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App Economy Insights
App Economy Insights in 2025.

โ€ข 50M+ impressions
โ€ข 216 articles published
โ€ข 600,000+ followers/subs

We published hundreds of stories, but these were the top 1%.

๐Ÿ“Š The yearโ€™s best visuals & analysis.
https://t.co/BPxVDyNuS6
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Dimitry Nakhla | Babylon Capitalยฎ
A quality valuation analysis on $NFLX ๐Ÿง˜๐Ÿฝโ€โ™‚๏ธ

โ€ขNTM P/E Ratio: 30.42x
โ€ข5-Year Mean: 34.87x

โ€ขNTM FCF Yield: 2.61%
โ€ข5-Year Mean: 2.41%

As you can see, $NFLX appears to be trading below fair value

Going forward, investors can expect to receive ~15% MORE in earnings per share & ~8% MORE in FCF per share๐Ÿง ***

Before we get into valuation, letโ€™s take a look at why $NFLX is a quality business

BALANCE SHEETโœ…
โ€ขCash & Equivalents: $9.32B
โ€ขLong-Term Debt: $14.46B

$NFLX has a strong balance sheet, an A S&P Credit Rating & 13x FFO Interest Coverage Ratio

RETURN ON CAPITALโœ…
โ€ข2021: 18.2%
โ€ข2022: 14.9%
โ€ข2023: 18.5%
โ€ข2024: 24.3%
โ€ขLTM: 29.4%

RETURN ON EQUITYโœ…
โ€ข2021: 38.0%
โ€ข2022: 24.5%
โ€ข2023: 26.1%
โ€ข2024: 38.4%
โ€ขLTM: 42.9%

$NFLX has great return metrics, highlighting the financial efficiency of the business

REVENUEโœ…
โ€ข2019: $20.16B
โ€ข2025E: $45.09B
โ€ขCAGR: 14.36%

FREE CASH FLOWโŒโžก๏ธโœ…
โ€ข2019: ($3.14B)
โ€ข2025E: $9.18B

NORMALIZED EPSโœ…
โ€ข2019: $0.41
โ€ข2025E: $2.54
โ€ขCAGR: 35.52%

SHARE BUYBACKSโœ…
โ€ข2019 Shares Outstanding: 4.38B
โ€ขLTM Shares Outstanding: 4.26B

By reducing its shares outstanding ~3%, $NFLX increased its EPS by ~3% (assuming 0 growth)

MARGINSโœ…
โ€ขLTM Gross Margins: 48.1%
โ€ขLTM Operating Margins: 29.1%
โ€ขLTM Net Income Margins: 24.0%

***NOW TO VALUATION ๐Ÿง 

As stated above, investors can expect to receive ~15% MORE in EPS & ~8% MORE in FCF per share

Using Benjamin Grahamโ€™s 2G rule of thumb, $NFLX has to grow earnings at a 15.21% CAGR over the next several years to justify its valuation

Today, analysts anticipate 2026 - 2027 EPS growth over the next few years to be more than the (15.21%) required growth rate:

2025E: $2.54 (28% YoY) *FY Dec

2026E: $3.24 (28% YoY)
2027E: $3.91 (20% YoY)

$NFLX has an ok track record of meeting analyst estimates ~2 years out, but letโ€™s assume $NFLX ends 2027 with $3.91 in EPS & see its CAGR potential assuming different multiples

32x P/E: $125๐Ÿ’ต โ€ฆ ~15.6% CAGR

31x P/E: $121๐Ÿ’ต โ€ฆ ~13.8% CAGR

30x P/E: $117๐Ÿ’ต โ€ฆ ~12.0% CAGR

29x P/E: $113๐Ÿ’ต โ€ฆ ~10.1% CAGR

28x P/E: $109๐Ÿ’ต โ€ฆ ~8.2% CAGR

27x P/E: $105๐Ÿ’ต โ€ฆ ~6.3% CAGR

As you can see, weโ€™d have to assume a >29x multiple for $NFLX to have attractive return potential

