AkhenOsiris
$GENI

Heartened by the success of an Olympic rollout of new advertising tech called Trend Genius, social media platform X and Genius Sports expect to sell ad campaigns around the NFL season that use the joint ventures’ ability to spot a critical mass of user engagement to feed customized ad campaigns.

“We’ve had a huge influx of inquiries,” Josh Linforth, Genius’ chief revenue officer, said on a video call. “We’ve had brands come up to us for the upcoming NFL season and NBA season asking, ‘Can we do something?’ We’ve had sportsbook partners come up asking if they can do something around line movements. It’s also gone outside of sport: We’ve had an apparel company want to leverage it to do more efficient ads that take place around celebrities associated with the brand.”

The companies rolled out Trend Genius during the Olympics and saw user engagement jump 12% over the baseline. Ad campaigns utilizing Trend Genius are already planned for the upcoming NFL season, Linforth said.

The Olympics provided an ideal testing field for the system, since it’s unpredictable what sports and moments will capture peoples’ imaginations from hour to hour. Trend Genius used thresholds around various events to trigger brand partners to jump into the more popular topics with targeted ads.

For Genius, the pilot was an immediate success in one sense, because the Olympics are simply a non-event in the world of sports betting, meaning Genius doesn’t see much lift from its core customer of sports books who consume its official data and analytics products. While declining to disclose additional details, Linforth allowed the deal with X is additive to the Genius revenue stream. sportico.com/business/media/…
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⁠PitchDeckGuy
At $85B, Mercado Libre is the eBay of LATAM

Meet the founder, Marcos Galperin👇 https://t.co/oQchU7VU5b
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⁠Quiver Quantitative
Laws only matter if they are enforced.

We have caught 11 politicians violating the STOCK Act in the last two weeks.

The House Ethics Committee is supposed to enforce this insider trading law.

We see them breaking it themselves: https://t.co/brtgYKcMJb
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⁠Bourbon Capital
Palantir $PLTR according to Astrologers:

2020 Sell
2021 Sell
2022 Sell
2023 Sell
2024 Sell

The stock is close to an all-time high https://t.co/bNzyxGNHcO
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⁠Bourbon Capital
Brazil's market is dropping today, largely due to sharp losses in the energy and financial sectors. Is there any company from this country on your watchlist that you're considering buying? https://t.co/mQi5wiQgDR
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⁠Stock Analysis Compilation
Pershing Square on Hilton $HLT US

Thesis: Hilton's accelerating unit growth and strategic partnerships, coupled with robust revenue streams, position the company for strong long-term earnings growth

(Extract from their Q2 letter) https://t.co/VH36AcINvs
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⁠Bourbon Capital
Do you have any green stock today?
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⁠Stock Analysis Compilation
Heartland Advisors on Stericycle $SRCL US

Thesis: Stericycle's successful strategic transformation and acquisition by Waste Management highlight its enhanced value and strong potential for shareholder returns

(Extract from their Q2 letter) https://t.co/ZNwBKdjLdS
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⁠Bourbon Capital
The following companies report earnings after close:

$INTU Intuit
$WDAY Workday
$ROST Ross Stores
$CAVA Cava
$BILL Bill Holdings

I'm going to be watching $INTU
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⁠Quality Stocks
🇨🇭 Current Nestle $NESN CEO (Schneider) will be replaced by Laurent Freixe

This may be due to recent average performance of the Swiss giant
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⁠Bourbon Capital
I did not cause a global stock market crash today

I didn't buy anything https://t.co/Xp2sV7TBVe
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