell, the energy company, who's invested in our plastic-neutral program. Plastic neutrality is like carbon-neutral. But plastic neutrality invests in recycling infrastructure where it doesn't exist. And it provides an incentive for the poor by providing a price increase. Or -- like in the slums of Manila, where the smallest market with a simple scale and a phone can now accept social plastic as a new form of payment by weight, allowing them to serve more people and have their own greater social impact.
And what's common here is that social plastic is money. Social plastic is money, a globally recognizable and tradable currency that, when used, alleviates poverty and cleans the environment at the same time. It's not just plastic. It's not recycled plastic, it's social plastic, a material whose value is transferred through the lives of the people who encounter it, rich and poor.
Humans have produced over eight trillion kilograms of plastic, most of it still here as waste. Eight trillion kilograms. Worth roughly 50 cents a kilo, we're potentially unleashing a four-trillion-dollar value. See, I see social plastic as the Bitcoin for the earth --
and available for everyone.
Now the entire ecosystem is managed and supported through an online banking platform that provides for the safe, authentic transfer of value globally. You can now deposit your recyclables in Vancouver or Berlin, and a family could withdraw building bricks or cell phone minutes in the slums of Manila. Or Lise -- she could deposit recycling at a center in Port-au-Prince, and her mother could withdraw cooking fuel or cash across the city. And the app adds rewards, incentives, group prizes, user rating. We've gamified recycling. We add fun and formality into an informal industry. We're operating in Haiti and the Philippines. We've selected staff and partners for Brazil. And this year, we're committing to India and Ethiopia. We're collecting hundreds and hundreds of tons of material. We continue to add partners and customers, and we increase our collection volumes every day. Now as a result of our program with Henkel, they've committed to use over 100 million kilograms of material every year. That alone will put hundreds of millions of dollars into the hands of the poor in the emerging economies.
And so now, we can all be a part of the solution and not the pollution.
And so, OK, maybe cleaning the ocean is futile. It might be. But preventing ocean plastic could be humanity's richest opportunity.
Thank you.
#Plastic #Pollution #Poverty #Business #Innovation #Ocean
🎙Join ➣ @TEDTalksLearning ☜
🎙Join ➣ @TEDTalksLearning ☜
We can now use our recycling to support and create recyclers. One bottle deposited at home could help extract hundreds around the world. Or, like Shell, the energy company, who's invested in our plastic-neutral program. Plastic neutrality is like carbon-neutral. But plastic neutrality invests in recycling infrastructure where it doesn't exist. And it provides an incentive for the poor by providing a price increase. Or -- like in the slums of Manila, where the smallest market with a simple scale and a phone can now accept social plastic as a new form of payment by weight, allowing them to serve more people and have their own greater social impact.
And what's common here is that social plastic is money. Social plastic is money, a globally recognizable and tradable currency that, when used, alleviates poverty and cleans the environment at the same time. It's not just plastic. It's not recycled plastic, it's social plastic, a material whose value is transferred through the lives of the people who encounter it, rich and poor.
Humans have produced over eight trillion kilograms of plastic, most of it still here as waste. Eight trillion kilograms. Worth roughly 50 cents a kilo, we're potentially unleashing a four-trillion-dollar value. See, I see social plastic as the Bitcoin for the earth --
and available for everyone.
Now the entire ecosystem is managed and supported through an online banking platform that provides for the safe, authentic transfer of value globally. You can now deposit your recyclables in Vancouver or Berlin, and a family could withdraw building bricks or cell phone minutes in the slums of Manila. Or Lise -- she could deposit recycling at a center in Port-au-Prince, and her mother could withdraw cooking fuel or cash across the city. And the app adds rewards, incentives, group prizes, user rating. We've gamified recycling. We add fun and formality into an informal industry. We're operating in Haiti and the Philippines. We've selected staff and partners for Brazil. And this year, we're committing to India and Ethiopia. We're collecting hundreds and hundreds of tons of material. We continue to add partners and customers, and we increase our collection volumes every day. Now as a result of our program with Henkel, they've committed to use over 100 million kilograms of material every year. That alone will put hundreds of millions of dollars into the hands of the poor in the emerging economies.
And so now, we can all be a part of the solution and not the pollution.
And so, OK, maybe cleaning the ocean is futile. It might be. But preventing ocean plastic could be humanity's richest opportunity.
Thank you.
#Plastic #Pollution #Poverty #Business #Innovation #Ocean
🎙Join ➣ @TEDTalksLearning ☜
🎙Join ➣ @TEDTalksLearning ☜
👍6❤4
Forwarded from اپلای فنلاند 🇫🇮 مهاجرت مازیار
💥💥💥تحصیل در فنلاند شادترین کشور دنیا در کلیه مقاطع و بدون محدودیت سنی با پیشرفته ترین سیستم اموزشی در دنیا و با امکانات تحصیلی عالی، شهریه های پایین دانشگاه و هزینه های مناسب زندگی.
