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App Economy Insights
App Economy Insights in 2025.

โ€ข 50M+ impressions
โ€ข 216 articles published
โ€ข 600,000+ followers/subs

We published hundreds of stories, but these were the top 1%.

๐Ÿ“Š The yearโ€™s best visuals & analysis.
https://t.co/BPxVDyNuS6
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Dimitry Nakhla | Babylon Capitalยฎ
A quality valuation analysis on $NFLX ๐Ÿง˜๐Ÿฝโ€โ™‚๏ธ

โ€ขNTM P/E Ratio: 30.42x
โ€ข5-Year Mean: 34.87x

โ€ขNTM FCF Yield: 2.61%
โ€ข5-Year Mean: 2.41%

As you can see, $NFLX appears to be trading below fair value

Going forward, investors can expect to receive ~15% MORE in earnings per share & ~8% MORE in FCF per share๐Ÿง ***

Before we get into valuation, letโ€™s take a look at why $NFLX is a quality business

BALANCE SHEETโœ…
โ€ขCash & Equivalents: $9.32B
โ€ขLong-Term Debt: $14.46B

$NFLX has a strong balance sheet, an A S&P Credit Rating & 13x FFO Interest Coverage Ratio

RETURN ON CAPITALโœ…
โ€ข2021: 18.2%
โ€ข2022: 14.9%
โ€ข2023: 18.5%
โ€ข2024: 24.3%
โ€ขLTM: 29.4%

RETURN ON EQUITYโœ…
โ€ข2021: 38.0%
โ€ข2022: 24.5%
โ€ข2023: 26.1%
โ€ข2024: 38.4%
โ€ขLTM: 42.9%

$NFLX has great return metrics, highlighting the financial efficiency of the business

REVENUEโœ…
โ€ข2019: $20.16B
โ€ข2025E: $45.09B
โ€ขCAGR: 14.36%

FREE CASH FLOWโŒโžก๏ธโœ…
โ€ข2019: ($3.14B)
โ€ข2025E: $9.18B

NORMALIZED EPSโœ…
โ€ข2019: $0.41
โ€ข2025E: $2.54
โ€ขCAGR: 35.52%

SHARE BUYBACKSโœ…
โ€ข2019 Shares Outstanding: 4.38B
โ€ขLTM Shares Outstanding: 4.26B

By reducing its shares outstanding ~3%, $NFLX increased its EPS by ~3% (assuming 0 growth)

MARGINSโœ…
โ€ขLTM Gross Margins: 48.1%
โ€ขLTM Operating Margins: 29.1%
โ€ขLTM Net Income Margins: 24.0%

***NOW TO VALUATION ๐Ÿง 

As stated above, investors can expect to receive ~15% MORE in EPS & ~8% MORE in FCF per share

Using Benjamin Grahamโ€™s 2G rule of thumb, $NFLX has to grow earnings at a 15.21% CAGR over the next several years to justify its valuation

Today, analysts anticipate 2026 - 2027 EPS growth over the next few years to be more than the (15.21%) required growth rate:

2025E: $2.54 (28% YoY) *FY Dec

2026E: $3.24 (28% YoY)
2027E: $3.91 (20% YoY)

$NFLX has an ok track record of meeting analyst estimates ~2 years out, but letโ€™s assume $NFLX ends 2027 with $3.91 in EPS & see its CAGR potential assuming different multiples

32x P/E: $125๐Ÿ’ต โ€ฆ ~15.6% CAGR

31x P/E: $121๐Ÿ’ต โ€ฆ ~13.8% CAGR

30x P/E: $117๐Ÿ’ต โ€ฆ ~12.0% CAGR

29x P/E: $113๐Ÿ’ต โ€ฆ ~10.1% CAGR

28x P/E: $109๐Ÿ’ต โ€ฆ ~8.2% CAGR

27x P/E: $105๐Ÿ’ต โ€ฆ ~6.3% CAGR

As you can see, weโ€™d have to assume a >29x multiple for $NFLX to have attractive return potential

At 29x earnings $NFLX has ok CAGR potential

At 30x $NFLX has attractive return potential without assuming any multiple expansion

$NFLX remains the content king โ€” with unmatched scale, global reach, & pricing power

With a long runway ahead & shares modestly undervalued, I consider $NFLX an attractive consideration today at $93๐Ÿ’ต (with little margin of safety)

I consider $NFLX a strong consideration with a large margin of safety at $82๐Ÿ’ต, where I can reasonably expect ~13% CAGR while assuming a more conservative 27x
___

