Investor personas
Different investors are motivated by different things, invest at different stages, and can be the right choice for different startups. One of the most important steps in fundraising process is to figure out what investor personas will be the best fit for your company.
*Top-tier investor** — is well know, invested in famous companies, has strong inbound dealflow from their personal network. Sees 1000-5000 companies per year, invests primarily in (1) super strong traction, (2) repeat founders with great past success, (3) people they have strong personal connection with like former colleagues.
New angel — looking to build a reputation and learn about investing. Looks for companies where they can provide hands-on help based on their previous skills and work experience. Hard to find on places like Angel.co. Ask other founders — what fresh new angels they've seen.
New pre-seed or seed fund — looking to add first few "logos" to their portfolio and impress potential LP to add new capital to their fund. Look for something that looks "trendy" or "awesome". Understand that they need to come early or accept companies with less traction to win the deal against top-tier investors. Look for "new fund" announcements on publications like TechCrunch and Venture Beat.
Casual investor — investor who looks to learn more than to make money. Has a day job like a CEO of late stage startup. Has some personal areas of interests and free capital to play with. Interested in investing in smart people exploring their market of interest. Look for active operators who casually invest. Some of them invest out of "scout funds" associated with top venture firms.
Non-venture investor — someone who traditionally been active in other forms of investments like real estate, private equity. In many cases, a family office of a wealthy person. Looking for venture deals aligned with their primary area of business.
There are many more personas, but these will give you an idea. The mistake many startups are making is only building their list around "top-tier investor" persona. For most startups it's not the most likely type of investor to invest!
#investors
@unicornholding
Different investors are motivated by different things, invest at different stages, and can be the right choice for different startups. One of the most important steps in fundraising process is to figure out what investor personas will be the best fit for your company.
*Top-tier investor** — is well know, invested in famous companies, has strong inbound dealflow from their personal network. Sees 1000-5000 companies per year, invests primarily in (1) super strong traction, (2) repeat founders with great past success, (3) people they have strong personal connection with like former colleagues.
New angel — looking to build a reputation and learn about investing. Looks for companies where they can provide hands-on help based on their previous skills and work experience. Hard to find on places like Angel.co. Ask other founders — what fresh new angels they've seen.
New pre-seed or seed fund — looking to add first few "logos" to their portfolio and impress potential LP to add new capital to their fund. Look for something that looks "trendy" or "awesome". Understand that they need to come early or accept companies with less traction to win the deal against top-tier investors. Look for "new fund" announcements on publications like TechCrunch and Venture Beat.
Casual investor — investor who looks to learn more than to make money. Has a day job like a CEO of late stage startup. Has some personal areas of interests and free capital to play with. Interested in investing in smart people exploring their market of interest. Look for active operators who casually invest. Some of them invest out of "scout funds" associated with top venture firms.
Non-venture investor — someone who traditionally been active in other forms of investments like real estate, private equity. In many cases, a family office of a wealthy person. Looking for venture deals aligned with their primary area of business.
There are many more personas, but these will give you an idea. The mistake many startups are making is only building their list around "top-tier investor" persona. For most startups it's not the most likely type of investor to invest!
#investors
@unicornholding
Hey guys, it’s time to support our heroes on Product Hunt! Please follow the link and support Degoverned on Product Hunt today!
Degoverned, is modern corporate & legal platform, is now live on ProductHunt: https://www.producthunt.com/posts/degoverned
We’re focusing on technology startups and here's what we have to offer:
🏢 Incorporation: Not just in the U.S. but also in Singapore, UAE, Estonia, and various offshore locations.
💰 Fundraising: Venture beyond the SAFE and explore issuing equity, debt, or tokens.
📄 Legal Templates: Need an urgent NDA? Store all your templates in one place and tap into our ever-expanding library of legal documents.
📚 Education: Dive into our guides and get savvy with new tech regulations, starting with crypto and web3.
More products are coming, such as trademarks, due diligences, crypto licenses and more.
