🔼 How do we keep positive ROI on Telegram Ads?

In Telegram there are thousands of bot-driven channels — that’s why we never optimize for clicks. We focus only on real buyers and revenue inside TMA.

Here’s how we do it 👇

1️⃣ We test campaigns one channel at a time. Bad ones get cut fast — the best go into our private whitelist.

2️⃣ We track every fresh Telegram Mini App and ad inventory daily.
Often we hit windows where CPM is at rock bottom — buying all the traffic within a day and landing cheap, targeted users.

3️⃣ We connect to the client’s API to see live user activity and payments.
That lets us spot which campaigns actually generate money — and scale those fast.

Example 👇
Campaign_1 → 125 clicks, CPA = $0.05, 1 purchase = $2
Campaign_2 → 50 clicks, CPA = $0.2, 5 purchases = $20
We boost #2 — higher cost per click, but 10× more revenue.

4️⃣ We’re always refreshing our database — from celebrity channels to trending TMAs with traffic spikes today.

All of this together keeps RA Agency’s campaigns profitable month after month

🛫 We’ll launch and show results in 48 hours. Message @RA_Agency_bot

🔥CASE STUDY: 675k Users at $0.075 for TMA

Scaling a Telegram Mini App (TMA) requires more than just buying traffic. It requires data, automation, and the right creative strategy. Here is how we scaled a client to 675,000 players in just 10 months.

Before spending a dollar, we integrated deep analytics. We connected directly to the client's dashboard for real-time data and built a tool for automatic link generation to track every source.

✅ The Strategy:

➡️ Targeted users in English, Russian, Spanish, and Indonesian markets.
➡️ Scraped top TMAs and filtered categories (Games, Crypto, Tech).
➡️ Utilized partner analytics to filter out channels with bot users—ensuring pure human traffic.
➡️ Launched 50+ unique creatives to find the winners.
➡️ Built a custom tool to automatically place ads on newly launched games before competitors arrived.

💲The Results:

🔸Total Spend: $51,418
🔸Total Players: 675,000
🔸Average Cost: $0.075 per user
🔸Overall ROAS: 40%
🔸New Channel ROAS: 150% (on newly launched games)

We don't just guess; we engineer growth.

Want to grow your project in Telegram? Let's launch a free test today 💌 @RA_Agency_bot

🚫 Why your Telegram Ads traffic doesn't convert?

Most Telegram campaigns don’t fail on clicks. They fail after the install. The core issue we see at RA Agency: teams optimize traffic cost — not user quality.

Here’s what actually kills conversion ⬇️

1️⃣Channel quality is uneven

In Telegram Ads, two channels with the same CPI can produce a 5-10x difference in buyer rate. If you don’t filter sources deeply - cheap traffic becomes expensive very fast.

2️⃣ CTR/CPI are only entry metrics

They measure acquisition efficiency, not monetization. Real signal appears later: D3-D7 retention and payment rate.

3️⃣ Mass launches hide weak sources

When ads run across dozens of channels at once, losers blend in with winners - and budget leaks silently.

What works in practice:

➡️ test channels one by one
➡️ cut underperformers fast
➡️ scale only sources that show post-click value

Want Telegram Ads that actually drive revenue? 💌 @RA_Agency_bot

Our framework for selecting High-Quality telegram traffic❤️

Most agencies buy traffic. We build targeting systems.

We combine three independent data sources and a proprietary quality database that learns from every campaign.

This allows us to ⬇️
🔹Discover channels programmatically
🔹Filter by category, GEO, language
🔹Prioritize proven performers
🔹Automatically exclude non-converting sources
🔹Target both channels and bots

20+ categories.
10+ languages.
Cross-project intelligence.

High-quality traffic isn’t about cheap CPM. It’s about structured selection.

Stop guessing. Start scaling. @RA_Agency_bot 🔥

📣Your TMA isn’t ready for paid traffic
(Check This First)

Most Mini Apps don’t struggle with traffic. They struggle with paid-user readiness.

Before launching Telegram Ads, run this quick check ⬇️

1️⃣ Time to value < 60 sec

User must hit the core action fast - or cold traffic churns.

2️⃣ Clear first payment path

If users don’t see how to spend early, LTV won’t grow.

3️⃣ Clean event tracking

You must track onboarding, key action, purchase, and retention. No data = no scaling.

4️⃣ Stable baseline retention

If D1 is already weak on test traffic, paid will only worsen it.

Fix these first — then scale confidently.

Standard we apply at RA Agency 🚀 @RA_Agency_bot

How we control traffic performance❔

Traffic without a clear optimization model is just spend. Every project we run is configured under a specific mode. This determines bidding logic, scaling rules and hold decisions.

