New post by PPC Land 🔥
Checkout appears in 25% of AI agent sessions vs 15% for humans, Clarity finds
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Checkout appears in 25% of AI agent sessions vs 15% for humans, Clarity finds
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PPC Land
Checkout appears in 25% of AI agent sessions vs 15% for humans, Clarity finds
Percentages for 230,511 sites imply a base of about 1.2m sessions, not the 5.2m headline. Can site owners tell whether an agent or a person pressed checkout?
New post by PPC Land 🔥
IAB Tech Lab COO says no rival Safari response meets all 3 ad requirements
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IAB Tech Lab COO says no rival Safari response meets all 3 ad requirements
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PPC Land
IAB Tech Lab COO says no rival Safari response meets all 3 ad requirements
Shailley Singh cites Google's 91% ad server share to say publishers cannot swap stacks. Trusted Server's own guide lists limits. Can it carry Safari traffic?
New post by PPC Land 🔥
Affle agrees to buy Perion for $420m as FTC sues Toast over fees
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Affle agrees to buy Perion for $420m as FTC sues Toast over fees
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PPC Land
Affle agrees to buy Perion for $420m as FTC sues Toast over fees
Affle agreed to buy Perion for $420m at a 34.5% premium, the FTC sued Toast over hidden fees and Microsoft Clarity found AI agents reach checkout more often.
New post by PPC Land 🔥
Game: Your first job title will mean nothing at the next agency
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Game: Your first job title will mean nothing at the next agency
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PPC Land
Game: Your first job title will mean nothing at the next agency
Sixteen terms, four groups of four. Tuesday's grid stays gentle, though one set is ordered across a counter most mornings without anyone noticing it.
New post by PPC Land 🔥
OpenAI quotes 20 briefs, US government included, against New York Times
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OpenAI quotes 20 briefs, US government included, against New York Times
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PPC Land
OpenAI quotes 20 briefs, US government included, against New York Times
Publishers asserting 10.8 million works await a summary judgment ruling as several briefs attack market dilution. What would a fair use win mean for licensing?
New post by PPC Land 🔥
Bluesky app gains a moderation inbox that shows strikes against accounts
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Bluesky app gains a moderation inbox that shows strikes against accounts
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PPC Land
Bluesky app gains a moderation inbox that shows strikes against accounts
Accounts on independent servers, which Bluesky could never email, get reports, notices and appeals in an opt-in beta. How many strikes trigger a permanent ban?
New post by PPC Land 🔥
Wikimedia asks judge to rule ChatGPT's web retrieval is not fair use
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Wikimedia asks judge to rule ChatGPT's web retrieval is not fair use
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PPC Land
Wikimedia asks judge to rule ChatGPT's web retrieval is not fair use
AI developers could keep training on copied pages under the 5,831-word brief, but chatbots fetching pages must obey licences. Judge Stein has yet to accept it.
New post by PPC Land 🔥
Prime Video stacks 4 live games on Black Friday in 23-event November
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Prime Video stacks 4 live games on Black Friday in 23-event November
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PPC Land
Prime Video stacks 4 live games on Black Friday in 23-event November
NFL, NBA and NHL games on November 27 can carry ads even for Ultra subscribers, in a quarter Amazon expects its ad growth to rise from 11% to the high teens.
New post by PPC Land 🔥
Netflix ad tier to enter Australia's official TV ratings in February 2027
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Netflix ad tier to enter Australia's official TV ratings in February 2027
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PPC Land
Netflix ad tier to enter Australia's official TV ratings in February 2027
Buyers see Netflix's ad plan at 5.1% of Australian TV streaming in Q3, below Prime Video's 6.1%. Its data will arrive monthly while broadcast TV stays daily.
New post by Search Engine Journal 🔥
Google Says Technical SEO Remains Key For AI SEO via @sejournal, @martinibuster
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Google Says Technical SEO Remains Key For AI SEO via @sejournal, @martinibuster
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Search Engine Journal
Google Says Technical SEO Remains Key For AI SEO
Google's John Mueller cast doubt on short-term AI SEO tactics and explained that traditional technical SEO remains relevant.
New post by PPC Land 🔥
ChatGPT ad visits earn shops $0.89 against $2.45 for Google search ads
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ChatGPT ad visits earn shops $0.89 against $2.45 for Google search ads
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PPC Land
ChatGPT ad visits earn shops $0.89 against $2.45 for Google search ads
At Google's rate of return a ChatGPT ad click is worth about $0.26 to advertisers, while one known account paid $1.72. Can ads cover what a free user costs?
New post by Search Engine Journal 🔥
3 AI Models Shopped Shopify’s Catalog – Each Picked A Different Winner via @sejournal, @slobodanmanic
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3 AI Models Shopped Shopify’s Catalog – Each Picked A Different Winner via @sejournal, @slobodanmanic
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Search Engine Journal
3 AI Models Shopped Shopify’s Catalog – Each Picked A Different Winner
Three Claude models picked from the same 20 Shopify products 1,980 times and never agreed on the top product. Here is what decided their picks.
New post by Jon Loomer Digital 🔥
Lookalike Audience Suggestions for Leads Campaigns
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Lookalike Audience Suggestions for Leads Campaigns
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Jon Loomer Digital
Lookalike Audience Suggestions for Leads Campaigns
Should you use lookalike suggestions? Meta deprioritized using audience suggestions, so this message for a leads campaign is significant.
New post by Search Engine Journal 🔥
Google Search Ad Visits Out-Earned ChatGPT Ads In U.S. via @sejournal, @MattGSouthern
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Google Search Ad Visits Out-Earned ChatGPT Ads In U.S. via @sejournal, @MattGSouthern
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Search Engine Journal
Google Search Ad Visits Out-Earned ChatGPT Ads In U.S.
Data finds ChatGPT ad visits brought advertisers a fraction of paid search's revenue per visit in U.S. traffic, and most saw no sales from them.
New post by Search Engine Journal 🔥
How To Run A Full-Funnel Ecommerce Account Through BFCM Week via @sejournal, @tonyadam
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How To Run A Full-Funnel Ecommerce Account Through BFCM Week via @sejournal, @tonyadam
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Search Engine Journal
How To Run A Full-Funnel Ecommerce Account Through BFCM Week
Build demand before BFCM with Meta prospecting, give Google budget room for peak sales, and retarget holiday visitors to drive December purchases.
New post by PPC Archives - Search Engine Watch 🔥
Google search ads get a new Visit site link
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Google search ads get a new Visit site link
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Search Engine Watch
Google search ads get a new Visit site link
Google is testing a ‘Visit site’ link in place of the ‘Read more’ link on sponsored results, though both send users to the same page.
New post by The WordStream Blog 🔥
6 Hidden Settings to Check in Your Google Ads Account Right Now!
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6 Hidden Settings to Check in Your Google Ads Account Right Now!
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WordStream
6 Hidden Settings to Check in Your Google Ads Account Right Now!
Check six hidden Google Ads settings for recommendations, notifications, automated assets, content suitability, and billing control.