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Google Ads Tests Asset Activity Page With Weekly AI Insights via @sejournal, @MattGSouthern
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Google Ads Tests Asset Activity Page With Weekly AI Insights via @sejournal, @MattGSouthern
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Search Engine Journal
Google Ads Tests Asset Activity Page With Weekly AI Insights
Some Google Ads accounts show an Asset activity page that uses AI to deliver weekly insight cards on ad creative, including headline ideas to test.
New post by PPC Land 🔥
Google's AI chip business nears 100 customers as it adds TPU 8tx and 8i Max
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Google's AI chip business nears 100 customers as it adds TPU 8tx and 8i Max
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PPC Land
Google's AI chip business nears 100 customers as it adds TPU 8tx and 8i Max
Regulated firms are the target of TPU 8tx, which isolates data in use; TPU 8i Max doubles TPU 8i compute and HBM bandwidth. Prices and launch dates are unknown.
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Disney ties 4 businesses to 1 holiday campaign after marketing reorganization
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Disney ties 4 businesses to 1 holiday campaign after marketing reorganization
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PPC Land
Disney ties 4 businesses to 1 holiday campaign after marketing reorganization
Dougal Wilson's short The Invisible Horse opens the push on Disney+ and YouTube, as Make-A-Wish joins Toys for Tots. Its agency and budget remain undisclosed.
New post by Search Engine Journal 🔥
Paid Search Is Moving Up The Funnel – Google Admits AI Mode Pays Less via @sejournal, @gregjarboe
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Paid Search Is Moving Up The Funnel – Google Admits AI Mode Pays Less via @sejournal, @gregjarboe
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Search Engine Journal
Paid Search Is Moving Up The Funnel – Google Admits AI Mode Pays Less
Protect PPC budgets as Google's AI Mode shifts queries up-funnel, with four account changes to test new inventory and prove whether discovery pays.
New post by PPC Land 🔥
Papa Johns trades free pizzas for SMS opt-ins, photos and $15 orders
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Papa Johns trades free pizzas for SMS opt-ins, photos and $15 orders
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PPC Land
Papa Johns trades free pizzas for SMS opt-ins, photos and $15 orders
Rewards members get the free large one-topping pizza only on a later $5 order. An AI will assess the photos, the CEO says, and the offer is due back in 2027.
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YouTube to rejoin Billboard charts as ad-supported streams gain 67% weight
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YouTube to rejoin Billboard charts as ad-supported streams gain 67% weight
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PPC Land
YouTube to rejoin Billboard charts as ad-supported streams gain 67% weight
Artists need 1,500 ad-supported streams per Billboard 200 unit, down from 2,500, from charts dated January 16, 2027. Paid plays still count 1.5x - is it equal?
New post by PPC Land 🔥
Google moves Demand Gen Display opt-out to ad groups from December 1
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Google moves Demand Gen Display opt-out to ad groups from December 1
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PPC Land
Google moves Demand Gen Display opt-out to ad groups from December 1
Integrations setting target_content_network to false will hit an error, and Display-only ad groups get paused. Will new API-built ad groups stay off Display?
New post by PPC Land 🔥
Google opens Pathways, the system that trains Gemini, to Cloud customers
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Google opens Pathways, the system that trains Gemini, to Cloud customers
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PPC Land
Google opens Pathways, the system that trains Gemini, to Cloud customers
JAX teams on TPUs get the runtime that kept Gemini 2.5 training as failures struck several times an hour. What does it fix, and what does Google leave out?
New post by PPC Land 🔥
Google AI Studio now builds Maps apps free for 100 calls a day per API
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Google AI Studio now builds Maps apps free for 100 calls a day per API
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PPC Land
Google AI Studio now builds Maps apps free for 100 calls a day per API
Workspace accounts can't use the no-card Maps Demo Key, and existing Cloud users get fewer APIs. What does production cost, and what do the free apps leave out?