We operate with five core models ⬇️

🔸CPA — optimize for target action
🔸CPC — control cost of traffic entry
🔸CPU — scale cost per acquired user
🔸ROI — scale only profitable segments
🔸CPPU — optimize for paying users

Different business models require different control points. A TMA ≠ Web3 product ≠ subscription app. That’s why we don’t “optimize campaigns”. We optimize unit economics.

If you want to see which model fits your project — we’ll run a $200 test campaign after API integration and show real performance data
💌@RA_Agency_bot

Scaling creatives is a system — not a guess❕

Scaling starts only after validation. At RA Agency, every creative goes through a structured performance pipeline before entering production.

RA creative scaling framework ⬇️

1️⃣Upload & structuring

All creatives are logged, categorized, and stored in our internal database.
Every asset is trackable.

2️⃣Controlled testing

Creatives run in isolated test campaigns to collect clean performance signals:
CTR, engagement depth, early conversion behavior.

3️⃣Performance evaluation

Each creative is ranked against predefined benchmarks.
Only those that meet thresholds move forward.

4️⃣GEO & language segmentation

Top performers are selected per market and language.
Scaling is always context-based.

5️⃣Production deployment

Validated winners enter high-volume campaigns with full budget allocation.

Result ➡️budget is directed toward creatives that already demonstrated traction.

Ready to build a predictable scaling system for Telegram Ads? We integrate with your analytics, validate creatives fast, and scale only proven assets. 🚀 @RA_Agency_bot

"Launch in 24 hours" - fast start for new projects⚡️

Most teams waste weeks before real traffic even starts.

Manual setup🔸Broken tracking🔸Unverified placements🔸Budget burned before data appears

We don’t “prepare” campaigns - We launch🚀

Within 24 hours you get⬇️

✅ Structured campaign setup
✅ Verified placements ready for testing
✅ Full analytics in real time, fully automated
✅ Clean performance tracking from first click

You start getting real performance signals immediately -
CTR, CPI, retention, payback dynamics.

If your product is ready - traffic should already be running.

Fast launch. Controlled scale. 💌 @RA_Agency_bot

What creatives convert better❔

Let’s look at two types of creatives⬇️

🚫Creatives that usually don’t work (Creative #1)

🔸Too much small text
🔸The value is not clear
🔸Just a screenshot that usually looks like a random image

✅Creatives that attract attention (Creative #2)

🔸Large and readable text
🔸One message = one creative = one slogan
🔸A person in the frame usually attracts more attention
🔸Clear call-to-action

A good creative should quickly deliver one clear idea.

🚀 Start spending wisely on Telegram Ads ➡️ @RA_Agency_bot

RA Agency & Tonzo: How we cut cost per wallet by 3.6x ⚡️

No fluff. Just how we took Tonzo from $2.00 per connected wallet down to $0.56❤️

Tonzo is a blockchain lottery inside Telegram. The goal was simple: bring in as many connected wallets as possible at a reasonable cost.

Here's what we did⬇️

Phase 1️⃣
First test

Started with $1,000 to see if the channel even works for this product. Got $2.00 per connected wallet. Client was happy, KPI hit. But we saw room to improve, so we kept going.

Phase 2️⃣
Creative testing

Ran 50+ creatives across different segments: traders, gamers, casino audiences. No guessing - just testing at scale. We found what actually resonates with each audience and cut everything that didn't convert. Result: $1.00 per wallet, purely from better ads. Channel selection hadn't even started yet.

Phase 3️⃣
Channel isolation

We used our internal tool that runs 1 campaign per 1 channel. That way you see exactly which channels perform and which don't - no averaged data masking bad results. Channels with bots or weak conversions got cut immediately. The good ones got more budget. Best individual channels hit $0.20 per wallet. Average at scale: $0.35.

Final numbers ⬇️
🔹Total budget: 17,000💲
🔹Connected wallets: 30,000
🔹Starting CPW: 2.00💲
🔹Final CPW: 0.56💲 (3.6x cheaper)

The approach is straightforward: test fast, cut what doesn't work, scale what does. That's it🔥

Want the same for your project? Drop us a message 🤝 @RA_Agency_bot

The most popular way to waste your entire Telegram Ads budget📣

Adding too many different channels into a single campaign is the fastest way to lose your money.

It might seem convenient, but in reality, it’s a disaster⬇️

🔸Total mess with analytics.
You see new followers coming in, but you don’t know which channel they came from. It’s impossible to tell what worked and what didn't.

🔸The bot trap.
You won’t be able to spot channels with fake traffic or bots. Your money will be spent, but you will get zero real results.

🔸The CPM (Cost Per Mille) conflict.
Combining different CPMs into one campaign with an average bid will lead to ads appearing only in the cheapest channels. You might lose the entire high-quality audience.

