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Acast's North America sales gain 54% to overtake Europe in record quarter
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Acast's North America sales gain 54% to overtake Europe in record quarter
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PPC Land
Acast's North America sales gain 54% to overtake Europe in record quarter
Organic growth slowed to 18% on a marketplace of 140,000+ podcasters and 4,000+ advertisers as revenue per listen rose 20%. What does Backyard add over a year?
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AI-Cited Pages More Often Got Straight To The Answer via @sejournal, @MattGSouthern
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AI-Cited Pages More Often Got Straight To The Answer via @sejournal, @MattGSouthern
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Search Engine Journal
AI-Cited Pages More Often Got Straight To The Answer
Pages cited by AI often answered a question in their first lines, though the gap was smaller against pages AI pulled up but didn’t cite.
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Bing loses 45.6% of web visits in a year, OneLittleWeb estimates
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Bing loses 45.6% of web visits in a year, OneLittleWeb estimates
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PPC Land
Bing loses 45.6% of web visits in a year, OneLittleWeb estimates
ChatGPT rose 35.86% to 70.78bn visits to rank fifth, yet tracked websites got 0.2% of visits from AI. Why do Microsoft's own Bing figures point the other way?
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Magnite SpringServe publishers gain Comscore ad targeting without viewer IDs
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Magnite SpringServe publishers gain Comscore ad targeting without viewer IDs
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PPC Land
Magnite SpringServe publishers gain Comscore ad targeting without viewer IDs
Future Today is among the first sellers, pairing its viewing data with contextual signals across CTV slots. Missing so far: prices, markets and any results.
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Taboola gains Motorola lockscreens for its DeeperDive AI answer engine
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Taboola gains Motorola lockscreens for its DeeperDive AI answer engine
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PPC Land
Taboola gains Motorola lockscreens for its DeeperDive AI answer engine
Select moto g phones in seven named markets, from the UK to Argentina, get it in phases through 2027. Which publishers supply the answers, and will ads follow?
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Publicis Norway says Adform's MCP server cuts its Excel prep time
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Publicis Norway says Adform's MCP server cuts its Excel prep time
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PPC Land
Publicis Norway says Adform's MCP server cuts its Excel prep time
Campaign reporting makes up almost a third of AI agent queries, Adform says, as early users score it 9.5 of 10. Who answered, and can agents edit campaigns?
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AdRoll: display ad prices for new shoppers drop 45% before holidays
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AdRoll: display ad prices for new shoppers drop 45% before holidays
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PPC Land
AdRoll: display ad prices for new shoppers drop 45% before holidays
Retargeting CPMs fell 29.1% and B2B ABM CPMs rose 4.4% for advertisers on AdRoll. Will cheaper display reach last while Meta costs climb toward Black Friday?
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Sprinklr opens beta of six AI agents that turn briefs into campaigns
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Sprinklr opens beta of six AI agents that turn briefs into campaigns
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PPC Land
Sprinklr opens beta of six AI agents that turn briefs into campaigns
Only 27% of 807 US practitioners in Sprinklr-backed research can quantify AI results precisely. Can the agent beta, launched without test data, show its work?
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Apple puts its new Keynote and Pages AI assistant behind a $12.99 plan
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Apple puts its new Keynote and Pages AI assistant behind a $12.99 plan
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PPC Land
Apple puts its new Keynote and Pages AI assistant behind a $12.99 plan
Outside AI agents gain edit access to Keynote, Pages and Numbers on macOS 27, and Final Cut Pro absorbs MotionVFX. What will free iWork users get in November?
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Iraq cuts internet 18 times for school exams, Cloudflare Q3 data shows
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Iraq cuts internet 18 times for school exams, Cloudflare Q3 data shows
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PPC Land
Iraq cuts internet 18 times for school exams, Cloudflare Q3 data shows
Power failures caused 14 of 49 disruptions, cutting Honduras traffic by 63% for three hours. Iraq's latest exam round was due to run into Q4, to October 10.