Your feedback and support means a lot to us!
👉 https://www.producthunt.com/posts/degoverned
Degoverned, is modern corporate & legal platform, is now live on ProductHunt: https://www.producthunt.com/posts/degoverned
We’re focusing on technology startups and here's what we have to offer:
🏢 Incorporation: Not just in the U.S. but also in Singapore, UAE, Estonia, and various offshore locations.
💰 Fundraising: Venture beyond the SAFE and explore issuing equity, debt, or tokens.
📄 Legal Templates: Need an urgent NDA? Store all your templates in one place and tap into our ever-expanding library of legal documents.
📚 Education: Dive into our guides and get savvy with new tech regulations, starting with crypto and web3.
More products are coming, such as trademarks, due diligences, crypto licenses and more.
Your feedback and support means a lot to us!
👉 https://www.producthunt.com/posts/degoverned
10 lessons on bootstrapping a $200m business | Patrick Campbell (ProfitWell)
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10 lessons on bootstrapping a $200m business | Patrick Campbell (ProfitWell)
Patrick Campbell is the founder and CEO of ProfitWell, which he bootstrapped and sold for over $200 million. In this special episode, we explore 10 big ideas from Patrick, including tips for hiring employees who align with your company values, creating winning…
The State of AI.pdf
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The State of AI. PDF
• 61% of public relations professionals currently use AI or are interested in using AI in their workflow. Only a small portion of them, 15%, say they have no interest.
• 38% of PR professionals already using AI in their workflow are in the C-suite, a higher percent than employees at other levels of the company.
• Crafting pitches, writing press releases and writing social copy are the top three ways that PR pros currently use AI.
• Employees at companies with fewer than 500 employees are more likely to already be using AI than those at larger companies.
• The biggest concern PR pros have about AI is that the output will be used without first scrutinizing it and therefore lower the quality of conversations in the field.
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• 61% of public relations professionals currently use AI or are interested in using AI in their workflow. Only a small portion of them, 15%, say they have no interest.
• 38% of PR professionals already using AI in their workflow are in the C-suite, a higher percent than employees at other levels of the company.
• Crafting pitches, writing press releases and writing social copy are the top three ways that PR pros currently use AI.
• Employees at companies with fewer than 500 employees are more likely to already be using AI than those at larger companies.
• The biggest concern PR pros have about AI is that the output will be used without first scrutinizing it and therefore lower the quality of conversations in the field.
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Join Unicorn Mafia community
2200+ Top Startup Accelerators, Incubators, and VCs Worldwide
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IncubatorList
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Browse 15,533+ venture capital firms, startup accelerators and incubators worldwide. Filter by city, focus area, and funding stage. Updated listings, deadlines and offers.
How long it took them to go from idea to product-market fit
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👉 12 Tips for Startup Fundraising Process
*1. Start with clear one-line description.* Test it on 20-50 people. Ask them to repeat it back to you. Would your parents understand this one-line description?
*2. Find a hot trend you can attach yourself to.* Find a new space that's currently popular with investors that is related to your work. Can you teach investors something new there? Ask other founders what trendy topics you should align with.
*3. Write a paragraph description.* It should include your one-line explainer, alignment with a popular trend, and your key achievements.
*4. Develop your investor materials.* Can be a deck or text summary. Share in chats with other founders and get some honest feedback.
*5. Start your investor list.* Look what investors backed similar companies on Angel List, Crunchbase and NfX Signal. Look for new funds announcements. Your initial list should have at least 50-100 lines. Use Google Sheets or Airtable for sharing and collaboration.
*6. Connect with other founders.* Look for startups in your field who raised venture funding before. Ask for advice, not intros. Give them more context, in writing. Don't ask for calls, ask for answer to one specific question. Find founders in your space in industry chats, e.g. "AI Founders".
