Meta Ads in the hands of RA Agency - it’s about making Zuckerberg work for your ROI 🚀

3 billion users. One precise pixel. In 2026, Meta Ads is not a game of “guess the interests” - it’s a system driven by algorithms. Today, AI finds your customer for you - but only if the foundation is set correctly. We handle both the technical setup and the strategy so your budget works for ROI, not just reach.

1️⃣ Technical setup

🔸Tracking setup (Pixel + CAPI)
We install Meta Pixel and Conversions API - the “eyes” of your ads. With server-side tracking, ads can see conversions even with iOS and ad blockers. Without this, the algorithm simply doesn’t know who your customer is.

🔸Event setup (AEM)
We prioritize key actions - purchases, signups, subscriptions. This helps the algorithm clearly understand who to target and prevents budget waste on random clicks.

2️⃣ Launch & media buying

🔸Audience strategy
We build Lookalike audiences (based on your real users), test broad targeting and interest-based segments. Meta’s algorithm can find the right people - our job is to guide it correctly.

🔸A/B testing & optimization
We test different offers, audiences, and formats. Turn off what doesn’t work. Scale what does. Increase budgets gradually - so we don’t break the learning phase.

🔸Daily monitoring
We track CPL, ROAS, and CPM every day. If performance drops - we react immediately, not a week later.

Meta Ads is perfect for converting users you already acquired from other channels. Multiple platforms create a strong presence effect - and that drives higher conversions.

Ready to squeeze the maximum out of Meta Ads?
Text us 💌 @RA_Agency_bot - we’ll analyze your niche and calculate a real forecast. Our approach is simple: ROI or DIE ❤️

Why top businesses don't rely on just one channel - and should you do the same❔

The path to purchase is rarely straight. People see a product, leave to think, come back, compare - and on average do this more than 20 times. The more places you show up, the higher the chance you'll be there right when they're ready to buy.

Here's what changes when a business goes beyond a single channel⬇️

🔸Google Ads - catches people who are already ready to buy. Someone types "buy", "order", "price" into search - and your business is right there in front of them. This is hot traffic that's already decided it wants something.

🔸Meta Ads - creates demand where it doesn't exist yet. It puts your product in front of people who don't even know they need it yet. Without this, cold audiences never warm up enough to become your customers.

🔸Telegram Ads - gets your message directly to the right people. Unlike Meta or Google, where the algorithm decides who sees your content, Telegram Ads lets you place ads inside niche channels - where a warm, engaged audience is already gathered around topics they care about.

🔸Influence marketing - delivers what no ad ever can: a real recommendation from someone a community already trusts. Their audience is engaged, informed, and ready to act when someone they believe in speaks up. 92% of consumers trust influencer recommendations more than direct brand advertising.

Now, some numbers worth paying attention to⬇️

🔸Businesses using 3+ channels get 287% more purchases than those sticking to one
🔸With 5+ channels, conversion rates grow by 412%
🔸Customer retention on one channel - 33%. On 5+ channels - 91%
🔸Adding Telegram Ads to existing campaigns has increased conversions by 4x in real cases

And one more thing that rarely gets talked about ➡️ when Meta changes its algorithm overnight or Google click prices spike - a business built on one channel takes the full hit. A business with multiple channels just shifts the budget and keeps moving.

Want to figure out which channels your product is missing? Drop us 💌 @RA_Agency_bot - let's find your growth together 🚀

CHANNEL GUIDE ⚡️

Not sure where to start? We've gathered everything in one place so you can easily find what you need about RA Agency and what we do.

