A video podcast is a podcast episode with a video track, watched on YouTube, Spotify, Apple Podcasts or Netflix. How it is delivered, sold and measured today.

ARPU (average revenue per user) is revenue divided by average users in a period. How Snap, Reddit, Meta, Pinterest and Spotify build it, and why some stop.

Saturday's sixteen terms in four groups are deliberately plain. Two sets come from this week's coverage, and the dullest-looking nouns hide the hardest group.

A pay-1 window is the first subscription or pay TV period a film enters after its cinema and home release, usually licensed exclusively to a single service.

Google Ads is showing a new “Limit audience reach” setting, replacing the previous Optimised Targeting switch with three options for controlling audience reach in campaigns.

Google is testing grouped sponsored ads at the bottom of AI Mode instead of separate boxes for each website, similar to a layout it tested and rolled out on the SERP in 2025.

New-to-brand is Amazon's label for an ad-attributed sale to a shopper who had not bought the brand on Amazon in 12 months, now copied by retail media networks.

An insertion order (IO) is the signed agreement in which a buyer commits to buy ad space at set prices, dates and volumes; DSPs also use it as a budget level.

Spot recurring product complaints and competitor comparisons with Reddit Reviews, then check source comments for context before making marketing decisions.

A line item is the unit in an ad server or DSP that holds one buy's dates, price, targeting and creatives, sitting beneath its parent order or insertion order.

Markup is the amount an agency, trading desk or reseller adds to what media or services cost it, and its undisclosed form drives the principal media dispute.

A manager account is an umbrella ad account that links and controls many client accounts from one login, used by agencies to run billing, access and reporting.

Principal media is inventory an agency buys on its own account and resells to clients at an undisclosed price, swapping an advisory role for that of a reseller.

Supply cost is what a DSP pays for the impressions a campaign wins, before tech, data and agency fees, and the base Amazon now uses for agency markups on media.

Amazon Attribution is Amazon's free tool measuring how off-Amazon ads, such as search, social and email, drive views and sales on Amazon through tagged links.

A conversion path is the ordered sequence of ad clicks, views and visits a platform links to one person before a purchase or sign-up, used to credit each ad.

Staff get 94 pointers, from a suggested three-prompt cap to consent before AI meeting notes. Can a voluntary code reach habits the EU AI Act leaves untouched?

EU regulators are asked to count privacy tech as a mitigating factor in GDPR fines and in legitimate interest tests. Can cryptography do a consent banner's job?

Netfilter, the Linux firewall code he helped lead, runs in over 15 billion computers, from routers to phones. What does his prize say about ad tech's code?

Limes, milk and kitchen sponges: more than 1,000 items at Coles and Woolworths now face a margin check. Early 2027 brings a baseline report, not a verdict.

'We'll be right back' slates lifted sports fans' negative reactions 170% in FreeWheel's lab. Game-aware ads fared better. Whether brands benefit is untested.