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Zipline wins 300 Walmart drone delivery sites in multi-year deal
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Zipline wins 300 Walmart drone delivery sites in multi-year deal
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PPC Land
Zipline wins 300 Walmart drone delivery sites in multi-year deal
Walmart shoppers near drone stores have logged over 2 million deliveries, up from 1 million in late May. Which states get the 300 new Zipline sites, and when?
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Bolt to track how often AI chatbots recommend its rides in 5 markets
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Bolt to track how often AI chatbots recommend its rides in 5 markets
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PPC Land
Bolt to track how often AI chatbots recommend its rides in 5 markets
UK, Germany, Poland, South Africa and Thailand are in scope for rides and Bolt Business. No price, baseline or rival app is named. What would count as a win?
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Browser games generate 9.7% of Nitro network earnings on 4.1% of sessions
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Browser games generate 9.7% of Nitro network earnings on 4.1% of sessions
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Browser games generate 9.7% of Nitro network earnings on 4.1% of sessions
Web game domains on Nitro grew from 40 to 83 in seven months, with US virtual worlds above $80 RPS. Can a session metric replace pageview RPM for publishers?
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Husband sues OpenAI, says ChatGPT helped wife plan to poison him
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Husband sues OpenAI, says ChatGPT helped wife plan to poison him
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Husband sues OpenAI, says ChatGPT helped wife plan to poison him
Nine claims target OpenAI and Sam Altman, built on chat logs police obtained by warrant. A California law in force since January bars an AI-autonomy defense.
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Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link
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Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link
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Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link
One unnamed US publisher saw eCPMs about 20% above inventory without IDs. CTV and in-app video sellers need an Optable contract before they can switch it on.
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Swiss data watchdog orders BLT to delete bodycam footage within 30 days
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Swiss data watchdog orders BLT to delete bodycam footage within 30 days
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PPC Land
Swiss data watchdog orders BLT to delete bodycam footage within 30 days
No federal law covers bodycams at 130+ Swiss transit firms, FDPIC finds; BLT's appeal puts the order on hold. A consultation on 5-year rules closes November 16.
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Amazon Prime drops Grubhub for Uber Eats with $0 delivery from $25
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Amazon Prime drops Grubhub for Uber Eats with $0 delivery from $25
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PPC Land
Amazon Prime drops Grubhub for Uber Eats with $0 delivery from $25
Grubhub+ waived Prime delivery fees from $12; the Uber Eats perk starts at $25 and runs inside Amazon's app. Who keeps the customer, and restaurant ad slots?
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Google Demand Gen ads can now show discount tags on YouTube Shorts
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Google Demand Gen ads can now show discount tags on YouTube Shorts
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PPC Land
Google Demand Gen ads can now show discount tags on YouTube Shorts
Only campaigns built on a Merchant Center product feed qualify, and in-stream ads get the tags too. Google's own promotion asset guide still omits Demand Gen.
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Google ties consistent PMax spend to 15 conversions every 30 days
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Google ties consistent PMax spend to 15 conversions every 30 days
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PPC Land
Google ties consistent PMax spend to 15 conversions every 30 days
Low-volume PMax advertisers get the bar Google already sets for Search Target ROAS bidding, on an undated page. Which conversions count, and at what level?
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Google Ads Search and Shopping campaigns gain channel reporting in 2027
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Google Ads Search and Shopping campaigns gain channel reporting in 2027
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Google Ads Search and Shopping campaigns gain channel reporting in 2027
Seven channels, with YouTube search results counted as YouTube rather than Search partners, now define PMax reports. What moves when Search reports adopt them?
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Google Ads asset scheduling gains 3 day ranges ahead of Black Friday
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Google Ads asset scheduling gains 3 day ranges ahead of Black Friday
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PPC Land
Google Ads asset scheduling gains 3 day ranges ahead of Black Friday
Sitelinks can now run Mondays-Fridays or Saturdays-Sundays from one schedule row, not five or two day entries. Has the unannounced change reached every account?
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Apple patent describes AI that repaints app screenshots per keyword
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Apple patent describes AI that repaints app screenshots per keyword
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PPC Land
Apple patent describes AI that repaints app screenshots per keyword
Three Stable Diffusion models redraw all but the headline and phone mockup in app marketing images. Dependent claims let the keywords come from the app itself.