Who we are❔ [Read]

1️⃣ Telegram Ads

🔸 What we do in Telegram Ads [Read]
🔸 Funnels that pass moderation [Read]
🔸 Incentivized traffic from TMA [Read]

2️⃣ Google Ads

🔸 Google Ads at RA Agency [Read]
🔸 SETUP [Read]
🔸 MANAGEMENT [Read]

3️⃣ Meta Ads

🔸 Meta Ads [Read]
🔸 Meta Ads in practice [Read]

Still have questions? Want to know what would work best for your project? Just message us — we'll sort it out together @RA_Agency_bot ❤️

Scientists are waiting 4 billion years for a collision with the Andromeda galaxy. Meta didn’t wait - it launched its own🚀

Meta has changed how advertising works across Facebook and Instagram. The system is called Andromeda - and most advertisers still don’t realize it’s already deciding where their budget goes. Before, the algorithm couldn’t process billions of ad combinations fast enough, so it showed ads to “roughly the right” people.

Andromeda changed that⬇️

🔸 10,000x more complex model
🔸 100x faster processing
🔸 +6% better ad targeting accuracy
🔸 +8% better ad quality in tests

And the real change is this⬇️

Andromeda reads your creative - and finds the audience for it automatically. The first 2–3 seconds of a video or the main visual are now the targeting itself. Detailed interests and manual audience narrowing are treated more like suggestions, not strict rules. If the system sees a higher chance of conversion outside your settings - it will go there.

The practical conclusion is simple ⬇️
A weak creative won’t be saved by targeting settings. A strong creative will find the buyer itself.

What you should change in your campaigns right now⬇️

1️⃣ Use broad targeting instead of narrow targeting. Dozens of ad sets with different interests is an outdated strategy. Combine budgets and give the algorithm room to search.

2️⃣ The first 3 seconds of your video are your biggest asset. This is the signal Andromeda uses. If there’s no hook - you may get cheap reach, but useless traffic.

3️⃣ Don’t touch the campaign for 7 days after launch. Any changes reset the learning phase. Every edit pushes the system backward.

4️⃣ Test 15-25 creatives at the same time. Not one “winner” - but a full creative library. Andromeda will decide what to show and to whom.

Most advertisers still run campaigns the old way - and wonder why performance drops. The algorithm changed. Your advertising approach should change too.

RA Agency builds campaigns around the logic of Andromeda: strong creatives, clean data, and the right campaign structure💌 @RA_Agency_bot

$5,000 ➡️ $40,000 in 40 days. How we turned a dating project into a revenue-generating machine⚡️

Imagine this: you give us $5,000 for ads. And 40 days later, the traffic we brought in is generating $40,000 in monthly revenue. The right strategy, the right audience, and 100% reinvestment into growth.

🔸 $5K ➡️ starting budget
🔸 40 ➡️ days of work
🔸 $40K ➡️ monthly revenue
🔸 8× ➡️ capital growth

A dating platform with a unique mechanic: AI generates characters based on the user’s request - scripts, personalities, scenarios, and fantasies. Not a generic Tinder clone, but a deeply personalized experience. And that’s exactly what drove conversions - people pay for something that feels made specifically for them.

How we did it❔

1️⃣ Started with $5,000 - no inflated expectations, just a clear hypothesis around the audience and creatives.

2️⃣ Every dollar earned from ads went straight back into the advertising budget. A snowball effect: the more we earned, the more we reinvested.

3️⃣ 227 campaigns running simultaneously - testing different angles, killing weak performers, scaling winners. The best ROAS hit 3.93x with only $195 spent.

4️⃣ CPMs from $14 to $88 - we scaled campaigns across different audience qualities and acquisition costs, finding the perfect balance between traffic quality and scalability.

5️⃣ CTR up to 8.95% on top-performing campaigns - 3-4× above the industry average. The right creative matters more than the budget itself.

Overall project ROAS ➡️ 8×
$5K invested ➡️ $40K monthly revenue
$19,850 ➡️ total ad spend
598K ➡️ impressions during the campaign

The secret wasn’t the budget. The secret was that every dollar generated from ads instantly became new advertising capital. The project was funding itself - we simply never allowed the money flow to stop. Dating is one of the most competitive verticals with difficult moderation. But when you have the right offer, the right creatives, and a deep understanding of the audience - Meta can deliver results that genuinely take your breath away.

