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Supply-side targeting gains 51% of OpenX CTV spend in 2025, from 9%
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Supply-side targeting gains 51% of OpenX CTV spend in 2025, from 9%
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PPC Land
Supply-side targeting gains 51% of OpenX CTV spend in 2025, from 9%
Third-party audience data slid from 78% to about 40% of OpenX's SST spend as CTV buyers picked shows by genre. Did OpenX's own deal taxonomy decide the result?
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US pop-under ads cost 28 times Pakistan's rate on PPCmate
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US pop-under ads cost 28 times Pakistan's rate on PPCmate
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PPC Land
US pop-under ads cost 28 times Pakistan's rate on PPCmate
Mobile pop traffic averaged $2.09 per 1,000 impressions against $1.34 on desktop for PPCmate buyers. What does a one-month, single-network sample leave out?
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Walmart+ lands in Mexico at MXN 89 a month, its second market outside the US
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Walmart+ lands in Mexico at MXN 89 a month, its second market outside the US
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PPC Land
Walmart+ lands in Mexico at MXN 89 a month, its second market outside the US
Members get free scheduled delivery from MXN 399 and 2 GB of extra BAIT data per recharge. Whether Walmart Pass members move to the new fee is not addressed.
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36% have secretly logged into a partner's account, All About Cookies finds
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36% have secretly logged into a partner's account, All About Cookies finds
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PPC Land
36% have secretly logged into a partner's account, All About Cookies finds
Of 1,000 US adults polled in September, 84% shared a streaming login with a partner. Who is really behind a logged-in ad audience when accounts are shared?
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Bot tools caught 3.1% to 14.8% of disguised AI agents in Resemble AI test
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Bot tools caught 3.1% to 14.8% of disguised AI agents in Resemble AI test
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PPC Land
Bot tools caught 3.1% to 14.8% of disguised AI agents in Resemble AI test
RAD-S1 flagged at least 98.8% of the same agents, free for sites up to 1m sessions. No sample size or human error rate backs either figure. Who can check it?
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Marketers still spend 10 hours a week on manual optimization, DV finds
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Marketers still spend 10 hours a week on manual optimization, DV finds
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PPC Land
Marketers still spend 10 hours a week on manual optimization, DV finds
Third-party AI bidding use rose to 50% from 42% among 2,020 marketers in 25 countries. Why did manual work fall only 14 minutes a week in a year of AI gains?
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Google, Microsoft & OpenAI Plan To Honor Shared AI Training Opt-Out via @sejournal, @MattGSouthern
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Google, Microsoft & OpenAI Plan To Honor Shared AI Training Opt-Out via @sejournal, @MattGSouthern
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Search Engine Journal
Google, Microsoft & OpenAI Plan To Honor Shared AI Training Opt-Out
A shared robots.txt line could let sites opt out of AI training with several providers at once, but companies involved are handling it differently.
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Affle agrees to buy Perion for $420 million at a 34.5% premium
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Affle agrees to buy Perion for $420 million at a 34.5% premium
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PPC Land
Affle agrees to buy Perion for $420 million at a 34.5% premium
Perion shareholders get $11.70 a share in cash; Perion held $228.3m in cash and securities on Sept 30. A go-shop runs to Dec 11 - will a higher bid surface?
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Google Gemini drops UTM tags from cited links after three weeks
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Google Gemini drops UTM tags from cited links after three weeks
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PPC Land
Google Gemini drops UTM tags from cited links after three weeks
Tagged Gemini visits peaked at 83 a day in one consultant's logs before falling to 3. Visits arriving with no referrer go back to Direct, and Google is silent.
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Google Search ad gains Apple Messages button that sends iPhone users to SMS
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Google Search ad gains Apple Messages button that sends iPhone users to SMS
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PPC Land
Google Search ad gains Apple Messages button that sends iPhone users to SMS
Philadelphia injury firm's ad pre-filled a text to its toll-free line. Google's iOS list of 42 countries omits the US. A test, or the SMS asset in Apple's name?
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Google AI Mode test groups shopping ads under one Sponsored heading
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Google AI Mode test groups shopping ads under one Sponsored heading
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PPC Land
Google AI Mode test groups shopping ads under one Sponsored heading
Retailers' unpaid listings get an "All products" heading in the test, spotted October 28 by Search Engine Watch. Will one label per group change the clicks?