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Instagram's AI moves teens with adult birthdays into Teen Accounts worldwide
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Instagram's AI moves teens with adult birthdays into Teen Accounts worldwide
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PPC Land
Instagram's AI moves teens with adult birthdays into Teen Accounts worldwide
Australian teens are now also checked against Apple's age-range signal, and Threads follows later this year. Meta has not disclosed how often its age AI errs.
New post by PPC Land 🔥
Amazon Haul buyer count gains nearly 350% as $0.11 holiday deals open
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Amazon Haul buyer count gains nearly 350% as $0.11 holiday deals open
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PPC Land
Amazon Haul buyer count gains nearly 350% as $0.11 holiday deals open
Selection grew more than 25-fold to over 10 million items, and Haul products now appear in main Amazon search. What does the post leave out on sales and ads?
New post by PPC Land 🔥
Spain's AEPD issues 10-point guide for people who let AI agents act for them
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Spain's AEPD issues 10-point guide for people who let AI agents act for them
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PPC Land
Spain's AEPD issues 10-point guide for people who let AI agents act for them
Five questions before delegating, no blanket 'always allow' and human sign-off before an agent pays or signs. What does Spain's regulator want from providers?
New post by PPC Land 🔥
Funnel guide shows how a 3.0 ROAS can hide $0.40 returns on extra spend
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Funnel guide shows how a 3.0 ROAS can hide $0.40 returns on extra spend
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PPC Land
Funnel guide shows how a 3.0 ROAS can hide $0.40 returns on extra spend
18 methods, 100 references: marketers who rely on attribution get credit, not proof of cause. Which of the guide's figures hold up, and which are out of date?
New post by PPC Land 🔥
DailyWire gains 20% US podcast audience in Podtrac's October ranking
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DailyWire gains 20% US podcast audience in Podtrac's October ranking
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PPC Land
DailyWire gains 20% US podcast audience in Podtrac's October ranking
iHeart Audience Network added 6.7 million monthly US listeners while its downloads rose only 3%. What the gap between reach and listening means for ad buyers.
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Media group Global to acquire Alight Media and its 5,500-plus UK ad sites
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Media group Global to acquire Alight Media and its 5,500-plus UK ad sites
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PPC Land
Media group Global to acquire Alight Media and its 5,500-plus UK ad sites
Alight's 1,500-plus billboards and posters and 4,000 venue screens would join TfL's rail ad contractor. No price given; regulators must approve a Q1 2027 close.
New post by PPC Land 🔥
AI and pharma brands take 43% of $355.6m first-time TV ad spend, VAB finds
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AI and pharma brands take 43% of $355.6m first-time TV ad spend, VAB finds
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PPC Land
AI and pharma brands take 43% of $355.6m first-time TV ad spend, VAB finds
Genspark spent $35.9m and 61% of 160 debut brands spent $500,000 or less. What the Comcast lab study behind VAB's recall claims tested, and what it left out.
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Vodafone wins planned obsolescence case over €49.90 GPS tracker
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Vodafone wins planned obsolescence case over €49.90 GPS tracker
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PPC Land
Vodafone wins planned obsolescence case over €49.90 GPS tracker
Judges found no legal duty to keep a €3-a-month tracker service alive for about 2,000 Portuguese users. Why did the consumer group still escape court costs?
New post by PPC Land 🔥
Adobe gains marketing tie-ins with 5 Disney units in multi-year AI alliance
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Adobe gains marketing tie-ins with 5 Disney units in multi-year AI alliance
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PPC Land
Adobe gains marketing tie-ins with 5 Disney units in multi-year AI alliance
Disney Imagineers already turn sketches into concept art with Firefly Foundry models built on Disney IP. Film VFX and ESPN archive projects are next in line.
New post by PPC Land 🔥
Commission study puts the median cost of an age check at 7 euro cents
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Commission study puts the median cost of an age check at 7 euro cents
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PPC Land
Commission study puts the median cost of an age check at 7 euro cents
Plug-in age checks would cost small EU sites hundreds of euros; in-house builds run to six figures. Few member states offer the EU age app. Who pays per check?