Igor Sergeev
3.07K subscribers
28 photos
4 videos
3 links
About influence, business, media, power, travel and ambitious people.
Through the eyes of Sergeev.

Entrepreneur, journalist, PR strategist.
Based in Dubai. Founder of Papa Media.
Collaboration pr@papamedia.ae

https://www.instagram.com/igorsergeev.real
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Dear diary,

Principles save you from unnecessary people, unnecessary games and unnecessary choices.

When you know who you are, it becomes much harder for the world to manipulate you.
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Guys, I’ve created one more space for you - my WhatsApp channel⤵️

Link: https://whatsapp.com/channel/0029Vb7iZxB4o7qVUcGkOg3z

I’ll be sharing thoughts, observations, lifestyle moments, discipline, travel, business and things I don’t always want to post on Instagram.

More personal.
More calm.
Without unnecessary noise.

Would be happy to see you there.
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France has launched an investigation into Elon Musk and the X platform.

It feels like the world is slowly entering a completely new era.

But in reality, this story is no longer just about one social network or even about Musk himself.

It is about how the entire architecture of power is changing in the modern world.

Just a few years ago, governments controlled television, newspapers, information flows and public narratives.

Today, influence is increasingly shifting toward technological platforms, algorithms and artificial intelligence.

That is exactly why pressure on X, TikTok, OpenAI and other tech ecosystems will continue to grow.

Because whoever controls:
information,
algorithms,
AI,
recommendation systems,
and human attention -
begins, to a certain extent, to shape people’s perception of reality itself.

Especially now, when deepfake technologies and AI-generated content are becoming more realistic than ever, while the line between truth, manipulation and digital interpretation is slowly disappearing.

Right in front of us, a new global balance is being formed.

And perhaps the biggest battle of the coming years will no longer be about resources, territories or even money.

But about control over technology, attention and the minds of millions.


#elonmusk
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meme of the day

#meme
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Tim Cook’s departure from Apple is more than just a CEO transition.

It feels like the end of an era.

For years, Cook represented the peak of globalization — open markets, global supply chains, international expansion and technology-driven growth.

But the world is changing fast.

Trade wars.
Political pressure.
Artificial intelligence.
A fragmented global economy.

The system that created trillion-dollar corporations is being rebuilt in real time.

And maybe Tim Cook’s departure symbolizes something much bigger:
the quiet ending of the globalization era we once knew.

The next generation of leaders will not simply build products.

They will have to rebuild trust, influence and entire systems.

That is a completely different game.

#apple #timcook
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Today, on my way to Abu Dhabi, I caught myself thinking once again about how important it is to do something you genuinely love.

Because it directly affects your internal energy. When you truly enjoy what you do, your brain works differently - you naturally produce more dopamine, motivation, engagement and even physical energy.

And on the other hand, when a person spends years doing something that feels emotionally disconnected from them, it often leads to constant exhaustion, irritation and eventually burnout.

I think many people underestimate how much work and passion influence not only money, but overall quality of life, mindset, emotional state and even the people around you.

Today I’m heading to Saadiyat Rotana Resort & Villas in Abu Dhabi. The hotel management invited me to prepare a review, analyze the service and share professional feedback on how the atmosphere, guest experience and overall concept can be improved even further.

Saadiyat Island is honestly one of the most beautiful and peaceful places in the UAE. Many people even call this part of Abu Dhabi the “local Maldives” because of its white sand, crystal-clear water and complete feeling of disconnect from the city.

And honestly, one of the parts of my work that I genuinely enjoy as a journalist and media strategist is studying spaces, service, details, atmosphere and the overall energy of a place. It’s always interesting for me to see how hotels evolve, improve and implement new ideas after reviews and recommendations.

So I want to remind you of something important:
even if you cannot fully transition into the work you truly love right now - start gradually. Small steps still matter.


Because when a person genuinely loves what they do, people can always feel it.

For now, sharing the first photos from my stay here.
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Shakira is once again becoming one of the main musical faces of the FIFA World Cup.

The singer has officially revealed a teaser of the new song “Dai Dai”, recorded together with Burna Boy for the 2026 World Cup. The full version will be released on May 14, while the music video was filmed at the legendary Maracanã Stadium in Rio de Janeiro.

And honestly, this is a very interesting move from FIFA.

Over the years, football has evolved into much more than just sport. Today, the World Cup is one of the biggest global media products in the world, where emotions, culture, nostalgia, viral moments and entertainment are just as important as the matches themselves. And Shakira has become one of the strongest symbols of that era.

“Waka Waka” stopped being just an official football anthem a long time ago. For millions of people, the song is deeply connected to memories, emotions and the overall feeling of the World Cup itself.

That is why many experts in media and entertainment believe FIFA is now focusing not only on attracting a younger audience, but also on emotional connection and nostalgia. Especially considering that the 2026 World Cup will become the biggest tournament in history, with three host countries, 48 national teams and a huge focus on digital media, entertainment and global reach.

It is also interesting that FIFA chose Burna Boy for this collaboration - one of the most influential artists of the modern African music scene. This perfectly reflects how global music and pop culture are changing today, with FIFA increasingly targeting international audiences and worldwide cultural trends.

So Shakira’s return feels like much more than nostalgia.

It looks like a very calculated media and cultural strategy from FIFA.
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