Today, on my way to Abu Dhabi, I caught myself thinking once again about how important it is to do something you genuinely love.

Because it directly affects your internal energy. When you truly enjoy what you do, your brain works differently - you naturally produce more dopamine, motivation, engagement and even physical energy.

And on the other hand, when a person spends years doing something that feels emotionally disconnected from them, it often leads to constant exhaustion, irritation and eventually burnout.

I think many people underestimate how much work and passion influence not only money, but overall quality of life, mindset, emotional state and even the people around you.

Today I’m heading to Saadiyat Rotana Resort & Villas in Abu Dhabi. The hotel management invited me to prepare a review, analyze the service and share professional feedback on how the atmosphere, guest experience and overall concept can be improved even further.

Saadiyat Island is honestly one of the most beautiful and peaceful places in the UAE. Many people even call this part of Abu Dhabi the “local Maldives” because of its white sand, crystal-clear water and complete feeling of disconnect from the city.

And honestly, one of the parts of my work that I genuinely enjoy as a journalist and media strategist is studying spaces, service, details, atmosphere and the overall energy of a place. It’s always interesting for me to see how hotels evolve, improve and implement new ideas after reviews and recommendations.

So I want to remind you of something important:
even if you cannot fully transition into the work you truly love right now - start gradually. Small steps still matter.

Because when a person genuinely loves what they do, people can always feel it.

For now, sharing the first photos from my stay here.

Shakira is once again becoming one of the main musical faces of the FIFA World Cup.

The singer has officially revealed a teaser of the new song “Dai Dai”, recorded together with Burna Boy for the 2026 World Cup. The full version will be released on May 14, while the music video was filmed at the legendary Maracanã Stadium in Rio de Janeiro.

And honestly, this is a very interesting move from FIFA.

Over the years, football has evolved into much more than just sport. Today, the World Cup is one of the biggest global media products in the world, where emotions, culture, nostalgia, viral moments and entertainment are just as important as the matches themselves. And Shakira has become one of the strongest symbols of that era.

“Waka Waka” stopped being just an official football anthem a long time ago. For millions of people, the song is deeply connected to memories, emotions and the overall feeling of the World Cup itself.

That is why many experts in media and entertainment believe FIFA is now focusing not only on attracting a younger audience, but also on emotional connection and nostalgia. Especially considering that the 2026 World Cup will become the biggest tournament in history, with three host countries, 48 national teams and a huge focus on digital media, entertainment and global reach.

It is also interesting that FIFA chose Burna Boy for this collaboration - one of the most influential artists of the modern African music scene. This perfectly reflects how global music and pop culture are changing today, with FIFA increasingly targeting international audiences and worldwide cultural trends.

So Shakira’s return feels like much more than nostalgia.

It looks like a very calculated media and cultural strategy from FIFA.

Pavel Durov is once again entering an open confrontation with government systems. And judging by his latest statement, this is no longer only about Telegram.

What we are witnessing now is a much deeper conflict: a battle over control of information, personal data, and the very concept of digital freedom.

Durov publicly supported Elon Musk and X after accusations from French authorities. In his statement, he essentially suggested that European governments are increasing pressure on independent tech platforms under the justification of “security,” “content control,” and “user protection.”

But if we look closely at the accusations, an interesting question appears.

Many of the claims against X:
- collection of personal data
- processing data without sufficient protection
- violation of communication privacy

are exactly the same issues that governments, tech corporations, privacy advocates, and journalists have been debating for years.

And this is where the situation becomes even more interesting.

Telegram, X, and other major platforms are no longer just communication apps. For millions of people, they have become full-scale media ecosystems, tools for shaping public opinion, and instruments of political influence.

Especially at a time when trust in traditional media continues to decline.

Some experts believe governments are trying to regain control over the digital space. Others argue that large technology platforms have accumulated too much influence and require stronger regulation.

But one thing is becoming increasingly clear: the conflict between governments and major digital platforms will continue to escalate.

And this is no longer only a story about Telegram, X, or Elon Musk.

It is a story about what the future of the internet, free speech, and control over data will look like in the years ahead.