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Microsoft search ad invoices now flow straight into Mediaocean's Prisma
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Microsoft search ad invoices now flow straight into Mediaocean's Prisma
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PPC Land
Microsoft search ad invoices now flow straight into Mediaocean's Prisma
Search buyers on Prisma also get pacing and performance data back. Orders have synced since December 2024, so what is new and what does the release leave out?
New post by PPC Land 🔥
India e-commerce installs gained 29% before Diwali 2025, Adjust finds
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India e-commerce installs gained 29% before Diwali 2025, Adjust finds
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PPC Land
India e-commerce installs gained 29% before Diwali 2025, Adjust finds
Ride sharing installs ran 67% above average and all India installs peaked four days after the festival. What does that 2025 curve mean for Nov 6-10 budgets?
New post by PPC Land 🔥
Criteo net income drops 85% as third-quarter revenue falls 11%
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Criteo net income drops 85% as third-quarter revenue falls 11%
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PPC Land
Criteo net income drops 85% as third-quarter revenue falls 11%
Contribution ex-TAC fell 17% to $240m as large advertisers and fashion brands cut budgets. Criteo kept its 2026 forecast. Can CTV and ChatGPT ads lift 2027?
New post by PPC Land 🔥
UK ICO puts 30 questions to AI agent builders before November 20
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UK ICO puts 30 questions to AI agent builders before November 20
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PPC Land
UK ICO puts 30 questions to AI agent builders before November 20
Session isolation, tamper-evident logs and six-part agent IDs are on the list for agent deployers, ad tech included. Can current protocols supply the evidence?
New post by PPC Land 🔥
ChatGPT reaches a fifth of Google search volume as Taboola blames AI
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ChatGPT reaches a fifth of Google search volume as Taboola blames AI
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PPC Land
ChatGPT reaches a fifth of Google search volume as Taboola blames AI
OpenAI said ChatGPT handles a fifth of Google's search-like volume, Taboola cited AI summaries as revenue fell 6.9% and Anthropic signed its first news licence.
New post by Search Engine Journal 🔥
AI Visibility vs. Search Rankings: Is Your Agency Measuring the Wrong Thing For 2027?
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AI Visibility vs. Search Rankings: Is Your Agency Measuring the Wrong Thing For 2027?
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Search Engine Journal
AI Visibility vs. Search Rankings: Is Your Agency Measuring the Wrong Thing For 2027?
Rankings still matter, but AI reporting is built on a dashboard made for a different game. A three-gate model for measuring AI visibility that ties to intent.
New post by Search Engine Journal 🔥
SERP Data Providers Say Google Is Throttling Goto Result Links via @sejournal, @MattGSouthern
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SERP Data Providers Say Google Is Throttling Goto Result Links via @sejournal, @MattGSouthern
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Search Engine Journal
SERP Data Providers Say Google Is Throttling Goto Result Links
SERP data providers say Google throttles goto links per results page, so some rank data may store Google redirect links in place of page URLs.
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Google Explains How Redirects Affect Ranking Signals via @sejournal, @martinibuster
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Google Explains How Redirects Affect Ranking Signals via @sejournal, @martinibuster
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Search Engine Journal
Google Explains How Redirects Affect Ranking Signals
Google explains how redirect choices affect ranking signals, canonicalization, and which URLs appear in Search.
New post by Search Engine Journal 🔥
GEO Isn’t A Distraction – Referral Data Misses Where AI Shapes Buying Decisions via @sejournal, @TaylorDanRW
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GEO Isn’t A Distraction – Referral Data Misses Where AI Shapes Buying Decisions via @sejournal, @TaylorDanRW
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Search Engine Journal
GEO Isn’t A Distraction – Referral Data Misses Where AI Shapes Buying Decisions
GEO's value goes beyond referrals: AI answers shape buying decisions before a click, and ChatGPT visitors convert at nearly five times the search rate.
New post by PPC Archives - Search Engine Watch 🔥
Bing tests a Browse CTA button on sponsored ads in Copilot results
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Bing tests a Browse CTA button on sponsored ads in Copilot results
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Search Engine Watch
Bing tests a Browse CTA button on sponsored ads in Copilot results
Bing is testing a new ‘Browse’ CTA button on sponsored ads in Copilot results, following the ‘Learn more’ button spotted there recently.
New post by Search Engine Journal 🔥
How To Optimize For Better Campaign Leads, Not Just Conversions – Ask A PPC via @sejournal, @navahf
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How To Optimize For Better Campaign Leads, Not Just Conversions – Ask A PPC via @sejournal, @navahf
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Search Engine Journal
How To Optimize For Better Campaign Leads, Not Just Conversions – Ask A PPC
Improve lead quality by feeding qualification and revenue data back to ad platforms, so automated bidding can prioritize business outcomes over form fills.
New post by Search Engine Journal 🔥
Ads In Google AI Answers Concentrate In Apparel & Electronics via @sejournal, @MattGSouthern
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Ads In Google AI Answers Concentrate In Apparel & Electronics via @sejournal, @MattGSouthern
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Search Engine Journal
Ads In Google AI Answers Concentrate In Apparel & Electronics
New holiday data counts ads inside Google AI Overviews, AI Mode and ChatGPT across five shopping categories and shows which prompts ChatGPT ads ran on.
New post by Search Engine Journal 🔥
November Click Spikes In Google Search Console Are Bot Traffic – How To Filter Your Reports via @sejournal, @marie_haynes
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November Click Spikes In Google Search Console Are Bot Traffic – How To Filter Your Reports via @sejournal, @marie_haynes
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Search Engine Journal
November Click Spikes In Google Search Console Are Bot Traffic – How To Filter Your Reports
That sudden click spike in Search Console isn’t real traffic. Here’s what my data shows, what’s causing it, and how to filter it out.
New post by Search Engine Journal 🔥
Google Search Queries Hit A 5-Year High, And Search Revenue Didn’t Follow via @sejournal, @DuaneForrester
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Google Search Queries Hit A 5-Year High, And Search Revenue Didn’t Follow via @sejournal, @DuaneForrester
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Search Engine Journal
Google Search Queries Hit A 5-Year High, And Search Revenue Didn’t Follow
Alphabet’s Q3 numbers show AI Mode growing faster than it earns, and every reason Google gave for the slowdown is temporary except one.