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The Startup Ideas Podcast (SIP) 🧃
RT @gregisenberg: this is the story of how ben built wombo ai, got 250M app downloads, and NVIDIA invested in him (the most unbelievable app story 99.9% of people don't know)
summer 2020, he's on a roof in toronto smoking a joint with his roommate. they're watching these weird AI memes go viral - people putting their faces on singing videos using some open source model called "first order motion."
to make these memes, you needed to use a google colab notebook. ben's exact words: "my grandma could never use this sh*t."
meanwhile, an app called reface is sitting at #1 on the app store. hundreds of millions of downloads. doing face swaps into music videos. ben knew exactly how they built it.
so he's high on this roof and has this moment: "why doesn't someone just make an app where anyone can do this?"
his roommate looks at him. "dude, we're going to be billionaires. we'll get this done in a week."
it took them seven months.
march 2021, they launch wombo. 4 screens total: take selfie, pick song, wait, boom - you're lip syncing to baka mitai. so simple a five-year-old could use it.
50 million downloads in the first month.
then reality hit. server bill: $1 million. in one month. investors pulled out. they had to fire everyone and enter what ben calls "cockroach mode" - 18 months of barely surviving.
only 2% of their users ever paid them. the other 98%? they just made content and shared it everywhere, driving more downloads.
at peak, that 2% was generating $500k monthly.
ben's still building. still studying what goes viral. still betting that the biggest opportunities come from taking complex AI and making it stupid simple.
the future belongs to the builders who can spot the disconnect between what's possible and what's accessible.
this episode shows you how.
i'm rooting for you
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RT @gregisenberg: this is the story of how ben built wombo ai, got 250M app downloads, and NVIDIA invested in him (the most unbelievable app story 99.9% of people don't know)
summer 2020, he's on a roof in toronto smoking a joint with his roommate. they're watching these weird AI memes go viral - people putting their faces on singing videos using some open source model called "first order motion."
to make these memes, you needed to use a google colab notebook. ben's exact words: "my grandma could never use this sh*t."
meanwhile, an app called reface is sitting at #1 on the app store. hundreds of millions of downloads. doing face swaps into music videos. ben knew exactly how they built it.
so he's high on this roof and has this moment: "why doesn't someone just make an app where anyone can do this?"
his roommate looks at him. "dude, we're going to be billionaires. we'll get this done in a week."
it took them seven months.
march 2021, they launch wombo. 4 screens total: take selfie, pick song, wait, boom - you're lip syncing to baka mitai. so simple a five-year-old could use it.
50 million downloads in the first month.
then reality hit. server bill: $1 million. in one month. investors pulled out. they had to fire everyone and enter what ben calls "cockroach mode" - 18 months of barely surviving.
only 2% of their users ever paid them. the other 98%? they just made content and shared it everywhere, driving more downloads.
at peak, that 2% was generating $500k monthly.
ben's still building. still studying what goes viral. still betting that the biggest opportunities come from taking complex AI and making it stupid simple.
the future belongs to the builders who can spot the disconnect between what's possible and what's accessible.
this episode shows you how.
i'm rooting for you
tweet
Offshore
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Aadit Sheth
This is literally everything you need to go from beginner to pro in AI https://t.co/MK1UJDKkA9
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This is literally everything you need to go from beginner to pro in AI https://t.co/MK1UJDKkA9
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Offshore
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Evan
If you had invested $10,000 into American Eagle $AEO stock when its campaign with Sydney Sweeney first started on July 23rd and held to today you’d currently have
~$15,702 https://t.co/CKUxlGZY2a
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If you had invested $10,000 into American Eagle $AEO stock when its campaign with Sydney Sweeney first started on July 23rd and held to today you’d currently have
~$15,702 https://t.co/CKUxlGZY2a
American Eagle is up 25% in after hours following its earnings
American Eagle $AEO just said its partnership with Sydney Sweeney has been its “best” advertising campaign to date - CNBC https://t.co/oclXyXU9Pj tweet
Offshore
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Iqra Saifi
Veo-3 fast on @haimeta_ai
A dynamic, sweeping drone shot begins high above, slowly descending and rotating to reveal a solitary hiker, seen from a slightly elevated, over-the-shoulder perspective, standing at the edge of a rugged cliff face. The camera smoothly tracks forward, then pans subtly to the right, following the hiker's gaze as he looks down into a vast, verdant valley. A winding, turquoise-blue river snakes through the lush, green landscape below, its surface glinting with the warm, golden light of a setting sun that casts long, dramatic shadows across the rolling hills and steep rock formations. Every blade of grass, every individual leaf on the distant trees, and the intricate textures of the weathered rock face are rendered with astounding, hyper-realistic detail. The camera continues its gentle arc, showcasing the sheer scale of the environment. The air is crisp and clear, and a faint, almost imperceptible haze hangs in the deepest parts of the valley, adding to the sense of depth. The color palette is rich and vibrant, with deep greens, earthy browns, and the striking blue of the river.
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Veo-3 fast on @haimeta_ai
A dynamic, sweeping drone shot begins high above, slowly descending and rotating to reveal a solitary hiker, seen from a slightly elevated, over-the-shoulder perspective, standing at the edge of a rugged cliff face. The camera smoothly tracks forward, then pans subtly to the right, following the hiker's gaze as he looks down into a vast, verdant valley. A winding, turquoise-blue river snakes through the lush, green landscape below, its surface glinting with the warm, golden light of a setting sun that casts long, dramatic shadows across the rolling hills and steep rock formations. Every blade of grass, every individual leaf on the distant trees, and the intricate textures of the weathered rock face are rendered with astounding, hyper-realistic detail. The camera continues its gentle arc, showcasing the sheer scale of the environment. The air is crisp and clear, and a faint, almost imperceptible haze hangs in the deepest parts of the valley, adding to the sense of depth. The color palette is rich and vibrant, with deep greens, earthy browns, and the striking blue of the river.
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Offshore
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Evan
Choose your fighter
Warren Buffett vs Bill Ackman vs Ray Dalio vs Bill Gates https://t.co/KkxtpzEr6i
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Choose your fighter
Warren Buffett vs Bill Ackman vs Ray Dalio vs Bill Gates https://t.co/KkxtpzEr6i
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