Google AI yesterday unveiled Gemini 1.5, the next generation of its large language model (LLM), boasting significant performance improvements and a breakthrough in long-context understanding.

Buckle up, Aussie auto advertisers! Google has officially launched its Vehicle Ads program in Australia, offering a powerful new way to reach car buyers across the web.

Leading tech companies, including Adobe, Amazon, Google, IBM, Meta, Microsoft, and TikTok, have signed a Tech Accord to combat the use of deceptive AI in the upcoming 2024 elections.

Starting March 2024 (April for France), Google Ads will penalize advertisers using impersonation or false associations with public figures, brands, or organizations to deceive users.

The collaboration aims to provide eCommerce advertisers with a more robust way to track and improve the effectiveness of their Snapchat campaigns, particularly focusing on cross-marketing return on ad spend (ROAS).

Starting February 20, 2024, Google Ads will begin accepting and running advertisements for online casinos licensed by the state of Rhode Island.

For the fourth quarter of 2023, "The Joe Rogan Experience" remains the most popular podcast, followed by "Crime Junkie" and "The Daily."

The Ad Profitability Calculator provides SMEs with a quick and straightforward method to assess the profitability of their Google and Meta Ads campaigns.

Social media platform Bluesky this week announced plans to introduce hashtags soon. While currently hashtags exist solely as text within posts, CEO Jay Graber confirmed in a recent video that clickable and searchable hashtags are on the way.

Google today announced the launch of its second Google for Startups Ukraine Support Fund, doubling down on its commitment to bolstering the country's entrepreneurial ecosystem and aiding its economic recovery amidst ongoing conflict.

This new feature, available this spring, will allow users to read along with episodes, search for specific words, and even jump to different parts of the audio by tapping on the text.

When using Advantage+ Audience, advertisers have the option of providing targeting suggestions. Is it necessary? What should you do?

E-commerce Pay-Per-Click (PPC) advertising helps you achieve this by displaying product placements to relevant audiences only when they click, maximizing cost-effectiveness. Platforms like Google Ads, Amazon Advertising, and Facebook Ads enable this targeted…

The programmatic advertising industry is expected to see significant growth in 2024, with a majority of advertisers planning to increase their investment, according to a new report from Proximic by Comscore.

Critical vulnerability patched by the popular Bricks Builder that is said to be actively exploited

Amazon DSP this week announced the expansion of its Events Manager beta program to include Mobile Measurement Partner (MMP) integrations. This update allows advertisers to connect in-app conversion data from leading MMPs like Kochava, Adjust, and Singular…

Advertisers using Amazon's Sponsored Brands can now leverage the power of vertical video to promote their brands and products, Amazon this week announced.

Search, Demand Gen, and Performance Max are right now the prominent campaigns in Google Ads platform. Know when to use each one.

Traffic campaigns almost never work because they notoriously provide low-quality clicks. But I may have found an exception.

Pixalate this week unveiled its Q4 2023 Connected TV (CTV) Seller Trust Indexes (STIs), ranking the quality and integrity of programmatic sellers across Roku, Amazon Fire TV, and Samsung Smart TV.