Интересное к прочтению: технология (особенно про AI и процессингу языков), политика и культура
#ai #opinion #languages
https://www.technologyreview.com/2020/12/04/1013294/google-ai-ethics-research-paper-forced-out-timnit-gebru/
#ai #opinion #languages
https://www.technologyreview.com/2020/12/04/1013294/google-ai-ethics-research-paper-forced-out-timnit-gebru/
MIT Technology Review
We read the paper that forced Timnit Gebru out of Google. Here’s what it says.
The company's star ethics researcher highlighted the risks of large language models, which are key to Google's business.
О том, какие тренды нас ждут в маркетинге в 2021
#marketing #trends #report
https://outline.com/j8pNnH
#marketing #trends #report
https://outline.com/j8pNnH
Outline
What Marketing Trends to Expect in 2021
Predictions for brands in a cookie-less, post-pandemic world
Nielsen, планирует представить в 2022 унифицированную систему для анализа рейтингов контента, объединяющий в себе аудиторию с веба и мобайла, в дополнению к аудитороии ТВ. Релиз системы, Nielsen One, готовой к интеграции планируется к концу 2024.
#nielsen #ott #tv #audience
https://variety.com/2020/tv/news/nielsen-tv-ratings-overhaul-2024-cross-media-measurementt-1234848326/
#nielsen #ott #tv #audience
https://variety.com/2020/tv/news/nielsen-tv-ratings-overhaul-2024-cross-media-measurementt-1234848326/
Variety
Nielsen Plans TV-Ratings Overhaul by 2024 With Focus on Multi-Screen Audience
Nielsen plans to launch a new system that examines how many impressions a show or commercial makes across a broader panoply of video windows
Spotify выпустил отчет о цифрах за 2020-й год и том как поменялся мир.
#covid #music #streaming
https://ads.spotify.com/en-US/2020-wrapped/
#covid #music #streaming
https://ads.spotify.com/en-US/2020-wrapped/
Spotify
Spotify Advertising
We make it easy for millions of fans to engage with your business wherever they are, to drive measurable results. Start advertising on Spotify today with Spotify's ads manager.
Мошенничество с рекламой Connected TV? Исследование #emarketer
#fraud #ctv #ott
https://www.emarketer.com/content/how-big-is-ctv-ad-fraud
#fraud #ctv #ott
https://www.emarketer.com/content/how-big-is-ctv-ad-fraud
Insider Intelligence
How Big Is CTV Ad Fraud?
One thorny problem with connected TV (CTV) advertising is that the growing number of
ad dollars spent on CTV has attracted fraudsters. How big is this problem? It depends who you ask.
ad dollars spent on CTV has attracted fraudsters. How big is this problem? It depends who you ask.
Борьба с недобросовестной конкуренцией продолжается, власти США могут вынудить Фейсбук продать свои активы: Instagram и WhatsApp.
#facebook #competition #regulations
https://www.reuters.com/article/us-tech-antitrust-facebook/facebook-faces-us-lawsuits-that-could-force-sale-of-instagram-whatsapp-idUSKBN28J2UL
#facebook #competition #regulations
https://www.reuters.com/article/us-tech-antitrust-facebook/facebook-faces-us-lawsuits-that-could-force-sale-of-instagram-whatsapp-idUSKBN28J2UL
U.S.
Facebook faces U.S. lawsuits that could force sale of Instagram, WhatsApp
(This story corrects date in paragraph 14 to July 2019, not July 2020)
Все медиа-гиганты защищают приватность пользователей по-своему, Apple выпустил предупреждение для Google и Apple об удалении их приложений из App Store при несоблюдений новых правил, запланированных к вступлению в силу в 2021 году.
#apple #facebook #google #privacy #appstore
https://www.theregister.com/2020/12/09/apple_privacy_app_crackdown/
#apple #facebook #google #privacy #appstore
https://www.theregister.com/2020/12/09/apple_privacy_app_crackdown/
The Register
Apple fires warning shot at Facebook and Google on privacy, pledges fight against 'data-industrial complex'
Offer does not apply in China
На тему планируемых изменений настройках приватности Apple в интервью вице-президента Крейга Федериги с недавней конференции European Data Protection & Privacy Conference.
#apple #interview #privacy
https://9to5mac.com/2020/12/08/craig-federighi-talks-apples-privacy-efforts-and-app-tracking-transparency-in-new-keynote-speech/
#apple #interview #privacy
https://9to5mac.com/2020/12/08/craig-federighi-talks-apples-privacy-efforts-and-app-tracking-transparency-in-new-keynote-speech/
9to5Mac
Craig Federighi talks Apple’s privacy efforts and App Tracking Transparency in new keynote speech
Apple’s senior vice president of software engineering, Craig Federighi, served as a keynote speaker during the European Data Protection & Privacy Conference today. During his keynote address, Federighi reemphasized Apple’s commitment to privacy across its…
Rollic Games, недавно поглащенный компанией Zynga, совершил свою сделку по поглощению студии казуальных игр Onnect.
#games #zynga #acquisition
https://venturebeat-com.cdn.ampproject.org/c/s/venturebeat.com/2020/12/10/zyngas-rollic-division-buys-onnect-game-for-6-million/amp/
#games #zynga #acquisition
https://venturebeat-com.cdn.ampproject.org/c/s/venturebeat.com/2020/12/10/zyngas-rollic-division-buys-onnect-game-for-6-million/amp/
VentureBeat
Zynga’s Rollic division buys Onnect game for $6 million
Zynga recently acquired Turkey's Rollic for $168 million, and now Rollic is turning around and buying the matching game Onnect for $6 million.
Если вы спросите как правильно отвечать на вопросы Apple о данных — правильный ответ, Честно
#apple #appstore #privacy
https://getonthestore.com/app-privacy-questions/
#apple #appstore #privacy
https://getonthestore.com/app-privacy-questions/
Google сегодня испытывает проблемы по всему миру - статус работоспособности сервисов доступен тут https://www.google.com/appsstatus#hl=en-GB&v=status
Любопытно читать заметку о стратегии роста TikTok, описывающий сложные подходы к «петле роста» и рассчета влияния инфоуенсеров в контексте фактических затрат ByteDance на рекламу в размере $3MM в день.
#tiktok #growh #ads #appstore
https://www.businessofapps.com/news/tiktok-was-the-most-downloaded-app-of-2020/
#tiktok #growh #ads #appstore
https://www.businessofapps.com/news/tiktok-was-the-most-downloaded-app-of-2020/
Business of Apps
TikTok was the most downloaded app of 2020
And the most downloaded app of the year is…TikTok, according to Appfigures data. That’s hardly surprising giving that TikTok adoption grew five times in