Meet RollerAds at ChinaJoy! 🇨🇳

This Friday, we'll be in China! We're excited to meet everyone, so let's connect!

Xinyi, our BizDev manager, will be there to tell you more about the opportunities RollerAds has to offer. Come say hi! 👋

📍 Where: Shanghai New International Expo Centre
📅 When: July 31–August 3
📩 Book a meeting via email: x.chen@rollerads.com or on Telegram: @sydneyinparis

See you in Shanghai!

New update: Direct Click rates 🎯

The rates list for Direct Click campaigns is now available! You can check the average rate for your target GEO and chosen ad format (including Direct Click) before launching a campaign ✅

Simply go to the Campaigns section, open the Rates tab, and filter by GEO and ad format to see the average bids.

And if you have any questions, just contact your account manager 😌

New update: Add tags and group your domains 🚀

We've just made managing your domains even more convenient. Now you can add tags to your domains to group them into categories, both when adding new domains and for existing domains ✅

With tags, you can:

⚡️Find domains quickly using the tag filter
⚡️View detailed stats for specific domain categories

Try it out and let us know what you think!

RollerAds digest: News, updates & events 🌀

This summer has been really hot ❤️‍🔥

Over the last couple of months, a lot has happened: we've rolled out our new platform, made some useful updates, won an award, published interesting articles, traveled to different countries for conferences...

So it's time to put it all together and share these updates in one place!

Check out our latest blog article to make sure you didn't miss anything ❤️‍🔥

Let's welcome Renz Gonzales to the RollerAds team! 👋

We're happy to announce that Renz has joined us as VP of Growth and Partnerships. Our team is very excited about what's ahead ❤️‍🔥

Together with Renz, we'll continue strengthening our partnerships, building new opportunities for our users, and taking RollerAds to the next level.

Let's roll together! 🌀

Meet RollerAds at Ace Alliance Riga! 👋

We’re heading to Ace Alliance Riga tomorrow!

Renz, our VP of Growth and Partnerships, will be there and would be happy to meet you, discuss new opportunities, and explore potential partnerships.

📍 Where: Riga, Latvia
📅 When: August 6–7
📩 Book a meeting via Calendly

See you tomorrow! 🌀

New update: Apple Pay is now available 💸

Hey everyone! We’re back with another product update. This time, we’ve added Apple Pay as another payment method for topping up your balance.

To use it, simply sign in through the Safari browser. When making a card payment via Stripe, Apple Pay will automatically appear as an available payment option.

That means you won’t need to enter your card details manually—just pay with Apple Pay in a few taps ✅

If you have any questions, just contact us 🌀

How to start a blog website and monetize it 💰

Looking for new earning opportunities? A blog website might be just what you need!

Check out our latest blog article to learn:
🔹How to find the right niche for your blog website
🔹How to set everything up and make it SEO-friendly
🔹How to keep your users engaged
🔹Different monetization options and how to combine them effectively

Go check it out, and when you're ready to monetize, we're here to help and assist you 🤝

💎💎💎 Top GEOs & combinations for 2026 🌎

There’s no such thing as a universally “best” GEO.

A GEO that works great for one ad format might perform very differently on another one. The right choice also depends on the vertical, device, competition, and, of course, your budget ✅

So instead of another Tier 1/2/3 list, we’re looking at what actually matters when choosing a GEO:
🔹 Where each ad format performs best
🔹 Average bids across top GEOs
🔹 GEOs for scale vs. higher payouts
🔹 Strong GEO + vertical combinations
...and more!

Check out the full guide and find your next GEO to test 🚀

☑️ A bigger test budget doesn't always guarantee better answers.

Especially if you’re changing too many things at once.

The goal is to make every test tell you something useful.

Below are a few guidelines that will help you achieve just that:

✅ Each test should answer one question. If you change the GEO, OS, bidding strategy, and creatives all at the same time, you won’t really know what changed the outcome.

✅ The campaign total doesn’t always tell the whole story. A campaign that looks weak overall can still contain profitable traffic sources, devices, creatives, or other segments. And the opposite can be true too.

✅ Your bid does more than affect the cost of your test; it also affects the quality of the data you get from it. If you're bidding too low, you might not see enough traffic to determine anything. If you're bidding too high, you'll run out of budget before you find a meaningful trend.

✅ Only scale after you've identified something that has worked. Otherwise, there’s a good chance you’ll end up scaling "noise" along with the profitable parts.

That’s one of the things we get into in our latest affiliate marketing guide: how to comb through the mess inside a campaign and understand what’s actually going on, not just how affiliate marketing works on paper.

Read the full guide ✅