Forwarded from Pratyush Shukla
12. ........... refers to all the external factors, influences or situations that in some way affect business decisions, plans & operations.
Anonymous Quiz
9%
(a) Micro environment
33%
(b) Business environment
53%
(c) Macro environment
5%
(d) Socio cultural environment
Forwarded from Pratyush Shukla
13. Internalisation enables a business to:-
Anonymous Quiz
7%
(a) Integrate economy with the world's economy
8%
(b) Enter new markets in search of greater earnings
81%
(c) Both (a) & (b)
4%
(d) None of the above
Forwarded from Pratyush Shukla
13. At this stage of product life cycle, competition gets tough and market gets stabilised:-
Anonymous Quiz
2%
(a) Introduction
15%
(b) Growth
81%
(c) Maturity
2%
(d) Decline
Forwarded from Pratyush Shukla
14. ..........can be used to diagnose product portfolio in order to establish the stage at which each of them exists.
Anonymous Quiz
10%
(a) Environment analysis
17%
(b) Experience curve
70%
(c) Product life cycle
3%
(d)None of the above
Forwarded from Pratyush Shukla
15. Experience curve results from a variety of factors except:-
Anonymous Quiz
27%
(a) Product Redesign
21%
(b) Economies of scale
17%
(c) Learning effect
35%
(d) Product differentiation
Forwarded from Pratyush Shukla
16. .........are those things that effect industry members' ability to prosper in the marketplace.
Anonymous Quiz
28%
(a) Competitive landscape
16%
(b) Customer behaviour
48%
(c) Key success factors
8%
(d) Customer analysis
Forwarded from Pratyush Shukla
17. Rearrange the steps to Understand the competitive landscape:-
(i) Determine the strength of competitor (ii) Identify the competitor (iii) Put all the information together (iv) Understand the competitor (v) Determine the weakness of competitor
(i) Determine the strength of competitor (ii) Identify the competitor (iii) Put all the information together (iv) Understand the competitor (v) Determine the weakness of competitor
Anonymous Quiz
62%
(a) (ii) , (iv), (i), (v) & (iii)
5%
(b) (i), (ii), (v), (iv), (iii)
22%
(c) (ii), (iv), (i), (iii) & (v)
10%
(d) (ii), (i), (iv), (v) & (iii)
Forwarded from Pratyush Shukla
Inherent capability of an entity which helps it to obtain competitive advantage is
Anonymous Quiz
75%
a) strength
4%
b) weakness
17%
c) opportunity
4%
d) threat
Forwarded from Pratyush Shukla
Rolls-Royce sells limited number of high-end, custom-built cars.
Which strategy is being used by the company?
Which strategy is being used by the company?
Anonymous Quiz
12%
a) Focus cost leadership
9%
b) cost leadership
17%
c) differentiation
62%
d) focus differentiation
Forwarded from Pratyush Shukla
When the demand for a product is irregular due to
season, some parts of the day, or on hour basis, causing idle capacity or
overworked capacities, it is called as
season, some parts of the day, or on hour basis, causing idle capacity or
overworked capacities, it is called as
Anonymous Quiz
17%
a) demarketing
55%
b) synchro marketing
17%
c) differentiated marketing
11%
d) concentrated marketing
Forwarded from Pratyush Shukla
From pricing perspective,which one of the following is of more important ?
Anonymous Quiz
11%
a) consumer
40%
b) customers
6%
c) shareholders
43%
d) both a and b
Forwarded from Pratyush Shukla
KEEP SATISFIED Stakeholders represents :-
Anonymous Quiz
10%
a) low power , less interested
38%
b) high power , highly interested
39%
c) high power, less interested
13%
d) low power, highly interested
Forwarded from Pratyush Shukla
Which tool is used for analysing the industry and market ?
Anonymous Quiz
19%
a) mendelow matrix
34%
b) SWOT
30%
c) strategic group mapping
18%
d) michael porter generic strategies
Forwarded from Pratyush Shukla
How many types of channels are there for distribution system ?
Anonymous Quiz
12%
a) 2
56%
b) 3
28%
c) 4
4%
d) 5
Forwarded from Pratyush Shukla
Competency is a combination of skills and _______
Anonymous Quiz
38%
a) Competitive advantage
4%
b) Companies success
23%
c) Technique
36%
d) both (a) and (b)
Forwarded from Pratyush Shukla
Which is the example of augmented marketing ?
Anonymous Quiz
31%
telecomputing
21%
tourism
38%
online computer repair
10%
sports star