برای اطلاعات بیشتر به آیدی اینستاگرام پیج ما در دایرکت پیام بدین.👇👇👇
https://instagram.com/apply.finland
برای اطلاعات بیشتر به آیدی اینستاگرام پیج ما در دایرکت پیام بدین.👇👇👇
https://instagram.com/apply.finland
❤1
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🟢How to make a splash in social media?
#Internet #Animals #Business #Culture #Entertainment #Entrepreneur #Ocean
🎙Join ➣ @TEDTalksLearning ☜
🎙Join ➣ @TEDTalksLearning ☜
#Internet #Animals #Business #Culture #Entertainment #Entrepreneur #Ocean
🎙Join ➣ @TEDTalksLearning ☜
🎙Join ➣ @TEDTalksLearning ☜
❤3
🟢How to make a splash in social media?
There are a lot of web 2.0 consultants who make a lot of money. In fact, they make their living on this stuff. I'm going to try to save you all the time and money and go through it in the next three minutes, so bear with me. Started a website in 2005 with a few friends, called Reddit.com. It's what you'd call a social news website;
basically, the democratic front page of the best stuff on the web. You find some interesting content -- say, a TED Talk -- submit it to Reddit, and a community of your peers votes up if they like it, down if they don't. That creates the front page. It's always rising, falling; a half million people visit every day. But this isn't about Reddit. It's about discovering new things that pop up on the web. In the last four years, we've seen all kinds of memes, all kinds of trends get born right on our front page.
This isn't about Reddit itself, it's actually about humpback whales. Well, technically, it's about Greenpeace, an environmental organization that wanted to stop the Japanese government's whaling campaign. The whales were getting killed; they wanted to put an end to it. One of the ways they wanted to do it was to put a tracking chip inside one of the whales. But to personify the movement, they wanted to name it.
So in true web fashion, they put together a poll, where they had a bunch of very erudite, very thoughtful, cultured names. I believe this is the Farsi word for "immortal." I think this means "divine power of the ocean" in a Polynesian language. And then there was this: "Mister Splashy Pants."
And this was a special name. Mister Pants, or "Splashy" to his friends, was very popular on the Internet. In fact, someone on Reddit thought, "What a great thing, we should all vote this up." And Redditors responded and all agreed. So the voting started. We got behind it ourselves; we changed our logo for the day, from the alien to Splashy, to help the cause. And it wasn't long before other sites like Fark and Boing Boing and the rest of the Internet started saying, "We love Splashy Pants!"
So it went from about five percent, which was when this meme started, to 70 percent at the end of voting. Pretty impressive, right? We won! Mister Splashy Pants was chosen. Just kidding -- Greenpeace actually wasn't that crazy about it, because they wanted one of the more thoughtful names to win. They said, "No, just kidding. We'll give it another week of voting."
Well, that got us a little angry, so we changed it to Fightin' Splashy.
And the Reddit community -- really, the rest of the Internet, really got behind this. Facebook groups were created. Facebook applications were created. The idea was, "Vote your conscience, vote for Mister Splashy Pants." People were putting up signs in the real world about this whale.
This was the final vote: 78 percent of the votes. To give you an idea of the landslide, the next highest name pulled in three.
There was a clear lesson: the Internet loves Mister Splashy Pants. Which is obvious. It's a great name. Everyone wants to hear their news anchor say, "Mister Splashy Pants."
I think that's what helped drive this. What was cool were the repercussions. Greenpeace created an entire marketing campaign around it -- Mister Splashy Pants shirts and pins, an e-card so you could send your friend a dancing Splashy. But even more important was that they accomplished their mission. The Japanese government called off their whaling expedition. Mission accomplished: Greenpeace was thrilled, the whales were happy -- that's a quote.
And actually, Redditors in the Internet community were happy to participate, but they weren't whale lovers. A few, certainly, but we're talking about a lot of people, really interested and caught up in this meme. Greenpeace came back to the site and thanked Reddit for its participation. But this wasn't really altruism; just interest in doing something cool.
There are a lot of web 2.0 consultants who make a lot of money. In fact, they make their living on this stuff. I'm going to try to save you all the time and money and go through it in the next three minutes, so bear with me. Started a website in 2005 with a few friends, called Reddit.com. It's what you'd call a social news website;
basically, the democratic front page of the best stuff on the web. You find some interesting content -- say, a TED Talk -- submit it to Reddit, and a community of your peers votes up if they like it, down if they don't. That creates the front page. It's always rising, falling; a half million people visit every day. But this isn't about Reddit. It's about discovering new things that pop up on the web. In the last four years, we've seen all kinds of memes, all kinds of trends get born right on our front page.
