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Judge to overrule 40 states' objections to Character.ai's Disney sale rules
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Judge to overrule 40 states' objections to Character.ai's Disney sale rules
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PPC Land
Judge to overrule 40 states' objections to Character.ai's Disney sale rules
Bids are now due November 24 and the auction moves to December 1, and a clause treating silence as consent is gone. What can creditors still fight in December?
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Pharma TV ad spend drops 4% in 2025 as digital gains 21%, VAB data shows
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Pharma TV ad spend drops 4% in 2025 as digital gains 21%, VAB data shows
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PPC Land
Pharma TV ad spend drops 4% in 2025 as digital gains 21%, VAB data shows
FDA aimed 98% of its 212 warning letters at pharma's digital channels, mostly brand websites. Did Rx TV ads get longer because of the crackdown, or before it?
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Google will cut Search for K-12 students in schools that keep AI off
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Google will cut Search for K-12 students in schools that keep AI off
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PPC Land
Google will cut Search for K-12 students in schools that keep AI off
Schools can switch Gemini, Gemini Notebook and Search on one at a time, Google says, yet Search keeps AI Mode and AI Overviews. What arrives in early 2027?
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Comscore loses $65.5m in Q3 after $57.3m goodwill write-down
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Comscore loses $65.5m in Q3 after $57.3m goodwill write-down
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PPC Land
Comscore loses $65.5m in Q3 after $57.3m goodwill write-down
Pro forma revenue fell 4.1% to $76.2m and cash ended at $19.5m at Nielsen's TV ratings rival. Can $20m-$25m in yearly savings fund its 2027 investment plan?
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Apple's AI Health app reaches 10 languages in beta, but not German
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Apple's AI Health app reaches 10 languages in beta, but not German
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PPC Land
Apple's AI Health app reaches 10 languages in beta, but not German
Danish, Dutch, Italian and Swedish speakers miss out too, though Apple Intelligence runs in all five. A public release follows later this year. Who qualifies?
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IAB Tech Lab clean room rules allow unhashed emails under technical controls
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IAB Tech Lab clean room rules allow unhashed emails under technical controls
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PPC Land
IAB Tech Lab clean room rules allow unhashed emails under technical controls
Seven required file keys and a Parquet layout now set how advertisers load conversion events into clean rooms. Hashing rules in ECAPI 1.1 are open for comment.
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Social ad spend gains 40% in Malaysia's festive March, Nielsen finds
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Social ad spend gains 40% in Malaysia's festive March, Nielsen finds
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PPC Land
Social ad spend gains 40% in Malaysia's festive March, Nielsen finds
Malaysian broadcasters kept 44.8% of RM604.4m March adex via free-to-air TV. Retail fell 53.5% after Hari Raya, so which sectors peak first, and which later?
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Adelaide gains four video curators as AU ecosystem hits 100 partners
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Adelaide gains four video curators as AU ecosystem hits 100 partners
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PPC Land
Adelaide gains four video curators as AU ecosystem hits 100 partners
Pixability, Sightly, Silverpush and Cadent VuePlanner will grade curated YouTube and CTV buys with AU. No pricing or test data came. How solid is the 100 count?
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Shelly Palmer's 4 questions sort real AI agents from rebranded chatbots
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Shelly Palmer's 4 questions sort real AI agents from rebranded chatbots
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Shelly Palmer's 4 questions sort real AI agents from rebranded chatbots
Marketers face split vendor rules: Klaviyo's definition keeps human sign-off, Amazon's guide writes it out. IAB Tech Lab's CEO backs the test. Who signs off?
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Grindr acquires PrEP provider Freddie for $250m, adding HIV prevention in-app
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Grindr acquires PrEP provider Freddie for $250m, adding HIV prevention in-app
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PPC Land
Grindr acquires PrEP provider Freddie for $250m, adding HIV prevention in-app
Up to $70m more rides on 2027 targets. US and Canadian users can reach Freddie from the app's Health center. Will patient data stay apart from Grindr's ads?
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Apple's AI research lifts its quarterly costs by up to 13% to $20.8bn
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Apple's AI research lifts its quarterly costs by up to 13% to $20.8bn
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PPC Land
Apple's AI research lifts its quarterly costs by up to 13% to $20.8bn
Siri AI's server costs now land in Services cost of sales, and heavy users will be able to buy more capacity. Can 2.5bn daily Siri requests make AI pay its way?
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Google turns off Search for K-12 students as EU adviser weighs Gemini
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Google turns off Search for K-12 students as EU adviser weighs Gemini
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PPC Land
Google turns off Search for K-12 students as EU adviser weighs Gemini
Google will switch off Search and Gemini for K-12 student accounts, an EU court adviser set limits for Gemini answers and Amazon cut impression counts by 63%.
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Democrats win Congress: what changes for AI rules, privacy and advertising
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Democrats win Congress: what changes for AI rules, privacy and advertising
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PPC Land
Democrats win Congress: what changes for AI rules, privacy and advertising
Democrats won the Senate and are projected to take the House, upending GOP plans to preempt state AI and privacy laws and putting the FTC under new scrutiny.
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Game: Nobody agrees on what counted until the invoice arrives
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Game: Nobody agrees on what counted until the invoice arrives
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PPC Land
Game: Nobody agrees on what counted until the invoice arrives
Sixteen terms, four groups of four. Thursday's grid sits mid-week, and one set has spent far more time in the weights room than in the media plan.
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Meta faces R$1m daily fine if it scrapes Brazilian media sites for AI
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Meta faces R$1m daily fine if it scrapes Brazilian media sites for AI
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PPC Land
Meta faces R$1m daily fine if it scrapes Brazilian media sites for AI
ABERT, ANJ and ANER members can refuse Meta's crawl clause and keep Facebook, Instagram, WhatsApp and Threads accounts. Meta has five days to contest the order.
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TikTok Shop AI estimates extra orders per listing fix ahead of Black Friday
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TikTok Shop AI estimates extra orders per listing fix ahead of Black Friday
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TikTok Shop AI estimates extra orders per listing fix ahead of Black Friday
US sellers also get AI-made videos and photos in minutes and one list of every campaign they qualify for. Which fees and deadlines does the guide leave out?
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Anthropic's first profitable quarter came with a $66.3bn net loss
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Anthropic's first profitable quarter came with a $66.3bn net loss
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PPC Land
Anthropic's first profitable quarter came with a $66.3bn net loss
Operating income of $974m beat the $559m forecast the WSJ reported in May. Convertible note charges caused the loss, so what is left of the profit after Q3?
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Is AI Mode doomed? What Alphabet's $482bn sell-off really says
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Is AI Mode doomed? What Alphabet's $482bn sell-off really says
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PPC Land
Is AI Mode doomed? What Alphabet's $482bn sell-off really says
One X post shows Google's AI Mode button missing two days after Schindler said AI Mode earns less. With its ads still expanding, is it a retreat or a test?
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Apple blocks under-18s from Apple Watch features that listen to conversations
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Apple blocks under-18s from Apple Watch features that listen to conversations
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PPC Land
Apple blocks under-18s from Apple Watch features that listen to conversations
With Siri Recap on, an always-on S11 model listens for speech and sends condensed text to Apple's cloud, with no cue for people nearby. Is that eavesdropping?