AkhenOsiris
RT @TechFundies: MS TMT: MS did a good job of asking the tough questions of $GOOGL and Chief Business Officer put up strong defense. Feels sentiment is one way here and stock probably oversold. Stock trades at 16.7x GAAP 2025 EPS here.
Highlights
-Brian Nowak, MS, said let’s kick it off with Gemini. Room actually snickered. That’s where we are. [Just a comment – not saying the crowd is right or wrong, but pessimism is very high].
-All hands on deck addressing Gemini racial bias fiasco. Expect structural change from this and could be deep.
-Search is about factuality, freshness and incorporation of diversity of web.
-Search query growth has been consistent across all major markets over the past 12 months. Think he said 50% of searches are new each day so freshness matters [could have been 15%].
-Innovator’s dilemma: have been paranoid and addressed transitions over time. Mobile transition took search from desktop to mobile and worry was smaller screen would limit ads.
-Now running ads above and below SGE (GOOG GenAI box) – happy with what seeing as users finding these links useful [implying they are still clicking on ads]
-Imagine ads are natively and directly integrated into answers which could create user and advertiser value over time – “actually excited about where we can take this over time”
-Even if GenAI answer is precise, there is room to show user additional choices [maybe recommends ideal gift but also shows ad for another choice next to it]
-AI has been helping advertisers – Pmax outperforms, AI helps w/ keyword creation, asset creation
-AI helping YouTube – most important thing is incorporating for creators (helping replace backgrounds, create music tracks, etc.) but also helps advertisers create ads
-AI helping cloud – have NVDA and internal chip infra for training, help customers use internal or third-party models, etc.
Notes
Philipps Schindler – SVP – Chief Business Officer
-Monetization across company
-Tech services, publishers, advertisers
-Partnerships: BD, M&A
-Country operations
Gemini?
-[People laughed when MS brought it up– tells you about sentiment here]
-Doing deep analysis of this incident
-Sundar very clear that we are driving changes from this – could be structural, could be product launch processes, red teaming, etc.
-Have the muscle to develop and launch very successful products
Is GOOG moving too slow in GenAI?
-Have been leader in AI for many years and have consciously not rushing to market a chatbot
Innovator’s dilemma in search?
-Have addressed concerns over time: desktop to mobile search, search moving to shopping apps, etc.
-Search is about factuality, freshness, diversity of web – believe can be dramatically enhanced by GenAI
-Getting positive feedback on GOOGL GenAI
-Chat-style interface more centered on use cases like ideation / coding.
-GenAI is opportunity for growth – can serve existing use cases better but expand use cases being addressed (more helpful for more complex or longer queries, or comparison queries)
What’s happening w/ search behavior?
-Seeing positive search query growth in all major markets – has been consistent over past 12 mo
-Think he said 50% of queries each day are new [maybe he meant 15%?] so freshness is important
-Lens has billions of searches / month
How does monetization work w/ 1-2 answers w/ Gen AI vs 10 blue links?
-Usually UX change of this magnitude creates more advertising opportunities
-Saw same thing w/ desktop to mobile where had smaller real-estate
-Now running ads above or below SGE experience – users finding these links useful based on what seen thus far
-Now imagine ads are natively and directly integrated into answers – could create user and advertiser value over time
-Even if answer is precise, there is always room for user choice – an additional offering
-Actually excited about where we can take this
AI
-Bit over 80% of a[...]
RT @TechFundies: MS TMT: MS did a good job of asking the tough questions of $GOOGL and Chief Business Officer put up strong defense. Feels sentiment is one way here and stock probably oversold. Stock trades at 16.7x GAAP 2025 EPS here.
Highlights
-Brian Nowak, MS, said let’s kick it off with Gemini. Room actually snickered. That’s where we are. [Just a comment – not saying the crowd is right or wrong, but pessimism is very high].
-All hands on deck addressing Gemini racial bias fiasco. Expect structural change from this and could be deep.
-Search is about factuality, freshness and incorporation of diversity of web.
-Search query growth has been consistent across all major markets over the past 12 months. Think he said 50% of searches are new each day so freshness matters [could have been 15%].
-Innovator’s dilemma: have been paranoid and addressed transitions over time. Mobile transition took search from desktop to mobile and worry was smaller screen would limit ads.
