Interesting,
EN :
https://stripe.com/guides/optimizing-authorization-rates
FR :
https://stripe.com/fr/guides/optimizing-authorization-rates
EN :
https://stripe.com/guides/optimizing-authorization-rates
FR :
https://stripe.com/fr/guides/optimizing-authorization-rates
Stripe
Optimising authorisation rates: How to reduce network declines
This guide provides an introduction to managing authorisation rates and helps you understand how to reduce the number of legitimate payments that fail.
Here are two interesting points:
1. Banks are much more likely to authorize local transactions, so if your customers are primarily in one country, you stand a much better chance of processing transactions and especially renewals by having your Stripe account registered in that country. Having a Stripe account in AED in Dubai for European customers might not be the best for your acceptance rate of payments.
2. Asking for more information, like the complete physical address during payment, can also help increase your payment acceptance rate. In Sublaunch v2, you will have the option in your page settings to enable the address and phone number form. This adds a bit of friction for your lead, but at the same time, it could help improve your Lifetime Value (LTV) per customer. So, A/B testing is advisable. It's hard to draw precise conclusions without it.
Anyway, the document is interesting.
In my opinion, the best Stripe accounts are still the US Stripe accounts linked to an LLC or the UK Stripe accounts linked to a LTD.
The Dubai Stripes seem to be the worst in the market, and the French ones are not far behind in terms of poor Stripe account quality. Individual Stripe accounts are also much less attractive and solid than Stripe company accounts.
1. Banks are much more likely to authorize local transactions, so if your customers are primarily in one country, you stand a much better chance of processing transactions and especially renewals by having your Stripe account registered in that country. Having a Stripe account in AED in Dubai for European customers might not be the best for your acceptance rate of payments.
2. Asking for more information, like the complete physical address during payment, can also help increase your payment acceptance rate. In Sublaunch v2, you will have the option in your page settings to enable the address and phone number form. This adds a bit of friction for your lead, but at the same time, it could help improve your Lifetime Value (LTV) per customer. So, A/B testing is advisable. It's hard to draw precise conclusions without it.
Anyway, the document is interesting.
In my opinion, the best Stripe accounts are still the US Stripe accounts linked to an LLC or the UK Stripe accounts linked to a LTD.
The Dubai Stripes seem to be the worst in the market, and the French ones are not far behind in terms of poor Stripe account quality. Individual Stripe accounts are also much less attractive and solid than Stripe company accounts.
β€3
1. I've fixed several minor bugs in Version 2. I'm close to finishing the cleanup.
2. I removed the affiliate marketplace to maintain a fully private affiliate system, which is clearer for now as I wasn't driving traffic to that marketplace. It might be reintroduced later.
3. I also deleted the "Build with us" page, as it's currently unnecessary.
3. In the page builder, I've removed the option to center text and titles. Centering is generally unnecessary in 90% of cases, especially on mobile, and it caused many creators to design ugly pages by centering all content instead of aligning it to the left...π€¦ββοΈ
4. I'll likely continue to remove other superfluous details.
β-
5. Regarding the affiliate system, it's fully operational. Affiliates can cash out their balances at any time. The Sublaunch wallet for each affiliate has been increasing in real-time since April 3rd:
In the V1 affiliate system (before April 3rd), affiliates received daily payouts directly to their bank accounts added to their profile, without a way to track them effectively. Since April 3rd and the release of V2, these on-the-fly payouts have stopped.
Now, each affiliate has a real-time USD balance in Sublaunch for all the affiliate programs they're enrolled in. On the affiliate side of the Sublaunch app, an affiliate can see their overall balance and switch between different programs/pages.
Affiliates can cash out their balance at any time, initiating a transfer of their total balance to their bank account within seven days.
Voila, easy
2. I removed the affiliate marketplace to maintain a fully private affiliate system, which is clearer for now as I wasn't driving traffic to that marketplace. It might be reintroduced later.
3. I also deleted the "Build with us" page, as it's currently unnecessary.
3. In the page builder, I've removed the option to center text and titles. Centering is generally unnecessary in 90% of cases, especially on mobile, and it caused many creators to design ugly pages by centering all content instead of aligning it to the left...π€¦ββοΈ
4. I'll likely continue to remove other superfluous details.
β-
5. Regarding the affiliate system, it's fully operational. Affiliates can cash out their balances at any time. The Sublaunch wallet for each affiliate has been increasing in real-time since April 3rd:
In the V1 affiliate system (before April 3rd), affiliates received daily payouts directly to their bank accounts added to their profile, without a way to track them effectively. Since April 3rd and the release of V2, these on-the-fly payouts have stopped.
Now, each affiliate has a real-time USD balance in Sublaunch for all the affiliate programs they're enrolled in. On the affiliate side of the Sublaunch app, an affiliate can see their overall balance and switch between different programs/pages.
Affiliates can cash out their balance at any time, initiating a transfer of their total balance to their bank account within seven days.
Voila, easy
π₯5β€3π1
π I have improved the way I handle payments and subscription creation. You will no longer see duplicated incomplete subscriptions in your Stripe account if a customer encounters an error during their initial payment attempt (due to an incorrect CVC, postal code, declined card, or insufficient funds) and then succeeds afterwards.
I now reuse the same Stripe subscription if the user has not changed the contents of their cart between attempts.
Now that Sublaunch no longer uses Stripe's native checkout but instead uses its own checkout directly on your page, to streamline the flow and thus improve conversion, there are quite a few additional subtleties like this to manage.
I now reuse the same Stripe subscription if the user has not changed the contents of their cart between attempts.
Now that Sublaunch no longer uses Stripe's native checkout but instead uses its own checkout directly on your page, to streamline the flow and thus improve conversion, there are quite a few additional subtleties like this to manage.
π₯4β€1
I'm currently re-coding, simplifying, and cleaning up the entire V2 of Sublaunch. The goal is to have ten times fewer lines of code.
After ten months of coding, it was necessary to reorganize and refactor everything. => To achieve a simpler app both for creators and for myself to build the future. Re-do the page builder from scratch. It will take as long as it needs to.
After ten months of coding, it was necessary to reorganize and refactor everything. => To achieve a simpler app both for creators and for myself to build the future. Re-do the page builder from scratch. It will take as long as it needs to.
π₯3β€1
β€5π₯2