This isn't about Reddit itself, it's actually about humpback whales. Well, technically, it's about Greenpeace, an environmental organization that wanted to stop the Japanese government's whaling campaign. The whales were getting killed; they wanted to put an end to it. One of the ways they wanted to do it was to put a tracking chip inside one of the whales. But to personify the movement, they wanted to name it.
So in true web fashion, they put together a poll, where they had a bunch of very erudite, very thoughtful, cultured names. I believe this is the Farsi word for "immortal." I think this means "divine power of the ocean" in a Polynesian language. And then there was this: "Mister Splashy Pants."
And this was a special name. Mister Pants, or "Splashy" to his friends, was very popular on the Internet. In fact, someone on Reddit thought, "What a great thing, we should all vote this up." And Redditors responded and all agreed. So the voting started. We got behind it ourselves; we changed our logo for the day, from the alien to Splashy, to help the cause. And it wasn't long before other sites like Fark and Boing Boing and the rest of the Internet started saying, "We love Splashy Pants!"
So it went from about five percent, which was when this meme started, to 70 percent at the end of voting. Pretty impressive, right? We won! Mister Splashy Pants was chosen. Just kidding -- Greenpeace actually wasn't that crazy about it, because they wanted one of the more thoughtful names to win. They said, "No, just kidding. We'll give it another week of voting."
Well, that got us a little angry, so we changed it to Fightin' Splashy.
And the Reddit community -- really, the rest of the Internet, really got behind this. Facebook groups were created. Facebook applications were created. The idea was, "Vote your conscience, vote for Mister Splashy Pants." People were putting up signs in the real world about this whale.
This was the final vote: 78 percent of the votes. To give you an idea of the landslide, the next highest name pulled in three.
There was a clear lesson: the Internet loves Mister Splashy Pants. Which is obvious. It's a great name. Everyone wants to hear their news anchor say, "Mister Splashy Pants."
I think that's what helped drive this. What was cool were the repercussions. Greenpeace created an entire marketing campaign around it -- Mister Splashy Pants shirts and pins, an e-card so you could send your friend a dancing Splashy. But even more important was that they accomplished their mission. The Japanese government called off their whaling expedition. Mission accomplished: Greenpeace was thrilled, the whales were happy -- that's a quote.
And actually, Redditors in the Internet community were happy to participate, but they weren't whale lovers. A few, certainly, but we're talking about a lot of people, really interested and caught up in this meme. Greenpeace came back to the site and thanked Reddit for its participation. But this wasn't really altruism; just interest in doing something cool.
❤6👍3
This is how the Internet works. This is that great big secret. The Internet provides a level playing field. Your link is as good as your link, which is as good as my link. With a browser, anyone can get to any website no matter your budget. That is, as long as you can keep net neutrality in place.
Another important thing is it costs nothing to get content online. There are so many publishing tools available, it only takes a few minutes to produce something. and the cost of iteration is so cheap, you might as well.
If you do, be genuine. Be honest, up-front. One of the great lessons Greenpeace learned is that it's OK to lose control, OK to take yourself a little less seriously, given that, even though it's a very serious cause, you could ultimately achieve your goal. That's the final message I want to share: you can do well online. But no longer is the message coming from just the top down. If you want to succeed you've got to be OK to lose control.
Thank you.
#Internet #Animals #Business #Culture #Entertainment #Entrepreneur #Ocean
🎙Join ➣ @TEDTalksLearning ☜
🎙Join ➣ @TEDTalksLearning ☜
Another important thing is it costs nothing to get content online. There are so many publishing tools available, it only takes a few minutes to produce something. and the cost of iteration is so cheap, you might as well.
If you do, be genuine. Be honest, up-front. One of the great lessons Greenpeace learned is that it's OK to lose control, OK to take yourself a little less seriously, given that, even though it's a very serious cause, you could ultimately achieve your goal. That's the final message I want to share: you can do well online. But no longer is the message coming from just the top down. If you want to succeed you've got to be OK to lose control.
Thank you.
#Internet #Animals #Business #Culture #Entertainment #Entrepreneur #Ocean
🎙Join ➣ @TEDTalksLearning ☜
🎙Join ➣ @TEDTalksLearning ☜
👍6❤1
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🟢Are you a giver or a taker?