๐ƒ๐ˆ๐’๐‚๐‹๐Ž๐’๐”๐‘๐„โ€ผ๏ธ

๐“๐ก๐ข๐ฌ ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ ๐ข๐ฌ ๐ฉ๐ซ๐จ๐ฏ๐ข๐๐ž๐ ๐Ÿ๐จ๐ซ ๐ข๐ง๐Ÿ๐จ๐ซ๐ฆ๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐š๐ง๐ ๐ž๐๐ฎ๐œ๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐ฉ๐ฎ๐ซ๐ฉ๐จ๐ฌ๐ž๐ฌ ๐จ๐ง๐ฅ๐ฒ ๐š๐ง๐ ๐๐จ๐ž๐ฌ ๐ง๐จ๐ญ ๐œ๐จ๐ง๐ฌ๐ญ๐ข๐ญ๐ฎ๐ญ๐ž ๐ข๐ง๐ฏ๐ž๐ฌ๐ญ๐ฆ๐ž๐ง๐ญ ๐š๐๐ฏ๐ข๐œ๐ž, ๐š๐ง ๐จ๐Ÿ๐Ÿ๐ž๐ซ, ๐จ๐ซ ๐š ๐ฌ๐จ๐ฅ๐ข๐œ๐ข๐ญ๐š๐ญ๐ข๐จ๐ง ๐ญ๐จ ๐›๐ฎ๐ฒ ๐จ๐ซ ๐ฌ๐ž๐ฅ๐ฅ ๐š๐ง๐ฒ ๐ฌ๐ž๐œ๐ฎ๐ซ๐ข๐ญ๐ฒ.

๐๐š๐›๐ฒ๐ฅ๐จ๐ง ๐‚๐š๐ฉ๐ข๐ญ๐š๐ฅยฎ ๐š๐ง๐ ๐ข๐ญ๐ฌ ๐ซ๐ž๐ฉ๐ซ๐ž๐ฌ๐ž๐ง๐ญ๐š๐ญ๐ข๐ฏ๐ž๐ฌ ๐ฆ๐š๐ฒ ๐ก๐จ๐ฅ๐ ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ฌ ๐ข๐ง ๐ญ๐ก๐ž ๐ฌ๐ž๐œ๐ฎ๐ซ๐ข๐ญ๐ข๐ž๐ฌ ๐๐ข๐ฌ๐œ๐ฎ๐ฌ๐ฌ๐ž๐. ๐€๐ง๐ฒ ๐จ๐ฉ๐ข๐ง๐ข๐จ๐ง๐ฌ ๐ž๐ฑ๐ฉ๐ซ๐ž๐ฌ๐ฌ๐ž๐ ๐š๐ซ๐ž ๐š๐ฌ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐๐š๐ญ๐ž ๐จ๐Ÿ ๐ฉ๐ฎ๐›๐ฅ๐ข๐œ๐š๐ญ๐ข๐จ๐ง ๐š๐ง๐ ๐ฌ๐ฎ๐›๐ฃ๐ž๐œ๐ญ ๐ญ๐จ ๐œ๐ก๐š๐ง๐ ๐ž ๐ฐ๐ข๐ญ๐ก๐จ๐ฎ๐ญ ๐ง๐จ๐ญ๐ข๐œ๐ž.

๐ˆ๐ง๐Ÿ๐จ๐ซ๐ฆ๐š๐ญ๐ข๐จ๐ง ๐ก๐š๐ฌ ๐›๐ž๐ž๐ง ๐จ๐›๐ญ๐š๐ข๐ง๐ž๐ ๐Ÿ๐ซ๐จ๐ฆ ๐ฌ๐จ๐ฎ๐ซ๐œ๐ž๐ฌ ๐›๐ž๐ฅ๐ข๐ž๐ฏ๐ž๐ ๐ญ๐จ ๐›๐ž ๐ซ๐ž๐ฅ๐ข๐š๐›๐ฅ๐ž ๐›๐ฎ๐ญ ๐ข๐ฌ ๐ง๐จ๐ญ ๐ ๐ฎ๐š๐ซ๐š๐ง๐ญ๐ž๐ž๐ ๐š๐ฌ ๐ญ๐จ ๐š๐œ๐œ๐ฎ๐ซ๐š๐œ๐ฒ ๐จ๐ซ ๐œ๐จ๐ฆ๐ฉ๐ฅ๐ž๐ญ๐ž๐ง๐ž๐ฌ๐ฌ. ๐๐š๐ฌ๐ญ ๐ฉ๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ๐š๐ง๐œ๐ž ๐๐จ๐ž๐ฌ ๐ง๐จ๐ญ ๐ ๐ฎ๐š๐ซ๐š๐ง๐ญ๐ž๐ž ๐Ÿ๐ฎ๐ญ๐ฎ๐ซ๐ž ๐ซ๐ž๐ฌ๐ฎ๐ฅ๐ญ๐ฌ.
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