Want results like this? Message us 💌 @RA_Agency_bot

Google Ads isn’t for everyone. But if your business fits - it can become a goldmine in 2026🔥

There are businesses where Google Ads pays back in the very first month. And there are others where the budget burns with no results. The difference is not luck. The difference is whether your niche actually fits the platform.

Who should definitely use it⬇️

🔸 E-commerce stores.
If you have a product catalog and existing demand, Google Shopping can show your product with a photo and price directly in search results. The customer sees your product before even clicking. The path to purchase becomes much shorter.

🔸 Local businesses.
Dental clinics, car services, law firms, hotels - people are searching for these services right now, often just a few blocks away. Google Maps ads and local search can bring highly interested clients ready to call or visit.

🔸 B2B companies and educational platforms.
Long sales cycle? That’s okay. Remarketing helps bring back people who visited your site but needed more time to decide - reminding them about your business until they’re ready.

Who probably shouldn’t use it (honestly)⬇️

If your product is completely new and people don’t even know what to search for yet - Google Ads probably won’t work well. If your margins are very small and there are no repeat purchases - the budget may not pay off. Google Ads can scale existing demand, but it doesn’t create demand from zero. But if you sell something people are already searching for - the only question is whether they find you or your competitors.

Want to understand if Google Ads is the right fit for your business? Message us ➡️ @RA_Agency_bot
We’ll honestly analyze your situation ❤️

Case 🔸 Google Ads
From zero to 419% ROAS - how we launched mobile proxy ads in just 1 month⚡️

🔸 ad budget ➡️ $4,113 ➡️ 1 month
🔸 revenue ➡️ $17,246
🔸 ROAS ➡️ 419%
🔸 ad spend share ➡️ 23.8% of revenue

The client - a mobile proxy provider - came to us with zero paid traffic experience: no ad accounts, no analytics, no data. The goal was simple - test Google Ads and get the first real sales.

What we did⬇️

1️⃣ Set up the Google Ads account from scratch - campaign structure, billing setup, and core campaign settings

2️⃣ Defined and segmented the audience based on interests and behavior patterns

3️⃣ Launched test campaigns with a small budget - found profitable audience and creative combinations

4️⃣ Connected conversion tracking for accurate analytics - optimized for sales, not clicks

5️⃣ Optimized campaigns based on real sales - turned off weak combinations and scaled the profitable ones

Result ✅
In the very first month, we reached a stable 419% ROAS - every $1 spent generated $4.19 in revenue. We found a profitable setup ready for scaling.

Want similar results for your business? We launch Google Ads from scratch and scale them to profit - without wasted budget or empty promises @RA_Agency_bot 🤝

VPN in Telegram Ads - it's like selling umbrellas to people who are already standing under a roof 👀

VPN is one of the hottest products to promote on Telegram. The audience is tech-savvy, values privacy, and it seems like a perfect match. But in reality, most VPN ad campaigns just burn money on useless traffic. Why? Because people set up ads "the usual way". But VPN is a pretty specific niche with its own rules.

Here's what actually works⬇️

1️⃣ Channel targeting - don't just pick "similar topics", aim for a precise hit

Most advertisers choose channels about "technology" or "security" - and end up with a cold, uninterested audience. The real key to VPN traffic is channels where people have already faced the problem: bypassing blocks, staying anonymous, accessing content from other countries. Think streaming channels, crypto communities, IT groups, or news channels from countries with internet censorship. That audience is already "warm" - they don't need convincing.

2️⃣ Geo-targeting is the main trap

Telegram Ads shows ads based on the user's current IP address. If your target audience is already using a VPN - they won't see your ad. It's a closed loop. The fix: skip geo-targeting entirely and target by channel topic instead. We pick relevant channels directly, regardless of where the audience's IP says they are.

3️⃣ Ad copy - less "protection", more specifics

Generic lines like "Protect your data" are slogans, not reasons to click. Ads that actually convert speak to a real pain point. Something like: "Can't access Netflix?" or "Is Telegram blocked in your country?" - that hits home.