*7. Develop your target investor persona.* Don't aim for world's most famous investors, unless you have an insane track record or traction. Instead, look for funds and angels who are specialists in your field, share your country of origin, are new to investing, love your mission, etc.
*8. Ask for investor leads.* Share your current investor list and target investor persona with other founders. Ask them what funds and angels can they recommend adding to your list. Your expanded list should have at least 100-200 items.
*9. Finally, ask for intros.* Go to founders you've developed relationships with, give them your paragraph description, longer materials, and the investor list, and ask for warm intros.
*10. Run high-volume process.* Ideally, try to have up to 10 meetings per day. Initial meetings can be 30min each, with extensive chat follow-ups and, when needed, longer second meetings within 3 days.
*11. Keep investors on schedule.* Combine chats and calls to make the process moving as fast as possible. After each step, ask prospective investor "what will be your process from this point to the final decision?"
*12. Back-channels with other founders.* Ask about investor's reputation and any unusual terms in the deal.
*1. Start with clear one-line description.* Test it on 20-50 people. Ask them to repeat it back to you. Would your parents understand this one-line description?
*2. Find a hot trend you can attach yourself to.* Find a new space that's currently popular with investors that is related to your work. Can you teach investors something new there? Ask other founders what trendy topics you should align with.
*3. Write a paragraph description.* It should include your one-line explainer, alignment with a popular trend, and your key achievements.
*4. Develop your investor materials.* Can be a deck or text summary. Share in chats with other founders and get some honest feedback.
*5. Start your investor list.* Look what investors backed similar companies on Angel List, Crunchbase and NfX Signal. Look for new funds announcements. Your initial list should have at least 50-100 lines. Use Google Sheets or Airtable for sharing and collaboration.
*6. Connect with other founders.* Look for startups in your field who raised venture funding before. Ask for advice, not intros. Give them more context, in writing. Don't ask for calls, ask for answer to one specific question. Find founders in your space in industry chats, e.g. "AI Founders".
*7. Develop your target investor persona.* Don't aim for world's most famous investors, unless you have an insane track record or traction. Instead, look for funds and angels who are specialists in your field, share your country of origin, are new to investing, love your mission, etc.
*8. Ask for investor leads.* Share your current investor list and target investor persona with other founders. Ask them what funds and angels can they recommend adding to your list. Your expanded list should have at least 100-200 items.
*9. Finally, ask for intros.* Go to founders you've developed relationships with, give them your paragraph description, longer materials, and the investor list, and ask for warm intros.
*10. Run high-volume process.* Ideally, try to have up to 10 meetings per day. Initial meetings can be 30min each, with extensive chat follow-ups and, when needed, longer second meetings within 3 days.
*11. Keep investors on schedule.* Combine chats and calls to make the process moving as fast as possible. After each step, ask prospective investor "what will be your process from this point to the final decision?"
*12. Back-channels with other founders.* Ask about investor's reputation and any unusual terms in the deal.
🦄❤️ We wish all of you peace, happiness, prosperity and inspiration in the new year.
Happy New Year to all the Startup founders and enthusiasts out here in Unicorn Mafia Community❤️🦄.
Thank you for being with us in this incredible journey.
May the New Year bring innovative ideas, successful ventures, and great achievements. Kudos to a year full of possibilities and success! 🌲 🎊
P. S. To the Moon 🦄❤️
Happy New Year to all the Startup founders and enthusiasts out here in Unicorn Mafia Community❤️🦄.
Thank you for being with us in this incredible journey.
