What does a DMP do?
Most Consumer Data Lives in Silos at various touchpoints like Social, Search, Mobile, CRM, POS, and Online. The problem is that most organizations have not connected these touchpoints in an actionable way. So the what DMP does is It collects and store data like online behaviour, offline purchases etc Unify Data to a Single User and make…
https://salesforce.blog/2020/07/what-does-a-dmp-do.html
Most Consumer Data Lives in Silos at various touchpoints like Social, Search, Mobile, CRM, POS, and Online. The problem is that most organizations have not connected these touchpoints in an actionable way. So the what DMP does is It collects and store data like online behaviour, offline purchases etc Unify Data to a Single User and make…
https://salesforce.blog/2020/07/what-does-a-dmp-do.html
Salesforce BLOG
What does a DMP do?
Most Consumer Data Lives in Silos at various touchpoints like Social, Search, Mobile, CRM, POS, and Online. The problem is that most organizations have not connected these touchpoints in an actionable way. So the what DMP does is It collects and store…
Team Structure for a Salesforce Marketing Cloud Implementation Project
https://salesforce.blog/2020/07/team-structure-for-a-salesforce-marketing-cloud-implementation-project.html
https://salesforce.blog/2020/07/team-structure-for-a-salesforce-marketing-cloud-implementation-project.html
How might Salesforce DMP help a Marketer with their advertising?
https://salesforce.blog/2020/07/how-might-salesforce-dmp-help-a-marketer-with-their-advertising.html
https://salesforce.blog/2020/07/how-might-salesforce-dmp-help-a-marketer-with-their-advertising.html
Salesforce BLOG
How might Salesforce DMP help a Marketer with their advertising?
The Salesforce DMP helps Marketers' Activate' an audience segment across multiple Publishers (e.g., Yahoo! & MSN, etc.) and DSPs (e.g., DBM & TTD, etc.) quickly and easily and from the same platform. The Salesforce DMP then allows Marketers to view the live…
Setup Lead Capture Form in Advertising Studio
https://salesforce.blog/2020/07/setup-lead-capture-form-in-advertising-studio.html
https://salesforce.blog/2020/07/setup-lead-capture-form-in-advertising-studio.html
Salesforce BLOG
Setup Lead Capture Form in Advertising Studio
How to Setup Lead Capture Form in Advertising Studio? Just follow these steps and it's done in a few minutes. To begin, install Lead Capture For Marketing Cloud via AppExchange. Create a Facebook advertising account Go to business.facebook.com. Click Create…
Run Automation without interruption
https://salesforce.blog/2020/07/run-automation-without-interruption.html
https://salesforce.blog/2020/07/run-automation-without-interruption.html
Salesforce BLOG
Run Automation without interruption
This one is for Salesforce Marketing Cloud Solution Architects. Have you come across a situation where your Journey picks data based on the Automation run? The SQL inside Automation has overwritten statement. Only data is coming in based on a field say D…
Impact of changing SFMC Business Unit name on Salesforce org
https://salesforce.blog/2020/08/impact-of-changing-sfmc-business-unit-name-on-salesforce-org.html
https://salesforce.blog/2020/08/impact-of-changing-sfmc-business-unit-name-on-salesforce-org.html
Salesforce BLOG
Impact of changing SFMC Business Unit name on Salesforce org
What impact on your Salesforce org would you have if you decided to rename your Business Unit in Marketing Cloud SFMC? Marketing Cloud Connect managed package shows available business units after you initially connect. It will show you any business units…
Salesforce Marketing Cloud Connect Behavior
https://salesforce.blog/2020/08/salesforce-marketing-cloud-connect-behavior.html
https://salesforce.blog/2020/08/salesforce-marketing-cloud-connect-behavior.html
Salesforce BLOG
Salesforce Marketing Cloud Connect Behavior
Whenever we start architecting a solution around Salesforce Marketing Cloud, and we know Salesforce Marketing Cloud Connect also in place, then we must think through the Salesforce Marketing Cloud Connect behave in various scenarios. Here I have compiled…
Optimizing Sending through Journey Builder
https://salesforce.blog/2020/08/optimizing-sending-through-journey-builder.html
https://salesforce.blog/2020/08/optimizing-sending-through-journey-builder.html
Salesforce BLOG
Optimizing Sending through Journey Builder
No maters whats our position in a project but if we are working on a Salesforce Marketing Cloud project, then it's imperative to be aware of Journey Builder know-hows. Here I have compiled the Best Practices for Optimizing Sending through the Journey Builder.…
Manage real-time interactions with Salesforce Interaction Studio
https://salesforce.blog/2020/08/manage-real-time-interactions-with-salesforce-interaction-studio.html
https://salesforce.blog/2020/08/manage-real-time-interactions-with-salesforce-interaction-studio.html
Salesforce BLOG
Manage real-time interactions with Salesforce Interaction Studio
The challenge is clear. Consumers are loyal to experiences, not companies. In fact, 52% of B2C customers say they’d switch brands if they didn’t feel they were getting a personalized experience. No one wants to lose half their customers to the competition.…
Unsubscribe levels in Salesforce Marketing Cloud
https://salesforce.blog/2020/08/unsubscribe-levels-in-salesforce-marketing-cloud.html
https://salesforce.blog/2020/08/unsubscribe-levels-in-salesforce-marketing-cloud.html
Salesforce BLOG
Unsubscribe levels in Salesforce Marketing Cloud
This blog post is about the differences between the various unsubscribe operations a contact can make in your marketing cloud account. These terms can confuse, so let us see if we can make them a bit clearer with this post. Let's discuss these from least…
Data-Driven Digital Transformation
https://salesforce.blog/2021/06/data-driven-digital-transformation.html
https://salesforce.blog/2021/06/data-driven-digital-transformation.html
Salesforce BLOG
Data-Driven Digital Transformation
Hello everybody! Well, it's a bit of time; no new blog from me thought of being regular again. Let's talk about how data plays into the more significant topic of digital transformation, So How does data drive the digital transformation and help organizations…
Data-Driven Digital Transformation
https://salesforce.blog/2021/06/data-driven-digital-transformation.html
https://salesforce.blog/2021/06/data-driven-digital-transformation.html
Salesforce BLOG
Data-Driven Digital Transformation
Hello everybody! Well, it's a bit of time; no new blog from me thought of being regular again. Let's talk about how data plays into the more significant topic of digital transformation, So How does data drive the digital transformation and help organizations…