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What does a DMP do?

Most Consumer Data Lives in Silos at various touchpoints like Social, Search, Mobile, CRM, POS, and Online. The problem is ​that most organizations have not connected these touchpoints in an actionable way.  So the what DMP does is  It collects and store data like online behaviour, offline purchases etc  Unify Data to a Single User and make…

https://salesforce.blog/2020/07/what-does-a-dmp-do.html