At 29x earnings $NFLX has ok CAGR potential

At 30x $NFLX has attractive return potential without assuming any multiple expansion

$NFLX remains the content king โ€” with unmatched scale, global reach, & pricing power

With a long runway ahead & shares modestly undervalued, I consider $NFLX an attractive consideration today at $93๐Ÿ’ต (with little margin of safety)

I consider $NFLX a strong consideration with a large margin of safety at $82๐Ÿ’ต, where I can reasonably expect ~13% CAGR while assuming a more conservative 27x
___

๐ƒ๐ˆ๐’๐‚๐‹๐Ž๐’๐”๐‘๐„โ€ผ๏ธ

๐“๐ก๐ข๐ฌ ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ ๐ข๐ฌ ๐ฉ๐ซ๐จ๐ฏ๐ข๐๐ž๐ ๐Ÿ๐จ๐ซ ๐ข๐ง๐Ÿ๐จ๐ซ๐ฆ๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐š๐ง๐ ๐ž๐๐ฎ๐œ๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐ฉ๐ฎ๐ซ๐ฉ๐จ๐ฌ๐ž๐ฌ ๐จ๐ง๐ฅ๐ฒ ๐š๐ง๐ ๐๐จ๐ž๐ฌ ๐ง๐จ๐ญ ๐œ๐จ๐ง๐ฌ๐ญ๐ข๐ญ๐ฎ๐ญ๐ž ๐ข๐ง๐ฏ๐ž๐ฌ๐ญ๐ฆ๐ž๐ง๐ญ ๐š๐๐ฏ๐ข๐œ๐ž, ๐š๐ง ๐จ๐Ÿ๐Ÿ๐ž๐ซ, ๐จ๐ซ ๐š ๐ฌ๐จ๐ฅ๐ข๐œ๐ข๐ญ๐š๐ญ๐ข๐จ๐ง ๐ญ๐จ ๐›๐ฎ๐ฒ ๐จ๐ซ ๐ฌ๐ž๐ฅ๐ฅ ๐š๐ง๐ฒ ๐ฌ๐ž๐œ๐ฎ๐ซ๐ข๐ญ๐ฒ.

๐๐š๐›๐ฒ๐ฅ๐จ๐ง ๐‚๐š๐ฉ๐ข๐ญ๐š๐ฅยฎ ๐š๐ง๐ ๐ข๐ญ๐ฌ ๐ซ๐ž๐ฉ๐ซ๐ž๐ฌ๐ž๐ง๐ญ๐š๐ญ๐ข๐ฏ๐ž๐ฌ ๐ฆ๐š๐ฒ ๐ก๐จ๐ฅ๐ ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ฌ ๐ข๐ง ๐ญ๐ก๐ž ๐ฌ๐ž๐œ๐ฎ๐ซ๐ข๐ญ๐ข๐ž๐ฌ ๐๐ข๐ฌ๐œ๐ฎ๐ฌ๐ฌ๐ž๐. ๐€๐ง๐ฒ ๐จ๐ฉ๐ข๐ง๐ข๐จ๐ง๐ฌ ๐ž๐ฑ๐ฉ๐ซ๐ž๐ฌ๐ฌ๐ž๐ ๐š๐ซ๐ž ๐š๐ฌ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐๐š๐ญ๐ž ๐จ๐Ÿ ๐ฉ๐ฎ๐›๐ฅ๐ข๐œ๐š๐ญ๐ข๐จ๐ง ๐š๐ง๐ ๐ฌ๐ฎ๐›๐ฃ๐ž๐œ๐ญ ๐ญ๐จ ๐œ๐ก๐š๐ง๐ ๐ž ๐ฐ๐ข๐ญ๐ก๐จ๐ฎ๐ญ ๐ง๐จ๐ญ๐ข๐œ๐ž.