🚀For great results and a professional strategy ➡️@RA_Agency_bot

Save this post so you don’t forget the #1 way to lose your budget and avoid making these mistakes❕

Telegram Ads - the new marketing standard❔

Other social networks are a mess, full of complicated algorithms. But Telegram is changing the rules for its 1+ billion users. Here are three reasons why your product needs to be represented here⬇️

1️⃣No "smart" feeds.
You only see posts from channels that you decided to subscribe to. And that is a huge advantage because you know that people are interested in what you have to say. No more struggling to get your product seen by your target audience.

2️⃣The "all-in-one" ecosystem.
Telegram is not just a messenger anymore. Now it has channels, bots, Mini Apps (TMA), and more. You can take your customer from the very first click to the final payment without ever asking them to leave the app.

3️⃣Hitting the right niche.
With 1 trillion views per month, it's easy to find your specific audience. Whether it's Crypto, Tech, or Business, you'll get access to people already interested in what you have to offer.

In short - Telegram is the best way to grow a loyal community that follows your brand. And if you need a "warm" audience, we at RA Agency are ready to help you achieve that🤝

Found this helpful? Hit the ❤️, save it for later, and share it with a friend!

Happy birthday to us🎇

Today, it is not just any other day for RA Agency. We celebrate the first anniversary! One year ago, there was an idea and a small group of people who were sure that traffic should bring real results.

Today, there is⬇️
🔸114 customers worlwide
🔸$1.78M+ in ad spend under management
🔸>1 billion impressions through our ads

But the most important thing is not the numbers. It’s people.
The ones inside the team who build these results every day. And the ones who trust us with their products, budgets and growth. None of that would be possible without you❤️

Thank you for being here with us, from the very first customer to those still getting ready to do business with us🤝

And this is just the beginning. We have more plans ahead.

P.S. Soon you will find out about something very special. Something you’re definitely gonna like⚡️

Is your product on the list of those that can truly scale❔

This, of course, is the main question of any business. It's possible you have a great idea, but if the acquisition of new customers costs you too much, your business will not grow. Telegram Ads is a way to check if your project is good enough for many users. Currently, 11% of the world's population uses this app, and they are extremely active.

Why Telegram Ads is good for growth⬇️

🔸The cost.

In Instagram, you have to pay about $13 per 1,000 views. In Telegram, the minimum price is €0.28. It's a big difference, and you can reach more users with the same budget.

🔸High-quality users.

There are a lot of experts in IT, marketing, and finance. These are the types of people who like new technology and have the money to spend.

🔸Mini-apps and games (TMA).

Every month, 200 million people use mini-apps and games. If you have a game or a helpful mini-app, your ads work extremely well. People click on these ads 5 times more often than regular ads.

Who is it good for✅
Crypto, IT, education, real estate, and any mini games (TMA). Perfect for products focused on growth and scaling.

Do you want to grow fast and also don’t spend too much money? Try Telegram Ads. It will also show you if people like your product or you need to work on it. 🚀 @RA_Agency_bot

As recently as we wrote:
"P.S. Very soon you will learn about something extraordinary. Something you definitely gonna love ⚡️"

So... here it is.

In the past year, RA Agency was concentrated on Telegram Ads. Much work had been done: traffic, funnels, scaling, analytics. It goes on daily. However, with time, a rather simple concept became clear – good outcomes may become better if not based solely on one medium.

So we’re expanding. We are introducing new directions that will definitely catch your attention⬇️

🔸Google Ads
🔸Influence Marketing
🔸Meta Ads

Also, Telegram Ads remains within our focus area and develops further.

For better performance, fast scaling, and reaching the broadest audience.

In the near future, we’ll go through each direction in detail — explain what exactly we do there and what problems we solve. Stay tuned — there’s a lot of useful content coming ❤️

Why Telegram rejects your ads❔

You don’t need to be lucky to pass the moderation. If your ad was rejected, you probably made one of the following mistakes⬇️

🔸Too aggressive
You can’t say "Hey you" or scream "Subscribe now!". Use "You" and soft invitations.

🔸False promises
Using words like "the best", "number one", or "get rich fast" will immediately lead to a ban.

🔸Text "trash"
Using too many emojis, exclamation marks, or ALL CAPS.

🔸Landing page is bad
Your channel lacks a profile picture, your bot is empty, or your link is broken. Your channel must have at least one post from the last 14 days.

Passing the moderation is a complex process, but we are here for you. To help you pass the moderation without any problems, we have prepared a special offer for you. Details in the next post ⬇️

SUPER OFFER - Pass moderation on the first try❕
🔸The first 3 projects to message us will receive our Moderation Bypass Scheme for FREE
🔸The next 5 projects will receive 50% off our funnel development services.

No need to spend time on editing — message us now!
P.S. Share this post with another marketer so they don’t miss their bonus!

Launching a new direction — Google Ads🚀

This is the first step from the updates we mentioned before. We added Google Ads not as “just another channel”, but as a full acquisition system focused on real results.

