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Proton map shows 214,073 Flock devices in service, not 120,000
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Proton map shows 214,073 Flock devices in service, not 120,000
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PPC Land
Proton map shows 214,073 Flock devices in service, not 120,000
Flock has publicly cited about 120,000 cameras. The data, a December 2025 snapshot of Flock's own records, now sits on Swiss servers. Can Flock get it removed?
New post by PPC Land 🔥
Spotify's direct ad sales fall €53m as automated buying lifts growth to 9%
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Spotify's direct ad sales fall €53m as automated buying lifts growth to 9%
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PPC Land
Spotify's direct ad sales fall €53m as automated buying lifts growth to 9%
Spotify's ad revenue grew 9% as automated channels added €91m and direct sales lost €53m, while Viaplay's linear decline and new BVDW data test old measures.
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Game: Most of the craft is passing context to whoever comes next
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Game: Most of the craft is passing context to whoever comes next
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PPC Land
Game: Most of the craft is passing context to whoever comes next
Sixteen terms, four groups of four. Monday's grid is the gentle one: four friendly sets, one of which has been smiling at you from packaging for decades.
New post by PPC Land 🔥
Google's PMax opt-out for Display and partners still in alpha after 5 months
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Google's PMax opt-out for Display and partners still in alpha after 5 months
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PPC Land
Google's PMax opt-out for Display and partners still in alpha after 5 months
Performance Max advertisers saw Search partners and Display Network checkboxes again on October 19, with no Google documentation. How do they fit the 0% caps?
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Google lets Shopping and PMax campaigns lower ROAS targets by up to 30%
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Google lets Shopping and PMax campaigns lower ROAS targets by up to 30%
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PPC Land
Google lets Shopping and PMax campaigns lower ROAS targets by up to 30%
Tolerance runs from 5% to 30% for Shopping and PMax advertisers, but portfolio bid strategies switch the feature off. How far can results drift from target?
New post by PPC Archives - Search Engine Watch 🔥
Google Ads will change how your search budget reaches other websites
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Google Ads will change how your search budget reaches other websites
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Search Engine Watch
Google Ads will change how your search budget reaches other websites
Google Ads will move Display Expansion to channel priorities in February 2027. Here's how the controls affect your search budget and spending limits.
New post by PPC Archives - Search Engine Watch 🔥
Google Ads lets you value new customers by the size of their order
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Google Ads lets you value new customers by the size of their order
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Search Engine Watch
Google Ads lets you value new customers by the size of their order
Google Ads is rolling out percentage multipliers for new customers, letting order size shape bidding value as retention controls reach more campaign types.
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Google Ads search terms report adds 4 source columns for AI Max traffic
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Google Ads search terms report adds 4 source columns for AI Max traffic
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PPC Land
Google Ads search terms report adds 4 source columns for AI Max traffic
Match, landing page, headline and description sources now sit beside each search term for AI Max campaigns. Google's help page does not yet list the columns.
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Google Ads AI tool copies Search campaigns into 10 new languages
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Google Ads AI tool copies Search campaigns into 10 new languages
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PPC Land
Google Ads AI tool copies Search campaigns into 10 new languages
Budgets copy across with no currency conversion, and only English (US) Search campaigns qualify. Performance Max support was due in September. Has it arrived?
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Reservoir sues Suno for $157.5m over 1,050 songs in AI training data
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Reservoir sues Suno for $157.5m over 1,050 songs in AI training data
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PPC Land
Reservoir sues Suno for $157.5m over 1,050 songs in AI training data
Statutory damages of $150,000 per song cover works by Joni Mitchell and Johnny Cash. Leaked code and Bright Data proxies sit at the centre of the new case.
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Apollo finds zero AI payoff outside tech as S&P 493 margins stay near 10%
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Apollo finds zero AI payoff outside tech as S&P 493 margins stay near 10%
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PPC Land
Apollo finds zero AI payoff outside tech as S&P 493 margins stay near 10%
Top 10% of firms account for 99.5% of AI inference spend in Ramp data cited by Apollo. Can the rest of corporate America turn cheap tokens into higher margins?
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Etsy forces sellers to show one unaltered photo in every listing
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Etsy forces sellers to show one unaltered photo in every listing
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PPC Land
Etsy forces sellers to show one unaltered photo in every listing
Bot-generated listings and AI-made patterns or recipes are now barred for nearly 6 million sellers. Removals of violating listings expand in the coming months.