Lower-confidence scam verdicts now get their own Chrome warning, while Gemini page checks move server-side. What happens to legitimate pages caught in between?

Intelligent tracking prevention is Apple's WebKit feature in Safari that spots cross-site trackers on the device and caps or blocks their cookies and data.

Position-based attribution gives 40% of conversion credit each to the first and last ad interaction and splits the other 20% among the touchpoints in between.

Cost-revenue ratio (KUR) divides advertising cost by the revenue it generates, the inverse of ROAS. How marketers calculate it, and where the number misleads.

Value-based bidding is automated bidding that prices each auction on predicted conversion value, not conversion count. How Google, Meta and others now run it.

Operational efficiency is how much output a business gets from the cost of producing it. How agencies, platforms and ad tech firms measure it, and its limits.

EU AI Act: the European Union's 2024 law regulating artificial intelligence by risk, from banned practices to high-risk systems, model duties and AI labels.

Ad Context Protocol (AdCP) is an open standard that lets AI agents discover inventory, buy media and send creatives across ad platforms through shared tasks.

OpenDirect is IAB Tech Lab's API spec for automated guaranteed buying, letting buyers search, price, reserve and book publisher inventory without email RFPs.

Deals API: IAB Tech Lab's standard for pushing agreed programmatic deal terms from the SSP where a deal is created to buyers' DSPs, naming curator and fee.

Flock has publicly cited about 120,000 cameras. The data, a December 2025 snapshot of Flock's own records, now sits on Swiss servers. Can Flock get it removed?

AAMP, the Agentic Advertising Management Protocols, is IAB Tech Lab's umbrella of standards and open-source code letting AI agents plan, negotiate and buy ads.