4️⃣ Landing page - a bot instead of a website

Telegram Ads doesn't allow external links - only channels or bots. And honestly, that's a good thing. A bot replaces your landing page: it explains the product, shows pricing and gives a "Download" button - all without leaving Telegram. Fewer steps between the ad and the install means more people actually get there.

VPN in Telegram Ads is a built strategy, not just a button to press. Want your traffic to actually convert - we're waiting for you ➡️ @RA_Agency_bot

Case 🔸 Telegram Ads

How we cut CAC 3x in a VPN project 😍

➡️ Start ⬇️

We put in the first $500 to test broad hypotheses.
CAC coming out: $9.
Expensive - but we got a solid data pool for the next rounds.

➡️ What we changed⬇️

Dropped broad targeting. Moved to a structure of 1 campaign = 1 channel/bot. Every source got its own UTM tracking link, and we calculate the actual CAC for each one separately.

➡️ At the same time, we tested 4 audience segments⬇️

🔸 Competitor VPN bots
🔸 Niche VPN channels
🔸 News channels
🔸 IT / Tech channels

In 2 weeks we ran 507 campaigns, 13 different creatives in one language.

➡️ Optimization loop ⬇️

The client sends us subscription data every 1–2 days. We match it against UTM and cut what's not working 🪙

🔸 Campaigns with CAC > $4 - paused
🔸 Campaigns with CAC < $3 - budget increased
🔸 Top sources (bot / channel) go into a whitelist and get duplicated in new campaigns with fresh creatives

➡️ Results on $3k spend ⬇️

🔸 Paying users ➡️ 1,019
🔸 CAC: $9 ➡️ $3.0 (–3x from start)
🔸 Best CAC in the portfolio: $0.22

Want to grow faster? We'll build a Telegram Ads system for your VPN 💌@RA_Agency_bot

Meta is moving... into tents⚡️

While everyone was waiting for Meta's next giant data centers, the company found a way to skip the longest stage — construction. The solution? Tents🔥

According to Cleanview founder Michael Thomas, near the city of New Albany, Ohio, Meta has already set up six large temporary structures — and satellite images confirm they're fully built. Inside, they plan to place AI chips worth billions of dollars, and in internal documents, Meta calls these structures "rapid deployment structures." 

The approach is borrowed from Tesla, which similarly used temporary workshops at its Fremont factory to speed up Model 3 production. Power is supplied by modular gas turbines with a total capacity of 200 MW, using the same approach popularized by xAI.

Why is Meta in such a rush? 👀
It all comes down to compute power for training and running AI models — and these models are exactly what power the targeting algorithms that decide who sees your ads every day. More compute = faster and more precise updates to Meta Ads' ad delivery systems. In simple terms: the faster Meta scales its AI infrastructure, the faster the rules of targeting will change — and businesses that adapt first will get the advantage🚀

Ready to be among the first to adapt❔
😎😎😎😎keeps track of changes in Meta and Google Ads algorithms, so your campaigns always run at full power. Message ➡️ @RA_Agency_bot — we'll set up ads that bring results

Case🔸Google Ads

Children's toys store (USA) — ROAS 364% and 2,308 conversions at peak season ⚡️

🔸 ad budget ➡️ $45,462
🔸 revenue ➡️ $165,781
🔸 ROAS ➡️ 364%
🔸 conversions ➡️ 2,308

What we did ⬇️

1️⃣ Scaled the budget for the seasonal peak with daily profitability checks
2️⃣ Launched Performance Max with custom audiences and an optimized product feed
3️⃣ Set up dynamic remarketing for users who browsed but didn't buy
4️⃣ Optimized bids toward conversion value, not just conversion count
5️⃣ Monitored campaigns daily during peak season to prevent overspend

Result ✅

2,308 conversions on a spend of $45,462. Every dollar spent returned $3.64 in revenue. A strong result during the hottest and most competitive period of the year.