#Anthropology #Behavioral_economics #Business #Collaboration #Community #Leadership #Motivation #Personal_growth #Personality #Psychology #Self #Society #work
🎙Join ➣ @TEDTalksLearning ☜
🎙Join ➣ @TEDTalksLearning ☜
#Anthropology #Behavioral_economics #Business #Collaboration #Community #Leadership #Motivation #Personal_growth #Personality #Psychology #Self #Society #work
🎙Join ➣ @TEDTalksLearning ☜
🎙Join ➣ @TEDTalksLearning ☜
❤9
Forwarded from تقویت زبان - آموزش آیلتس
🔥تو ویدیو زیر پلاک این ماشین رو ببین که سفارشی داده براش طرح تهران رو نوشتن
👇👇
https://www.instagram.com/reel/C1ueks_ipzn/?igsh=MXd1ejJ1OGVtemY1bg==
👇👇
https://www.instagram.com/reel/C1ueks_ipzn/?igsh=MXd1ejJ1OGVtemY1bg==
👎2👍1
🇫🇮سیستم آموزشی فنلاند به عنوان یکی از بهترین ها در جهان شناخته میشود. این سیستم تمرکز بر توسعه فردی دانشآموزان و روحیه کنجکاوی در آنها دارد.
عضویت در کانال👇👇
https://t.me/+LwvCcBLW2c02NTdk
عضویت در کانال👇👇
https://t.me/+LwvCcBLW2c02NTdk
👍6❤1
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🟢Why we laugh?
#Cognitive_Science #Humor #Neuroscience #Science #Psychology #Sociology #Brain #Evolution #Animals #Human_Body #Communication
🎙Join ➣ @TEDTalksLearning ☜
🎙Join ➣ @TEDTalksLearning ☜
#Cognitive_Science #Humor #Neuroscience #Science #Psychology #Sociology #Brain #Evolution #Animals #Human_Body #Communication
🎙Join ➣ @TEDTalksLearning ☜
🎙Join ➣ @TEDTalksLearning ☜
❤5👍5
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🟢Why you should shop at your local farmers market?
#Farming #Agriculture #Food #Future #Environment #Business #Sustainability
🎙Join ➣ @TEDTalksLearning ☜
🎙Join ➣ @TEDTalksLearning ☜
#Farming #Agriculture #Food #Future #Environment #Business #Sustainability
🎙Join ➣ @TEDTalksLearning ☜
🎙Join ➣ @TEDTalksLearning ☜
❤3👍3
🟢Why you should shop at your local farmers market?
It's been about a decade since the last financial crisis, yet this industry has never been bigger. Legislation that was meant to better regulate its largest players has hurt its smaller ones, resulting in most of the industry's assets to be controlled by the top one percent. They've become too big to fail. I'm not referring to big banks, but the world of Big Agriculture.
As a public health practitioner who has worked with small-scale farmers in Rwanda and now as a small food business owner who sits at the intersection between our consumers and producers, I've been exposed to one of the most ecologically and economically intensive industries in the world, and throughout my work, I've witnessed a chilling irony. Our farmers, who feed our communities, cannot afford the very foods they grow. Today, a handful of corporations continue to consolidate the entire food supply chain, from the intellectual property of seeds to produce and livestock all the way to the financial institutions who lend to these farmers. And the recent results have been rising bankruptcies for family farms and little control for those who are just trying to survive in the industry. Left unchecked, we will head into another economic collapse, one very similar to the farm crisis of the 1980s, when commodity market prices crashed, interest rates doubled, and many farmers lost everything.
Fortunately, there's a very simple, three-part solution you can be part of right now to help us transform our food industry from the bottom up.
Step one: shop at your local farmers markets.
Buying from your local market and subscribing to a community-supported agricultural produce box, better known as a CSA, may be the single greatest purchasing decision you can make as a consumer today. Last year, American farmers made the least they have in almost three decades, because they now own fewer parts of the supply chain than ever before. Under exclusive contracts with Big Ag and big box stores, farmers are not offered a fair price for their goods. In fact, the average farmer in America makes less than 15 cents of every dollar on a product that you purchase at a store. On the other hand, farmers who sell their goods at a farmers market take home closer to 90 cents of every dollar. But beyond taking home a larger share, farmers use markets as an opportunity to cultivate the next generation of agriculturalists who shepherd our farmlands and our pastures. In our fight against climate change, we need them now more than ever to promote and preserve diverse land use.
When multigenerational farms are lost to Big Ag consolidation, our communities suffer in countless ways. Rural America has now jumped above the national average in violent crime. Three out four farmworkers surveyed have been directly impacted by our opioid epidemic. Now oftentimes disguised as accidents, farmer suicide is now on the rise.
Step two: shop at your local farmers markets.
Produce from a large retail store is harvested before it's ripe to travel more than a thousand miles before it ultimately sits on your shelf roughly two weeks later. Alternatively, because most farmers markets have proximity and production requirements, farmers travel less than 50 miles to offer you local produce with minimal packaging waste. With the advent of online grocers and trending meal kits, consumers are increasingly disconnected with their farmers and the economics of food production. Since the rise of the smartphone revolution, direct-to-consumer goods have stagnated.
It's been about a decade since the last financial crisis, yet this industry has never been bigger. Legislation that was meant to better regulate its largest players has hurt its smaller ones, resulting in most of the industry's assets to be controlled by the top one percent. They've become too big to fail. I'm not referring to big banks, but the world of Big Agriculture.
