Technology & AI
Siri has become useful again: Apple’s assistant will receive a standalone app and direct integration with any software. You will be able to ask it to split a bill from a receipt, check the status of a task on your Mac, write a work email, or check calories…
The new smart Siri will start operating in almost all countries worldwide in October. It is already available for testing in the beta versions of iOS.
On the downside: there is no support for Russia as a region and for the Russian language in particular.
On the downside: there is no support for Russia as a region and for the Russian language in particular.
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iPhones have finally created a Pro version for photographers: the "Photos" app now allows control over almost all camera settings.
You can adjust the aperture, shutter speed, white balance, focus, and more. Styles are no longer just filters; they directly interact with the characteristics of the shot.
This is something that has been anticipated for years.
You can adjust the aperture, shutter speed, white balance, focus, and more. Styles are no longer just filters; they directly interact with the characteristics of the shot.
This is something that has been anticipated for years.
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iPhone 18 Pro and 18 Pro Max
- Featuring the A20 Pro chip built on a 2nm process, the iPhone 18 Pro is 40% more powerful than the 17 Pro.
- New Apple C2 modem.
- Significant battery boost—up to 30 hours of usage on the Pro Max, with a 15-minute charge providing up to 50% battery life.
- Updated main camera with a variable aperture and new settings for full control over shooting parameters.
- Enhanced cooling system.
- The new Siri will be available right away, upgraded to a full-fledged AI assistant that can access information from the phone and other Apple devices.
- Flagship color option: dark cherry.
Prices: $1199 for the Pro and $1299 for the Pro Max. Sales begin on September 18.
- Featuring the A20 Pro chip built on a 2nm process, the iPhone 18 Pro is 40% more powerful than the 17 Pro.
- New Apple C2 modem.
- Significant battery boost—up to 30 hours of usage on the Pro Max, with a 15-minute charge providing up to 50% battery life.
- Updated main camera with a variable aperture and new settings for full control over shooting parameters.
- Enhanced cooling system.
- The new Siri will be available right away, upgraded to a full-fledged AI assistant that can access information from the phone and other Apple devices.
- Flagship color option: dark cherry.
Prices: $1199 for the Pro and $1299 for the Pro Max. Sales begin on September 18.
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AirPods 5
- Noise cancellation is 50% better than in AirPods 4;
- Enhanced protection against water and dust;
- Up to 5 hours of continuous use with noise cancellation;
- Gesture controls similar to AirPods Pro;
- Full integration with Siri AI.
Price: $129 for the version without wireless charging.
- Noise cancellation is 50% better than in AirPods 4;
- Enhanced protection against water and dust;
- Up to 5 hours of continuous use with noise cancellation;
- Gesture controls similar to AirPods Pro;
- Full integration with Siri AI.
Price: $129 for the version without wireless charging.
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Apple Watch Series 12
- A new health monitoring system, with a larger and more accurate sensor on the back.
- Continuous heart rate monitoring, with the watch learning from the user's unique rhythms.
- The watch will display the biological age of the body, and users can upload their lab results to the Health app.
- The first chip in the Apple Watch optimized for AI.
- Audio Intelligence feature— the watch records the last 60 seconds of sounds and provides a transcript, along with a summary of the previous day.
- The return of the ceramic case in white and dark blue options.
Price: $399.
- A new health monitoring system, with a larger and more accurate sensor on the back.
- Continuous heart rate monitoring, with the watch learning from the user's unique rhythms.
- The watch will display the biological age of the body, and users can upload their lab results to the Health app.
- The first chip in the Apple Watch optimized for AI.
- Audio Intelligence feature— the watch records the last 60 seconds of sounds and provides a transcript, along with a summary of the previous day.
- The return of the ceramic case in white and dark blue options.
Price: $399.
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The iPhone Duo can be used as a bedside alarm clock, a desktop calendar, or a mini television.
It will cost you $2000.
It will cost you $2000.
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iPhone Duo
- Features a custom iOS 27, fully optimized for a foldable design with seamless animations and transitions.
- The front camera is hidden beneath the display when the device is unfolded, eliminating the need for a notch or cutout.
- Equipped with two rear cameras: a 48 MP main camera from the iPhone 18 Pro and a telephoto lens with 2x zoom.
- Allows for running two applications simultaneously.
- Adapts even when the screen is partially folded.
- The internal display measures 7.6 inches, which is 80% larger than the iPhone 18 Pro, while the external display is 5.4 inches.
- Powered by the A20 Pro chip.
- Features Touch ID for unlocking.
- Compatible with Apple Pencil.
- Boasts the largest battery among iPhones, with two batteries that provide up to 24 hours of usage with both screens.
Price: starting at $1999. Sales begin on October 23.
- Features a custom iOS 27, fully optimized for a foldable design with seamless animations and transitions.
- The front camera is hidden beneath the display when the device is unfolded, eliminating the need for a notch or cutout.
- Equipped with two rear cameras: a 48 MP main camera from the iPhone 18 Pro and a telephoto lens with 2x zoom.
- Allows for running two applications simultaneously.
- Adapts even when the screen is partially folded.
- The internal display measures 7.6 inches, which is 80% larger than the iPhone 18 Pro, while the external display is 5.4 inches.
- Powered by the A20 Pro chip.
- Features Touch ID for unlocking.
- Compatible with Apple Pencil.
- Boasts the largest battery among iPhones, with two batteries that provide up to 24 hours of usage with both screens.
Price: starting at $1999. Sales begin on October 23.
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The results of the first presentation by Apple with John Ternus as the new CEO can be celebrated as a successful debut.
They showcased the lineup of the iPhone 18 Pro, which has finally become a truly professional device for photography enthusiasts. The new Apple Watch has transformed into a fantastic gadget for health monitoring. The AirPods 5 received a minor but pleasant update, especially without any price increase.
The foldable iPhone Duo marks the first major revolution since the iPhone X. The new head of the company has kicked off his era with a fantastic "One more thing."
Apple is maintaining its reputation.
They showcased the lineup of the iPhone 18 Pro, which has finally become a truly professional device for photography enthusiasts. The new Apple Watch has transformed into a fantastic gadget for health monitoring. The AirPods 5 received a minor but pleasant update, especially without any price increase.
The foldable iPhone Duo marks the first major revolution since the iPhone X. The new head of the company has kicked off his era with a fantastic "One more thing."
Apple is maintaining its reputation.
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