๐ˆ๐ง๐Ÿ๐จ๐ซ๐ฆ๐š๐ญ๐ข๐จ๐ง ๐ก๐š๐ฌ ๐›๐ž๐ž๐ง ๐จ๐›๐ญ๐š๐ข๐ง๐ž๐ ๐Ÿ๐ซ๐จ๐ฆ ๐ฌ๐จ๐ฎ๐ซ๐œ๐ž๐ฌ ๐›๐ž๐ฅ๐ข๐ž๐ฏ๐ž๐ ๐ญ๐จ ๐›๐ž ๐ซ๐ž๐ฅ๐ข๐š๐›๐ฅ๐ž ๐›๐ฎ๐ญ ๐ข๐ฌ ๐ง๐จ๐ญ ๐ ๐ฎ๐š๐ซ๐š๐ง๐ญ๐ž๐ž๐ ๐š๐ฌ ๐ญ๐จ ๐š๐œ๐œ๐ฎ๐ซ๐š๐œ๐ฒ ๐จ๐ซ ๐œ๐จ๐ฆ๐ฉ๐ฅ๐ž๐ญ๐ž๐ง๐ž๐ฌ๐ฌ. ๐๐š๐ฌ๐ญ ๐ฉ๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ๐š๐ง๐œ๐ž ๐๐จ๐ž๐ฌ ๐ง๐จ๐ญ ๐ ๐ฎ๐š๐ซ๐š๐ง๐ญ๐ž๐ž ๐Ÿ๐ฎ๐ญ๐ฎ๐ซ๐ž ๐ซ๐ž๐ฌ๐ฎ๐ฅ๐ญ๐ฌ.
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EndGame Macro
More Sellers, Fewer Buyers And a Market That Canโ€™t Clear

Buyers didnโ€™t suddenly lose interest in owning homes. They lost the ability to make the monthly payment work. At these prices and these rates, the math just doesnโ€™t clear so buyers step back. Thatโ€™s why the buyer line keeps sliding. Itโ€™s not panic. Itโ€™s affordability.

Sellers are a different story. Many are listing because life forces it with job moves, divorces, rising taxes and insurance, aging in place becoming expensive. But most are still anchored to 2021โ€“22 prices, when everything felt easy. So listings rise without matching demand, and the gap blows out.

Why This Isnโ€™t A Crashโ€ฆ Yet

Historically, when housing gets stuck like this, the first adjustment isnโ€™t a national collapse. Itโ€™s a grind. Volume dries up before prices do. Homes sit longer. Sellers cut quietly. Concessions creep in. Rate buydowns replace price cuts. Some listings get pulled and relisted months later.

Back in 2008 credit broke and forced selling flooded the market. Today, inventory is still well below crisis levels, distressed sales are rare, and years of underbuilding put a floor under pricesโ€ฆat least for now.

Behavior has shifted faster than pricing.

Where Trumpโ€™s Comments Actually Fit

Trump is saying the quiet part out loud that housing is caught between two competing realities. Homeowners want prices to stay high because thatโ€™s their net worth. Younger buyers need prices and payments to come down to get in.

Those goals are in conflict. And when he talks about lower rates, a new Fed chair, even floating housing as an โ€œemergency,โ€ while also saying he doesnโ€™t want to knock prices down, thatโ€™s the tell.

If the plan is lower rates, keep prices up, youโ€™re not fixing housing. Youโ€™re trying to restore affordability without letting the asset deflate. That can work for a while, but it usually turns into a loop where prices stay sticky, payments ease a bit, demand comes backโ€ฆ and the market tightens again.

My View

This gap means housing is shifting from a sellerโ€™s market to a buyerโ€™s market in behavior, not yet in pricing.

The real breaking point isnโ€™t the headline number of sellers versus buyers. Itโ€™s the labor market. If jobs hold, this becomes a long, frustrating grind with regional repricing and real (inflation adjusted) declines. If jobs crack, the standoff turns into forced selling and thatโ€™s when the price floor finally gives way.

For now, this chart isnโ€™t screaming collapse. Itโ€™s quietly telling you the old housing playbook is broken and the next one hasnโ€™t been written yet.

BREAKING ๐Ÿšจ: U.S. Housing Market

Home Sellers now outnumber Buyers by 530,000, the largest gap ever recorded ๐Ÿคฏ
- Barchart
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