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The Business Times 12 Sep 2026- Ng family’s Far East group sells Watten Estate property for S$84.2m to Aurum Land

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12/9/26 ST - Two-track system at 12 popular schools could widen home search for parents

12/9/26 BT - Ng family’s Far East group sells Watten Estate property for S$84.2m to Aurum Land

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🏡⏳ 5 months on the market. Then sold in just 3 weeks. What changed?

The condo didn't change.

The pricing strategy did.

In this 2026 case study, a 3-bedroom RCR condo was initially listed at $2.18M, around 6% above its recent transacted range. After several small price cuts, there were still no serious offers.

The seller eventually made one decisive adjustment:

💰 $2.18M → $2.05M
The result?
📈 Fresh buyer attention
👀 New enquiries
🤝 Serious negotiations
✅ Sold at $2.03M within 3 weeks

The interesting lesson isn't simply "cut your price."

It's price based on what buyers are actually paying, rather than what other sellers are hoping to get.

In 2026, buyers have more choice and more time to compare. The article notes that resale condo listings were taking longer to move, while non-landed prices were no longer rising strongly enough to rescue an overpriced listing.

For sellers, I would focus on:

📊 Recent caveat transactions, not asking prices
📍 Your project's actual comparable units
📐 Floor, facing, size and condition
🏗 Nearby new-launch competition
💰 Your minimum net proceeds after loan, CPF and selling costs

🔗 https://propertynet.sg/condo-listing-stalled-5-months-repricing-sold-3-weeks-2026/

📌 A stale listing doesn't always need more marketing. Sometimes it needs one honest conversation about where the market is today.

The goal isn't to cut the price unnecessarily.

It's to find the true clearing price and give the right buyers a reason to act.