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AkhenOsiris
$AMZN $GOOGL
Shoppers Turn to AI Before Retailers This Shopping Season
Shoppers are increasingly turning to AI first, using ChatGPT and Perplexity to research, compare, and discover gifts before going to Google or Amazon.
Data from Perplexity, shared with ADWEEK, shows multi-category retailers—brands where shoppers can buy multiple items in one place—lead in engagement, outperforming retailers with a singular focus, such as clothing-only stores. The company says this aligns with how consumers approach holiday shopping, often beginning with broad queries, like searching for gifts for a particular family member or staying within a set budget.
https://t.co/sm0goxIDMI
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$AMZN $GOOGL
Shoppers Turn to AI Before Retailers This Shopping Season
Shoppers are increasingly turning to AI first, using ChatGPT and Perplexity to research, compare, and discover gifts before going to Google or Amazon.
Data from Perplexity, shared with ADWEEK, shows multi-category retailers—brands where shoppers can buy multiple items in one place—lead in engagement, outperforming retailers with a singular focus, such as clothing-only stores. The company says this aligns with how consumers approach holiday shopping, often beginning with broad queries, like searching for gifts for a particular family member or staying within a set budget.
https://t.co/sm0goxIDMI
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Offshore
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AkhenOsiris
$GOOGL
TPUs and Gemini stole the show of late, but search still going to 0 unfortunately:
Publishers with affiliate operations are entering the holiday shopping cycle with a blunt new reality: Organic search is no longer the reliable engine it once was.
Across interviews with revenue leads at six major media companies, a new playbook is emerging—one built on direct audiences, rigorous price scrutiny, and a monthlong deal cycle.
Here are the key shifts shaping the season.
- Building strategies that don’t rely on Google
Affiliate teams have largely stopped assuming search will drive meaningful traffic.
Vox Media is leaning harder into original, voicey coverage and pulling back on SEO-oriented rewrites, according to Camilla Cho, its senior vice president of ecommerce.
“Search has become such a question mark,” Cho said. “So we’re focusing on formats we know our core audience values.”
Other publishers described similar moves, investing in newsletters, recirculation loops, social channels, and CDP-powered targeting to reach readers directly.
- Growing loyal, first-party audiences to offset volatility
Newsletters, on-site alerts, and logged-in experiences are becoming more important as publishers try to stabilize unpredictable traffic.
Several companies cited deeper recirculation strategies and expanded email programs aimed at high-intent readers.
“The cheap-traffic era is over,” said Michael McNerney, a digital commerce analyst and founder of the Martech Record. “Publishers have to know who their audience is.”
https://t.co/KTgJPDVb65
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$GOOGL
TPUs and Gemini stole the show of late, but search still going to 0 unfortunately:
Publishers with affiliate operations are entering the holiday shopping cycle with a blunt new reality: Organic search is no longer the reliable engine it once was.
Across interviews with revenue leads at six major media companies, a new playbook is emerging—one built on direct audiences, rigorous price scrutiny, and a monthlong deal cycle.
Here are the key shifts shaping the season.
- Building strategies that don’t rely on Google
Affiliate teams have largely stopped assuming search will drive meaningful traffic.
Vox Media is leaning harder into original, voicey coverage and pulling back on SEO-oriented rewrites, according to Camilla Cho, its senior vice president of ecommerce.
“Search has become such a question mark,” Cho said. “So we’re focusing on formats we know our core audience values.”
Other publishers described similar moves, investing in newsletters, recirculation loops, social channels, and CDP-powered targeting to reach readers directly.
- Growing loyal, first-party audiences to offset volatility
Newsletters, on-site alerts, and logged-in experiences are becoming more important as publishers try to stabilize unpredictable traffic.
Several companies cited deeper recirculation strategies and expanded email programs aimed at high-intent readers.
“The cheap-traffic era is over,” said Michael McNerney, a digital commerce analyst and founder of the Martech Record. “Publishers have to know who their audience is.”
https://t.co/KTgJPDVb65
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Me checking if i'm already rich yet or still pre-rich every morning https://t.co/JCTX3gMbLM
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Me checking if i'm already rich yet or still pre-rich every morning https://t.co/JCTX3gMbLM
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never lose faith crypto guys, maybe the women of your life is still in production https://t.co/TiTJLcvpc4
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never lose faith crypto guys, maybe the women of your life is still in production https://t.co/TiTJLcvpc4
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