— What time is it?
— It’s time to explore Software & Utilities! ⏱

Software & Utilities is a collective term for a large set of niche software, designed to improve the quality of digital life, protect the user’s device, grant access to otherwise unavailable resources, etc. ✅

We’ve already written about this vertical. But today we’ll focus on a more practical side of the matter, like what an affiliate should do after picking a related offer.

So, there’s a new article ready for you! From understanding different software products to optimizing your campaigns, we've got you covered. As usual, just follow the link 🔥

🤔 Are push notifications truly a relic of the past in affiliate marketing? Think again!

Push Notifications drive the profit 💰 And today we’ll debunk the most notorious myth that ‘Pushes are dead’.

Here are 5 reasons why they aren’t:

1️⃣ Voluntary subscription. Unlike other ad formats, users express consent to receive ads, so they’ll perceive the offers better.
2️⃣ Wide range of offers. You can pick almost any offer to work with. Pushes are universal.
3️⃣ Supreme delivery rate, thanks to no ad blockers. Push notifications appear directly on users' screens, ensuring no delivery failures; even if the user has left the website.
4️⃣ High engagement rate of up to 90% of the audience, as users subscribe willingly. They’re flashy enough to get the attention and quite minimalistic not to irritate.
5️⃣ Narrow targeting options. You can choose a preferred device, OS, language, or even subscription age!

Wanna launch a Push notification campaign? Start with RollerAds!🔥

And follow us on Instagram to watch our Reels ✅

Ever wondered how bidding actually works? 🤔

It's not just about the bid value the advertiser is willing to pay; there's a lot more to it. The advertiser's maximum bid and the ad's relevance are crucial factors, but there's plenty more beneath the surface 🏔

Mastering the mechanics of bidding helps affiliate marketers to control their campaigns' performance and increase CTR 📈

Let's take a more in-depth look at how the bidding actually works with our new article! 🔥

How to Optimize Your Bids for Maximum Profit? 💸

What's bidding? It's the price advertisers are willing to pay for clicks or views on your ads. And yes, it's a full-on battle in the ad auction world! 🔥

Here are 3 tips from RollerAds to optimize your bidding strategy:

1️⃣ Go High but Wise! A higher bid can get you more impressions, but doesn’t always mean more clicks. Focus on your ad's relevance, the competition in your GEO, and how eye-catching your creative is. Remember, bidding high is not the only game in town 💰
2️⃣ Boost What Works! ☄️ Found a winning spot? Increase your bid there and bump up your budget to catch even more views!
3️⃣ Embrace Smart Pricing! Use models that adjust your bids automatically to save on spots that aren't performing well, and spend more on competitive areas. Also, try traffic presets made from the top-performing sources for common industries and areas.

Launch a campaign right now 🔥

RollerAds' Instagram ✅

🤔Guess who's back with another exciting peek behind the curtain?

It's time for a new “Meet the Minds” interview! ✅

Meet Alexander, our Chief Product Officer at RollerAds. Dive into his journey in affiliate marketing, his role's dynamism, and his passion for innovations 💡
Alexander explained why he's been in affiliate marketing for over 10 years and still loves it, and also pointed out who is most likely to thrive in this field.

You can also discover his off-duty hobbies and favorite activities 🎸
Don't miss this chance to get to know the mega-brain behind our product strategy! 🧠

Follow the link to read the full interview!🔥

Psychology is the Key to Successful Marketing 🔑

Ever wondered why we make snap decisions or fall for certain marketing tactics? It's all thanks to cognitive biases – our brain's handy shortcuts for processing information quickly 💡

Think of cognitive bias like an optical illusion: even if you recognize the trick, its impact persists. The same principle applies to your audience – understanding their biases is key to effective marketing. As a marketer, it's crucial to grasp these biases for strategic leverage ✅

So, we’ve prepared a new article where you can learn how 10 of some of the most popular biases work. Follow the link to read the full article! 🔥

OnClicks' Benefits 🚀

Saturday is a good reason to talk about one of the oldest but still rocking ad formats 🚀
And we mean OnClicks, a.k.a. popunders, a.k.a. pops.

So, let's discuss 3 benefits of using it with RollerAds:

1️⃣ No need for creatives. Opening in a new window, it doesn’t show enticing ads, but the site itself or a pre-landing page, which appeals directly to the user 📲

2️⃣ Expanded coverage and impressions. You've seen some pops yourself at least once. It’s hard to miss it 👩‍💻
By the way, they work seamlessly on IOS devices ✔️

3️⃣ Designed for smart targeting. It appears once per visit, does not require an immediate response, carries a direct offer – all this can work great if you know to whom and why you show it ✅

Wanna launch an OnClick campaign? Start with RollerAds! 🚀

Level Up Your Skills in Making Creatives 🪄

Creatives and landings are the key to a successful campaign 🌀 To help you out, we've put together a huge list of easy-to-use tools. Whether you’re looking for inspiration, building landing pages, or working with pictures and texts, we’ve got you covered! ✅

Our latest article dives into the world of specialized tools like Spy Tools, Landing Page Builders, AI, and others, designed to supercharge your creative process 🔥

If you're tired of the guesswork and ready to optimize your workflow, this is a must-read ✅

Just follow the link 🔥