Want similar results for your business❔We launch Google Ads from scratch and scale them to profit — without wasted budget @RA_Agency_bot 🤝

Google is killing DSA: What happens to your Ads if you do nothing📣

In September 2026, Google is permanently shutting down Dynamic Search Ads. If you don't prepare in advance — Google will migrate your campaigns to the new AI Max format on its own, with default settings nobody chose. Your budget keeps running, results drop, and you're left figuring it out after the fact.

What's actually happening, in simple terms⬇️

🔸 DSA was a tool that automatically matched headlines and landing pages to user searches. A lot of advertisers used it as a "traffic catcher" for queries their keywords didn't cover
🔸 It's being replaced by AI Max — a broader, more powerful format, but with its own quirks
🔸 If you migrate yourself — you control the settings. If you wait — Google configures everything for you, and that might not go well

Three things to do right now⬇️

🔸 Check whether you're even running DSA campaigns
🔸 Lock in your current performance metrics so you have something to compare later
🔸 Clean up your negative keyword lists — they matter even more in AI Max, since the system matches based on your site content, not just keywords

Got DSA campaigns you don't want to lose? Message 💌 @RA_Agency_bot — we'll handle the migration before Google does it for you.

Case 🔸 Google Ads

Home appliances store — ROAS 1,203% from zero 🚀

🔸 ad budget ➡️ $40,869
🔸 revenue ➡️ $491,629
🔸 ROAS ➡️ 1,203%
🔸 ad spend share ➡️ 8.31% of revenue

The client — a brand-new online home appliances store entering a competitive market. Before we started: no ads, no history, limited budget. The goal was simple — reach profitability as fast as possible.

What we did ⬇️

1️⃣ Built and configured the Google Ads account from scratch — full campaign structure across product categories
2️⃣ Launched Google Shopping and Search campaigns for priority categories
3️⃣ Set up conversion tracking via Google Tag Manager
4️⃣ Continuously cleaned irrelevant search terms and optimised bids toward ROAS
5️⃣ Scaled the budget gradually — reviewing profitability every week before the next step

Result ✅

Over the course of our partnership we hit a ROAS of 1,203% — every dollar spent returned $12 in revenue. The store broke even by the 2nd month. Together with the client we grew the budget 5x without losing profitability.

Want similar results for your business? We launch Google Ads from scratch and scale them to profit — without wasted budget or empty promises @RA_Agency_bot 🤝

Case🔸Meta Ads

Skincare DTC brand — 4.2x ROAS while scaling spend 3x ⚡️

🔸 ad budget ➡️ $21,450
🔸 revenue ➡️ $89,240
🔸 ROAS ➡️ 416%

The client — a young direct-to-consumer skincare brand with a small product line and no paid social history. Before we started: organic-only sales, no Pixel data, no structured funnel. The goal — build a profitable acquisition channel and scale it without blowing up CPA.

What we did ⬇️

1️⃣ Rebuilt the account from scratch — clean structure split into cold prospecting and warm retargeting campaigns
2️⃣ Set up Meta Pixel + Conversions API for accurate event tracking and stronger attribution
3️⃣ Tested 30+ creative variations — UGC video, statics, carousels — to find hooks that convert cold traffic
4️⃣ Built the audience layer — lookalikes off purchasers, interest stacks for prospecting, a full retargeting funnel
5️⃣ Scaled winners gradually — pushed budget into proven creatives, cut fatigued ones every week

Result ✅

In 4 months we reached a 416% ROAS. The account turned profitable in the first month and held there. Monthly spend grew 3x while cost per purchase stayed stable.

We build Meta Ads from scratch and drive it to results — from Pixel setup to scaling profitable campaigns 💌 @RA_Agency_bot

Case 🔸 Google Ads

Music instruments store — how we made $80,614 in revenue in just 1 month 😍

🔸 ad budget ➡️ $4,221
🔸 revenue ➡️ $80,614
🔸 ROAS ➡️ 1,910%
🔸 conversions ➡️ 1,063

The client — an online music instruments store in a competitive market. The goal was to build a steady flow of sales through Google Ads and get the most out of the budget.

