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RT @alifarhat79: My portfolio since I started taking trading advice from Jim Cramer https://t.co/3XJKdZ8MjQ
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RT @alifarhat79: My portfolio since I started taking trading advice from Jim Cramer https://t.co/3XJKdZ8MjQ
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AkhenOsiris
GENI
The NCAA will start selling data from its championship events to sportsbooks around the country, part of an expanded partnership between the college sports governing body and Genius Sports.
The move, announced Friday, represents a notable departure from the NCAA’s prior arms-length relationship with legal sports betting. While the major pro U.S. leagues have built lucrative commercial partnerships in betting—including data deals like this one—the NCAA has stayed almost entirely on the sidelines. Instead, its executives have been outspoken about the industry’s effect on athletes, and pushed legislation that would limit the types of college bets that are permitted.
Under the new partnership, Genius Sports (NYSE: GENI) will have the right to sell live data from all NCAA championships through 2032. That includes the men’s and women’s March Madness basketball tournaments, the most valuable assets in the NCAA’s portfolio. Regular season contests, and FBS football postseason games like the College Football Playoff, are not included.
Genius is not paying an additional fee for the sportsbook rights, according to someone familiar with the details. The two sides will continue under the revenue share laid out in their original 2018 agreement, said the person, who was granted anonymity because the details are private. Genius announced the deal in a filing on Friday morning; a representative for the NCAA didn’t immediately respond to a request for comment.
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GENI
The NCAA will start selling data from its championship events to sportsbooks around the country, part of an expanded partnership between the college sports governing body and Genius Sports.
The move, announced Friday, represents a notable departure from the NCAA’s prior arms-length relationship with legal sports betting. While the major pro U.S. leagues have built lucrative commercial partnerships in betting—including data deals like this one—the NCAA has stayed almost entirely on the sidelines. Instead, its executives have been outspoken about the industry’s effect on athletes, and pushed legislation that would limit the types of college bets that are permitted.
Under the new partnership, Genius Sports (NYSE: GENI) will have the right to sell live data from all NCAA championships through 2032. That includes the men’s and women’s March Madness basketball tournaments, the most valuable assets in the NCAA’s portfolio. Regular season contests, and FBS football postseason games like the College Football Playoff, are not included.
Genius is not paying an additional fee for the sportsbook rights, according to someone familiar with the details. The two sides will continue under the revenue share laid out in their original 2018 agreement, said the person, who was granted anonymity because the details are private. Genius announced the deal in a filing on Friday morning; a representative for the NCAA didn’t immediately respond to a request for comment.
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