What to expect from the iPhone 18 Pro based on the latest rumors

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Apple will reportedly redesign the Apple Watch next year with a new band system

The new band system would allow for a larger battery, however, it could make current Apple Watch bands incompatible

Source: Instant Digital

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The iPhone 18 Pro and iPhone 18 Pro Max will reportedly be available in a new dark grey color

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As of June 21, 2026, the iPhone 17 lineup has sold an estimated 35.39 million units in China.

Estimated sales by model:
• iPhone 17 Pro Max: ~12.69 million units
• iPhone 17: ~11.83 million units
• iPhone 17 Pro: ~10.87 million units
Meanwhile, the combined sales of all major Android Ultra models stand at only 776,500 units.
In other words, the iPhone 17 Pro Max alone has outsold every major Android Ultra phone combined.
That may explain why more and more brands are rethinking the Ultra strategy. An Ultra phone can showcase the very best engineering a company has to offer, but the market continues to show that more aggressive hardware doesn't necessarily translate into higher sales.

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iPhone 18 Pro 🍎
48MP Sony IMX905 (1/1.28"±) Main unit

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