What we did ⬇️

1️⃣ Built a campaign structure around product categories — guitars, keyboards, drums, accessories
2️⃣ Launched Google Shopping and Search campaigns for the top products in the catalog
3️⃣ Set up conversion tracking — optimised for sales, not just clicks
4️⃣ Regularly removed irrelevant search terms and adjusted bids toward ROAS
5️⃣ Scaled what worked, turned off what didn't

Result ✅

1,063 conversions on a budget of $4,221. Every dollar spent came back with a 1,910% return — made possible by clean keyword work that kept the cost per click low.

As we say at the agency: ROI or DIE, and every case proves it. If you looked at these numbers and already pictured your project — you got it right 💌 @RA_Agency_bot

Telegram Ads is conquering new continents 🚀

While other ad platforms are cutting budgets and shrinking their reach, Telegram Ads is doing the opposite. This summer, the platform opened 9 new countries for advertisers using Euro accounts.

New markets now live⬇️

🇪🇨 Ecuador
🇧🇴 Bolivia
🇺🇾 Uruguay
🇵🇾 Paraguay
🇩🇿 Algeria
🇰🇪 Kenya
🇬🇭 Ghana
🇹🇳 Tunisia
🇴🇲 Oman

That's all of Latin America plus Africa in a single update. And it's not the first time — back in May, 11 other markets opened up (Bangladesh, Israel, Malaysia, Pakistan, the Philippines, and more). In total, Euro accounts now cover 40+ countries with full targeting.

New geos mean zero competition and the lowest possible CPMs for now. Whoever launches first tests the niche with barely any auction pressure — and that's exactly when the cheapest results happen. Six months from now, the same country will cost several times more.

Want to test one of the new geos first, before competitors catch on ❤️ @RA_Agency_bot

Case 🔸 Telegram Ads

A service for selling content, products, and subscriptions directly in Telegram — how we cut the cost per active creator by 10x

🔸 Niche ➡️ Paid subscriptions on Telegram
🔸 Duration ➡️ 3 months
🔸 GEO ➡️ CIS + worldwide
🔸 Budget ➡️ 7,500 €

🚫 Where we started

We launched a test with classic cold targeting ⬇️
🔸 Spend — 2,500 €
🔸 Leads — 152
🔸 Active creators — only 3
🔸 Cost per creator — 833 €

❔ What we changed

We completely reworked the approach ⬇️
1️⃣ Narrowed targeting to competitors' audiences only
2️⃣ Set up full traffic buyout through our own CPM bidder — covering all competitor channels plus our own media sources

✅ Result

🔸 Spend — 5,000 €
🔸 Leads — 884
🔸 Active creators — 68
🔸 Cost per creator — 73 €

Every brand needs its own approach. Sometimes cold traffic works great. But in tight, competitive niches, warm-up + buying out competitors' traffic wins every time.

Want to buy out all the traffic at the lowest price? Message us @RA_Agency_bot 🔥

Telegram is rebuilding itself. And apparently not into a messenger 💌

The July 14 update did what had been years in the making. The whole funnel now fits inside Telegram: ad ➡️ bot ➡️ a full long-read with tables and media. All in one place.

What they just dropped ⬇️

1️⃣ Rich text editor
Posts now support:
🔸 headings;
🔸 tables;
🔸 lists;
🔸 quotes;
🔸 formulas and code blocks;
🔸 photos and videos right inside the text, between paragraphs;
🔸 up to 32,768 characters in a single message.

2️⃣ AI right in the editor
You can generate text, a table or a formula without leaving the input field. It runs on Cocoon — with privacy in mind.

3️⃣ One thing to keep in mind
The editor is only available with Telegram Premium. Without a subscription, you get the same good old formatting.