As a public health practitioner who has worked with small-scale farmers in Rwanda and now as a small food business owner who sits at the intersection between our consumers and producers, I've been exposed to one of the most ecologically and economically intensive industries in the world, and throughout my work, I've witnessed a chilling irony. Our farmers, who feed our communities, cannot afford the very foods they grow. Today, a handful of corporations continue to consolidate the entire food supply chain, from the intellectual property of seeds to produce and livestock all the way to the financial institutions who lend to these farmers. And the recent results have been rising bankruptcies for family farms and little control for those who are just trying to survive in the industry. Left unchecked, we will head into another economic collapse, one very similar to the farm crisis of the 1980s, when commodity market prices crashed, interest rates doubled, and many farmers lost everything.
Fortunately, there's a very simple, three-part solution you can be part of right now to help us transform our food industry from the bottom up.
Step one: shop at your local farmers markets.
Buying from your local market and subscribing to a community-supported agricultural produce box, better known as a CSA, may be the single greatest purchasing decision you can make as a consumer today. Last year, American farmers made the least they have in almost three decades, because they now own fewer parts of the supply chain than ever before. Under exclusive contracts with Big Ag and big box stores, farmers are not offered a fair price for their goods. In fact, the average farmer in America makes less than 15 cents of every dollar on a product that you purchase at a store. On the other hand, farmers who sell their goods at a farmers market take home closer to 90 cents of every dollar. But beyond taking home a larger share, farmers use markets as an opportunity to cultivate the next generation of agriculturalists who shepherd our farmlands and our pastures. In our fight against climate change, we need them now more than ever to promote and preserve diverse land use.
When multigenerational farms are lost to Big Ag consolidation, our communities suffer in countless ways. Rural America has now jumped above the national average in violent crime. Three out four farmworkers surveyed have been directly impacted by our opioid epidemic. Now oftentimes disguised as accidents, farmer suicide is now on the rise.
Step two: shop at your local farmers markets.
Produce from a large retail store is harvested before it's ripe to travel more than a thousand miles before it ultimately sits on your shelf roughly two weeks later. Alternatively, because most farmers markets have proximity and production requirements, farmers travel less than 50 miles to offer you local produce with minimal packaging waste. With the advent of online grocers and trending meal kits, consumers are increasingly disconnected with their farmers and the economics of food production. Since the rise of the smartphone revolution, direct-to-consumer goods have stagnated.
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While local and sustainable foods have been trending for almost a decade, terms like "healthy" and "natural" have no legal framework in the United States. Your best bet for fresh, nutrient-rich foods without the marketing jargon? Go to your farmers market. Buying local is not a new idea, but turning it into a habit in today's world still is. If we want to avoid the high costs of cheap food, protect our environment, rebuild our communities and save our farmers -- literally -- we're going to need to vote with our food purchases. The success of our food systems is directly attached to us. If we want to break up Big Ag's hold on our food supply chain, then we're going to need to connect with our farmers. We're going to need to rebuild relationships with the hands that feed us three times a day. Plus, two more for snacks. Come on.
With a government online database of more than 8,600 farmers markets across the country, you can easily find the nearest one to you. Just think of yourself as an investor in food, where your purchasing power helps create a more equitable society for everyone. Oh!
Almost forgot step three, which may surprise you: shop at your local farmers markets.
Thank you.
#Farming #Agriculture #Food #Future #Environment #Business #Sustainability
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With a government online database of more than 8,600 farmers markets across the country, you can easily find the nearest one to you. Just think of yourself as an investor in food, where your purchasing power helps create a more equitable society for everyone. Oh!
Almost forgot step three, which may surprise you: shop at your local farmers markets.
Thank you.
#Farming #Agriculture #Food #Future #Environment #Business #Sustainability
🎙Join ➣ @TEDTalksLearning ☜
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Forwarded from اپلای فنلاند 🇫🇮 مهاجرت مازیار
💥این ویدیو رو ببین تا متوجه شی چرا فنلاند شادترین کشور دنیاست!👇🏻👇🏻
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Media is too big
VIEW IN TELEGRAM
🟢If a story moves you, act on it
#Activism #Africa #Communication #Collaboration #Community #Empathy #Humanity #Journalism
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#Activism #Africa #Communication #Collaboration #Community #Empathy #Humanity #Journalism
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🟢If a story moves you, act on it
So earlier this year, I was informed that I would be doing a TED Talk. So I was excited, then I panicked, then I was excited, then I panicked, and in between the excitement and the panicking, I started to do my research, and my research primarily consisted of Googling how to give a great TED Talk.
And interspersed with that, I was Googling Chimamanda Ngozi Adichie. How many of you know who that is?