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Google's Genie 4 simulates people who talk back in real time
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Google's Genie 4 simulates people who talk back in real time
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PPC Land
Google's Genie 4 simulates people who talk back in real time
Gemini 3.8 Flash guides scenes as an agent in the loop and SynthID will mark all output, yet only trusted testers have it. When do AI Ultra subscribers get in?
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Amazon calls AI usage metrics 'deeply flawed' but keeps using them
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Amazon calls AI usage metrics 'deeply flawed' but keeps using them
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PPC Land
Amazon calls AI usage metrics 'deeply flawed' but keeps using them
Teams at the 10th and 90th percentiles of AI adoption face closer study under Amazon's revised SDE guideline. Which outcome metrics will replace token counts?
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StackAdapt lets advertisers retarget ChatGPT ad viewers on CTV and display
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StackAdapt lets advertisers retarget ChatGPT ad viewers on CTV and display
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PPC Land
StackAdapt lets advertisers retarget ChatGPT ad viewers on CTV and display
Brands and agencies can pool CRM data and retargeting segments around ChatGPT ad exposure in Data Hub, but how a view is matched, and where, goes unexplained.
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Scale AI faces 5 GDPR complaints over tracking of Outlier AI trainers
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Scale AI faces 5 GDPR complaints over tracking of Outlier AI trainers
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PPC Land
Scale AI faces 5 GDPR complaints over tracking of Outlier AI trainers
Pixels from TikTok, LinkedIn and Facebook ran as Outlier freelancers trained AI, noyb alleges. Will regulators in four countries fine a firm with no EU base?
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Meta's developer MCP gains six tools that let AI agents create apps
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Meta's developer MCP gains six tools that let AI agents create apps
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PPC Land
Meta's developer MCP gains six tools that let AI agents create apps
Four of the six write to developer accounts after a confirmation, and app creation is capped at 15 calls a day. Meta has set no date for full availability.
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LinkedIn members with AI literacy skills 78% more likely to be hired
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LinkedIn members with AI literacy skills 78% more likely to be hired
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PPC Land
LinkedIn members with AI literacy skills 78% more likely to be hired
Job postings needing AI literacy rose about 65% a year, marketing included, yet 1.2% of members list an AI skill. Who is getting the new jobs AI helped create?
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Google Lets Restaurants Directly Opt Out Of Ordering Providers via @sejournal, @MattGSouthern
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Google Lets Restaurants Directly Opt Out Of Ordering Providers via @sejournal, @MattGSouthern
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Search Engine Journal
Google Lets Restaurants Directly Opt Out Of Ordering Providers
Restaurants can now turn off specific third-party ordering providers in the Business Profile dashboard instead of waiting on each provider to remove them.
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WordPress Announces Another Security Release: Version 7.1.4 via @sejournal, @martinibuster
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WordPress Announces Another Security Release: Version 7.1.4 via @sejournal, @martinibuster
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Search Engine Journal
WordPress Announces Another Security Release: Version 7.1.4
WordPress announced security release version 7.1.4 to fix 22 vulnerabilities with some that have been sitting in core since version 4.7.
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Google Search Growth Slows Again, AI Mode Is Partly Why via @sejournal, @MattGSouthern
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Google Search Growth Slows Again, AI Mode Is Partly Why via @sejournal, @MattGSouthern
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Search Engine Journal
Google Says Lower AI Mode Monetization Weighed On Search Growth
Google Search revenue growth slowed for a second straight quarter, and lower AI Mode monetization was one reason given.
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Google Search sales gain just $79m on Q2 as query growth hits 5-year high
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Google Search sales gain just $79m on Q2 as query growth hits 5-year high
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PPC Land
Google Search sales gain just $79m on Q2 as query growth hits 5-year high
Search revenue growth fell to 12% from 17% in Q2 and YouTube ads slowed to 9%. With no paid click or CPC data, advertisers cannot see how AI Mode is priced.