Our main work includes ⬇️

1️⃣Project and niche analysis
We study demand, target audience, and competitors. We run an audit and find growth points.

2️⃣Strategy building
We define goals, KPIs, and create a media plan based on business goals, not just “a budget”.

3️⃣Campaign setup and launch
We collect keywords and define audiences. We create ads based on user intent.
We launch campaigns (Search, Display, Performance Max).

4️⃣Funnel building
We work not only with traffic, but with the full user journey: click➡️page➡️action➡️purchase. If needed, we build funnels to pass moderation.

5️⃣Analytics and tracking
We set up full tracking: we see where the money comes from, not just clicks.

6️⃣Optimization and scaling
We analyze campaigns, run A/B tests, and optimize ads and audiences.

7️⃣Remarketing
We bring users back and push them to purchase.

8️⃣Reporting and performance control
Every month we show results and identify new growth points.

As a result, this helps to ⬇️
🔸get more leads and conversions
🔸grow online sales
🔸attract new users
🔸scale traffic for your product

Google Ads is already in work. We’re waiting for your project 🤝 @RA_Agency_bot

CASE: Reduced the cost per subscriber from $2 to $0.57 in the crypto niche 🚀

The client came to us with a problem: $2 per subscriber in the crypto space and a ton of rejections from moderators. We took on the project with a $5,000 budget and a 3-week timeline. Here’s what we achieved⬇️

Phase 1️⃣- Research ($1,000)

We identified top channels using SPY services and our AI selection tool. We tested the best creative formats.
Result: $2 per subscriber is expensive, but we know where to dig.

Stage 2️⃣ - Cleanup ($2,000)

We selected the working creatives. We fixed the decline issue - the client had previously run campaigns with flashy banners, and moderation was cutting them off. We launched on one channel at a time and filtered out fraud.
Result: $0.50 per subscriber

Stage 3️⃣ - Scaling ($2,000)

We pooled the best channels and began scaling.
Result: $0.74 per subscriber, factoring in scaling.

Campaign total - $0.57 per subscriber with a KPI of $1.00.
We reduced the cost by 3.5 times.

Telegram is a source of high-quality traffic if you know where to look.

If your ads are getting rejected by moderators or the cost per user seems high - reach out to us, and we’ll figure it out 💌 @RA_Agency_bot

Google Ads: who it’s for and which formats actually work📣

We recently announced a new direction - Google Ads. So let’s start with the basics: who this system is for and what formats it has. Google Ads is not just one type of advertising. It’s a set of tools for different goals⬇️

Search Ads
Ads that show up when someone is already searching for something.
🔸Good for businesses with existing demand
🔸When the user is ready to take action

Display Ads
Banners that follow users across websites.
🔸Good for brand awareness and remarketing

App campaigns
Ads for mobile apps.
🔸Good for products where the main action is inside the app

Local campaigns
Ads in Google Maps and Search.
🔸Good for businesses with a physical location

Performance Max
Automated campaigns that run across all Google channels.
🔸Good for scaling and full coverage

Google Ads is not about “one tool”. It’s an ecosystem where different formats cover different stages of user interaction. That’s why the same product can look different depending on the format.

Want to get clients from Google, not just clicks? Text us - we’ll build a working model for your product 🤝 @RA_Agency_bot

Meta Ads growth system🚀

We already talked about Google Ads and Influence Marketing.
Today - the third direction. Meta Ads works with people who already have some interest in your product or similar topics. The goal is to catch this interest and lead the user to action.

These are the tasks we handle⬇️

1️⃣ Product and audience analysis
We study who your user is, what they are interested in, and how they make decisions.

2️⃣ Hypotheses and offer building
We test different ways to enter the audience: through pain points, value, triggers, and angles.

3️⃣ Creative system
We create and test creatives for different segments. One creative — one idea.

4️⃣ Campaign launch and structure
We set up campaigns based on specific goals: leads, purchases, traffic.

5️⃣ Funnel building
We build the full user path: from first touch to conversion.

6️⃣ Analytics and tracking
We set up tracking to see real results, not just clicks.

7️⃣ Optimization and scaling
We turn off what doesn’t work and scale what works.

8️⃣ Retargeting and user warming
We bring users back and push them to purchase through repeated touches.

9️⃣ Fast testing of new products / offers
We use Meta to check what works in the market before scaling.

1️⃣0️⃣ Working with bans and restrictions
We build account structures and use approaches that allow ads to run consistently.

1️⃣1️⃣ GEO adaptation
We scale campaigns to new markets, taking into account local behavior.

As a result, this gives ⬇️
🔸a stable flow of users
🔸growth through creatives and offers
🔸fast testing of ideas
🔸control over acquisition cost
🔸ability to scale

Meta Ads is already in work. Message us - we’ll show how it can work for you 🤝 @RA_Agency_bot