So I was Googling her because I always Google her because I'm just a fan, but also because she always has important and interesting things to say. And the combination of those searches kept leading me to her talk on the dangers of a single story, on what happens when we have a solitary lens through which to understand certain groups of people, and it is the perfect talk. It's the talk that I would have given if I had been famous first.
You know, and you know, like, she's African and I'm African, and she's a feminist and I'm a feminist, and she's a storyteller and I'm a storyteller, so I really felt like it's my talk.
So I decided that I was going to learn how to code, and then I was going to hack the internet and I would take down all the copies of that talk that existed, and then I would memorize it, and then I would come here and deliver it as if it was my own speech. So that plan was going really well, except the coding part, and then one morning a few months ago, I woke up to the news that the wife of a certain presidential candidate had given a speech that —
that sounded eerily like a speech given by one of my other faves, Michelle Obama.
And so I decided that I should probably write my own TED Talk, and so that is what I am here to do. I'm here to talk about my own observations about storytelling. I want to talk to you about the power of stories, of course, but I also want to talk about their limitations, particularly for those of us who are interested in social justice.
So since Adichie gave that talk seven years ago, there has been a boom in storytelling. Stories are everywhere, and if there was a danger in the telling of one tired old tale, then I think there has got to be lots to celebrate about the flourishing of so many stories and so many voices. Stories are the antidote to bias. In fact, today, if you are middle class and connected via the internet, you can download stories at the touch of a button or the swipe of a screen. You can listen to a podcast about what it's like to grow up Dalit in Kolkata. You can hear an indigenous man in Australia talk about the trials and triumphs of raising his children in dignity and in pride. Stories make us fall in love. They heal rifts and they bridge divides. Stories can even make it easier for us to talk about the deaths of people in our societies who don't matter, because they make us care. Right?
So earlier this year, I was informed that I would be doing a TED Talk. So I was excited, then I panicked, then I was excited, then I panicked, and in between the excitement and the panicking, I started to do my research, and my research primarily consisted of Googling how to give a great TED Talk.
And interspersed with that, I was Googling Chimamanda Ngozi Adichie. How many of you know who that is?
So I was Googling her because I always Google her because I'm just a fan, but also because she always has important and interesting things to say. And the combination of those searches kept leading me to her talk on the dangers of a single story, on what happens when we have a solitary lens through which to understand certain groups of people, and it is the perfect talk. It's the talk that I would have given if I had been famous first.
You know, and you know, like, she's African and I'm African, and she's a feminist and I'm a feminist, and she's a storyteller and I'm a storyteller, so I really felt like it's my talk.
So I decided that I was going to learn how to code, and then I was going to hack the internet and I would take down all the copies of that talk that existed, and then I would memorize it, and then I would come here and deliver it as if it was my own speech. So that plan was going really well, except the coding part, and then one morning a few months ago, I woke up to the news that the wife of a certain presidential candidate had given a speech that —
that sounded eerily like a speech given by one of my other faves, Michelle Obama.
And so I decided that I should probably write my own TED Talk, and so that is what I am here to do. I'm here to talk about my own observations about storytelling. I want to talk to you about the power of stories, of course, but I also want to talk about their limitations, particularly for those of us who are interested in social justice.
So since Adichie gave that talk seven years ago, there has been a boom in storytelling. Stories are everywhere, and if there was a danger in the telling of one tired old tale, then I think there has got to be lots to celebrate about the flourishing of so many stories and so many voices. Stories are the antidote to bias. In fact, today, if you are middle class and connected via the internet, you can download stories at the touch of a button or the swipe of a screen. You can listen to a podcast about what it's like to grow up Dalit in Kolkata. You can hear an indigenous man in Australia talk about the trials and triumphs of raising his children in dignity and in pride. Stories make us fall in love. They heal rifts and they bridge divides. Stories can even make it easier for us to talk about the deaths of people in our societies who don't matter, because they make us care. Right?
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I'm not so sure, and I actually work for a place called the Centre for Stories. And my job is to help to tell stories that challenge mainstream narratives about what it means to be black or a Muslim or a refugee or any of those other categories that we talk about all the time. But I come to this work after a long history as a social justice activist, and so I'm really interested in the ways that people talk about nonfiction storytelling as though it's about more than entertainment, as though it's about being a catalyst for social action. It's not uncommon to hear people say that stories make the world a better place. Increasingly, though, I worry that even the most poignant stories, particularly the stories about people who no one seems to care about, can often get in the way of action towards social justice. Now, this is not because storytellers mean any harm. Quite the contrary. Storytellers are often do-gooders like me and, I suspect, yourselves. And the audiences of storytellers are often deeply compassionate and empathetic people. Still, good intentions can have unintended consequences, and so I want to propose that stories are not as magical as they seem. So three — because it's always got to be three — three reasons why I think that stories don't necessarily make the world a better place.