May the New Year bring innovative ideas, successful ventures, and great achievements. Kudos to a year full of possibilities and success! 🌲 🎊
P. S. To the Moon 🦄❤️
50 GOLDEN RULES FOR BUSINESS.
1. Never shake hands at anyone without standing up.
2. In a negotiation, never make the first offer.
3. If they trust you a secret, keep it.
4. If they lend you a car, return it with a full tank.
5. Do things with passion or don't do it at all.
6. When you shake your hand make it firm and look that person in the eye.
7. Live the experience of traveling alone.
8. Never turn down a peppermint pill, the reasons are obvious.
9. Take advice if you want to grow old.
10. Come eat with the new person at school/office.
11. When you text someone and you're angry: finish, read it, delete it, and rewrite the message.
12. At the table you don't talk about work, politics, or religion.
13. Write your goals, and work on them.
14. Defend your point of view but be tolerant and respectful to others.
15. Call and visit your relatives.
16. Never regret anything, learn from everything
17. Honor and loyalty must be present in your personality.
18. Don't lend money to someone you know won't pay you back.
19. Believe in something.
20. Tend your bed when you wake up in the mornings.
21. Sing in the shower.
22. Care for a plant or a garden.
23. Keep an eye on the sky every chance you get.
24. Discover your skills and exploit them.
25. Love your job or leave it.
26. Ask for help when you need it.
27. Teach someone a value, preferably a small one.
28. Appreciate and thank the one who extends your hand.
29. Be kind to your neighbors.
30. Make someone's day happier, it will make you happier too.
31. Compete with yourself.
32 Treat yourself at least once a year
33. Take care of your health.
34. Always greet with a smile.
35. Think fast but speak slow.
36. Don't talk with a mouth full.
37. Polish your shoes, cut your nails, and always keep a good look.
38. Don't put your opinion on issues you don't know.
39. Never mistreat anyone.
40. Live your life as if it were the last day of it.
41. Never miss a wonderful opportunity to remain quiet.
42. Recognize someone for their effort.
43. Be humble, even though not all the time.
44. Never forget your roots.
45. Travel when you can.
46. Give up the step.
47. Dance in the rain.
48. Seek your success without giving up.
49. Be fair, stand up for those who need you.
50. Learn to enjoy moments of loneliness.
Join 112K Unicorn Mafia in one tap
1. Never shake hands at anyone without standing up.
2. In a negotiation, never make the first offer.
3. If they trust you a secret, keep it.
4. If they lend you a car, return it with a full tank.
5. Do things with passion or don't do it at all.
6. When you shake your hand make it firm and look that person in the eye.
7. Live the experience of traveling alone.
8. Never turn down a peppermint pill, the reasons are obvious.
9. Take advice if you want to grow old.
10. Come eat with the new person at school/office.
11. When you text someone and you're angry: finish, read it, delete it, and rewrite the message.
12. At the table you don't talk about work, politics, or religion.
13. Write your goals, and work on them.
14. Defend your point of view but be tolerant and respectful to others.
15. Call and visit your relatives.
16. Never regret anything, learn from everything
17. Honor and loyalty must be present in your personality.
18. Don't lend money to someone you know won't pay you back.
19. Believe in something.
20. Tend your bed when you wake up in the mornings.
21. Sing in the shower.
22. Care for a plant or a garden.
23. Keep an eye on the sky every chance you get.
24. Discover your skills and exploit them.
25. Love your job or leave it.
26. Ask for help when you need it.
27. Teach someone a value, preferably a small one.
28. Appreciate and thank the one who extends your hand.
29. Be kind to your neighbors.
30. Make someone's day happier, it will make you happier too.
31. Compete with yourself.
32 Treat yourself at least once a year
33. Take care of your health.
34. Always greet with a smile.
35. Think fast but speak slow.
36. Don't talk with a mouth full.
37. Polish your shoes, cut your nails, and always keep a good look.
38. Don't put your opinion on issues you don't know.
39. Never mistreat anyone.
40. Live your life as if it were the last day of it.
41. Never miss a wonderful opportunity to remain quiet.
42. Recognize someone for their effort.
43. Be humble, even though not all the time.
44. Never forget your roots.
45. Travel when you can.
46. Give up the step.
47. Dance in the rain.
48. Seek your success without giving up.
49. Be fair, stand up for those who need you.
50. Learn to enjoy moments of loneliness.
Join 112K Unicorn Mafia in one tap