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Google Search product panels gain Add to cart and Buy now buttons
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Google Search product panels gain Add to cart and Buy now buttons
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PPC Land
Google Search product panels gain Add to cart and Buy now buttons
Retailers' Visit site link stays on top, yet a code cut a $70 case to $59.50 inside Google's panel. Saved carts stay invisible to shops. Who gets the credit?
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Microsoft Audience ads gain option to show only to chosen LinkedIn job roles
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Microsoft Audience ads gain option to show only to chosen LinkedIn job roles
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PPC Land
Microsoft Audience ads gain option to show only to chosen LinkedIn job roles
Search, Shopping and Dynamic Search Ads campaigns stay bid-only for B2B advertisers using LinkedIn data. Which limits still apply to company lists and reach?
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Advertisers in 10 more countries can't opt out of Google's AI Mode ads
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Advertisers in 10 more countries can't opt out of Google's AI Mode ads
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PPC Land
Advertisers in 10 more countries can't opt out of Google's AI Mode ads
Search, Shopping and Performance Max campaigns in India, Kenya and 8 more markets now enter AI Mode. Brazil and Mexico, due in Q4, test the English-only list.
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Publisher group says AI cut visitors 26%, quoting Microsoft's 'doom loop'
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Publisher group says AI cut visitors 26%, quoting Microsoft's 'doom loop'
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PPC Land
Publisher group says AI cut visitors 26%, quoting Microsoft's 'doom loop'
Referral traffic to surveyed publishers fell a median 22% over eight weeks in 2026, after a 10% drop in 2025. Will Judge Stein accept the brief and its data?
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Shakira loses YouTube's No. 1 to LISA for the second time in seven weeks
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Shakira loses YouTube's No. 1 to LISA for the second time in seven weeks
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PPC Land
Shakira loses YouTube's No. 1 to LISA for the second time in seven weeks
Tarantino drew 71.7M views and led the US, UK, German, Dutch and Australian charts. LISA's last No. 1 lost 79% of its views in week two. Will this one hold?
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Microsoft cuts 4.5% from Clarity script that runs on billions of pages
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Microsoft cuts 4.5% from Clarity script that runs on billions of pages
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PPC Land
Microsoft cuts 4.5% from Clarity script that runs on billions of pages
Over 50 AI agent experiments saved 1,257 gzip bytes for every website loading Clarity. Why a bigger 2,308-byte saving was held back to protect Angular apps.
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FTC and eight states sue Toast over hidden fees and $0 hardware claims
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FTC and eight states sue Toast over hidden fees and $0 hardware claims
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PPC Land
FTC and eight states sue Toast over hidden fees and $0 hardware claims
Restaurants faced $150 a month per remaining month to quit, and diners paid a 99-cent fee Toast kept, plaintiffs say. Can a consumer subscription law reach B2B?
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InTheGame CEO says 6 CTV ad formats can shorten streaming ad breaks
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InTheGame CEO says 6 CTV ad formats can shorten streaming ad breaks
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PPC Land
InTheGame CEO says 6 CTV ad formats can shorten streaming ad breaks
Streaming publishers are pitched double box ads at 25% of the screen in live-match stoppages, a unit ITG sells. Does the post show shorter pods keep revenue?
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Apple cuts Taiwan App Store commission to 26% after antitrust probe
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Apple cuts Taiwan App Store commission to 26% after antitrust probe
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PPC Land
Apple cuts Taiwan App Store commission to 26% after antitrust probe
Developers keep 74% rather than 70% of standard Taiwan storefront sales from October 31, while the 15% tiers stay put. Can Taiwan's regulator reopen its case?
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Checkout appears in 25% of AI agent sessions vs 15% for humans, Clarity finds
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Checkout appears in 25% of AI agent sessions vs 15% for humans, Clarity finds
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PPC Land
Checkout appears in 25% of AI agent sessions vs 15% for humans, Clarity finds
Percentages for 230,511 sites imply a base of about 1.2m sessions, not the 5.2m headline. Can site owners tell whether an agent or a person pressed checkout?