Focus on the skills you need for a specific project, rather than role-based potential. For example, you can:
• Prioritize two to three must-have criteria. Look for both hard and soft skills that will make your project a success — and ignore the rest.
• Watch for signs of experience. Look for similar projects in their portfolio, see if they ask particularly insightful questions during interviews, or ask how they’d approach your project.
• Start with a small test project. You don’t have to jump directly to business-critical work; engage talent for a similar paid task to see how they communicate and assess the quality of their work.
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Proposals from freelancers should cover the basics of who they are, what they do, and how they can help your project succeed. But it’s the interview that can bring that introduction to the next level because you can learn as much from what someone says as how they say it. Ask questions that invite them to give their perspective on your project logistics, their experience, and the work itself.
Listen for responses that:
• Tap into insights gained through projects they’ve worked on in the past
• Show that they understand what you’re looking for
• Underscore the criteria you’ve prioritized for your project’s success
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