Firstly, stories can create an illusion of solidarity. There is nothing like that feel-good factor you get from listening to a fantastic story where you feel like you climbed that mountain, right, or that you befriended that death row inmate. But you didn't. You haven't done anything. Listening is an important but insufficient step towards social action.
Secondly, I think often we are drawn towards characters and protagonists who are likable and human. And this makes sense, of course, right? Because if you like someone, then you care about them. But the inverse is also true. If you don't like someone, then you don't care about them. And if you don't care about them, you don't have to see yourself as having a moral obligation to think about the circumstances that shaped their lives.
I learned this lesson when I was 14 years old. I learned that actually, you don't have to like someone to recognize their wisdom, and you certainly don't have to like someone to take a stand by their side. So my bike was stolen while I was riding it —
which is possible if you're riding slowly enough, which I was.
So one minute I'm cutting across this field in the Nairobi neighborhood where I grew up, and it's like a very bumpy path, and so when you're riding a bike, you don't want to be like, you know —
And so I'm going like this, slowly pedaling, and all of a sudden, I'm on the floor. I'm on the ground, and I look up, and there's this kid peddling away in the getaway vehicle, which is my bike, and he's about 11 or 12 years old, and I'm on the floor, and I'm crying because I saved a lot of money for that bike, and I'm crying and I stand up and I start screaming. Instinct steps in, and I start screaming, "Mwizi, mwizi!" which means "thief" in Swahili. And out of the woodworks, all of these people come out and they start to give chase. This is Africa, so mob justice in action. Right? And I round the corner, and they've captured him, they've caught him. The suspect has been apprehended, and they make him give me my bike back, and they also make him apologize. Again, you know, typical African justice, right? And so they make him say sorry. And so we stand there facing each other, and he looks at me, and he says sorry, but he looks at me with this unbridled fury. He is very, very angry. And it is the first time that I have been confronted with someone who doesn't like me simply because of what I represent. He looks at me with this look as if to say, "You, with your shiny skin and your bike, you're angry at me?"
Firstly, stories can create an illusion of solidarity. There is nothing like that feel-good factor you get from listening to a fantastic story where you feel like you climbed that mountain, right, or that you befriended that death row inmate. But you didn't. You haven't done anything. Listening is an important but insufficient step towards social action.
Secondly, I think often we are drawn towards characters and protagonists who are likable and human. And this makes sense, of course, right? Because if you like someone, then you care about them. But the inverse is also true. If you don't like someone, then you don't care about them. And if you don't care about them, you don't have to see yourself as having a moral obligation to think about the circumstances that shaped their lives.
I learned this lesson when I was 14 years old. I learned that actually, you don't have to like someone to recognize their wisdom, and you certainly don't have to like someone to take a stand by their side. So my bike was stolen while I was riding it —
which is possible if you're riding slowly enough, which I was.
So one minute I'm cutting across this field in the Nairobi neighborhood where I grew up, and it's like a very bumpy path, and so when you're riding a bike, you don't want to be like, you know —
And so I'm going like this, slowly pedaling, and all of a sudden, I'm on the floor. I'm on the ground, and I look up, and there's this kid peddling away in the getaway vehicle, which is my bike, and he's about 11 or 12 years old, and I'm on the floor, and I'm crying because I saved a lot of money for that bike, and I'm crying and I stand up and I start screaming. Instinct steps in, and I start screaming, "Mwizi, mwizi!" which means "thief" in Swahili. And out of the woodworks, all of these people come out and they start to give chase. This is Africa, so mob justice in action. Right? And I round the corner, and they've captured him, they've caught him. The suspect has been apprehended, and they make him give me my bike back, and they also make him apologize. Again, you know, typical African justice, right? And so they make him say sorry. And so we stand there facing each other, and he looks at me, and he says sorry, but he looks at me with this unbridled fury. He is very, very angry. And it is the first time that I have been confronted with someone who doesn't like me simply because of what I represent. He looks at me with this look as if to say, "You, with your shiny skin and your bike, you're angry at me?"
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So it was a hard lesson that he didn't like me, but you know what, he was right. I was a middle-class kid living in a poor country. I had a bike, and he barely had food. Sometimes, it's the messages that we don't want to hear, the ones that make us want to crawl out of ourselves, that we need to hear the most. For every lovable storyteller who steals your heart, there are hundreds more whose voices are slurred and ragged, who don't get to stand up on a stage dressed in fine clothes like this. There are a million angry-boy-on-a-bike stories and we can't afford to ignore them simply because we don't like their protagonists or because that's not the kid that we would bring home with us from the orphanage.
The third reason that I think that stories don't necessarily make the world a better place is that too often we are so invested in the personal narrative that we forget to look at the bigger picture. And so we applaud someone when they tell us about their feelings of shame, but we don't necessarily link that to oppression. We nod understandingly when someone says they felt small, but we don't link that to discrimination. The most important stories, especially for social justice, are those that do both, that are both personal and allow us to explore and understand the political.
