650 million daily ad impressions, Bidease says, yet its own site still lists 170 million. Dock Kim now runs sales for mobile app buyers across three regions.

Appointment viewing is watching a programme when it first airs because the audience planned to, the scheduled habit that live sport and weekly drops now sell.

Google is testing a new Featured stores ad layout on mobile, moving the section below Shopping ads and adding a “More stores” button that expands the list from two or three results to five or six.

DV360 API v5 adds editable YouTube exclusions in public beta, with new inventory IDs and Customer Match workflows moving to Google's Data Manager API.

Playout is the stage of television and radio broadcasting where scheduled programmes, ads and promos are played to air in order as one continuous channel feed.

A direct sales channel is the route by which a media owner's own sales team sells ad inventory to advertisers and agencies, outside auctions and resellers.

Free cash flow is operating cash flow minus capital expenditure: the cash left after investment. How ad platforms, streamers and ad tech firms calculate it.

Meta's free cash flow was -$2.12bn in Q3 and Alphabet's -$5.9bn in Q2, yet both hold over $80bn in cash. Which EU rules do the new terms test, and how hard?

Window on the 71-field draft now runs 49 days, not 30, for buyers, sellers and agent builders. Machine-readable schemas still wait on what comments change.

Removing "train" does not exclude fine-tuning or AI grounding, publishers tell Brussels, and businesses get no right to refuse. Will the EU act by November 20?

Of 50 European ad businesses surveyed, 78% name an AI governance owner and 58% expect agentic buying within a year. How far does practice really lag ambition?

Moving tags to a server changes where data travels, not the GDPR and ePrivacy duty to ask first, per iubenda's Oct 23 guide. Its own product is waitlisted.

Tracking data from 185 German advertisers backs the claim, as affiliate spend hit €932m in 2025. Why is the channel still judged mostly on the final click?

Ahamed says a third of US railroad bonds stopped paying after 1873, and that Microsoft's CEO misread his book. What does the 1870s panic say about AI debt?

Lists for 260 TV models from 77 brands name the ad and telemetry packages to switch off. What does that leave for the sellers of smart TV home screen inventory?

Lower-confidence scam verdicts now get their own Chrome warning, while Gemini page checks move server-side. What happens to legitimate pages caught in between?

Intelligent tracking prevention is Apple's WebKit feature in Safari that spots cross-site trackers on the device and caps or blocks their cookies and data.

Position-based attribution gives 40% of conversion credit each to the first and last ad interaction and splits the other 20% among the touchpoints in between.

Cost-revenue ratio (KUR) divides advertising cost by the revenue it generates, the inverse of ROAS. How marketers calculate it, and where the number misleads.

Value-based bidding is automated bidding that prices each auction on predicted conversion value, not conversion count. How Google, Meta and others now run it.

Operational efficiency is how much output a business gets from the cost of producing it. How agencies, platforms and ad tech firms measure it, and its limits.