4️⃣ Communities
Channels, groups and bots can now be linked into a single community. Members see the other chats and join instantly, no invite links needed. In your chat list it's one row that expands. If you run several channels, you no longer have to explain to your audience every time that a second one exists.
One more nice touch: bots can now send messages in a group that only one person sees, and GIF search got faster and more private.

Previously Telegram was the top of the funnel. Now it can be the whole funnel ❤️

Half the world now fits in one account 🚀

Still hearing that "Telegram Ads is a CIS thing"? Time to update your map. The platform has opened up half the world: Latin America, Africa, Southeast Asia, the Middle East. We've collected every geo available in Euro accounts right now and sorted them by cost of entry. The higher a country sits on the list, the less you pay for the same volume of impressions ⬇️

🇮🇳 India
🇮🇩 Indonesia
🇧🇩 Bangladesh
🇵🇰 Pakistan
🇪🇬 Egypt
🇪🇹 Ethiopia
🇩🇿 Algeria
🇰🇪 Kenya
🇬🇭 Ghana
🇹🇳 Tunisia
🇴🇲 Oman
🇲🇽 Mexico
🇧🇷 Brazil
🇲🇩 Moldova
🇪🇨 Ecuador
🇧🇴 Bolivia
🇺🇾 Uruguay
🇵🇾 Paraguay
🇲🇾 Malaysia
🇵🇭 Philippines
🇻🇳 Vietnam
🇹🇭 Thailand
🇲🇦 Morocco
🇿🇦 South Africa
🇮🇱 Israel
🇨🇱 Chile
🇨🇴 Colombia
🇳🇬 Nigeria
🇦🇪 UAE
🇸🇦 Saudi Arabia
🇶🇦 Qatar
🇮🇶 Iraq
🇹🇷 Turkey
🇺🇿 Uzbekistan
🇰🇬 Kyrgyzstan
🇹🇯 Tajikistan
🇦🇿 Azerbaijan
🇦🇲 Armenia
🇬🇪 Georgia
🇰🇿 Kazakhstan
🇧🇾 Belarus

The main thing to remember: a cheap CPM doesn't mean a cheap result. The top of the list gives you huge volumes for pennies — but the audience there is specific. The right geo isn't the cheapest one. It's the one that matches your offer.

We'll see you in the world of TG Ads. We take care of everything: opening an account for the geo you need, picking the right market for your offer, creatives, moderation, launch and campaign management @RA_Agency_bot 🤝

$16 billion — that's how much Meta was earning from the thing it now fights against 👀

You've definitely heard about Meta's war on scam: it removes ads by the millions, disables accounts in batches, sues advertisers, works with police in different countries. The number of removed ads so far = 159 million. It looks like a story about a platform that wants to be honest. The real reason is different.

So today we're breaking down the real reason ❕

Scam brought Meta money. By its own internal estimates — around $16 billion a year. Nobody was in a hurry to clean it up while it kept paying the platform. But then the lawsuits started, the regulators woke up, the headlines came. And at some point keeping that money became more expensive than earning it. So Meta set a goal: by the end of 2026, verified advertisers must bring in 90% of its ad revenue. Right now that number = 70%.
But here's the important detail — they won't check everyone. They'll check the ones with a budget. Meta stated that only small businesses will stay in that remaining 10%. Everything else, and especially the risky niches — crypto, fintech, financial offers — will go through verification.

Now about what the advertiser gets out of this ✅

🔸 Meta was showing 15 billion risky ads per day. Since they're gone now, the price per impression drops. A cheap CPM will start pleasing your eye.
🔸 Your verified account doesn't go down from reports, it gets normal limits and predictable moderation. And fewer downtimes means more days of running ads.
🔸 You don't need to budget for new accounts anymore — the old ones used to burn. A verified account works non-stop, so that money stays in your ads.
🔸 Cheaper leads. Less scam in the feed — less distrust of ads in risky niches.

All we can add from ourselves — Meta is removing your competitors at its own expense. But the question comes up: will your account pass the check when its turn comes ❤️