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My thoughts on Duocon 2025 yesterday: it shows $DUOL is building a bigger platform.

• Stronger AI-driven speaking practice
• High pace of innovation, with AI as its backbone
• Career-relevant credentials
• Experiments in new verticals

Meanwhile the stock is down 🔻50% since its peak.

Duocon highlights👇

Product improvements
• Speaking focus: Video Call with Lily rolled out across 9 major courses. Adds onboarding, real-time feedback, and post-call reviews. Speaking has always been the hardest part of language apps – and this is where Duolingo is leaning in.

• Beyond languages: Duolingo Chess expanding to Android, adding PvP mode with AI coaching. Not a core revenue driver yet, but it signals how they’re testing new verticals.

• AI backbone: The conversation engine and large-scale A/B testing remain the foundation. Their scale here is difficult for competitors to match.

Traction signals
• Speaking differentiation is real and hard to replicate.

• New verticals broaden Duolingo’s scope beyond language learning.

• LinkedIn integration makes the Duolingo Score useful outside the app, adding stickiness.

Monetization upside

• Most improvements are tied to Duolingo Max, which means better ARPU and retention.

• Credentialing on LinkedIn could drive conversions for career-minded users.

• Social features like PvP keep users engaged and daily activity high, which tends to flow through to subs.

Despite all these improvements -- and clear validation that $DUOL is more than just a language learning app -- the stock dropped nearly 9% intraday yesterday.

In my view, that’s just short-term noise. $DUOL is doing all the right things to strengthen its position as a uniquely positioned learning platform.

-- Note --

I shared this write-up today in a new service I've been working on. I'll share more details this weekend! In short, you'll get:

• Full insight into my portfolio
• Real-time buy and sell updates
• My watchlist
• A community space
• Coverage of all my holdings
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