-Now running ads above and below SGE (GOOG GenAI box) – happy with what seeing as users finding these links useful [implying they are still clicking on ads]
-Imagine ads are natively and directly integrated into answers which could create user and advertiser value over time – “actually excited about where we can take this over time”
-Even if GenAI answer is precise, there is room to show user additional choices [maybe recommends ideal gift but also shows ad for another choice next to it]
-AI has been helping advertisers – Pmax outperforms, AI helps w/ keyword creation, asset creation
-AI helping YouTube – most important thing is incorporating for creators (helping replace backgrounds, create music tracks, etc.) but also helps advertisers create ads
-AI helping cloud – have NVDA and internal chip infra for training, help customers use internal or third-party models, etc.
Notes
Philipps Schindler – SVP – Chief Business Officer
-Monetization across company
-Tech services, publishers, advertisers
-Partnerships: BD, M&A
-Country operations
Gemini?
-[People laughed when MS brought it up– tells you about sentiment here]
-Doing deep analysis of this incident
-Sundar very clear that we are driving changes from this – could be structural, could be product launch processes, red teaming, etc.
-Have the muscle to develop and launch very successful products
Is GOOG moving too slow in GenAI?
-Have been leader in AI for many years and have consciously not rushing to market a chatbot
Innovator’s dilemma in search?
-Have addressed concerns over time: desktop to mobile search, search moving to shopping apps, etc.
-Search is about factuality, freshness, diversity of web – believe can be dramatically enhanced by GenAI
-Getting positive feedback on GOOGL GenAI
-Chat-style interface more centered on use cases like ideation / coding.
-GenAI is opportunity for growth – can serve existing use cases better but expand use cases being addressed (more helpful for more complex or longer queries, or comparison queries)
What’s happening w/ search behavior?
-Seeing positive search query growth in all major markets – has been consistent over past 12 mo
-Think he said 50% of queries each day are new [maybe he meant 15%?] so freshness is important
-Lens has billions of searches / month
How does monetization work w/ 1-2 answers w/ Gen AI vs 10 blue links?
-Usually UX change of this magnitude creates more advertising opportunities
-Saw same thing w/ desktop to mobile where had smaller real-estate
-Now running ads above or below SGE experience – users finding these links useful based on what seen thus far
-Now imagine ads are natively and directly integrated into answers – could create user and advertiser value over time
-Even if answer is precise, there is always room for user choice – an additional offering
-Actually excited about where we can take this
AI
-Bit over 80% of a[...]
Offshore
AkhenOsiris RT @TechFundies: MS TMT: MS did a good job of asking the tough questions of $GOOGL and Chief Business Officer put up strong defense. Feels sentiment is one way here and stock probably oversold. Stock trades at 16.7x GAAP 2025 EPS here. Highlights…
dvertisers using at least one AI powered search solution
-Pmax doing well – introduced Gemini here which helps w/ keyword creation, asset creation, conversational experience on YouTube side, improving video and measurement side
-Exciting new ad opportunities – projecting furniture into your house, helping pick items, etc.
YouTube
-Have used AI for a long time for targeting, measurement, etc.
-Most important thing to recognize about YT is it is all about enabling the creator – have AI ability to change background, generate audio track, provide inspiration, etc.
-AI video models will help creators and ad creation
-2b viewers of shorts w/ 70b daily views
Cloud
-1) More infrastructure providing highly optimized AI infra
-2) Whole platform layer – Vertex AI where offer own and third-party models
-3) Application – Gemini workspace (gmail / docs / calendar) and Gemini GCP for smart assistant for data analyst / developer / etc.
Costs
-Restructured services team in 2016 / 2017 in anticipation of AI
-Running very tight ship
tweet
-Pmax doing well – introduced Gemini here which helps w/ keyword creation, asset creation, conversational experience on YouTube side, improving video and measurement side
-Exciting new ad opportunities – projecting furniture into your house, helping pick items, etc.
YouTube
-Have used AI for a long time for targeting, measurement, etc.
-Most important thing to recognize about YT is it is all about enabling the creator – have AI ability to change background, generate audio track, provide inspiration, etc.
-AI video models will help creators and ad creation
-2b viewers of shorts w/ 70b daily views
Cloud
-1) More infrastructure providing highly optimized AI infra
-2) Whole platform layer – Vertex AI where offer own and third-party models
-3) Application – Gemini workspace (gmail / docs / calendar) and Gemini GCP for smart assistant for data analyst / developer / etc.
Costs
-Restructured services team in 2016 / 2017 in anticipation of AI
-Running very tight ship
tweet
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