But it's not just about the stories we like versus the stories we choose to ignore. Increasingly, we are living in a society where there are larger forces at play, where stories are actually for many people beginning to replace the news. Yeah? We live in a time where we are witnessing the decline of facts, when emotions rule and analysis, it's kind of boring, right? Where we value what we feel more than what we actually know. A recent report by the Pew Center on trends in America indicates that only 10 percent of young adults under the age of 30 "place a lot of trust in the media." Now, this is significant. It means that storytellers are gaining trust at precisely the same moment that many in the media are losing the confidence in the public. This is not a good thing, because while stories are important and they help us to have insights in many ways, we need the media. From my years as a social justice activist, I know very well that we need credible facts from media institutions combined with the powerful voices of storytellers. That's what pushes the needle forward in terms of social justice.
In the final analysis, of course, it is justice that makes the world a better place, not stories. Right? And so if it is justice that we are after, then I think we mustn't focus on the media or on storytellers. We must focus on audiences, on anyone who has ever turned on a radio or listened to a podcast, and that means all of us.
So a few concluding thoughts on what audiences can do to make the world a better place. So firstly, the world would be a better place, I think, if audiences were more curious and more skeptical and asked more questions about the social context that created those stories that they love so much. Secondly, the world would be a better place if audiences recognized that storytelling is intellectual work. And I think it would be important for audiences to demand more buttons on their favorite websites, buttons for example that say, "If you liked this story, click here to support a cause your storyteller believes in." Or "click here to contribute to your storyteller's next big idea." Often, we are committed to the platforms, but not necessarily to the storytellers themselves. And then lastly, I think that audiences can make the world a better place by switching off their phones, by stepping away from their screens and stepping out into the real world beyond what feels safe.
Alice Walker has said, "Look closely at the present you are constructing. It should look like the future you are dreaming." Storytellers can help us to dream, but it's up to all of us to have a plan for justice.
#Activism #Africa #Communication #Collaboration #Community #Empathy #Humanity #Journalism
🎙Join ➣ @TEDTalksLearning ☜
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The third reason that I think that stories don't necessarily make the world a better place is that too often we are so invested in the personal narrative that we forget to look at the bigger picture. And so we applaud someone when they tell us about their feelings of shame, but we don't necessarily link that to oppression. We nod understandingly when someone says they felt small, but we don't link that to discrimination. The most important stories, especially for social justice, are those that do both, that are both personal and allow us to explore and understand the political.
But it's not just about the stories we like versus the stories we choose to ignore. Increasingly, we are living in a society where there are larger forces at play, where stories are actually for many people beginning to replace the news. Yeah? We live in a time where we are witnessing the decline of facts, when emotions rule and analysis, it's kind of boring, right? Where we value what we feel more than what we actually know. A recent report by the Pew Center on trends in America indicates that only 10 percent of young adults under the age of 30 "place a lot of trust in the media." Now, this is significant. It means that storytellers are gaining trust at precisely the same moment that many in the media are losing the confidence in the public. This is not a good thing, because while stories are important and they help us to have insights in many ways, we need the media. From my years as a social justice activist, I know very well that we need credible facts from media institutions combined with the powerful voices of storytellers. That's what pushes the needle forward in terms of social justice.
In the final analysis, of course, it is justice that makes the world a better place, not stories. Right? And so if it is justice that we are after, then I think we mustn't focus on the media or on storytellers. We must focus on audiences, on anyone who has ever turned on a radio or listened to a podcast, and that means all of us.
So a few concluding thoughts on what audiences can do to make the world a better place. So firstly, the world would be a better place, I think, if audiences were more curious and more skeptical and asked more questions about the social context that created those stories that they love so much. Secondly, the world would be a better place if audiences recognized that storytelling is intellectual work. And I think it would be important for audiences to demand more buttons on their favorite websites, buttons for example that say, "If you liked this story, click here to support a cause your storyteller believes in." Or "click here to contribute to your storyteller's next big idea." Often, we are committed to the platforms, but not necessarily to the storytellers themselves. And then lastly, I think that audiences can make the world a better place by switching off their phones, by stepping away from their screens and stepping out into the real world beyond what feels safe.
Alice Walker has said, "Look closely at the present you are constructing. It should look like the future you are dreaming." Storytellers can help us to dream, but it's up to all of us to have a plan for justice.
#Activism #Africa #Communication #Collaboration #Community #Empathy #Humanity #Journalism
🎙Join ➣ @TEDTalksLearning ☜
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Forwarded from اپلای فنلاند 🇫🇮 مهاجرت مازیار
❄️اگه میخوای واکنش آب جوش رو در هوای منفی ۱۸ درجه بدونی این ویدیو رو ببین👇🏻👇🏻
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